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Nudie Jeans Repair Event Sunderland

Nudie Jeans Mobile Repair Station : Coming Soon

Repair. Reuse. Reduce.

Sustainability and Nudie Jeans are like two peas in a pod. You see, one of them can’t function without the other one. The beauty of Nudie Jeans products is that they’re built to last, meaning you can wear them religiously, which translates to less money spent re-buying denim and less impact on the environment. However, this doesn’t mean that they’re not susceptible to everyday wear and tear. Even if you’re leaving months in-between washes, *a well-known Nudie Jeans prerequisite*, raw and selvage denim styles are not armor and will eventually break down at some level.

Luckily though, every Nudie Jeans purchase comes with the promise of free repairs and we’re pleased to let you know that there’s a pop-up Nudie Jeans repair station coming to Sunderland soon…

Nudie Jeans Repairs

If your Nudie Jeans are suffering the strain of everyday wear and tear, take note of the event details below. P.S. there’s a DJ booked in and free beers to be sunk on both event days… Why wouldn’t you pay us a visit?

Event:

Nudie Jeans Mobile Repair Station

Location:

Aphrodite Clothing, 8 Vine Place, Sunderland

Date:

October 8th & 9th

Duration:

9am – 5:30pm (both days)

Suitable For:

Anyone who needs their Nudie Jeans repairing

Extras:

A DJ belting out tune after tune + free beers!

Let us know that you’re attending the Nudie Jeans Mobile Repair Station and click ‘going’ on our official Facebook event which you can find here… https://fb.me/e/1CsV5Cagl. Feel free to drop off your jeans anytime before the event, just ask a member of our in-store team for assistance.

Hopefully see you there!

 

Aphrodite 25th Anniversary

Aphrodite’s 25th Birthday Bash

To celebrate Aphrodite’s 25th anniversary not only did we have the pleasure of working with Oliver Spencer, Grenson and Nudie Jeans on some seriously good collaborative clobber, but we also threw a bit of a party to mark the occasion. With the good people from Deja Brew spinning some of the funkiest tunes found this side of the River Wear and the botanical boffins at Port of Call keeping everyone well and truly hydrated, the evening went swimmingly, carrying on, much to the dismay of those at work in the morning, well passed everyone’s respective bedtimes. Take a look at what went down below and a big thanks to everyone for both the amazing turn out and support over the years.

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

 

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary

Aphrodite 25th Anniversary Collaboration

To celebrate our 25th Birthday we’ve teamed up with Oliver Spencer, Grenson and Nudie Jeans to bring you a limited-edition collaborative collection that not only pays homage to our newest milestone, but highlights the unique characteristics that have taken each of the veteran designers to the top of their respective games.

Aphrodite 25th Anniversary

Aphrodite x Oliver Spencer

Having made shoes since 1866 not only does Grenson have a slight leg up on us when it comes to the sheer amount of years under their belt, but also when it comes to their ability to put together some undeniably top drawer footwear. No more evident than in this updated rendition of their M.I.E Sneakers, Grenson double down on their commitments to refined craftsmanship and precise construction, presenting a shoe that not only looks exceptionally easy on the eyes but perfectly embodies the British brand’s ethos and principals.

Aphrodite x Grenson

25 Years Grenson MIE Sneakers

Championing the brand’s rich heritage history, the trainers use the traditional Goodyear welted method, a technique which Grenson has implemented for over 150 years which, despite being a more labour intensive and time-consuming process, yields significant improvements to both sustainability and durability. Made from a mixture of both smooth and grained tan leather for a hit of textural depth, they feature a contrasting rubber cup sole, script font detailing to the inner and an embossed Aphrodite moniker to the heel.

Aphrodite 25 Years Oliver Spencer Jacket

Oliver Spencer Collaboration Jacket

Oliver Spencer Jacket Detail

If outerwear is more your flavour Oliver Spencer may have just the thing. Known for their super contemporary cuts and traditional tailoring influences the London based brand has carved out a name for themselves when it comes to their seamless blend of both smart and casual sensibilities. Limited to 25 units, the jackets are presented In both an earthy olive and vibrant mustard colourway and boast a water repellent fabric as well as a number of paired back talking points including a signature press stud clasp, two-way zip and co-branded interior labels.

Oliver Spencer x Aphrodite

25th Anniversary Collab

Aphrodite 25th Anniversary

Last but certainly not least Nudie Jeans have not only treat us to a bespoke pair of their world-renowned denim but thrown in an exclusive graphic print t-shirt and tote bag for good measure. Using a robust selvedge denim, that’s made from 100% organic cotton, the jeans take on the brand’s tried and tested Lean Dean style sitting slim through the leg and tapering to the ankle. Designed exclusively for our latest milestone they feature detailing to the interior pocket lining and the classic jacron patch to the waist, hole punched 25 times to represent each of our years in business.

