Ideas From Massimo Osti

A Closer Look: Ideas From Massimo Osti

Ideas From Massimo Osti

After four years in the making, the highly anticipated second edition of Ideas From Massimo Osti has landed at Aphrodite in paperback form.

Written and edited by Osti’s wife Daniela Facchinato, the book tells the story of the ‘godfather of sportswear’. The man behind the iconic Stone Island and CP Company. Osti also invented the innovative garment dyeing technique and other fabrics which are still used today.

Massimo Osti Stone Island

Featuring unseen images, sketches, dyeing tests and interviews, the book delves into the archive of Osti with tributes from some of the most honoured names in fashion, including Sir Paul Smith, Errolson Hugh, William Gibson and the late legendary Vogue Italia editor Franca Sozzani.

Throughout the book you are shown the experimentation with fabrics and dyeing techniques, as well as going through the stages of Osti’s life, following his change from graphic designer to fashion innovator. The book also features Osti’s textile innovations, such as the iconic ice jacket and reflective fabrics. The book shows inspirations behind the designs of Massimo Osti, as well as how the logos were created with hand drawn notes and sketches for a personal touch.

Stone Island Jackets

Ideas From Massimo Osti is a must-have for lovers of sportswear, who want to learn more about the highly respected designer who brought us some of the most iconic pieces of clothing and materials. Offering an insight into Osti’s achievements and influence in the world of sportswear fashion.

Ensure that you keep a space free on your coffee table for this unique piece of fashion history.

Ideas From Massimo Osti is available to buy both in store or online at

Leave a Comment