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Heron Preston Brand Guide

Heron Preston : Brand Guide

To call Heron Preston a jack of all trades would be the biggest understatement of the year, this guy has endless strings to his bow and wears many hats, both literally and metaphorically. Having dabbled in artistic practices, creative direction, clothing design, content creation, and DJ’ing, there’s not much this Parsons School of Design graduate can’t do in the creative sphere. But perhaps his biggest achievement to date is launching his eponymous, luxury clothing label under the New Guards Group – the global fashion conglomerate that also houses eight more world-renowned brands including Off-White c/o Virgil Abloh, Marcelo Burlon County of Milan, Palm Angels, Ambush, Unravel Project, Alanui, Kirin by Peggy Gou and Opening Ceremony.

Heron Preston Bio

It’s 2007 and Preston is fresh out of college, his professional career kicks off with a publishing deal, closely followed by a role as a marketing specialist and social media director for Nike, quite the gig for a humble design grad. A few years later, Heron links up with Kanye West, landing a prestigious job as the rapper’s art director where he’s responsible for creating branded merch and is later trusted to consult for the musician’s seventh studio album The Life of Pablo and lauded adidas offshoot Yeezy.

During his time at Yeezy Preston befriended Matthew Williams, Virgil Abloh, and Justin Saunders who were all working for Kanye West too. Uncovering a wealth of common ground, and all operating at the top of their game, this quartet of talent dovetailed and subsequently launched ‘Been Trill’ – a streetwear imprint specialising in eclectic events and hype-worthy apparel, worn by celebrated stars such as Kanye West himself, A$AP Rocky and Rihanna, to name just a few.

Having racked up a number of high profile gigs and coming off the back of a banner year, Heron Preston was in high demand thanks to his off-kilter aesthetic. In 2016 the New Guards Group acquired the budding designer, giving Preston the means to establish and launch his first full, stand-alone collection.

Most recently, Heron Preston has undertaken an additional role at Calvin Klein as a creative consultant.

Heron Preston AW21

Heron Preston Debut Collection

The first Heron Preston collection debuted at Paris Men’s Fashion Week for the autumn/winter 2017 calendar. The capsule, titled ‘For You, The World’, acted as the industry’s official introduction to Heron Preston; a formal coronation for the rising king of the streetwear realm.

Within the collection, Preston laid bare his design philosophy which entrusted Italian manufacturing, banked function, and simmered on experimental ingredients, including neon accents and emotive callouts.

Heron Preston FW21

Heron Preston Aesthetic

While ‘Made in Italy’ certifications and unique depictions of Herons seem to prove instant wins with the Heron Preston consumer, there’s also the fundamental factor of eco-friendly production that draws in a millennial generation. When and where possible, the multifaceted creative instils sustainability into his styles, take his 2016 UNIFORM collection for instance.

Pre New Guards Group, and presented at the Spring Street Salt Shed in collaboration with the NYC Department of Sanitation (DSNY), this fine selection of apparel welcomed a zero-waste policy – initiated to promote and aid NYC’s 0x30 initiative which hopes to send zero waste to landfills by 2030. You see, Preston is hyperaware of fashion’s impact on the environment, unlike many designers who seemingly exude an ‘ignorance is bliss’ demeanour. While swimming in the ocean in Ibiza Heron had a shocking realisation about plastic pollution. A plastic bag floated by his leg, and though this wouldn’t be significant to some people, it was the wake-up call the San Fran native needed to protect the earth and its many inhabitants.

Alongside eco-conscious cues, the Cyrillic word for ‘style’ and vivid orange embellishments have together transcended the Heron Preston identity, bringing it into the hands of streetwear’s finest followers and high-profile stars – such as Justin Bieber, Hailey Bieber, Bella Hadid, Kendall Jenner, Lewis Hamilton, AJ Tracey, and many others.