The full 25th Anniversary collaborative collection is available both in store and online now.

Nudie Jeans Detail

Nudie Jeans Back Print

Aphrodite 25th Anniversary Collaboration

 

Nudie Jeans Sustainable Sweatshirt Grey

Fashion’s Journey To Sustainability

Five Brands Pursuing A Sustainable Planet

Would you be more inclined to buy a garment if you were sound in the knowledge it was crafted sustainably? In 2019, as the demand for fast fashion continues to spike, this question is something the industry must actively ponder.

Until recently, fashion’s impact on the environment had been seldom spoken of. The more well-documented pollution players are frequently exposed to blame in the press, but who should really be taking all the rap? With over 10% of the world’s carbon footprint falling on fashion, changes – evidently – need to be made. Here at Aphrodite, we caught up with some of the key brands in our line up to find out how they plan to kick-start the journey to sustainability.

NOVESTA:

If you’ve ever visited us in store or browsed our plethora of footwear pages online, you’ll certainly be familiar with Slovakian label Novesta. Renowned across Europe for its quality craftsmanship, the brand’s trainer offerings are immensely clean cut and timeless. Of course, aesthetics are positioned at the forefront of the label’s operations, but the topic of sustainability scales pretty high on the brand’s agenda too.

Novesta’s ethical efforts spill out and into the manufacturing process, where they choose to handcraft their products solely using natural materials. The employment of natural rubber, cotton and linen make Novesta’s products thoroughly sustainable. As a result, the brand’s ecological actions have caught the attention of animal welfare charity PETA. Now dubbed officially VEGAN by PETA, Novesta is proud to promote the switch to ethical fashion throughout the globe. Shop Novesta’s sustainable styles here.

Novesta Star Dribble

NUDIE JEANS:

Cross a thousand miles or so across the European continent and you’ll discover Swedish imprint Nudie Jeans. Pledging to uncover ‘the naked truth about denim’ since its inception, the label has actively pursued the journey to sustainability for some time now. Brand founders Maria Erixon Levin, Joakim Levin and Palle Stenberg have always been impassioned by the promise to pursue a sustainable planet, doing so while supplying some of the best denim styles we’ve ever laid our eyes on.

In a substantial effort to create a safe working environment for its staff, Nudie Jeans opts for the use of 100% organic cotton across its collections. Unlike conventional farming, organic cotton is grown without the exposure to harmful chemicals, creating in turn, a safe environment for employment, while also encouraging purity of the eco system. And the brand’s efforts don’t stop there.

Many of you may be familiar with Nudie Jeans’ repair services, we ourselves have hosted one of the label’s repair shops, much to the delight of local denim aficionados. The purpose of these repair shops is to provide the garment with longevity. In Nudie Jeans terms ‘we don’t believe throwaway and jeans are words that belong together.’ The introduction of repairs means that your investment can be sustained, without the need to purchase time and time again. In total, Nudie Jeans repaired 55,173 pairs of jeans in 2018 – a 6,000 increase on 2017. Pretty impressive we must admit! Browse Nudie Jeans’ approach to sustainability here.

Nudie Jeans Organic Cotton SweatshirtNudie Jeans OutfitNudie Jeans Lead Dean

OLIVER SPENCER:

In Britain menswear brands are also aiming to spread the word on sustainability. Eponymous label Oliver Spencer endeavours to improve the environment with an array of sustainable movements. Bleue Wickham-Burnham, Head of Sustainability at Oliver Spencer, explored the topic with Aphrodite.

“Any waste effluent from the dyeing and treatment of fabrics is cleaned in-line with European standards. This basically means it’s crystal clear when it leaves the factory. One of our mills in the north of England is fed by a river, where the water is put back afterwards – you could literally drink the water as it’s being put back into the river!”

Similarly to Nudie Jeans, the London-based brand also operate a repair service, allowing costs and unnecessary waste to remain at their lowest. On top of this, Oliver Spencer continues to strive for the use of eco-friendly fabrics: “For winter 41% of the cotton we use by volume will be organic. We hope to continue this until we get to 100%, unless we start using regenerative organic cotton before then.” Take a look at Oliver Spencer’s eco-friendly designs here.

