Herschel Supply Brand Guide
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One of the biggest trends in modern day fashion, and to an extent, one of the biggest controversies, has been the man bag. Now a widely accepted stylistic choice, the man bag paved the way for modern men to carry a designer piece of luggage as part of their daily ensemble without the un-cool stigma that previously surrounded the style.
Playing on the man bags meteoric rise to stylish fame, other styles have since followed, resulting in a plethora of brands eager to cater for the gentleman with a new found taste for stylishly appointed luggage. One of these new brands that are operating in this stylishly niche market is Herschel Supply Co. Founded in Vancouver, Canada, in 2009, Herschel Supply Co. design some of the most idolized personal luggage styles that are perfectly attune with the times.
Created by two brothers, Jamie and Lyndon Cormack, the inspiration for Herschel Supply Co. came from their very own descendents.Named after the town in Scotland in which three generations of the Cormack family was raised, Herschel Supply Co. is a home to Peter Alexander Cormack and his wife, who made a journey in the early 1900’s from Wick, to the tiny town of Herschel which is now home to just 30 people.
It was the arduous journey that their ancestors made to find a place for their family to settle that inspired Jamie and Lyndon to create a fine range of functional yet stylish luggage options, with everything from hold alls to back packs making up a range that consists of finely tuned details and striking colours and patterns.
With practical details drawn from the principles of vintage hiking back packs and travel bags, Herschel backpacks are both stylish and utilitarian in there no fuss approach to effective storage and transportation.
With touches such as liners, key clips and pocket sleeves, Herschel bags are the epitome of usefulness for life on the go. With many styles featuring a fleece laptop sleeve, the Canadian label have come up with an ingenious way of helping to keep your treasured possessions safe from damage if your Herschel backpack is ever dropped. The lining of all Herschel Supply Co. bags act as a homage to vintage work wear overalls, which represent a diverse history of heritage and ultimately, intense quality. Coming in either red, blue or black across the range, the lining of a Hershel Supply Co. bag is a trademark feature that shows the qualities of this label are not just skin deep.
Not just a brand for stylishly creating practical answers to carrying your goods, Herschel Supply Co. are also innovators of their industry, creating new ways to ensure that their backpacks and bags are as comfortable to carry as possible. Available on a host of styles, Herschel Supply Co’s unique air mesh strap system runs along most shoulder straps and some models backs. A custom padded air mesh system, this design feature supports the increase of airflow between the points of contact of the bag and the wearer’s body, making it a lot more comfortable to use on long journeys.
With Herschel, however, the impetuous isn’t just on the little details that make their designs so functional. Never losing site of their purpose to tie in with the modern mans wardrobe, Herschel Supply Co. bags are stylishly crafted, featuring on trend patterns and colours, as well as materials that will effortlessly work with any ensemble you put together. The formula of eclectic modern design that is inspired by an authentic heritage, as well as a functional feel with real purpose makes Herschel Supply Co. the go to company for practical designer luggage. Gaining acclaim from some of the world’s most fashionable blogs, thanks to their rugged outdoor American aesthetic that has been a style staple for some time, Herschel Supply Co. have established themselves as one of the front runners in the fashionable accessory market.
When all about this intimate label from Vancouver is considered, and placed alongside the view of their recent collections with one of the worlds most fashionable and desirable sneaker brands, New Balance, it seems as though there is nothing that Herschel Supply Co. can’t achieve, following their recent representation on American TV’s ‘Ravenwood’.
Herschel Supply 2014 Lookbook Video
The following video shows the fall 2014 collection.
Browse this seasons full range of Herschel Supply Bags
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