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Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere TPU foam can be found to the midsole for improved cushioning whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Balmain Autumn Winter 19

BALMAIN AW19: A Monochrome Masterpiece

Filtered through Olivier Rousteing’s monochrome state of mind, Balmain’s Autumn Winter ’19 collection is set to be a sumptuous head-turner.

In retrospect, although no one could have anticipated it at the time, 2011 would be the year to transform fashion forever. In Paris particularly, operations were following a startling shift; a then 25-year-old Olivier Rousteing had courageously taken the reins at the historic house of Balmain – a move that would go on to redefine fashion’s agenda for the foreseeable future.

In Rousteing’s celebrated eight years at Balmain’s helm, the house has firmly broken into the 21st century. The label’s lauded predecessors such as, Mr. Pierre Balmain himself, and Oscar de la Renta, had already cemented the house’s path to elegance, yet none had quite stirred up the contemporary appeal as that of Rousteing. In the seasons just before Olivier’s succession, Christophe Decarnin tried his talented hand at triggering modernity within the house, falling just short to that of Rousteing’s superlative standards.

Now, for Autumn Winter ‘19, the house calls on a plethora of diverse inspiration – sourced from far and wide. As-ever designs in the collection fuse contrasting themes of grunge and glamour; an aesthetic the label has become synonymous with under the guise of Olivier. Additionally, subtle Eastern influences gently unload into the capsule, no doubt much to the delight of the brand’s vast and loyal following on that side of the globe. And rounding off the lineup is Balmain’s first official foray into footwear; a collection sparking huge significance for Olivier Rousteing and a monumental touchpoint for the brand as a whole.

Kicking things off with a slew of luxe, monochrome pieces, the Autumn Winter ’19 capsule effortlessly blends the realms of luxury and streetwear. For example, the pairing of the brand’s velvet teddy jacket and branded hoodie here creates the perfect balance of sumptuous style and casual layering. Added accents, in the form of a baseball cap and the brand’s B-Troop Strap sneakers, signify the outfit’s obvious urban status, while the logo-laden aesthetic further unravels through simple base layers, including a short-sleeve signature tee and all-black trousers.

Balmain Teddy Jacket Black WhiteBalmain B-Troop Strap TrainersBalmain Medallion Teddy Jacket Black

By insisting on the injection of sportswear cues throughout Balmain looks to not only hit a home run this season but also shoot some hoops on the hardwood and the proof is in this next outfit. With a sweatshirt that wouldn’t look out of place on the baseball field and the aptly dubbed ‘B-Ball’ sneakers on foot, the look is wholly sport-luxe.

The sweatshirt, in particular, unites Western and Eastern influences; not only does it shine the spotlight on one of America’s beloved batting games, thanks to its striped base and colour-blocking formula, but it also introduces Japanese design language into the mix – tooling Rousteing has displayed an affinity for in the past. Together with the distinctive cultural elements, an all-black Balmain belt bag gives the look a functional, finishing touch for urban dimensions.

Balmain AW19 SweatshirtBalmain B-Ball TrainersBalmain Bum Bag

The lack of ostentatious hues throughout the collection is sure to be welcomed by all those wishing to curate a versatile wardrobe, with plenty of pieces up for grabs that can be effortlessly mixed and match. The adaptability of the following look is demonstrated through its monochrome palette. Made up of a woollen blend sweater and taped joggers, the ensemble deliberately leaves bold colours behind for a sleek, street-led look which is without question cut for comfort.

Balmain Sweater BlackBalmain Taped SweatpantsBalmain Knitwear

Altogether, the Balmain AW19 collection makes a superb case for versatility. The high-key to low-key contrast of the garments ensures you’ll stand out in the streets while giving you the opportunity to experiment with mixing and matching a number of pieces from the lineup. Hats off to design favourite, Olivier Rousteing, yet again…

New Site Launch

2012 was a much different time: the Olympic Games landed in London; Barack Obama was about to begin his second presidential term; and the Mayans claimed the apocalypse was imminent. It was also the last time we at Aphrodite updated our trusty website.

Times have obviously changed a lot since then. So, after years of faithful service, we’ve finally put our old website out to pasture for a well-earned retirement, and are proud to unveil its successor. After months of redesigns, feedback and testing, the new site is finally ready for release into the wild, faster, sleeker and better than ever.

So what’s new?

  

New Design Layout

We’ve completely overhauled the look of the site, ensuring the site looks its best across the widest range of devices, as well as optimising for speed and ease of browsing. So whether you’re browsing the site at your workstation or from the comfort of your own bed, you can be sure you’re getting the optimal Aphrodite experience.

Improved Search

We’ve also listened to feedback and research when it comes to our search and filtering functionality, with a new system that makes it even easier to find exactly what you’re looking for.

