Brands In Focus | Page 2 of 20 | Aphrodite

 

Brands In Focus

Barbour Beacon Jacket Banner

Product Spotlight: Barbour Beacon Sports Jacket


Discover the iconic Barbour Beacon Sports Jacket, available at Aphrodite. This legendary piece has made its mark in the fashion world, famously worn by Daniel Craig in Skyfall. Crafted with meticulous attention to detail and featuring a distinctive design, the Barbour Beacon Jacket is a timeless classic that commands attention and admiration. Get ready to elevate your style with this iconic garment.


Barbour Beacon Sports Jacket Heading


Discover the Barbour Skyfall Jacket

Initially from the Barbour Dept. B collection, this iconic garment was based upon the popular AW11 sports jacket, and as its original ‘Commander’ name suggests, is a piece that commands instant attention.

The base of the Beacon Sports Jacket is created with a 100% waxed cotton, coated in a 6oz Sylkoil, a fabric with is also used to construct the elbow patches, finished in 8oz Sylkoil.

Barbour Beacon Sports Jacket Collar Detail

The Barbour Beacon’s multi-functionality comes into its own with the three-pocket design and rear zip-closing compartment. A leather lining to the collar is complimented by the detachable leather neck strap.

Barbour Beacon Sports Jacket Pocket Detail

Finished in the customary Barbour tartan, this piece is a one-of-a-kind which will undoubtedly be under discussion amongst followers of fashion for years to come.

Barbour Beacon Sports Jacket Rear Detail

Although on our list of Essentials, the Barbour Beacon is often highly sought-after so we would advise that, if you are a fan of the jacket or of the James Bond franchise, to snap this jacket up as soon as possible, or risk having to wait until the next drop.


Get your hands on the Barbour Beacon Sports jacket today for just £399.00. This opportunity won’t be here forever, so grab it now and elevate your style game with this iconic piece.

New Balance 2002R Protection Pack

2002R Protection Pack Ripstop: Where Style Meets Durability


Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited  New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style. 

New Balance 2002r Protection Pack Ripstop


Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

New Balance 2002r Ripstop Protection Pack Toebox

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

New Balance 2002r Ripstop Protection Pack Heel Detail

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer. 

New Balance 2002r Ripstop Protection Pack Toggle

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike. 


Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.

 

Moncler Essentials Banner

Winter Must-Haves: Discover the Latest Moncler Essentials


New Moncler Collection Revealed: Embrace the Colder Seasons in Style

Get ready to elevate your winter wardrobe with the latest Moncler essentials at Aphrodite. From iconic jackets to sleek t-shirts, winter wear, and more, we’ve curated a selection of our favourites that will keep you warm and looking good all season long.


Moncler T-Shirts and Tops: Go-to Garments

If you’ve been searching for the perfect Moncler T-shirt, Moncler Polo Shirt or Moncler Hoodie, your hunt ends here. Our inventory includes a variety of designs that embody Moncler’s distinctive style. These pieces are a testament to elegance and craftsmanship, making them a standout addition to any outfit.

Moncler T-Shirts and Tops AW23

 Moncler Stripe Tip Polo Shirt 33060 | Moncler Hooded Sweatshirt 33132 | Moncler Graffiti T-Shirt 33130

Elevate your casual style with the Moncler Graffiti T-Shirt in Black. Crafted from dense, heavy cotton jersey, this premium-quality tee offers a slim fit for a tailored look. The bold graffiti branding on the chest and subtle felt logo on the sleeve add sophistication to its design.

Introducing the Moncler Heather Grey Zip Hoodie, a versatile blend of style and comfort. With a relaxed regular fit and full zip closure, this hoodie features ribbed cuffs and hemline for refinement. The all-white felt logo patch on the chest highlights Moncler’s iconic status.

For a timeless addition to your wardrobe, consider the Moncler Tip Stripe Polo. Made from high-quality cotton, this luxurious polo shirt in minimal white exudes sophistication. Its two-button placket, tipped collar, and ribbed cuffs complete a refined look, perfect for smart-casual occasions.


