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Brands

New Balance 237 Shoes

Trainer Trifecta : New Balance 237

In a world full of 991s, why not be the New Balance 237 instead? This new kid on the block has plenty to offer and we’ve taken the liberty of explaining exactly what that means, so read on…

Sporting that iconic ‘N’ callout at the sidewall, this low-profile silhouette has no problem being identified as one of the Boston-based brand’s signatures. Drawing on retro details of ‘70s runners, the New Balance 237 brings nostalgia to the forefront with heaps of vintage shades spilled out across seasonal iterations.

New Balance 237 Shoes

Well suited to the modern-day sneaker lover, the design is both sleek and minimalist but punchy enough to turn some heads. Imbued with panels of suede and nylon, the 237 rides high atop a springy foam midsole, offering the wearer substantial comfort that does not disappoint or waiver in any way.

New Balance 237 Sneakers

We’re sold on this fresh-faced runner, are you? Shop the New Balance 237 range at Aphrodite now, available online & in-store.

Heron Preston Brand Guide

Heron Preston : Brand Guide

To call Heron Preston a jack of all trades would be the biggest understatement of the year, this guy has endless strings to his bow and wears many hats, both literally and metaphorically. Having dabbled in artistic practices, creative direction, clothing design, content creation, and DJ’ing, there’s not much this Parsons School of Design graduate can’t do in the creative sphere. But perhaps his biggest achievement to date is launching his eponymous, luxury clothing label under the New Guards Group – the global fashion conglomerate that also houses eight more world-renowned brands including Off-White c/o Virgil Abloh, Marcelo Burlon County of Milan, Palm Angels, Ambush, Unravel Project, Alanui, Kirin by Peggy Gou and Opening Ceremony.

Heron Preston Bio

It’s 2007 and Preston is fresh out of college, his professional career kicks off with a publishing deal, closely followed by a role as a marketing specialist and social media director for Nike, quite the gig for a humble design grad. A few years later, Heron links up with Kanye West, landing a prestigious job as the rapper’s art director where he’s responsible for creating branded merch and is later trusted to consult for the musician’s seventh studio album The Life of Pablo and lauded adidas offshoot Yeezy.

During his time at Yeezy Preston befriended Matthew Williams, Virgil Abloh, and Justin Saunders who were all working for Kanye West too. Uncovering a wealth of common ground, and all operating at the top of their game, this quartet of talent dovetailed and subsequently launched ‘Been Trill’ – a streetwear imprint specialising in eclectic events and hype-worthy apparel, worn by celebrated stars such as Kanye West himself, A$AP Rocky and Rihanna, to name just a few.

Having racked up a number of high profile gigs and coming off the back of a banner year, Heron Preston was in high demand thanks to his off-kilter aesthetic. In 2016 the New Guards Group acquired the budding designer, giving Preston the means to establish and launch his first full, stand-alone collection.

Most recently, Heron Preston has undertaken an additional role at Calvin Klein as a creative consultant.

Heron Preston AW21

Heron Preston Debut Collection

The first Heron Preston collection debuted at Paris Men’s Fashion Week for the autumn/winter 2017 calendar. The capsule, titled ‘For You, The World’, acted as the industry’s official introduction to Heron Preston; a formal coronation for the rising king of the streetwear realm.

Within the collection, Preston laid bare his design philosophy which entrusted Italian manufacturing, banked function, and simmered on experimental ingredients, including neon accents and emotive callouts.

Heron Preston FW21

Heron Preston Aesthetic

While ‘Made in Italy’ certifications and unique depictions of Herons seem to prove instant wins with the Heron Preston consumer, there’s also the fundamental factor of eco-friendly production that draws in a millennial generation. When and where possible, the multifaceted creative instils sustainability into his styles, take his 2016 UNIFORM collection for instance.

