Brand Guide | Page 3 of 15 | Aphrodite


Brand Guide


New Balance 327 Size guide – Do they run TTS?

The New Balance 327 is a trainer that has seen a rapid rise in popularity over the last couple of years. Its unique style and chunky sole has made this model a must-cop silhouette. Want to find out more about it? Well Aphrodite have you covered, read our pit stop tour of the New Balance 327 below!

New Balance 327


What Is the New Balance 327?

The New Balance 327 is a trainer silhouette that was created through the fusion of some of New Balance’s top models. Traits of the 320, 355 and the Supercomp can all be found within the creative process that led to the 327 being created. The sleek running trainer’s silhouette notable possess large “N” New Balance branding to the side panels, alongside a chunky midsole that houses the shoes unique outsole. The outsole is extremely distinctive, it travels along the bottom of the shoe and halfway up the heel, before coming to an end in a triangular shape. All in all, the shoe offers a casual, sporty look and is extremely versatile, pairing well with jeans, chinos, cargos, joggers and more.

How does the New Balance 327 fit? Does the New Balance 327 run TTS?

Typically, the New Balance 327 does run TTS. However the shaping of the shoe means that it is slightly narrower in the midsole area so if you want a more relaxed and comfortable fit, try going half a size up. When the shoe is on foot, it feels lightweight and breathable, while offering an abundance of comfort.


Is the New Balance 327 popular?

The New Balance 327 has become one of the brands bestselling shoes since its release in 2020. This is most likely due to the shoes on trend, yet unique silhouette, alongside the unparalleled comfort it offers.

Are the New Balance 327 running shoes?

Yes the New Balance 327 are designed to be used as running shoes. Taking inspiration from running trainers in the 70’s, these heritage inspired trainers offer a lightweight, comfortable shoe for the track. Used by many members of the Aphrodite team for running, we can wholeheartedly endorse the 327’s for anything from a light stroll to a full on sprint.

New Balance Trainers

Shop the New Balance 327 in a multitude of colours online and in-store at Aphrodite Clothing.


A Cold Wall* Brand Guide


Aphrodite are pleased to announce A Cold Wall to our designer collection

Aphrodite prides itself in having brands from all around the world on our roster from Italy’s ‘Stone Island’ to Japanese brand ‘Taion’ but we also like to support brands closer to home. This is why we’re welcoming ‘A Cold Wall*’ as a fresh addition to our designer collection. Established in 2015 by Samuel Ross (Virgil Abloh’s former assistant) in London, the imaginative streetwear brand initially launched as a menswear brand, however also ventured to the womenswear scene in 2018.


Check out the New ‘A Cold Wall*’ Collection here 

Taking inspiration from his childhood in Brixton, the brand seeks to capture the art of modern luxury menswear with the force behind the brand being the essence of class, community, globalisation and modernity. As part of the design process of their garments, A Cold Wall* encourages the principle of sustainability by steering clear of the overproduction and overconsumption of clothing that is apparent today by taking extra precautions of a garment’s composition, allowing for products to be long lasting and timeless.


Check out the New ‘A Cold Wall*’ Collection here 

Which is a reflection in their audience who is described as a ‘knowledgeable and loyal, returning consumer’. The sought-after brand is a hit with the major brands dominating the fashion industry, Crafting technical and experimental pieces with exquisitely unique techniques. And with collaborations with Nike, which resulted in the creation of the Nike Zoom Vomero +5 sneakers being released, the designer already has masses of success under his belt. It is no wonder they’re a fast-growing brand that is bound to take their success up a level soon.


Stay tuned to see the upcoming pieces from ‘A Cold Wall*’ here at

Introducing Evisu: The New Denim Arrivals

Introducing Evisu… 

Being the first Japanese denim brand to sell to Americans, Evisu had to convince an audience that did not look further than their own country at the time, that the future of high-end denim passed from Japan. Evisu dates back to when Hidehiko Yamane launched the brand as ‘Evis’, although he meant no harm, denim competitor Levis thought Yamane was copying his brand name, which led to Evisu being created. Evisu is acquired from Ebisu, which Shinoist deity of Japan, standing for luck and prosperity.