Oliver Spencer Shirt

PAUL SMITH:

Across town at Paul Smith, activities and operations are being tweaked all the time to ensure transparency and the utmost social responsibility. The label’s PS Paul Smith collection, a favourite with Aphrodite customers, is growing more and more sustainable each season.

Brand Financial & Sustainability Analyst at Paul Smith, Jessica Halsey, weighed in on the label’s strategy: “We are proud to announce that almost 85% of our PS collection jersey is made from organic cotton. Using organic cotton means that we can be sure the cotton farming is non-intensive and no harmful pesticides have been used in the process.”

On top of this, you’ll be interested to know that Paul Smith is doing even more to pursue ethical operations. And what we mean by that is, if you’re hitting the beach this season you may well find yourself in the possession of Paul Smith’s sustainability efforts.

“Recently we have introduced recycled polyester into our garments, most notably our Paul Smith collection swim shorts. They are part composed of post-consumer plastic bottles. We love the idea that something can be recycled and repurposed into something completely new whilst reducing the impact consumer waste has on the planet.” Catch Paul Smith’s organic cotton collection here.

Paul Smith Polo ShirtPaul Smith T-Shirt

PATAGONIA:

Across the pond, outdoor pioneers at Patagonia live and breathe the essence of sustainability. ‘Worn Wear’ is an initiative the brand introduced to alter the relationship people have with their clothing. Avoiding a ‘throwaway’ stance at all costs, Patagonia ‘keeps your gear in action for longer’ at their repair base in Nevada – the largest repair facility in North America. Each year, the brand repairs over 40,000 items back to new, we certainly can’t complain with that!

Textile use and treatments are also of high interest to Patagonia and it’s something the brand continuously re-evaluates each season. From using recycled materials to craft its garments, to choosing PVC and phthalate-free inks and searching for non-harmful alternatives, the brand has become synonymous with sustainable production. Purchase Patagonia’s ethical styles here.

Patagonia Outfit

Though sustainability within the fashion arena is still in its inception stage, evidently, it’s of great concern to many brands who are continuously making crucial improvements to their operations to care for the environment, the staff they employ and the communities they work within. Enjoy shopping the featured styles with a clear conscience

 

Coming Soon: Nudie Jeans Repair Station

Are your Nudie Jeans suffering from serious wear? Are they sat at the back of the wardrobe waiting for the day your missus makes you chuck them? Don’t trust the local seamstress to give them the new lease of life they deserve? Never fear!

From Friday 12th to Saturday 13th we’ll be welcoming in the life-saving team from Nudie Jeans and their #NJrepairstation to offer FREE repairs on all Nudie Jeans products. Breathe life into your Nudie products with a unique restoration from the brand themselves.

Dates: Fri 12th and Sat 13th Oct  

Time:     Fri  11-5:30

                Sat 10 – 4:30

How To Repair Denim, Featuring Nudie Jeans

Over the years we have championed Nudie Jeans at Aphrodite and we actively try to engage with our customers in-store and online to tell them as much as we can about the quality and the story behind the brand. Some of our die-hard denim connoisseurs will wear their jeans continuously for months, letting the denim show the wear and tear of their daily lives over time. A faded outline around a pocket shows where they carry their phone; a hole in the bottom area might indicate a lot of sitting down; a stained area might have a funny story attached to it.  A pair of Nudie jeans can be a timeline of your life.

Of course, not everyone feels comfortable wearing denim with holes in which generally happens through a passage of time with every pair of jeans.  Pre-washed jeans are the worst offenders for sustaining holes and abrasions over a shorter period of time than a dry/raw pair.  This is because the washing/dyeing process weakens the cotton and it breaks down quicker. To combat this, Nudie has produced a series of videos and infographics, In honour of ‘Repair, Reuse, Recycle’ to give your jeans a new lease of life.  Below we have shared one of the videos from Nudie Jeans which shows one of their experts repairing a pair of Nudie.  In their own words “…repairing your favourite pair is a fairly easy task” and watching this video, they make it look quite straightforward to anyone that isn’t afraid of using a needle and thread.

In a time when money is tight around the globe, it might be an option that you turn to rather than purchasing a new pair of jeans. If you love your jeans and can’t bear to part with them, repairing them give you a new appreciation for them to know that you have breathed new life into them when they were looking so fragile and weak.

What You Need:

  • Sewing machine
  • Matching thread (or contrasting if you’re brave)
  • Scissors
  • Textile glue
  • A spare patch of denim

STEP 1: Ready up your thread in the sewing machine, trim the raw area of the torn Jeans for a clean work area. Cut out a patch of denim from your least favourite but similar tonal jeans.