Pre New Guards Group, and presented at the Spring Street Salt Shed in collaboration with the NYC Department of Sanitation (DSNY), this fine selection of apparel welcomed a zero-waste policy – initiated to promote and aid NYC’s 0x30 initiative which hopes to send zero waste to landfills by 2030. You see, Preston is hyperaware of fashion’s impact on the environment, unlike many designers who seemingly exude an ‘ignorance is bliss’ demeanour. While swimming in the ocean in Ibiza Heron had a shocking realisation about plastic pollution. A plastic bag floated by his leg, and though this wouldn’t be significant to some people, it was the wake-up call the San Fran native needed to protect the earth and its many inhabitants.

Alongside eco-conscious cues, the Cyrillic word for ‘style’ and vivid orange embellishments have together transcended the Heron Preston identity, bringing it into the hands of streetwear’s finest followers and high-profile stars – such as Justin Bieber, Hailey Bieber, Bella Hadid, Kendall Jenner, Lewis Hamilton, AJ Tracey, and many others.

Heron Preston Brand Guide

The Latest Heron Preston Collection

Here at Aphrodite we have a wide selection of Heron Preston garments and accessories on offer from tees, to trousers, beanies, and belts. Suitable for both men and women, the unisex AW 21 collection is called ‘Between Two Worlds’ and is mostly based in black with unpredictable pops of colour sprinkled throughout. Whatever it is you’re hunting for, you’re sure to find something suitable amongst the lineup, just take a look and you’ll see!

A pro at tapping the zeitgeist, Heron Preston single-handedly defines the streetwear scene. Shop the latest Heron Preston collection now.

Stone Island Camouflage AW21

Stone Island Camouflage Trifecta

Super skilled in the wizardry of making show-stopping garments, Italian phenomenon Stone Island proves why it’s such a sensation in the streetwear world with this trio of covert looks that just hit our shelves. Developed using materials from the label’s very own labs, these latest arrivals land in an authentic, camo-like pattern that can’t be imitated or matched, it’s that unique.

First in the lineup is a two-layer, winter-primed jacket that’s proudly presented with the rarely seen white compass badge, meaning this seasonal piece comes in a limited-edition run. Sure to be highly sought after, the head-turning silhouette opens to reveal a detachable nylon gilet with a zip away hood, while externally, drawstrings and a set of snap pockets detail the base. If function means just as much as form to you, then this piece is for you.

Stone Island Winter Jacket

Next up is a sleeveless style that’s bound to be the star of the show no matter what the occasion; in fact, we don’t think Drake would look out of place donning this on the big stage. Made to move, the padded gilet is imbued with flexibility and features an over-head construction with buckle shoulder straps and velcro side tabs. Great for injecting the resurgent utility trend into your wardrobe, this one-off garment is signed off with reflective branding at the reverse.

Stone Island AW21

Last but certainly not least, we’ve got an overshirt rounding things off, again draped in that distinctive camouflage fabric compounded of tones of beige and black. Detailed with inverted triangles at the chest and a compass-laden zip pocket at the sleeve.

Stone Island Overshirt AW21

Shop this stellar trifecta online at Aphrodite now.

Stepney Workers Club Dellow Shoes

Stepney Workers Club Dellow : Less Is More

Are you familiar with the phrase – ‘the core of beauty is simplicity’ – if you’re not, please let us digest. The saying was originally coined by Paulo Coehlo, a Brazilian lyricist and novelist… Curious as to why we’re asking you such a random question? Well, it’s because this entire blog post will be centred on exactly that, the beauty of simplicity, something London-born footwear brand Stepney Workers Club has nailed down to a T. The brand’s aesthetic is abundantly timeless, from colourways to constructions, and silhouette shapes, every aspect of the label’s aesthetic feels beautifully refined, especially the Stepney Workers Club Dellow.

Stepney Workers Club Shoes

One-third of SWC’s core offering, sitting alongside the ‘Lister’ – a classic slip-on sneaker and the ‘Varden’ – a cotton canvas hi-top, the Dellow is a beloved, low-profile silhouette crafted using a blend of traditional and bygone methods. Available in an assortment of cool colours and a variety of fabrics, including corduroy and leather, there’s sure to be a Dellow style out there for you, no matter what your preference.