Evisu t-shirt

Evisu is a Japanese brand that is best known for making high-quality selvedge denim that was founded in 1991 in Osaka Japan by Hidehiko Yamane and is named after the Japanese God of prosperity Ebisu, who is the happy chap that can be seen on the Godhead leather patch. Starting out by only making up to 14 pairs of jeans a day, the manufacture of Evisu jeans has been said to be more of a labour of love where quality can never be compromised. It is this quality and attention to detail that has earned Evisu critical acclaim as one of the best makers of denim goods in the world.

Yamane was strictly against the use of disposing of the clothes which is why he decided to import vintage denim and give them a new life. Although this wasn’t good enough for the precise designer, he decided that he would go back in time and produce denim the traditional way. He would make only 14 pairs of jeans a day and finalise them with the iconic Seagull logo which was hand-painted by Yamane, returning all luxury craftsmanship of the product. Yamane made sure that every denim piece was individually made with the same amount of thought and time put into them, which is why he made so little amount. The designer previously worked as a traditional tailor, however he disagreed with how thin mass-produced jeans were being made which is why he wanted to make a denim brand where the denim was as strong as the vintage pieces he owned himself.

Evisu Jean Close Up


The Popularity Remains…     

As a rise of baggy denim and patchwork pieces in the 2000s, Evisu saw these times as possibly a peak for the brand, it meant that they could show off their creativity through their denim by repeating the logo throughout some of their silhouettes, and like today, everyone was after a pair of Evisu jeans. As we know, fashion repeats and so does Evisu’s classic silhouettes so it is no surprise that their denim sees a rise in popularity once again.

Evisu Tee Close Up


The Production Process… 

Raw denim is the starting point for every pair of jeans or other products, it adds a stiff and durable character while adding starch during the weaving process increases the durability of the final product. Followed by a technique called counter-twisting which prevents industrial twisting, denim treatment is applied and to complete, burning off scattered cotton fires adds a smooth finish to Evisu’s denim. Each Evisu denim product has been indigo dyed by vintage loop dying machines that pumped a cotton yarn through a royal blue dye, where after it would be kept in the roof of the Evisu factory to allow the colour to oxidise.

How they achieve this quality and authenticity in their jeans is by using only selvage 12.2oz to 13.5oz weights of denim which is made in the traditional vintage way using original shuttle looms, which produces a looser weave and rougher texture making for a solid denim. The unmistakable indigo colour is achieved by loop dying the yarns up to 30 times and will change over time in the unique way as the owner wears and washes their Evisu’s. As well as the quality, the attention to detail is quite literally in every inch of Evisu jeans, starting with the 9 different threads that may be used on certain parts of the jeans as a nod to how classic workwear was made.

Evisu Double Denim Outfit

he Godhead patches made from leather, poplin and cotton all depict Ebisu the God of prosperity and feature Kanji script which refers to the quality roots of Evisu. The back pockets also feature a lining at the bottom so any objects in them will not protrude or damage the pocket and as a finish with a flurry each Evisu Seagull logo is hand-painted onto each back pocket making for slight differences with each pair of Evisu jeans.


Celebrity Sightings… 

It is no surprise that celebs also wanted to hop onto one of the best denim brands out there, Beyoncé was seen wearing one of the brands most iconic denim silhouettes in Destiny’s Child ‘Lose My Breath’ music video, while Jay Z also mentioned in one of his songs, ‘his ain’t Diesel… These is Evisu’. Evisu has become its own aesthetic during these times and was represented as a ‘luxury’ product. These American-style jeans have been purchased by the likes of David Beckham along with many rappers and DJs, people seeing these figures wearing Evisu meant that the brand was able to convince many outside of the denim community that the future of high-end denim was in Japan.

Evisu Tee Close Up 2


However, Evisu offers more than just their classic denim jean silhouettes like the Evisu Yellow Seagull Print Jeans or the Evisu White Seagull Print Jeans, classic monochrome Daruma T-Shirts in White and Black also hit the shelves of Aphrodite. With a bold Daruma Doll pattern to the front reading the brand name, these instantly recognisable pieces can be easily paired with any Evisu denim for a classic all-Evisu look. Or the Evisu Seagull Denim jacket sees the perfect outerwear piece for the spring weather ahead, layer over a hoodie or a t-shirt for a casual outfit to suit any occasion. Arriving in a trucker fit, this timeless style is one to grab if you’re after a versatile jacket to throw on.

