Offering a fresh new feel, Boston based New Balance are set to release their 247 Sport Collection which is available to buy at Aphrodite from Saturday 11th February. Taking inspiration from urban lifestyle the latest collection sees quality craftsmanship infused with modern performance enhancing details for a contemporary finish. Staying in tune with the brand’s ethos the New Balance 247 takes key details from iconic New Balance models, while offering added features to produce a new look, feel and fit.

The new collection only amplifies New Balance’s reputation as a premier performance brand, with the trainers combining an engineered mesh with a neoprene sock construction and synthetic overlays. Paying homage to the New Balance performance trainers, the 247 feature a reflective welded N logo, reflective collar strap and rubber sport tongue label. Creating a collection that puts emphasis on style and practicality.

 

Revolutionizing the sport lifestyle concept, the new 247 take priority as a lifestyle product over a performance based trainer. The use of flexible elastic and breathable mess (this can be seen in the toebox area and collar) provides ventilation for the wearer and once again references the ‘on the go’ ethos for the 247 Sport Collection. The lightweight materials used provide the wearer with a comfortable finish, perfect for everyday use.

The New Balance 247 Sport Pack releases online and in our Sunderland Store on Saturday 11th February.

 

More Info:
Style: MRL247OR (orange/black) | MRL247OL (olive/black) | MRL247BK (black/black) | MRL247BI (spearmint/black)
Price: £69.00
Available: Now