Adidas x Parley – UltraBoost 5.0 DNA
It’s no big secret that we, as consumers, need to have a good think about our own environmental impact. With Co2 emissions and global warming on the rise, we need to look toward making positive eco-friendly choices, reducing our waste and carbon footprint, and increasing sustainability.
Luckily Adidas and Parley have teamed up once again, dropping a new eco-conscious iteration of the UltraBoost 5.0 DNA.
The upper of the shoe is made using a high-performance yarn constructed from 50% recycled polyester and 50% Parley Ocean Plastic. Fabricated from old plastic waste, originally found on beaches and shorelines, Parley Ocean Plastic ensures a lightweight and durable prime knit upper that benefits ocean clean-up and reduces your carbon footprint. A colourful plastic heel tab supports your feet while running and adorns ‘UltraBoost’ branding. The iconic three stripes work their way up the side of the shoe and provide 8 eyelets to lace up your trainers. A soft suede toe-box and a bright ‘coral’ lining help to finish off the upper alongside Adidas branding to the tongue and an inner sole transcribed with “End Plastic Waste”.
Adidas are always at the forefront of sportswear innovation, and so, their Boost midsole offers the ultimate comfort, ideal for running due to its responsiveness and unparalleled cushioning. Tucked away within the midsole, Torsion Bar technology can be found, allowing for ergonomic foot movement and increased support while on the go. The UltraBoost 5.0 is finished off with a rubber Continental outer sole, made with the same rubber as continentals car tires, durability is assured and the unique grip pattern will ensure traction on the most treacherous of terrain.
A sleek, colourful and comfortable running shoe that comes complete with a massively reduced environmental impact, what’s not to love? Shop the Adidas x Parley UltraBoost 5.0 DNA online and in-store at Aphrodite Clothing.