When Yamane first started to paint the seagull arcuate, he said he started it as a joke and he had no idea that anyone would actually buy them. From something that went from a joke to being something that the designer spend his whole days putting time and effort into one pair, this shows his love and dedication to his brand but also denim.

Shop the Evisu new arrivals online and in-store now.

Parajumpers Brand Guide

Parajumpers : Brand Guide

An Italian designer, the Alaskan 210th Rescue Squadron and designing clothes to help save lives. The true story behind the fashion brand Parajumpers … 

Brand recon  

After an inspired chance meeting with a member of the Alaskan 210th Rescue Squadron designer, Massimo Rossetti founded Parajumpers in 2006. The Parajumpers rescue squadron is among the best trained and equipped units in the US Army. Preparing, planning and carrying out rescues in the wildest and most remote corners of the planet. The brave men and women of the 210th rescue Squadron are the definition of courage, using their skills and knowledge to save lives.  The entire brand was inspired by the rescue squadron with the brand also sharing their motto of “These Things We Do, That Others May Live.”

Brand Identity 

Inspired by Parajumpers, to be worn by Parajumpers.  Massimo Rossetti’s challenge was to design clothes that not only look great and unique but more importantly are functional to the Parajumpers. One of Rossetti’s first pieces was a jacket based around a fireman’s uniform, which included a pocket large enough to hold a helmet inside. This theme continues throughout the development of the Parajumpers with oversized cargo pockets and the large removable metal hooks found on most Parajumpers jackets. Parajumper’s unique idea of making the practical items on the clothes their main design feature is the key. The story behind Parajumpers and what / who they stand for,  is the authenticity that makes the brand unique and so popular.  

Parajumpers Rhino Jacket

Parajumpers Rhino Jacket, Magnet Grey – £415

What Parajumpers offers  

PJ’s jackets boast detailing and features inspired by Rossetti’s research into functional uniforms throughout the range. Their pieces are designed to withstand even the harshest conditions and look good while doing it. Features like detachable down linings, real fur trims and taped seams all add up to the ultimate year-round pieces. The signature heavyweight metal snap-hook hardware and PJS logo patch add the perfect finishing touches to your purchase. The newest additions to the range include gilets, caps and polo shirts, which are all available at Aphrodite.    

Parajumper’s Gobi jacket is the most well-known piece by the North American label, seen here worn by Hollywood Superstar Bradley Cooper 

Celebrities wearing Parajumpers clothing; sported by Hailey Bieber, Bradley Cooper & Jennifer Garner.

The design is based on the original jacket that first caught Rossetti’s eye. Boasting a removable down-filled liner and coyote fur ruff, the Gobi jacket is designed for all-year-round wear. Letting the wearer choose how much insulation they want. While multiple snap stud pockets, a large cargo pocket with concealed map pouch, yellow elastic straps, and carabiner collar clip are unique to Parajumper. Making the jackets both stylish and functional. 

Parajumpers Gobi Jacket

Parajumpers Gobi Jacket, Black – £415

Parajumpers have gone from strength to strength since its founding in 2006. The brands’ clear identity of designing functional yet fashionable clothes, while staying true to the brand’s original inspiration, the Alaskan 210th Rescue Squadron is the reason behind its organic growth.   

We are privileged to introduce Parajumpers to our range of the world’s finest menswear brands. Find our growing collection in-store and online today. 

Carhartt Lookbook Images

Carhartt Brand Guide : History, Sizing & Carhartt WIP Lookbook

How Carhartt began

Detroit in the early 1890’s; a rough and ready breeding ground for some of America’s most infamous hard-working laborers. At a time of huge change, Detroit was one of the leading cities that would help to shape a modern America. With Ellis Island opening as the main access point for immigrants arriving stateside, the American dream of becoming something from nothing was coming under threat from the masses of overseas workers arriving through New York – but Detroit continued to be the proving ground for some of developing America’s most entrepreneurial minds. One man in particular embodied this notion of the evolution of the average American. In 1898, a young Hamilton Carhartt set about creating change in his own life – not knowing at the time that the success of his products would create a family legacy that would stand for well over 100 years.

The Carhartt workwear revolution

Hamilton Carhartt’s self-titled brand was a result of impeccable timing. Crafting overalls that were made from canvas and denim, the Carhartt brand supplied the workers who were advancing America’s hold on modern living with garments that were outlasting any of the competition. From railroad workers to military uniforms, the durability of Carhartt clothing was kept on a pedestal, as the brand strove to deliver “Honest value for an honest dollar” to everyone who chose to wear Carhartt products.