Heron Preston Brand Guide

The Latest Heron Preston Collection

Here at Aphrodite we have a wide selection of Heron Preston garments and accessories on offer from tees, to trousers, beanies, and belts. Suitable for both men and women, the unisex AW 21 collection is called ‘Between Two Worlds’ and is mostly based in black with unpredictable pops of colour sprinkled throughout. Whatever it is you’re hunting for, you’re sure to find something suitable amongst the lineup, just take a look and you’ll see!

A pro at tapping the zeitgeist, Heron Preston single-handedly defines the streetwear scene. Shop the latest Heron Preston collection now.

Stepney Workers Club Dellow Shoes

Stepney Workers Club Dellow : Less Is More

Are you familiar with the phrase – ‘the core of beauty is simplicity’ – if you’re not, please let us digest. The saying was originally coined by Paulo Coehlo, a Brazilian lyricist and novelist… Curious as to why we’re asking you such a random question? Well, it’s because this entire blog post will be centred on exactly that, the beauty of simplicity, something London-born footwear brand Stepney Workers Club has nailed down to a T. The brand’s aesthetic is abundantly timeless, from colourways to constructions, and silhouette shapes, every aspect of the label’s aesthetic feels beautifully refined, especially the Stepney Workers Club Dellow.

Stepney Workers Club Shoes

One-third of SWC’s core offering, sitting alongside the ‘Lister’ – a classic slip-on sneaker and the ‘Varden’ – a cotton canvas hi-top, the Dellow is a beloved, low-profile silhouette crafted using a blend of traditional and bygone methods. Available in an assortment of cool colours and a variety of fabrics, including corduroy and leather, there’s sure to be a Dellow style out there for you, no matter what your preference.

Stepney Workers Club Dellow

The design’s proportions are very obviously bulky thanks to a wad of internal cushioning found underfoot, combined with a robust vulcanised rubber sole and high wall foxings – all elements that contribute to the immense levels of comfort experienced by the wearer. Personally, we love the supple nature of the shoe and the lack of bonding chemicals employed to fix the upper to its foundation, not many vulcanised brand specialists can deliver such exacting standards without the use of excessive gluing in the manufacturing process. On the whole, the Stepney Workers Club Dellow Trainer has many qualities that help it to stand out within the saturated market it finds itself positioned.

Stepney Workers Club Sneakers

The black/white version of the shoe is particularly great for timeless styling and very well suited to a range of day to day activities, from browsing the high street to heading to your favourite watering hole or rolling into the skate park… As we just happened to be when we captured this assortment of images showcasing the Dellow in action. Articulated with contrast white stitching in pinpoint areas, the sneaker can be fastened via a classic lacing system, complete with flashy metal eyelets. To finish, the iconic Stepney Workers Club handshake logo nestles onto the tongue, further instating the brand’s core philosophy of inclusivity and social interaction.

Stepney Workers Club Dellow Black

If you’re on the lookout for a fresh-faced trainer that’s designed to pair with most apparel, consider your search well and truly over, the Stepney Workers Club Dellow is it.

Shop the shoe and its stellar siblings online and in-store at Aphrodite. Watch the Stepney Workers Club Dellow Sneaker in motion via the video below.

Rains : Brand Guide

Promising to make inclement weather seem like a breeze, Danish brand Rains should be on your radar if you live in a location where the weather is unpredictable day-to-day. If you’re yet to become acquainted with the label, get to know more about them in our Rains Brand Guide below.

History of Rains:

Founded in 2012 in the quaint town of Egå, Aahaus, outerwear company Rains has climbed from strength to strength since its humble inception almost a decade ago. Inspired by the temperate climate of their native Denmark, founders Philip Lotko and Daniel Hesselager became fascinated with the rubber raincoat – an enduring staple that is especially favoured by those located north of the equator. Keen to reimagine tradition, Nordics Lotko and Hesselager set themselves a target of modernising the silhouette, and so then Rains was born.

