THIS WEEK AT APHRODITE...

It's been another busy week around here!  Last Thursday saw us travelling to the Drapers E-Tail Awards in London as we were nominated for Best New E-Tailer.  We were up against some tough competition though and sadly didn't win the award. There was a good night to be had though and the guys made sure to make the most of the capital nightlife!

Back to the site and there's a lot more new season stock up now and a few more items have been added to the half price sale, which is still going strong.  New additions this week include footwear from Fred Perry and Clarks Originals plus clothing from Lyle and Scott and the new Hugo Boss Orange Collection.

Our Lyle and Scott range for 2010 is steadily building up and one of the highlights for us each year are the windbreakers.  There are six colours available this year and the Scottish company have remixed their jacket designs slightly without taking away from the now staple design.  There are also new polo shirts and grandad shirts available and we should be adding more summer stock in the next few weeks.

New to Aphrodite from fashion giants Hugo Boss this week are a fair few shirts and tees along with three styles of footwear, including the tremendous new Defender shoe.  Head on over to the Hugo Boss page and you'll see what I'm talking about.