The Carhartt brand battled through world wars, recessions, and the unstoppable shift of production travelling abroad, but always remained a true institution of American tradition in quality, honesty and hard work.

Carhartt Beanies

Carhartt drops on the continent

In 1994, Carhartt began to travel over the Atlantic and land on mainland Europe, with the help of distribution from Carhartt WIP (Work in Progress) – a new extension of the classic label that would help give Carhartt’s sought after quality Carhartt workwear an avant-garde street-level feel that would suit any casual wardrobe. By bringing over a selection of products that perfectly embodied the illustrious reputation of Carhartt over the far side of the pond, Carhartt WIP quickly developed a European fan base, involving people who held an affinity with iconic American work wear and heritage, to anyone involved with the urban sportswear culture that was sweeping Europe at the time. The success of the first few Carhartt products to hit Europe was palpable. Handfuls of their products had arrived prior to Carhartt WIP even touching European soil, and as a result, the continent had pockets of Carhartt fanatics waiting in the wings to snap up anything the brand could offer. However, it wasn’t just the diehard Carhartt fans that found themselves yearning for a piece of the brand sought-after workwear. The label soon became a buzzword amongst creatives and artists from some of the continent’s cultural capitals, who adored Carhartt for its straightforward approach; along with its and feel of originality that let them express their own sense of imaginative authenticity.

Carhartt Softwear T-Shirt

Developing the European Carhartt lookbook

The success of its launch was supported in 1997, when Carhartt WIP released the first range that was made entirely for the European market. With everything being run through the brands headquarters in Michigan before it hit the production lines, Carhartt WIP reimagined the classic Carhartt look and purpose, with an intimate collection that took timeless workwear cuts and gave them a new lease of life, adjusting the fit to match a modern lifestyle, without altering anything that made the garments the icons they are today. Again, the success was huge. A modern cut blended with historic styling pinned Carhartt as a go-to brand for an instant hit of on trend style- whilst stateside, the brand remained as faithful as ever to the great American workers who wore Carhartt when plying their craft. Never faltering, never changing, Carhartt had successfully outfitted both the old guard fans, and the new stylish kids that were emerging from the modern culture that surrounded city life.

Carhartt WIP Logo T-Shirts

How the Carhartt WIP lookbook grew

This culture is something that Carhartt WIP has firmly backed, involving themselves in everything from the European skate and BMX scene, to emerging musicians and artists. Using the honest approach that the label has always held true since its very first pair of overalls left the sewing machine, Carhartt WIP has given straightforward engagement to issues that surround anything that represents urban recreation. With Carhartt WIP developing their own appeal away from their classic Carhartt workwear roots, they have still managed to keep the brand’s philosophy of good quality, honest clothing, despite not creating them for the same rigours that they would have once experienced. From the core range of Carhartt Jackets to the essential Carhartt trousers and easy-to-wear Carhartt t-shirts, superb craftsmanship remains consistent. With modern cuts, sleek finishes and iconic looks, Carhartt WIP has single-handedly delivered one of the world’s most industrious labels from the railroads of 1889 to the 21st-century streets.

Shop our full Carhartt clothing range online now. 

Opening Ceremony Beanies

Opening Ceremony : Brand Guide

When Opening Ceremony first debuted in 2002 it stood out from the crowd immediately due to its unique infrastructure. The brand’s retail locations not only carried products under the Opening Ceremony moniker, but they also played house to a range of apparel and accessories from other designers. The label’s strong affinity for fashion was instantly clear thanks to its fusion of cultural influences from around the world, its steadfast devotion to design and it’s inclusive philosophies.

Who founded Opening Ceremony?

Opening Ceremony was founded by Humberto Leon and Carol Lim. The duo met as students at the University of California, Berkley and quickly became best friends thanks to a multitude of shared interests between them. Embarking on enterprise within the fashion sphere only cemented the twos friendship even further. Lim was initially inspired to start her own clothing line after an insightful trip to Hong Kong, where she embraced a wealth of new culture. September 2002 marked the moment where Carol and Humberto’s vision for the brand came to fruition.

