Belstaff Brand Guide
An Introduction to Belstaff
Launched in 1924 by Harry Grosberg, Belstaff has become one of the best British Heritage brands to date known worldwide for its high performance outwear and even more renowned for its Belstaff jackets. The brand started up business in a factory located in Stoke-on-Trent where the clothes were originally manufactured. Their main aim was to produce high quality outwear, conducting research into technology that would make products waterproof, windproof and resistant to heavy friction, resulting in the first brand to produce a fabric that was totally waterproof but breathable, now commonly known as ‘waxed cotton’. Specialising in garments for motorcyclists, aviators and the army, protective clothing was their main focus, resulting in developing a range of gloves, goggles, boots, and helmets. By the 1940s the brand was producing more than 40,000 Black Prince motorcycle jackets a year. In the 1990s the brand was hit hard by the textile crisis resulting in brief move to Wellington, where they still faced trouble and were confronted with closure. Motorcyclist Franco Malenotti thought there was something stimulating about the brand, and as a result bought a share in the company, whose main focus was creating new designs and high tech fabrics to help the brand move forward. June 2011 brought Swiss Group Labalux onto the scene, resulting in them buying the company for a reported $161 million and appointing former design director of Burberry Martin Cooper as chief Creative Director.
Notable Pieces Over The Years
Belstaff has been the choice of clothing for cyclists and aviators alike over the years. The history of the brand is surrounded by motorcycle, adventure, and travel and has a reputation for delivering fashionable, functional and stylish garments throughout their ranges. Producing a number of high profile jackets over the years has resulted in the brand steadying themselves as one, if not the best British Heritage Brand to date. Below shows a number of the most popular pieces they have produced over the years:
- The Trialmaster Jacket First Produced in the 1950’s, this jacket became an instant hit with bikers and has become without doubt the most famous jacket. Featuring 3 revolutionary design details including the pre-curved sleeves for improved fit and comfort, pivotal armholes and a showerproof lining to stop the wax coating penetrating the inside of the jacket. It was huge with motorcycle enthusiasts including famous champions Sammy Miller who holds the record for the most victories of 1250, Phil Read who used to wear it when competing in the Grand Prix and Ernesto Che Guevera on his journey across Latin America. More recently stars including Steve McQueen, Angelina Jolie, Kate Moss and George Clooney have been seen sporting this jacket, which shows Belstaff’s intention to close the gap between utility and chic fashion.
- The Black Prince Motorcycle Jacket This jacket proudly holds the title of the bestselling waterproof jacket of all time. Selling over 1.6 million units over 40 years while in production at its purpose-built Silverdale factory, which was solely for the production of the jacket, this is one of the most famous jackets to date. Wanting to keep the traditional manufacturing process going, this jacket was created using these processes to help perverse the English
Heritage of the Brand
As a result, the older Belstaff Jackets, especially from the 1950s and ’60s are keenly sought after by collectors and enthusiasts alike. Belstaff Charity – Not on our watch. The incredible Jerry Weintraub, producer of Oceans 13 and stars of the film George Clooney, Brad Pitt, Matt Damon, and Don Cheadle started up this charity. Their aim is to awaken people’s awareness and open opinions to the crimes against humanity and promote economic support for humanitarian needs in crisis zones. This decision is true to Belstaff’s time honoured tradition of investing in core businesses with campaigns in aid of charity or major humanitarian operations. Belstaff is not only a brand for outerwear but a brand that reflects a time for looking at what affects us on the inside too.
Celebrities and Media
Belstaff’s present owners have forged connections with Hollywood for decades drawing in a global demand and appreciation for the British Brand all over the world. The chance to collaborate with well-known films such as Benjamin Button (pictured right), Inglorious Bastards, Batman Begins, War of the Worlds, Oceans Twelve and the Great Escape has done nothing but boost its popularity as a huge international brand opening up its market with everyone now queuing up for the must have brand that will last you a life time and well worth every penny. This ever present image that they effortlessly seems to portray season after season assures its place as one of the best brands to come out of Britain and to this day they have kept the label’s heritage alive with sleek collections that are strong, rugged, yet ever the gentlemen’s brand of choice for outerwear, jackets and boots. Celebrities including Steve McQueen, Brad Pitt, Christian Bale, Leonardo Decaprio along with George Clooney, Angelina Jolie and Kate Moss have all been spotted sporting a Belstaff Jackets.
Belstaff Charity – Not On Our Watch.
The incredible Jerry Weintraub, producer of Oceans 13 and stars of the film George Clooney, Brad Pitt, Matt Damon and Don Cheadle started up this charity. Their aim is to awaken people’s awareness and open opinions to the crimes against humanity and promote economic support for humanitarian needs in crisis zones. This decision is true to Belstaff’s time honoured tradition of investing in core businesses with campaigns in aid of charity or major humanitarian operations. Belstaff is not only a brand for outerwear but a brand that reflects a time for looking at what affects us on the inside too.
Collections We Stock
Aphrodite are pleased to be an official UK based stockist of the Belstaff Brand and we stock a number of famous jackets including the Trophymaster, Roadmaster, Racing and Redford Jackets. The Belstaff Roadmaster Jacket is a slimmer version of the iconic Trailmaster Jacket which has become famous worldwide. Belstaff has come to adopt a standard of high performance, high quality and manufacture, and this jacket is no different. This jacket features the close-fitting four patch biking pockets, which has been perfected over the decades in a number of other jackets to help bring the spirit of the open road to the modern-day urban living society. Other features include the reinforced elbows and shoulder patches along with a lined collar and cuffs in cotton velvet for extra warmth and comfort, underarm vents to let the garment breath when necessary. These features are all finished off with the iconic Belstaff patch and Union Jack Belstaff label along with a metal commemorative 2012 plaque on the interior of the jacket. This is a jacket that shows off the superiority of the brand and why it has become what it is today. The Belstaff Panther Jacket (pictured left) is another jacket which offers all the classic features of the original Motorcycle jacket by Belstaff, also known as the Trailmaster. A quality hand waxed leather jacket, this will last you a lifetime and worth every penny you spend. Archived features can be seen throughout the design and this mixed with the fashionable, functional and stylish design this is truly a must-have coat. The muted finish helps the jacket age over time, acquiring a patina unique to the owner and their lifestyle, making this a jacket full of stories years to come. Features of this jacket include water-resistant qualities, extra protection in the reinforced elbows and shoulders and a triple snap throat latch to help keep out the wind and rain. As with most of the brand’s jackets, 4 close-fitting patch biking pockets are the main feature along with a signature check cotton lining, underarm vents and the famous signature Belstaff Patch and Union Jack Label. All finished off with a metal commemorative 1966 metal plaque.
Belstaff Presents: Ride On Featuring David Beckham
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We have a large selection of garments from the brand whether you are looking for a Belstaff Jacket or another item of clothing.