Moncler Gilets and Cardigans: Versatility Defined

For a versatile layering option, explore our Moncler Gilets and Moncler Cardigans. These sleeveless jackets offer a perfect balance of style and practicality, making them ideal for various occasions. With our selection, you can effortlessly transition from outdoor adventures to urban settings without sacrificing style or comfort.

Moncler Gilets And Cardigans AW23Moncler Down-Filled Hooded Cardigan 33076 | Moncler Knitted Down Hoodie 33137 | Moncler Cardamine Vest 33113

The Moncler Cardamine Down Vest in black is a sustainable fashion statement, crafted from recycled polyester for eco-conscious elegance. With a sleek black and white design, this vest offers style and sustainability, featuring a down-filled, adjustable hood, and ample storage pockets.

Next up, the Moncler Down-Filled Hooded Cardigan in Navy is a masterpiece of contemporary comfort, boasting a captivating checkered torso fill and meticulous down insulation. Its rib-knit accents, drawstring hood, and iconic logo patch exemplify Moncler’s finesse, offering warmth and style in one.

In this stunning Olive colourway, the Moncler Knitted Down Hoodie is an ideal blend of fashion and functionality with its rib-knit details, elegant stripes on the sleeves, and branded zippers for a touch of luxury. This hoodie combines the warmth of down-filling with fine wool, adding sophistication and practicality to your wardrobe.


Moncler Puffer Jackets: Embrace Winter in Luxury

Last but certainly not least, Moncler Jacket and Moncler Puffer Jackets are the epitome of winter luxury. With their distinctive quilting and insulating properties, these jackets are designed to provide warmth without compromising on aesthetics. Whether you’re hitting the slopes or strolling through the city, Moncler puffer jackets are your go-to choice.

Moncler Puffer Jackets AW23Moncler Besbre Short Down Jacket 33128 | Moncler Ume Jacket 33041 | Moncler Padded Wool Cardigan 33073

The Moncler Besbre Short Down Jacket in brown combines practicality and warmth with a lightweight micro chic construction and down-filled interior, while its timeless design, leather trim, and convenient features make it a versatile wardrobe addition.

Experience luxurious practicality with this Moncler Jacket, an ideal choice for both staying warm and stylish. Crafted from fine wool, the Moncler Padded Wool Cardigan in white seamlessly combines style and functionality with its down-filled front panel, providing extra warmth and versatility for various occasions.

And finally, the Moncler Ume Jacket in Blue: a lightweight, weather-resistant puffer with a matte finish. It’s filled with luxurious goose down for warmth and features a detachable hood, two-way zipper, zipped pockets, and iconic Moncler branding.


There you have it – a glimpse into our latest Moncler essentials for AW23 at Aphrodite. Whether you’re in search of a coveted Moncler jacket, a minimalist t-shirt, a versatile gilet, or a luxurious puffer jacket, we’ve carefully curated our selection to cater to your winter fashion needs. Don’t wait any longer to embrace the season in style. Visit our store or shop online today and secure your favourite Moncler Clothing pieces before they’re gone!

New Balance 9060 Banner

New Balance 9060: Unbeatable Comfort in 3 New Colourways


We are delighted to announce the latest drop of New Balance 9060 colourways here at Aphrodite. These exceptional sneakers fuse contemporary design with unbeatable comfort, making them the perfect addition to your footwear collection. This versatile, bold silhouette seamlessly adapts to various settings, from rocking a fashion-forward casual look to deciding on a semi-formal ‘fit for the weekend, making them the perfect choice for any occasion.

New Balance 9060 Range

The New Balance 9060 Trainer is a masterpiece of modern design with clean lines and a contemporary profile, and these three timeless colour options prove, once again, that New Balance are truly the kings of combining comfort with forward-thinking design.

New Balance 9060 Magnet

Experience unrivalled comfort with the 9060 Trainer, thanks to New Balance’s cutting-edge cushioning technology, including a responsive midsole, ensuring that every step is a treat for your feet. Durability is the 9060 Trainer’s forte, with its robust construction and reinforced outsole designed to withstand the rigours of your active lifestyle, ensuring your investment lasts for years to come.

