APC Brand Guide


APC Brand Guide

About A.P.C.

A.P.C. which stands for Atelier de Production et de Création was founded in 1987 by Tunisian Jewish fashion designer Jean Touitou. A.P.C. have become renowned for their minimalist, embellishment free and well-tailored designs. Believing that clothes should never overshadow the personality of the wearer, they have stuck by this philosophy and season after season produce in trend staple pieces for every-mans wardrobe.

The clothing features clean lines, simple patterns and the logos are hidden on the inside with exception to the few garments with the logo printed onto the front. One of the brands most popular products is the raw-denim selvage jeans. The denim is Japanese Selvage which is very popular with denim enthusiasts as it fades quickly allowing them to create their desired amount of distress.

While trends will come and go, there is something reassuring that A.P.C Clothing. continue to create classic silhouettes will last longer than one season.

Celebs Wearing A.P.C.

A.P.C. have proven popular with celebrities. Especially their jeans range which have been seen on the likes of Adam Levine, Zac Efron, Kevin Hart and Kanye West, who is a good friend of Jean Touitou.

A.P.C. Collaborations

A.P.C. have supported a few different collaborations but the biggest are Nike, Outdoor Voices and Kanye West, they had two collaborations together. A.P.C. stuck to their brands minimalist ethos throughout the collaborations but still adding a twist from the adjoining brand.

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