Rains Classic Jacket

Concept of Rains:

With a shared intent to rethink quality rainwear, the name ‘Rains’ was a natural starting point for student pals turned business partners Philip and Daniel. The duo’s core focus became about interpreting rainy days as a blessing rather than a curse, as they’re so often viewed across parts of Europe. Launching with just one product, a simple but sleek poncho, Rains encouraged its early customers to see the opportunity that lies within dreary weather; if you can’t take any positives from a gloomy forecast, at least you can take a day of good dressing from it.

Rains Products:

In the collections that followed the brand’s first drop, the Rains aesthetic emerged as very obviously Scandinavian; silhouettes were of a minimalist nature with little fuss except for a whole host of impressive colourways which were almost immediately on offer to the public. The label’s family of products gradually grew and soon that simple poncho acquired many siblings, including fully-fledged jackets, gilets, bags, and other waterproof accessories which were all imbued with the same DNA and built super practically to shield the wearer against the elements, especially rain.

Our Collection:

Here at Aphrodite, we’re lucky enough to have added Rains to our list of lauded designer brands, and it’s landed just in time for the harsher autumn/winter months arriving. Our introductory Rains collection brings with it a range of items, suited to all kinds of adventures. Particularly appropriate for urban settings, the Rains Classic Jacket is currently available in taupe, black, and rock – a versatile trio of shades that can all be easily paired with your everyday rotation. Developed using a sleek, waterproof matte fabric, the design falls just below the hip and features two angled, mesh-lined pockets, complete with branded studs. The central closure is also a branded snap fastening which makes it easy to slip the silhouette on and off, or button it up over additional base layers.

Rains Accessories

Speaking of base layers, Rains recently turned their attention to layering with the delivery of their fleece line and their vest collection. Rains jackets are great for futureproofing your wardrobe and are immensely handy when you find yourself caught in light or heavy showers, but when you add one of the Rains Fleece Jackets or the Rains Liner Vests also into the mix, the level of functionality turns up a notch. Adding substantial amounts of warmth to your look, these designs can be sported under one of the label’s jackets to keep your ensemble uniform, or you could match them with various other pieces from your collection, the choice is yours but be confident in the fact that extra insulation is always guaranteed.

Rains Long Jacket

If you’re on board with the brand’s aesthetic but were hoping for more of a longer silhouette, count yourself in luck. The company’s classic jacket is also available in an elongated style and is aptly dubbed the Rains Long Jacket. Boasting the same no-nonsense construction, the garment stretches down towards the knee, offering wider coverage and more of that Scandi’ sensibility you’ll come to know and love from the imprint. Elsewhere in our offering, you’ll discover the Rains Rolltop Rucksack and Rains Backpack, again served in a variety of different yet dependable hues. Made to weather any storm, these accessories are sustainably crafted using recycled materials to construct a sheen-imbued, waterproof construction that is capable of seeing you through the cityscape or off-trail adventures alike.

Get serious about future-proofing your wardrobe with the latest Rains collection, available at Aphrodite in-store and online.

Stone Island Jacket

An Ode To The Stone Island Overshirt

A constant resident of the upper echelons of really nice clothes, a Stone Island overshirt is for many some of the most highly regarded pieces of clobber one can get their hands on. Lauded for their countless array of stellar talking points, mind-boggling visuals and sharp cuts, they provide the trans-seasonal keys to casual wardrobe elevation. But, before we dive straight into the compliments it’s worth taking a look back at where exactly this half-shirt half-jacket hybrid originated.

 

Stone Island Overshirt

 

Timeless, smart but tough enough to handle the rigors of a hard days graft, the overshirt was originally designed as a layering piece to go over the top of suits and ties. Famed for its plethora of handy pockets and uncomplicated design the ‘shackets’ were often constructed using more robust materials such as sturdy cotton twill and moleskin.

Becoming the go-to garment for easygoing functionality the overshirt quickly found itself on the backs of everyone from tradesmen and French Railway workers to British soldiers during the Second World War. More recently the garments have made somewhat of a resurgence in the modern man’s everyday wardrobe, slotting seamlessly into contemporary trends such as Scandinavian minimalism and workwear-inspired tailoring.