New Balance 9060 Mushroom

These versatile sneakers seamlessly adapt to various fashion scenarios, from dressing up for a semi-formal event to keeping it casual on the weekend, making them the perfect choice for any occasion. Paired with jeans, chinos, or shorts the styling possibilities are endless.

New Balance 9060 Arctic Grey


At Aphrodite Clothing, we pride ourselves on offering premium-quality products, and the New Balance 9060 trainer exemplifies this commitment to excellence, boasting top-notch materials and meticulous craftsmanship. Each pair represents the highest standards of quality and performance. Visit our store today to explore these three striking colourways and discover why the 9060 Trainer is a true embodiment of style and comfort.

Aphrodite Introducing: Neighborhood


Neighborhood: The Essence of Japanese Streetwear and Subcultural Cool 


Immerse yourself in the world of Neighborhood, the Japanese brand that epitomises subversive streetwear and design-focussed subcultural style. After the long wait, we are now pleased to announce their arrival at Aphrodite, so withouth let’s delve into the brand’s rebellious history, unique design ethos, and the allure that makes it a trailblazer in the world of fashion. 


What is Neighborhood?

Neighborhood, the iconic Japanese brand, has become synonymous with edgy streetwear and subcultural style. With its rebellious spirit and distinctive aesthetic, Neighborhood has made a significant impact in the fashion world, constantly pushing the boundaries of urban fashion and carving out its own unique space within the industry.

Neighborhood Public Enemy Hoodie


Who is Shinsuke Takizawa?

Pioneering A Sartorial Revolution:

The founder of Neighborhood, Shinsuke Takizawa, is an icon in the realm of streetwear and Japanese fashion. With a rebellious spirit and a deep appreciation for motorcycle culture, Takizawa established Neighborhood in 1994, offering a distinctive blend of urban aesthetics and craftsmanship. Known for his meticulous attention to detail and edgy designs, Takizawa has cultivated a dedicated global following. His ability to seamlessly merge elements of street culture with high-quality materials and expert tailoring has set Neighborhood apart as a pioneer in the industry. Takizawa’s visionary approach and unwavering commitment to authenticity have solidified his status as a key figure in the world of contemporary fashion.


What Makes Neighborhood So Good? 

The Intersection of Streetwear and Subculture:

Neighborhood’s design ethos is deeply rooted in the subcultures that have inspired it. Each collection reflects a bold fusion of streetwear aesthetics, military influences, and punk sensibilities. From graphic t-shirts and distressed denim to utilitarian outerwear and bold accessories, Neighborhood captures the essence of subcultural cool with a contemporary edge. The brand’s designs exude an effortless rawness, blending high-quality craftsmanship with a gritty streetwear aesthetic. 

Neighborhood Graphic T-Shirt

Neighborhood’s attention to detail is unparalleled. Intricate embroidery, patchwork, and custom hardware add depth and character to their garments, showcasing a commitment to quality and individuality. Each piece is a statement of personal style and an embodiment of the brand’s rebellious spirit. 

More recently, Neighborhood’s collaboration with subversive cultural icons Public Enemy has the streets buzzing with anticipation and rightly so; representing a powerful fusion of the streetwear brand’s style with the legendary hip-hop group’s rebellious spirit. This partnership will not only deliver a fresh wave of style-forward designs but also celebrate the cultural influence of Public Enemy in the bold and innovative way we’ve come to expect from anything associated with Neighborhood and their output.

Neighborhood Graphic Sweatshirt

Neighborhood’s rebellious history, unique design ethos, and subcultural cool have cemented its position as a driving force in Japanese streetwear. From its roots in the underground scene to its global influence, Neighborhood continues to inspire fashion lovers around the world. With the brand’s upcoming release at Aphrodite1994 online, style enthusiasts will have the opportunity to embrace Neighborhood’s edgy designs, subcultural influences, and distinctive streetwear aesthetic.