STEP 2: Place a smattering of textile glue around the affected area, as well as a liberal amount on the spare patch. Apply the patch to the tear, adhesive down.

STEP 3: Time to fire up the sewing machine and begin the attachment. Begin to create a layer of extra fabric by sewing up, down, and all around the tear and patch.

STEP 4: Once adequately attached, check over for any loose areas and trim any excess thread / excess denim from the patch.

Nudie Jeans Fit Guide

Nudie Jeans Fit Guide

Are you wanting to buy a pair of Nudie Jeans, but you’re not entirely sure which Nudie Jeans fit will suit you? Not to worry, check out our simple Nudie Jeans fit guide to discover which pair will become your signature style.

Where Do Nudie Jeans Names Come From?

Now you may think, Grim Tim, Steady Eddie, Dude Dan…What does it all mean? The names of the different styles were inspired by founder Maria Erixon’s family and friends. There are many different styles of Nudie Jeans. These are the styles that we currently stock:

How Do Nudie Jeans Fit?

We break down each style of jeans in our Nudies Jean Fit Guide below to try and guide you to the pair that will be right for you.Grim Tim

 

Nudie Jeans Grim Tim

The Nudie Jeans Grim Tim is a slim fit with a straight leg, keeping the same width from the waist to the ankle opening. Other features of the jean include a full button fly with outer pockets and the iconic orange Nudie stitching. The ultimate ‘in-between’ Nudie jeans fit for those casual days.Lean Dean

 

Nudie Jeans Lean Dean

The clue is in the name, Nudie Jeans Lean Dean is a slim, tapered leg jean fabricated from light cotton with an added stretch for comfort. The silhouette has a normal rise and waist, with a slight taper from the knee to the leg opening.

 

 

Steady Eddie II

 

Nudie Jeans Slim Adam

The Nudie Slim Adam is a sophisticated option, offered in a variety of fabrics including canvas, twill and crosshatch. As with any Nudie design, this silhouette is sustainably crafted using organic cotton. Due to the Adam’s myriad colourways and type of construction, it can often be categorised as a formal chino, and therefore, implemented in this way.

What to wear with Nudie Jeans

A pair of Nudie Jeans can add a classic element to different looks. In the past, we have channelled skaterwear denim along with timeless Britpop style. The beauty of jeans is that they’re so versatile, especially Nudie as they are so many styles and fits to suit any occasion. For example, you can rely on a pair of Skinny Lin jeans to match with a slim fit shirt and brogues for a smart casual trip to the pub. If you’ve got a day out planned, Lean Dean provides the right look with extra comfort. Simply pair with a white logo t-shirt and a lightweight windbreaker for an everyday look.

Where to Buy Nudie Jeans

Here at Aphrodite Clothing, we stock a wide range of all styles in a variety of colours.

Outfit Grid – Heatwave, must have style day to night.

As a current of tropical air from the Atlantic Azores Islands hits the UK this weekend, we gear up for a scorcher of a bank holiday and what is claimed to be the start of the hottest May in four decades. Well, we know us Brits and whether its the beach by day or not, we know a beer garden, barbecue and at least one late night is on the cards, in true bank holiday fashion. Here’s a little something we put together to take you from day to night with a few things considered (comfort and coolness being the main competitors).

 

These cotton drawstring pants from APC, in a lightweight seersucker cotton are the perfect summer pant. Smart or casual, rolled up or down loose, their versatility means you can get maximum usage which is always a massive box ticker for us! Styled here with a yellow graphic print tee by Saturdays NYC, washed denim jacket by Nudie Jeans, The Marshal sunglasses in brown mirror by Ray-Ban and grey suede sneakers from Grenson. If you haven’t been introduced to Jason Markk yet then let us make you acquainted, with a highly sophisticated range of shoe care products we can describe only as magical lifesavers you really need to add products like the repel spray here to your list of things to try, you won’t be disappointed!

Outfit - Pastels and prints

Outfit – Pastels and patterns

Our growing streetwear collection consists of some of your favourite brands and with the fashion genre quite possibly being at is most eclectic yet it was no surprise to see this season’s trends having an element of ‘clash’. With pastels, stripes and of course the relentless camo making prominent appearances we thought we’d throw something together to remind you it doesn’t have to be one or the other anymore.

 

Stussy, Penfield, Vans and Eastpak

 

Its all about the clash, outfit features black corduroy trousers by Nudie Jeans, striped colour block rugby shirt by Stussy, pink cotton coach jacket by Penfield, camo print waist bag by Eastpak and suede trainers by Vans.