From mens Nike trainers sitting at the core of every sneaker collection on the planet, to Nike sportswear gracing some of the world’s best athletes, the American label with the now iconic swoosh logo has become part of a select group of truly dominant sports brands. From humble beginnings on the college athletic tracks of the States back in 1971, Nike has risen to international dominance, becoming synonymous with pop, street, and athletic culture. Thanks to its connections with athletics and sporting success, Nike has always been appointed as an innovator of footwear and apparel technology. With historic Nike styles now becoming hugely sought after trainers for everyday casual wear, Nike’s unique heritage has become a focal point for urban styled looks the world over. Advancements such as the Air Max technology of the early 1980’s has led the way for the likes of the Nike Air Max one and Air Max 90 to almost become collectors items, as they become a necessity for anyone chasing an on point casual style. Other styles with sporting roots, such as the Nike Internationalist and Pegasus have become sneaker royalty, as they bring the comfort and support of an athletic shoe to your dressed down looks. Truly versatile and consistently desirable, Nike trainers maintain their position of dominance over the international sneaker market, sparking collectors and fans to anticipate the latest colour ways and styles- giving Nike a reputation of cultural impact that can’t be rivaled.