Get ready to immerse yourself in the essence of Japanese streetwear with Neighborhood, now at Aphrodite.

 

Sandbanks Banner

Aphrodite Introducing: Sandbanks


Sandbanks: Where Luxury Meets Sustainability

In an era where fashion often overlooks its environmental footprint, Sandbanks Clothing emerges as a shining example of luxury with a conscience. This fashion brand is not just about looking good; it’s about making a meaningful impact on our planet. Sandbanks is all about prioritising sustainability and taking responsibility for the environment.

Sandbanks Latest


What Are Sandbanks All About?

Luxury, Sustainability, and Regeneration

Sandbanks is a luxury fashion brand that places sustainability at the heart of its mission. Their products are crafted from recycled and regenerated materials, specifically sourced from post-consumer plastic waste found in the oceans and landfills. By giving new life to discarded materials, Sandbanks not only creates exquisite fashion but also contributes to reducing the environmental burden.

Sandbanks Gilet

What sets Sandbanks apart is its commitment to the environment. They collaborate with partners who offer access to premium sustainable and technical fabrics and components. Moreover, each product is meticulously designed with longevity in mind. This ensures that every piece stands the test of time, reducing the need for frequent replacements and minimising waste. With this emphasis on sustainable, ecologically-minded practises, the Sandbanks purchase you choose to make at Aphrodite – be it a soft cotton Sandbanks T-Shirt, a versatile pique Sandbanks Polo Shirt or an Autumn/Winter-ready Sandbanks Gilet – becomes more than just a fleeting, trend-oriented cop; its an investment for the future of both your wardrobe and of our planet.


What Makes Sandbanks So Eco-Friendly?

Carbon-Neutral and Climate-Positive

Sandbanks goes the extra mile by being a carbon-neutral and climate-positive brand. At each stage of a garment’s journey, from design to the hands of the customer, they offset their carbon emissions. This demonstrates their unwavering dedication to making a positive impact on the environment.

Sandbanks T-Shirt

Additionally, Sandbanks embraces a zero real fur and down policy. By opting for eco-friendly alternatives, they contribute to saving countless animals from exploitation. It’s a commitment to ethics and sustainability that resonates with those who value both style and conscience.


What Do Sandbanks Stand For?

Battling the Culture of Excess

Sandbanks’ ethos is rooted in addressing the excessive consumption culture that prevails in today’s society. This culture has, unfortunately, contributed to severe consequences for our planet. The unrelenting desire for more has given rise to a culture that exacerbates prevalent climate issues, including the plastic epidemic, rising carbon emissions, and unsustainable fashion practices.

Sandbanks Long Sleeve Polo Shirt

The plastic pollution crisis is a pressing concern, with a staggering amount of plastic waste never making it into recycling facilities. This not only pollutes our environment but also endangers marine life, disrupting ecosystems and contaminating our food chain with toxic microplastics.

Sandbanks Polo Shirt

Fashion consumption has surged, resulting in a shocking amount of clothing ending up in landfills each year. The traditional luxury fashion industry’s use of real fur and down has also faced scrutiny. Many are questioning the necessity of these materials when eco-friendly alternatives can prevent the exploitation of millions of animals.

It’s increasingly evident that sustainable, responsible, and ethical options are not just desirable but essential to combat these pressing issues and safeguard our planet’s future.


Who Is Wearing Sandbanks?

A Celebrity-Backed Movement

Sandbanks has garnered a loyal following, including sporting figures like Jamie Carragher, Gary Neville and Jamie Redknapp, who acted as a brand ambassador for the business since its emergence. Such prominent figures recognise the significance of aligning with a brand that combines luxury with sustainability, setting an example for fashion enthusiasts and the industry as a whole.


Why Choose Sandbanks?

Sandbanks Clothing is more than a fashion brand; it’s a statement of values. By choosing Sandbanks, you’re not just embracing style; you’re contributing to a brighter and more sustainable future for our planet. It’s a brand where luxury and sustainability coexist harmoniously, where each purchase is a step towards making a positive impact. Join the movement today, and together, we can redefine fashion by prioritising ethics and the environment.

