adidas EQT Support ADV – Medium Grey / Black – Releasing Thursday 23rd March
In the early 1990s, adidas was more closely associated in the public consciousness with the burgeoning Britpop scene, with Gazelles, Sambas and Superstars gracing the feet of both bands and their fans. In 1991 however adidas introduced their Equipment series of trainers, and with their revolutionary technical features like the Torsion lacing system and removable sock-linings also came forward thinking silhouettes and designs, propelling adidas into the performance sector right alongside their arch rivals Nike.
Fast forward to today, and the Equipment range – now shortened to EQT – has found a new lease of life as a lifestyle range with bold, retro-futuristic styling coupled with utmost comfort features. The EQT Support ADV takes its inspiration from the very first Equipment running shoes from 1991 and updates them with modern materials and streetwear styling. Starting with the iconic EQT sole unit with its anatomical shape and three-dimensional Three Stripes motif, the sneaker features a lightweight sock-fit upper crafted from mesh with welded TPU overlays and a neoprene rear quarter sporting a tonal camouflage pattern.
The most striking feature of this iteration is the soft moulded TPU heel cage in contrast ‘Turbo Pink’, which provides both support to the foot and a bold, modern look, and the silhouette is completed with tonal nylon tape lace stays that continue the Three Stripes motif from the midsole.