ToyWatch watches were first designed in the fall of 2006 by Milan-based designer and wristwatch aficionado Marco Mavilla.A lightweight, oversized plastic watch, inspired by high design timepieces, ToyWatch is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. Aphrodite stocks a great selection of watches from the various ToyWatch collections.