Shop the initial drop of Sandbanks Clothing at Aphrodite Online here. We eagerly await the second half of the delivery, due any day!

CP Company Mille Miglia Jacket in Black

Is This The Best CP Company Jacket Of All Time?

There have been plenty of contenders when it comes to the GOAT of CP Company jackets, but we think that this is the one… 

CP Company Mille Miglia Jacket in Black


CP Company Mille Miglia Jacket: An Introduction

CP Company are no stranger to making beautiful jackets, after all they’re Italian and if there’s one stereotype that we’ll stand by its that they make some bloody good garments. This piece is exemplary of that fact. It highlights CP Company’s ability to utilise classics found in the brand’s archives, and harness a contemporary flair in order to modernise its style. But why do we believe that this could just be the best CP Company Jacket of all time? It all comes down to three key aspects: Form, Function, and Fabrics.

CP Company Mille Miglia Jacket Details


CP Company Goggle Jacket: A Fine Example Of Timeless Style

Anybody who has had any affinity with the brand over the years knows that Massimo Osti was its founder. Back in 1971, CP Company became his creative outlet as he innovated graphic t-shirts with his unique screen-printing process. From there, Osti advanced to creating seasonal collections that encapsulated his unique style and influences. His early jackets were evidently inspired by military-wear with the functional work-wear essence being omni-present in his design. This jacket utilises the best components from CP Company’s archival pieces and creates a unique style that can be combined with a variety of modern aesthetics; From streetwear and workwear to casual clothing and a contemporary look, the jacket’s shape, build and style ooze versatility.

CP Company Goggle Jacket


Functional Design: An On-Body Experience

As is true of all CP Company Jackets, it seems as though the brand prioritises function over form. And while this certainly resonates true in this instance, the designers behind this garment have incorporated an array of features in such a way that marries both style and utility. The Mille Miglia Goggle Jacket is a dream for those of us that appreciate the finer details. And for the uninitiated, I’m going to give you a run down of the standout features from this seasons iteration.

A watch viewer and goggle hood are the most prominent features and are included as a nod to the jackets motorbiking heritage. Entwining the history of the Mille Miglia endurance race, CP Company ensures that this piece stays authentic to its roots. Elsewhere a two way zipper and button down storm flap make for styling versatility. The jackets collar features press studs that when used, deliver elemental protection to the neck. An array of adjustable poppers and cords are fitted to ensure a perfect fit for each wearer. While a mass of pockets and a metal clip make for ample on the go storage. You really wont find a garment that embraces the smaller details in design quite like this.

CP Company Ba-Tic Jacket


Material Innovation: CP Company’s Ba-Tic Fabric

All CP Company fans have one thing in common, a deep appreciation for quality fabrics. Not only can a unique fabric enhance a garment’s style, but it ensures long term durability through premium craftsmanship. Which in short, means that you’re getting your money’s worth.  It has been a recent movement, perhaps due to the cost of living crisis, that men have turned their attention a way from fleeting trends, with a new focus on long term investment pieces. And if there’s anybody that can give you any assurance about their materials, it’s a Massimo Osti brand.

This Mille Miglia Jacket is crafted using CP Company’s proprietary Ba-Tic fabric. The construction begins with a ready-for-dyeing waxed broadcloth, which CP Company directly source from Halley Stevenson’s in Dundee, Scotland. The emulsion wax of the fabric means there is a slight resistance to the garment dyeing process, so CP over-dye the material in order to achieve an intense black tone with chromatic variation. It’s a true testament to the fabric engineers at CP, in the way that they continue to innovate cotton fabric, modernising it while retaining its classic elements.