 

Stone Island Overshirts

 

So where does Stone Island fit into all of this? Well, not only do we just love talking about everyone’s favourite Italian sportswear company, but when it comes to totally unique overshirts they certainly know a thing or two. Utilising their penchant for unique fabric blends, the brand continues to put out overshirts in just about every shape and size imaginable, including, but not limited to, Crinkle Reps NY, nylon metal, naslan light, cotton garbadine, brushed cotton twill, tella stella… we think you get the idea.

 

Stone Island Jackets

 

Not only do these ingenious pairings provide a super functional outer shell to give you that little bit extra protection, but they provide a perfect base for Stone Island’s garment-dyeing wizardry and bespoke treatments to shine. With shades spanning everything from soft blush pink to punchy neons, iridescent, reflective and thermal reactive coatings deliver eye-catching notes whilst the brand’s OLD effect and in-house mixed dyed, give that classic worn-in look everyone can’t get enough of.

With enough pocket variations and smart detailing to please even the most function-obsessed compass patch fan out there, get your hands on a Stone Island Overshirt of your own before it’s too late.

 

adidas G.S Shoes

adidas G.S Shoes : A Return To The Fold

Along with big hair, punk rock, and rap music, we also have the ‘80s to thank for extremely cool sports shoes. It was during this era that adidas began rejuvenating its tennis lineup, offering professional payers the G.S silhouette to tackle gameplay in superior style. 

The sneaker is now back in circulation and the latest version remains largely unchanged in comparison to the original, although there are a few updated tweaks here and there. The cloud white model, available at Aphrodite, boasts a brand-new lacing system, suede overlays, and extra perforation which translates to extra ventilation. Diehard adi’ fans will also be pleased to know that the iconic peg system, which allows you to adjust the level of shock absorption within the heel, remains firmly in place and illuminated in neon hues. 

adidas G.S Sneakers

Perhaps the biggest change to the shoe’s anatomy comes in the form of recycled materials. The upper part of the trainer is made from a minimum of 50% recycled content – a deliberate design choice by the brand in its bid to end plastic waste. Choosing to invest in this shoe means you’re not only style-conscious but also environmentally conscious, and just to top off those unbeatable incentives, you’re guaranteed top-of-the-range support thanks to the shoe’s immaculate build and underfoot technology. 

adidas Peg System

Add an original to your collection and browse the adidas G.S Shoe in-store and online now at Aphrodite.

Clarks Originals Tor Run

Clarks Tor Run – Autumn Textures

For those not yet acquainted allows us to introduce you to the Clarks Tor Run. A relative newcomer to the brand’s output, the Tor Run sits marks a new chapter into their already impressive arsenal of instant classic suede footwear. Teaming up the high-quality fabrication and careful craftsmanship shown on such greats as the Wallabee and Desert Trek with a newly inspired retro runner feel and eco-conscious sensibilities, these beauties are sure to make a lot of people very happy indeed.

 

Clarks Originals Tor Run Shoes

 

Focusing our attention toward this autumnal arrival, the sports-influenced shoe comes crafted from a heavily varied mix of suede, full-grain leather, vegetal leather and nubuck for a tactile and textural feel. Designed to balance comfort, style and function, a multi-layered look sits alongside clean lines courtesy of the brand’s heritage soft stitch-down construction, a technique that has remained central to the Clarks DNA for years.

 

Clarks Originals Tor Run

 

Decked out in a seasonally appropriate combination of earthy tones and boasting a woven branded logo to the tongue, they come equipped with performance-enhancing EVA inserts to the forefoot and below, allowing for further flexibility whilst worn. Finished with a Forest Stewardship Certified rubber crepe sole, which not only utilises the sap of the rubber tree for a more renewable source material, but comes processed with communities, wildlife and overall impact in mind, the Tor Run is certainly a name we look forward to seeing more from.

Shop the Clarks Originals Tor Run Shoes online now at Aphrodite.