The name Opening Ceremony is actually borrowed from the modern Olympics. The whole idea of the Olympics Opening Ceremony is to unite individuals from around the world whom all share an interest in sport. Lim and Leon’s Opening Ceremony concept works on the same basis in terms of a global reach, but within the realms of fashion.

Opening Ceremony

Opening Ceremony Stores & The Opening Ceremony Aesthetic

The first OC store popped up in the Big Apple and was one of the first retail shops to carry Havaianas and Topshop products. New Yorkers, particularly those in the Soho area, were also first acquainted with esteemed international labels Alexander Wang, Comme des Garçons and Acne Studios via Opening Ceremony. Their stores contributed to the vibrant ambience of downtown culture, uniting likeminded individuals and their penchant for creativity.

Opening Ceremony’s own clothing line became a direct avenue for Lim and Leon to unleash their genius. Designs across the board were informed by the duo’s travels across the world, with the creatives filtering in cultural references, playful colourways and political themes into collections over the years. The Opening Ceremony box logo has became a hallmark of the brand’s identity and can be worn by surfers on the beaches of Cali, to the trend-conscious Japanese. The overriding OC aesthetic is all about inclusivity.

Opening Ceremony Denim

Who Has Opening Ceremony Collaborated With?

Collaborations are key to Opening Ceremony; past collabs include Coca-Cola, Dickies, adidas Originals, Columbia, Polo Ralph Lauren, Disney, Vans and many more off-the-wallhook-ups. Through collaborations with other brands, Opening Ceremony has been able to form strong relationships with designers in order to enhance their reputation. Opening Ceremony has been able to further advertise their products which centre around loud statements about politics, cultures and people. We wanted a brand that was non-judgemental and open for all… before gender-neural, or any of those terms were used… we were always about that… and weve never been shy of letting people know how we feel politically or what our stance is on world issues” and in all those ways, the label has always been ahead of their time.

Opening Ceremony Sweats

Opening Ceremony Is Acquired by New Guards Group

Fast forward seven or so years and the company is now overseen by the New Guards Group, a vaunted cartel that also owns Off-white, Palm Angels and more. Operating a majority stake in the company, New Guard Group boast factories in Italy with locally sourced fabrics, meaning the quality and standard of OC’s garments has only risen since this acquisition while prices have remained reasonable. Humberto Leon and Carol Lim now work solely in-house, overseeing ready-to-wear capsules and accessories.

Opening Ceremony Hats

Since its inception, the brand has changed the way many people view fashion. Opening Ceremony proved that there’s room for everyone in the fashion world; while still looking out for ‘their own’, Humberto Leon and Carol Lim shared their venture with other creatives, offering emerging labels the chance to thrive via the platform they worked so hard to build. When you purchase an Opening Ceremony product you not only enhance your wardrobe, but you buy into the culture of the brand too. Opening Ceremony is more than just clothes.

Discover Opening Ceremony in-store & online at Aphrodite.

Heron Preston Sweatshirt

Heron Preston : Brand Guide

To call Heron Preston a jack of all trades would be the biggest understatement of the year, this guy has endless strings to his bow and wears many hats, both literally and metaphorically. Having dabbled in artistic practices, creative direction, clothing design, content creation, and DJ’ing, there’s not much this Parsons School of Design graduate can’t do in the creative sphere. But perhaps his biggest achievement to date is launching his eponymous, luxury clothing label under the New Guards Group – the global fashion conglomerate that also houses eight more world-renowned brands including Off-White c/o Virgil Abloh, Marcelo Burlon County of Milan, Palm Angels, Ambush, Unravel Project, Alanui, Kirin by Peggy Gou and Opening Ceremony.

Heron Preston Bio

It’s 2007 and Preston is fresh out of college, his professional career kicks off with a publishing deal, closely followed by a role as a marketing specialist and social media director for Nike, quite the gig for a humble design grad. A few years later, Heron links up with Kanye West, landing a prestigious job as the rapper’s art director where he’s responsible for creating branded merch and is later trusted to consult for the musician’s seventh studio album The Life of Pablo and lauded adidas offshoot Yeezy.

During his time at Yeezy Preston befriended Matthew Williams, Virgil Abloh, and Justin Saunders who were all working for Kanye West too. Uncovering a wealth of common ground, and all operating at the top of their game, this quartet of talent dovetailed and subsequently launched ‘Been Trill’ – a streetwear imprint specialising in eclectic events and hype-worthy apparel, worn by celebrated stars such as Kanye West himself, A$AP Rocky and Rihanna, to name just a few.

