Havaianas flip flops were inspired by the The Zori (a Japanese style sandal) back in 1962. The name Havaianas, Portuguese for Hawaiians, was a tribute to America's glamorous holiday destination. The addictive nature of these flip flops is largely due to a 42-year old secret rubber formula, which makes them butter-soft, bouncy, flexible and durable.
Now referred to as the "best rubber sandal in the world," Havaianas flip flops can be seen gracing the pages of the hottest fashion and sport magazines, strutting down the runways at New York Fashion Week and featured at red carpet events. Stylish Americans, including top athletes, rock stars and celebrities demanded the butter-soft comfort of these sandals, making Havaianas flip flops available at the most chic retailers, department stores, and surf boutiques nationwide.