CP Company Ba-Tic Jacket in Black


The Mille Miglia: CP Company’s Greatest Design

While writing this blog I’m aware that I shouldn’t really single out a jacket as being the ‘GOAT’. After all my job is to push a wide variety of outerwear pieces. However, when it comes to the Mille Miglia it’s impossible to deny its allure. It achieves the perfect balance of style, function and fabric innovation all while being incredibly easy to wear and incorporate into any wardrobe rotation. Subtle branding and unique features combine to create an aesthetically complete jacket, one that will remain in-style for decades to come. Its popularity among those ‘in the know’ is clear to see and the reasoning is evident. Be sure to get in on the action and grab your own CP Company Mille Miglia Goggle Jacket while stock lasts.

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Axel Arigato Banner

Axel Arigato: Brand Guide


Axel Arigato: A Sustainable Fashion Journey


Axel Arigato, a contemporary Swedish footwear and accessories brand founded in 2014, has swiftly become a global favourite among fashion enthusiasts due to its strong focus on design, quality, and sustainability. Our brand guide offers a comprehensive insight into Axel Arigato’s sustainability practices, manufacturing process, history, and distinctive designs that have cemented its position as a prominent player in the fashion industry.


History: A Visionary Beginning

The journey of Axel Arigato began in 2014 when founders Max Svärdh and Albin Johansson joined creative forces to establish a brand that would redefine contemporary fashion. Driven by a shared passion for streetwear aesthetics and a commitment to high-end craftsmanship, they embarked on a mission to create footwear that transcends conventional boundaries.

Inspired by their worldly travels, architectural marvels, and the vibrant realm of contemporary art, Max and Albin set out to craft designs that exude a unique blend of minimalism and refined elegance. They envisioned a brand that would cater to fashion enthusiasts seeking stylish products of unparalleled quality.

Right from the outset, Axel Arigato distinguished itself by embracing a direct-to-consumer model, sidestepping traditional retail channels. This innovative approach allowed them to offer premium products at more accessible price points, striking a chord with discerning consumers seeking authentic luxury without compromise.

The brand’s distinct designs and emphasis on creativity quickly garnered a devoted global following. As Axel Arigato expanded its product range to include accessories and ready-to-wear, it remained unwavering in its commitment to deliver exceptional craftsmanship and distinctive style.


Innovative Fashion: Leaving a Lasting Mark

Axel Arigato’s iconic logo, a gold-plated bird, symbolises the brand’s ethos of continuous evolution and boundless freedom of expression. It embodies their determination to break barriers and continually push the boundaries of design and creativity.

Axel Genesis Cluster

One of our Essential products online, the Genesis is a particular favourite at Aphrodite.

The brand’s limited-edition drops, coupled with their commitment to limited production runs, amplify the exclusivity and allure of their products. This not only supports sustainability but also instills a sense of urgency and excitement among their loyal customer base.

As Axel Arigato journeyed through the fashion landscape, its dedication to sustainability and ethical practices became more pronounced. Rooted in transparency and the drive to make a positive impact, the brand set out to redefine modern fashion by incorporating sustainability into its core values.


A Bright Future with a Responsible Legacy

Today, Axel Arigato stands as a visionary pioneer, fusing fashion with sustainability to leave a lasting impression on the industry. By continuously striving to reduce its environmental impact and embracing innovative design, the brand has created a legacy that inspires positive change.

Axel Rush Trainers

The Axel Arigato Rush trainer is a recent model that uses the same athletic DNA as the Genesis as inspiration.

As Axel Arigato embarks on the next chapter of its journey, one thing remains constant: the unwavering commitment to make the world of fashion more responsible, more compassionate, and more exciting. With an ever-evolving vision and a penchant for pushing boundaries, Axel Arigato is poised to lead the way towards a brighter, more sustainable future in the realm of contemporary fashion.


Sustainability Practices

Axel Arigato is deeply committed to minimising its environmental impact through sustainable practices. They prioritise using eco-friendly materials, such as organic cotton, recycled polyester, and recycled rubber, significantly reducing their carbon footprint and promoting waste reduction during production. Water conservation is equally crucial, achieved through water-efficient dyeing and finishing techniques that conserve local water resources and contribute to broader environmental preservation.

Axel Sustainability

Axel’s sustainability model is exemplary. Click the image to read our blog post highlighting the great work being done by some of our key brands.

