Bellroy Brand Guide | Aphrodite Blog

Bellroy Brand Guide

Bellroy

Back in 2010, four guys sat down together and designed five different wallets. 6 years later their range has expanded to 40 employees, over 10 different wallets and phone case designs and distribution all over the world.

Bellroy wallets were developed to try and eliminate those bulky ones that fill out your pockets. They searched for a new and inventive way to transform how we carry our everyday items. While going through idea after idea, Carryology, a blog sharing everything about bags, wallets, cases and luggage was created helping the designers work out what the public needed and wanted.

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Each wallet design has been made with a different outcome in mind. Whether you’re popping out for a coffee, going on a weekend away or just after something for your every day needs Bellroy has a design made for you.

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Knowing their main aim was to thin down wallets, Bellroy created wallets that does just that. They’ve tucked those cards we hardly use away but included a pull tab for easy access for when they need to make an appearance. Hidden storage areas for notes makes the wallets ideal for whether it’s extra safety when you’re out on the streets and getting your wallet out or just not wanting to show others how much money you really have on you.

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Made from a strong, resilient and durable leather creates a wallet that is going to stand up to your needs. Using only vegetable tanned leather ensures all of them meet world-class environmental standards. Each leather is then finished in one of three ways. Naked leathers show more character over time, creating a wallet that is unique to you. Dressed leathers are treated to look newer for longer. The newest style is the all-weather leather, making your wallet durable and ready to take on all weathers.

All wallets are finished with either the word Bellroy embossed into the leather or a little metal owl in the corner.

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When it comes to expanding the brand, the company ensures that only the best gets given to us. To know every product they deliver is top of the range, they only work on a small amount of styles. These styles are continuously expanded and developed, to create the perfect wallet. Just like their wallets, Bellroy’s phone cases are also designed with practicality in mind. Featuring two card slots on the back.

Here at Aphrodite we currently stock a wide range of Bellroy accessories. Whether you’re after a new wallet, phone case or present for someone, Bellroy has a wide range and you’re bound to find one that will catch your eye.

Shop our Bellroy range online here or in our Sunderland store.

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