Having racked up a number of high profile gigs and coming off the back of a banner year, Heron Preston was in high demand thanks to his off-kilter aesthetic. In 2016 the New Guards Group acquired the budding designer, giving Preston the means to establish and launch his first full, stand-alone collection.

Most recently, Heron Preston has undertaken an additional role at Calvin Klein as a creative consultant.

Heron Preston AW21

Heron Preston Debut Collection

The first Heron Preston collection debuted at Paris Men’s Fashion Week for the autumn/winter 2017 calendar. The capsule, titled ‘For You, The World’, acted as the industry’s official introduction to Heron Preston; a formal coronation for the rising king of the streetwear realm.

Within the collection, Preston laid bare his design philosophy which entrusted Italian manufacturing, banked function, and simmered on experimental ingredients, including neon accents and emotive callouts.

Heron Preston FW21

Heron Preston Aesthetic

While ‘Made in Italy’ certifications and unique depictions of Herons seem to prove instant wins with the Heron Preston consumer, there’s also the fundamental factor of eco-friendly production that draws in a millennial generation. When and where possible, the multifaceted creative instils sustainability into his styles, take his 2016 UNIFORM collection for instance.

Pre New Guards Group, and presented at the Spring Street Salt Shed in collaboration with the NYC Department of Sanitation (DSNY), this fine selection of apparel welcomed a zero-waste policy – initiated to promote and aid NYC’s 0x30 initiative which hopes to send zero waste to landfills by 2030. You see, Preston is hyperaware of fashion’s impact on the environment, unlike many designers who seemingly exude an ‘ignorance is bliss’ demeanour. While swimming in the ocean in Ibiza Heron had a shocking realisation about plastic pollution. A plastic bag floated by his leg, and though this wouldn’t be significant to some people, it was the wake-up call the San Fran native needed to protect the earth and its many inhabitants.

Alongside eco-conscious cues, the Cyrillic word for ‘style’ and vivid orange embellishments have together transcended the Heron Preston identity, bringing it into the hands of streetwear’s finest followers and high-profile stars – such as Justin Bieber, Hailey Bieber, Bella Hadid, Kendall Jenner, Lewis Hamilton, AJ Tracey, and many others.

Heron Preston Brand Guide

The Latest Heron Preston Collection

Here at Aphrodite we have a wide selection of Heron Preston garments and accessories on offer from tees, to trousers, beanies, and belts. Suitable for both men and women, the unisex AW 21 collection is called ‘Between Two Worlds’ and is mostly based in black with unpredictable pops of colour sprinkled throughout. Whatever it is you’re hunting for, you’re sure to find something suitable amongst the lineup, just take a look and you’ll see!

A pro at tapping the zeitgeist, Heron Preston single-handedly defines the streetwear scene. Shop the latest Heron Preston collection now.

Rains: Brand Guide & History

Promising to make inclement weather seem like a breeze, Danish brand Rains should be on your radar if you live in a location where the weather is unpredictable day-to-day. If you’re yet to become acquainted with the label, get to know more about them in our Rains Brand Guide below.

Rains History

Founded in 2012 in the quaint town of Egå, Aahaus, outerwear company Rains has climbed from strength to strength since its humble inception almost a decade ago. Inspired by the temperate climate of their native Denmark, founders Philip Lotko and Daniel Hesselager became fascinated with the rubber raincoat – an enduring staple that is especially favoured by those located north of the equator. Keen to reimagine tradition, the Nordics set themselves a target of modernising the silhouette, and so then Rains was born.

Rains Classic Jacket

With a shared intent to rethink quality rainwear, the name ‘Rains’ was a natural starting point for student pals turned business partners Philip and Daniel. The duo’s core focus became about interpreting rainy days as a blessing rather than a curse, as they’re so often viewed across parts of Europe. Launching with just one product, a simple but sleek poncho, Rains encouraged its early customers to see the opportunity that lies within dreary weather; if you can’t take any positives from a gloomy forecast, at least you can take a day of good dressing from it.