Waste reduction is at the core of Axel Arigato’s efforts, implemented through recycling programs and upcycling materials across their supply chain. Their packaging, crafted from recycled and recyclable materials, ensures sustainability throughout the customer experience. The brand’s limited production runs and Axel Xchange program, focused on circular sustainability, showcase their commitment to reducing waste.


Animal Welfare and Carbon Emission Reduction

Axel Arigato adheres to a strict no-fur, no-exotic-skins policy, emphasising their dedication to animal welfare while creating stylish, ethical products. Responsibility for their carbon emissions drives the brand to actively measure and reduce their footprint. Through energy-saving measures in offices and stores, alongside initiatives for reforestation and renewable energy projects, Axel Arigato contributes to a greener future.


Transparency and Ethical Manufacturing

Transparency is fundamental to Axel Arigato’s sustainability practices, with comprehensive information on their website empowering customers to make informed choices. The brand ensures that ethical labour practices are upheld by manufacturing partners, fostering fair wages and safe working conditions for all employees.


Craftsmanship and Distinctive Designs

Craftsmanship is paramount to Axel Arigato’s manufacturing process. Each product is meticulously handcrafted in Europe, reflecting the brand’s commitment to quality and durability.

Axel Atlas Trainer

A slightly more sporty take on the Clean 90, the Atlas Trainer is another minimalist modern classic from Axel Arigato.

The fusion of traditional techniques with modern technology results in distinctive designs that feature clean lines, attention-grabbing details, and a diverse colour range. Axel Arigato’s collaboration with artists and designers yields unique capsule collections that enhance the exclusivity and excitement for their loyal customer base.


Axel Arigato’s sustainability journey exemplifies how fashion and sustainability can harmoniously coexist. With a focus on eco-friendly materials, responsible manufacturing, and distinctive designs, Axel Arigato has redefined modern fashion while leaving a positive impact on the environment. As the brand continues to evolve, their unwavering commitment to sustainability will undoubtedly inspire a responsible and greener future in the fashion industry and beyond.

Shop Axel Arigato Footwear Online at Aphrodite1994.

New Balance Sequoia Heel

Trainer Drop: Iconic New Balance 991 Released in ‘Sequoia’


Following on from the recent New Balance 1906 Protection Pack drop, we are proud to announce the release of the timeless Made in UK New Balance 991 at Aphrodite in an earthy ‘Sequoia’ brown colourway.


Crafted to perfection in the United Kingdom, the New Balance 991 exemplifies the brand’s unwavering commitment to impeccable craftsmanship and quality. Each element of the shoe has been meticulously curated, promising exceptional durability and style that transcends seasons.

New Balance 991 Sequoia Upper Lower

The ‘Sequoia’ colourway stands as a testament to New Balance’s ability to infuse elegance into athletic footwear. Sublime earthy tones intertwine, emanating an aura of neutrality and sophistication. It is a hue that transcends trends, adding a touch of subtlety and class to any ensemble.

New Balance 991 Sequoia Side View

The eagerly awaited arrival of the New Balance 991 ‘Sequoia‘ reinforces its status as a collector’s item for discerning sneakerheads. This drop epitomises the fusion of contemporary design with classic sensibility. From the city streets to boardroom meetings, these sneakers command attention with their unparalleled grace.

New Balance 991 Sequoia Sole Unit

Beyond their aesthetics, the New Balance 991 ‘Sequoia’ boasts a harmonious marriage of style and performance. The breathable mesh base, adorned with suede and leather overlays, assures unparalleled comfort and support for extended wear. A structured heel cage enhances stability, while N-ERGY technology and EVA foam in the midsole elevate cushioning to sublime heights.


In a world where style merges with utility, the New Balance Made in UK 991 ‘Sequoia’ is a triumph of design and engineering. It stands as a beacon of fashion intelligence, capturing the essence of adventure and style in one captivating creation.


Shop the New Balance 991 Sequoia at Aphrodite Online on its release on the 3rd of August.