Stepney Workers Club Dellow

The design’s proportions are very obviously bulky thanks to a wad of internal cushioning found underfoot, combined with a robust vulcanised rubber sole and high wall foxings – all elements that contribute to the immense levels of comfort experienced by the wearer. Personally, we love the supple nature of the shoe and the lack of bonding chemicals employed to fix the upper to its foundation, not many vulcanised brand specialists can deliver such exacting standards without the use of excessive gluing in the manufacturing process. On the whole, the Stepney Workers Club Dellow Trainer has many qualities that help it to stand out within the saturated market it finds itself positioned.

Stepney Workers Club Sneakers

The black/white version of the shoe is particularly great for timeless styling and very well suited to a range of day to day activities, from browsing the high street to heading to your favourite watering hole or rolling into the skate park… As we just happened to be when we captured this assortment of images showcasing the Dellow in action. Articulated with contrast white stitching in pinpoint areas, the sneaker can be fastened via a classic lacing system, complete with flashy metal eyelets. To finish, the iconic Stepney Workers Club handshake logo nestles onto the tongue, further instating the brand’s core philosophy of inclusivity and social interaction.

Stepney Workers Club Dellow Black

If you’re on the lookout for a fresh-faced trainer that’s designed to pair with most apparel, consider your search well and truly over, the Stepney Workers Club Dellow is it.

Shop the shoe and its stellar siblings online and in-store at Aphrodite. Watch the Stepney Workers Club Dellow Sneaker in motion via the video below.

Rains : Brand Guide

Promising to make inclement weather seem like a breeze, Danish brand Rains should be on your radar if you live in a location where the weather is unpredictable day-to-day. If you’re yet to become acquainted with the label, get to know more about them in our Rains Brand Guide below.

History of Rains:

Founded in 2012 in the quaint town of Egå, Aahaus, outerwear company Rains has climbed from strength to strength since its humble inception almost a decade ago. Inspired by the temperate climate of their native Denmark, founders Philip Lotko and Daniel Hesselager became fascinated with the rubber raincoat – an enduring staple that is especially favoured by those located north of the equator. Keen to reimagine tradition, Nordics Lotko and Hesselager set themselves a target of modernising the silhouette, and so then Rains was born.

Rains Classic Jacket

Concept of Rains:

With a shared intent to rethink quality rainwear, the name ‘Rains’ was a natural starting point for student pals turned business partners Philip and Daniel. The duo’s core focus became about interpreting rainy days as a blessing rather than a curse, as they’re so often viewed across parts of Europe. Launching with just one product, a simple but sleek poncho, Rains encouraged its early customers to see the opportunity that lies within dreary weather; if you can’t take any positives from a gloomy forecast, at least you can take a day of good dressing from it.

Rains Products:

In the collections that followed the brand’s first drop, the Rains aesthetic emerged as very obviously Scandinavian; silhouettes were of a minimalist nature with little fuss except for a whole host of impressive colourways which were almost immediately on offer to the public. The label’s family of products gradually grew and soon that simple poncho acquired many siblings, including fully-fledged jackets, gilets, bags, and other waterproof accessories which were all imbued with the same DNA and built super practically to shield the wearer against the elements, especially rain.

Our Collection:

Here at Aphrodite, we’re lucky enough to have added Rains to our list of lauded designer brands, and it’s landed just in time for the harsher autumn/winter months arriving. Our introductory Rains collection brings with it a range of items, suited to all kinds of adventures. Particularly appropriate for urban settings, the Rains Classic Jacket is currently available in taupe, black, and rock – a versatile trio of shades that can all be easily paired with your everyday rotation. Developed using a sleek, waterproof matte fabric, the design falls just below the hip and features two angled, mesh-lined pockets, complete with branded studs. The central closure is also a branded snap fastening which makes it easy to slip the silhouette on and off, or button it up over additional base layers.