 

Clarks Tor Run Shoes

 

 

 

Pantofola d'Oro

Pantofola d’Oro : New To Aphrodite

Tracing their roots way back to 1886, luxury Italian brand Pantofola d’Oro have been making football boots for some of the biggest names on the pitch since we can remember. Famed for their use of a softer more malleable calf leather, the brand has been spotted gracing the feet of everyone from Capello to Mancini, if you’re a fan of the beautiful game or just value the luxuries of a proper good quality pair of sneaks, then this brand is certainly one to have on your radar if, for some peculiar reason, they aren’t already.

 

Pantofola d'Oro Footwear

 

Translating to mean, ‘Golden Slipper’ following decades spent on some of the most notable athletes in the game, the brand has more recently expanded into the world of fashion,  combining a staunch heritage history with an immeasurable dedication to home-grown production. Made using hand-made techniques passed down from the master shoemakers of Ascoli, their trainers are meticulously constructed to exacting standards, taking great care to use only the finest fabrics and prioritising quality above all else.

Shop the latest arrivals from Pantofola d’Oro now online at Aphrodite.

 

Pantofola d'Oro Modena Trainers

New Balance 991 Trainers

New Balance 991 Returns In 2 New Colourways

Fresh off the back of its 20th Birthday celebrations, the New Balance 991 is certainly a silhouette we can’t see ourselves ever growing tired of seeing. The footwear of choice for Silicon Valley’s tech guru population, the sneakers are famed for their laidback, ‘dad-shoe’ aesthetic as well as their impressive plethora of high-quality materials which come off the back of their made in England status.

Returning in two brand new alternating colourways of sky blue pastels and earthy tones of green / brown, the 991 plays largely to its already established strengths, boasting both premium pigskin and nubuck makeups atop a breathable mesh base, which circulates air across the foot when worn in warmer conditions. Detailed with the usual branded embellishments such as an embroidered tongue, N logo sidewall and numerical patch to the heel, reflective accents sit throughout for greater visibility in low light.

 

New Balance 991

 

Finished with New Balance’s ABZORB technology to the mid-sole, a unique blend that allows for greater shock absorption when stepping on hard terrain, a sturdy rubber outsole provides ample levels of traction for daily pursuits. Shop both styles of the New Balance 991 online now at Aphrodite Clothing.

Colorful Standard

Colorful Standard : New Brand Alert

For those of us looking to build upon our wardrobe fundamentals, we’re sure you’ll agree when we say it gives us great pleasure to announce the arrival of Colorful Standard here at Aphrodite. Known for their commitment to essentials that stand the test of time and unwillingness to cut corners when it comes to sustainability, the Danish brand is a great example of simplicity done in its most quality, ethical and colourful form.

Removing the pressure and influence of seasonal trends, Colorful Standard focus on crafting a timeless collection of curated pieces. Ranging from t-shirts and hoodies to sweat pants and shorts, each piece sees a decisively modern cut that’s been perfected through years of subtle iterations and customer feedback. Pre-shrunk to prevent degradation over repeat wear and wash, their output may seem simple on paper but when you dig a little deeper it’s easy to see exactly how much effort goes into upholding their planet-friendly ethos.

 

Colorful Standard T-Shirts

 

Crafting their garments from only recycled and organic materials such as cotton and merino wool, precise laser cutting techniques ensure as little as possible waste fabric is produced during the early stages of construction. With any remaining scraps being collected and used in other areas such as furniture filling, an environmentally friendly, Oeke-Tex certified solution is used across their garment-dyeing procedures, not only give them complete control over the finished product but ensuring as little as possible damage to mother nature.

Overseeing the entire lifespan from start to finish in their very own production facility in Portugal, the brand are able to not only offer full transparency when it comes to their sustainable practices but ensure fair wages and safe conditions for their workers whilst simultaneously streamlining their supply chain to reduce their overall carbon footprint.

In summary, if you’re looking for that next pair of stay-at-home joggers or a sweatshirt with just the right shade of sahara camel then you’ve come to the right place and it’s all guilt-free.

Shop the first drop of Colorful Standard online now at Aphrodite.