Rains Jackets

In the collections that followed the brand’s first drop, the Rains aesthetic emerged as very obviously Scandinavian; silhouettes were of a minimalist nature with little fuss except for a whole host of impressive colourways which were almost immediately on offer to the public. The label’s family of products gradually grew and soon that simple poncho acquired many siblings, including fully-fledged jackets, lightweight overshirts, and padded liners, which were all imbued with the same DNA and built super practically to shield the wearer against the elements, especially rain.Rains Long Jacket

Are Rains Jackets Waterproof?

Rains Jackets are designed to be completely waterproof, the iconic Rains Jacket arrives in the brands signature coated polyurethane fabric that allows water to bead off the surface. While ultrasonically bonded seams team up with concealed vents, offering the wearer a water-tight seal and much needed breathability. A simply Scandi aesthetic and understated branding showers the garment in sheer versatility, allowing it to be styled effortlessly with almost any look. You can discover a range of Rains Jackets online now at Aphrodite.

Rains Coats

While Rains lightweight jackets keep you well protected from the rain and wind, you may find them a little chilly in the colder months. This is where a Rains Coat steps in. Whether it be padded or quilted, an insulated Rains Coat can combat any chill with its warm down fill. And, If a puffer coat isn’t to your taste, then you can always combine one of our down filled Rains Liners with a classic Rains Jacket to combine both functionality and style, your way.Rains Accessories

Rains Backpacks

When it comes to bad weather, it isn’t just you that you need to keep dry, all of your essential belongings can get wrecked with the hazard of water. Laptops, sandwiches, romantic sketchbook drawings of our store manager Iain… yeah that is pretty weird isn’t it?! Either way we think a bit of waterproofing is in order from the classic backpack. That’s where the brand signature roll-top rucksack comes to your aide. Crafted using the same material as the Scandi brands waterproof jackets, the Rains Backpack provides a sleek look that’s filed with functional features such as adjustable straps and a secure carabiner clip. Check out the range online now.

Get serious about future-proofing your wardrobe with the latest Rains collection, available at Aphrodite in-store and online.

Lanvin Paris Brand Guide

A mainstay on the Parisian fashion week line-up and an integral part of the industry’s history, Lanvin remains France’s oldest and most storied maison. Established in the 19th century by Jeanne Lanvin, the label has worked hard to embrace a series of generational and trend shifts during its 131 years in operation.

Lanvin History

With strong roots to the hat industry, former milliner apprentice Jeanne Lanvin humbly set up the eponymous brand in 1889 after clothing she had hand produced for her daughter, Marie-Blanche de Polignac, started to command attention on the tangled streets of Paris. Soon after, mothers in their masses were requesting garments for their own children, and eventually, due to overwhelming demand, Jeanne opened up her own boutique on the iconic rue du Faubourg Saint-Honoré which steadily drew in some of Europe’s finest clientele.

Lanvin Curb T-Shirt

Lanvin Sneakers

Lanvin Curb

Lanvin Trainers are simply iconic. The brands style is instantly recognisable and has become synonymous with celebrity status in recent years, often seen being worn by Basketballers, Footballers, Singers and Rap stars alike. Inspired by nineties and noughties skate culture, the Lanvin Curb Sneakers offer a chunky aesthetic with an oversized tongue and kimono laces. The model seamlessly blends skate wear, streetwear and high fashion like no other trainer can, with its layered panelling and simple branding propelling the fashion house to new levels as of late.

Lanvin Curb Sneakers

Lanvin Clothing

Lanvin T-Shirts

Lanvin likes to get creative when it comes to their T-Shirts, never one to shy away from a bold design, the fashion house regularly produce stunning pieces in their seasonal collections. Recent examples from their SS23 Collection include their printed graphic tees with highly contrasting colours , while their striped t-shirts with taped logos never cease to amaze us. Lanvin T-Shirts are all made with incredible quality, they’re often crafted using organic cotton and are typically manufactured in Italy, like the monochromatic piece below.

Lanvin T-Shirts

Lanvin Hoodies

Much like the Parisian brands T-Shirts and other apparel, the brands Hoodies exuberate sheer quality. They’re a sign of Lanvin’s evolution, keeping up with seasonal trends to give the people what they want, with the classic Lanvin twist of course. Lanvin Hoodies feature an oversized, boxy fit and are oftentimes seen donning the brands curb logo, Other iterations of Lanvin Hoodies that we have seen recently feature oversize graphic patterns and intricate embroidery.

Lanvin Outerwear