Rains Accessories

Speaking of base layers, Rains recently turned their attention to layering with the delivery of their fleece line and their vest collection. Rains jackets are great for futureproofing your wardrobe and are immensely handy when you find yourself caught in light or heavy showers, but when you add one of the Rains Fleece Jackets or the Rains Liner Vests also into the mix, the level of functionality turns up a notch. Adding substantial amounts of warmth to your look, these designs can be sported under one of the label’s jackets to keep your ensemble uniform, or you could match them with various other pieces from your collection, the choice is yours but be confident in the fact that extra insulation is always guaranteed.

Rains Long Jacket

If you’re on board with the brand’s aesthetic but were hoping for more of a longer silhouette, count yourself in luck. The company’s classic jacket is also available in an elongated style and is aptly dubbed the Rains Long Jacket. Boasting the same no-nonsense construction, the garment stretches down towards the knee, offering wider coverage and more of that Scandi’ sensibility you’ll come to know and love from the imprint. Elsewhere in our offering, you’ll discover the Rains Rolltop Rucksack and Rains Backpack, again served in a variety of different yet dependable hues. Made to weather any storm, these accessories are sustainably crafted using recycled materials to construct a sheen-imbued, waterproof construction that is capable of seeing you through the cityscape or off-trail adventures alike.

Get serious about future-proofing your wardrobe with the latest Rains collection, available at Aphrodite in-store and online.

adidas G.S Shoes

adidas G.S Shoes : A Return To The Fold

Along with big hair, punk rock, and rap music, we also have the ‘80s to thank for extremely cool sports shoes. It was during this era that adidas began rejuvenating its tennis lineup, offering professional payers the G.S silhouette to tackle gameplay in superior style. 

The sneaker is now back in circulation and the latest version remains largely unchanged in comparison to the original, although there are a few updated tweaks here and there. The cloud white model, available at Aphrodite, boasts a brand-new lacing system, suede overlays, and extra perforation which translates to extra ventilation. Diehard adi’ fans will also be pleased to know that the iconic peg system, which allows you to adjust the level of shock absorption within the heel, remains firmly in place and illuminated in neon hues. 

adidas G.S Sneakers

Perhaps the biggest change to the shoe’s anatomy comes in the form of recycled materials. The upper part of the trainer is made from a minimum of 50% recycled content – a deliberate design choice by the brand in its bid to end plastic waste. Choosing to invest in this shoe means you’re not only style-conscious but also environmentally conscious, and just to top off those unbeatable incentives, you’re guaranteed top-of-the-range support thanks to the shoe’s immaculate build and underfoot technology. 

adidas Peg System

Add an original to your collection and browse the adidas G.S Shoe in-store and online now at Aphrodite.

Comme des Garcons x Asics Tarther

COMME des GARÇONS SHIRT x ASICS : A Wild Duo

Continuing to flex their blossoming partnership – which has garnered huge attention across the globe – the COMME des GARÇONS x ASICS collection serves up two new versions of the Tarther silhouette for the AW 21 season. COMME des GARÇONS SHIRT and ASICS unleash their animal instinct by placing saturated pops of leopard print to the shoe’s sidewall whilst a flash of the pattern also finds its way underfoot on both iterations.

Comme x Asics Tarther Trainer
Offered in aquarium and lime colourways, the sneaker takes inspiration from the ASICS Tiger Runner which debuted during the ‘80s in response to the jogging craze of the 20th century. Boasting breathable mesh in its upper, the retro model is also accompanied by suede and leather overlays that intertwine across the anatomy. Strength and support wise, the COMME des GARÇONS x ASICS silhouette steals the show, sporting the latest technology underfoot with springy EVA foam in its foundations and a durable rubber sole hitting the ground and cushioning shock.

COMME des GARÇONS SHIRT and ASICS Trainer
Anything but tame, this shoe’s fusion of colour, bold decoration and co-branding makes it a total statement maker, whether you’re off to a festival, on the dance floor or exploring the city streets, it’s bound to turn heads. The COMME des GARÇONS SHIRT x ASICS Tarther trainer is set to fly off shelves this season. Get in on the action before it’s too late and shop the shoe online and in-store at Aphrodite.

