Axel Arigato Brand Guide
Despite being thousands of miles apart, Japan and Sweden share a surprising kinship, in a shared minimal design sensibility. Combining Scandinavian sleekness with a playful Japanese-influenced sensibility, Axel Arigato sneakers are the perfect alternative brand for those looking for something different.
Helmed by Swedish designers Max Svardh and Albin Johansson, Axel Arigato has grown from humble beginnings in 2014 as an online-only footwear brand to one of the most sought-after sneaker producers for those in the know. Stocked only in select boutiques and department stores worldwide, the key to the brand’s success lies in its dedication to top quality materials and excellent craftsmanship at a reasonable price point. Crafted in Portugal from premium leather, suede and custom-woven mesh, the range is set apart in its distinctive 90s styling, taking influences from street and skate and updating them for a modern audience. The finishing touch comes in the packaging: a custom made box, branded dust bags and—uniquely—a pair of branded chopsticks in a tongue-in-cheek nod to the brand’s Japanese inspiration.
With classic designs like the Axel Arigato Clean 90 sneaker, along with more contemporary silhouettes like the Genesis, it’s no wonder that the brand continues to go from strength to strength with each collection. We are proud to be among the select stockists for this very special brand; find the latest collection in store and online now, and look out for more to come.