Lacoste

Rene Lacoste entered the legend of tennis when he and his team-mates won the Davis Cup in 1927. The true story of the Crocodile began in 1927. Rene Lacoste's nickname was 'The Alligator' so had a crocodile embroidered on the blazer he wore on the courts. In 1933, Rene Lacoste and Andre Gillier, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed the first Lacoste shirts for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing - as can be seen in the first catalogue, produced in 1933. Aphrodite Clothing carries not only the iconic Lacoste Polo Shirts, but also Jeans, Jumpers, Jackets and Headwear.

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