Rains Classic Jacket

Rains : New To Aphrodite

More Info About Rains Jackets

If you live somewhere where the weather is always precarious you need to know about Rains. Founded in Denmark in 2012, this Scandinavian outerwear brand is passionate about re-inventing the traditional rubber raincoat. Transcending under the label’s watch, the iconic silhouette has become sleeker, more functional, and even more lightweight than it already was.

Rains Long Jacket

Favoured by the globe’s most stylish denizens, Rains renders a range of waterproof items, spanning jackets, bags and other handy everyday accessories. Products come in a multitude of effortlessly cool, neutral colorways, including – black, grey, khaki and taupe. The whole scope of the Rains identity lies in preparing for the worst; future-proofing your wardrobe for a forecast of inclement weather, without compromising on style.

Rains Accessories

Whether it’s the Rains Classic Jacket you’re here for, or the longline jacket, or even the Rains Liner Vest – which is sure to add a healthy dosage of warmth to your look – you can find it all under our umbrella, there’s no chance of falling victim to a storm ever again.

Shop Rains now at Aphrodite.

Carhartt Work In Progress

Carhartt WIP : Authentic Workwear Reimagined

Conquering the globe one design at a time…

When Carhartt first burst onto the scene in Detroit in the late 1800s its roots were firmly footed in workwear. The label, which is the brainchild of Hamilton Carhartt, carried great clout in the United States thanks to its rapport with industrial firms who were stationed up and down the country. You see, Carhartt had struck gold early on in the business’s inception – he found himself, and his namesake company, responsible for designing and manufacturing high-quality garments for labourers and railroad workers in their thousands.

Once those monumental contracts were secured next the brand began to branch out and its mainstream clothing quickly garnered the attention of creatives from further afield, including Edwin founder and German denim specialist Edwin Faeh. After striking a lucrative deal with the Carhartt family, which meant he could develop, design and export products of his own, using the brand’s distinctive DNA, Faeh trademarked the European offshoot and crowned it Carhartt WIP, or Carhartt Work In Progress.

Carhartt WIP at Aphrodite

From 1989 onwards, Carhartt WIP has outfitted every subculture under the sun, yielding a particularly large grasp on the BMX and skating scenes. Celebrated stars including Justin Bieber, Hailey Bieber, Kanye West, Ryan Gosling and David Beckham, to name just a few, have all pledged their allegiance to WIP’s apparel; further amplifying its allure and ubiquitous nature in pop culture.

Even we ourselves have witnessed the demand for Carhartt WIP pieces first hand, with requests to stock it coming in thick and fast from both our local customer base and our digital clientele. So here it is, it’s your lucky day. We’re proud stockists of the streetwear icon – that must sound like music to the ears surely? It certainly makes us feel proud. To get you acquainted with what’s up for grabs, we’ve taken the liberty of running you through a synopsis below, thank us later...

First up we have the mighty timeless overshirt, a style that’s aged gracefully right alongside Carhartt, right from its heavy-duty origin to its now evergreen status. Up for the steal in tawny and black colourways, the Carhartt Reno Shirt Jacket is a worthy investment. It’s unlined and garment-dyed which means the silhouette is slightly more lightweight but also richer in colour than your standard shirt. Weighed down with a buttoned chest pocket, the trusty piece comes rounded off with the brand’s iconic patch front and centre.

Carhartt WIP Overshirt

Of course, we couldn’t go on without mentioning the label’s t-shirt selection too. Laden with tongue-in-cheek graphics, you’ll be able to spot these organic cotton winners from a mile off. They do a great job at demonstrating the label’s playful sensibility. And we personally love the brand’s ability to not take itself too seriously while positioned in an industry that sometimes insists on being a little too austere.

Carhartt WIP Software T-Shirt

Carhartt Cargo Pants

Elsewhere in the collection, you’ll uncover classic cargo pants and branded baseball caps – just the pieces you need to complete your ensemble. Check out the latest Carhartt WIP collection today at Aphrodite in-store & online.