New Stylist’s Picks

Need inspiration? Take a look at the ready-made outfits and top picks by our stylists. Updated weekly, this is your go-to destination for the latest and greatest that Aphrodite has to offer.

So don’t hesitate: why not take the new Aphrodite website for a spin yourself? We’d love to hear what you think!

Y-3 Take Sportswear To The Next Level

Since 2003, when adidas and avant garde designer Yohji Yamamoto put their heads together in the pursuit of more unique ventures, Y-3 has always been an interesting one to watch. Established well before the days when the word Athleisure was even coined, let alone unblinkingly accepted onto some of the biggest runways in the world, the brand not only carved a reputation for challenging the pre-conceived conceptions that surround sportswear silhouettes as a whole, but set the bar when it came to how collaborations can and should be done.

Y-3 New Arrivals
Perhaps one of the most alluring qualities Y-3 possess is their sense of identity. Inspired by the contrast between smart and casual outfitting and fuelled by a growing disinterest with making, ‘fancy clothing’ the brand combines Yohji’s more left-field approach with that of adidas’ performance-driven sensibilities, balancing, twisting and combining iconic elements from both sides into something that feels wholly Y-3.

Y-3 New ArrivalsY-3 New Arrivals
Uniting the majority of their offering under a monochromatic banner, Y-3’s decision to remove colour from their designs allows more emphasis to be placed upon shape, form and function giving way for a selection of technical nuance and interesting use of fabrics to find their way to the surface.

Y-3 New ArrivalsY-3 New Arrivals
Take for example this seasons interpretation of the classic track pants. Placing the bold contrasting three stripes to the inside leg for a slight spin on a quintessential trait, the pants are imbued with masterful modern tailoring with a relaxed fit through the thigh, slight taper to the ankles and a cropped length. Finished with inner zip cuffs, four pockets and an elasticated drawstring waist, the track pants give way to a tonal Y-3 logo for a hit of subtle branding.

Y-3 New ArrivalsY-3 New Arrivals
Track tops have also been given some love with asymmetrical details and subtle alterations aligning the somewhat everyday garment with the other quality bits up for grabs. Featuring a contrasting varsity style applique YOHJI callout to the back, the jacket also comes with adjustable cuffs, a fleece lined interior and two front concealed zip pockets, the track top comes complete with tonal stripes and Y-3 logo to the left side only.

Y-3 New ArrivalsY-3 New Arrivals
Unsurprisingly some of the main talking points found throughout the collection are the accessories, most notably Y-3’s fresh interpretation of the cross-body bag. Constructed in a sling design, the bags come with the ability to be customised to suit the wearers desired needs with straps and storage compartments easily added or removed.

Y-3 New ArrivalsY-3 New Arrivals
Staple pieces have also been given a precise update with t-shirts, hoodies and hats boasting an array of enviable qualities which include sleek one piece constructions, juxtaposed monikers and signature Yohji cuts.

Making their welcome return both the Y-3 Ren and Kaiwa can be found amongst the greyscale ranks. With updated colourways applied and notable characteristics preserved the sneakers make use of adidas’ affinity for footwear to ensure their staunch looks are matched with plenty of practical utility. Sat alongside the decisively geometric Y-3 Yuuto, which revives one of the first sneakers ever released by Y-3, and the ultra-contemporary Yohji Courts the brand once again prove they are not to be crossed when it comes to on-foot craftsmanship.

Shop the full Y-3 line-up online or in store now.

Y-3 New Arrivals

Nike Air VaporMax DM/S/X: Old Name, New Technology

More goodness from the swoosh masterminds in the form of the Nike Air VaporMax DM/S/X, check it out below…

Nike VaporMax DM/S/X AT8179-300

Unapologetically fusing together some of Nike’s most forward-thinking technology into a robust and character rich profile, the Nike VaporMax DM/S/X not only demands attention, but makes a powerful statement to all those who would dare challenge the Goddess of victory for the top spot on the innovation podium.

Nike Dimension Six Vapor Max Trainers

Taking an experimental design direction to it’s very limits, the trainers find their name rooted deep in the sportswear company’s rich history, cramming a plethora of technical detailing into their multi-faceted frames and making reference to when the Beaverton based brand almost found itself named Dimension Six. Delivering impressive levels of both urban appeal and practical cushioning the sneakers come dressed to the nines with street-ready add-ons making use of a number of classic materials for a result that feels both unique but unequivocally familiar.

Nike VaporMax DM/S/X Trainers New Release

Strapping in both Vapor Max technology and a rubber pad grip below for enviable levels of support and traction, the trainers construct their uppers from a varied list of fan favourite materials. With mesh found across the toe box for improved breathability and a plush leather tongue the DM/S/X rounds out its over-layered look with soft suede accents and both a toe and heel TPU clip for a futuristic finish. Dressed primarily in grounded coatings of black / white both sneakers utilise bright hits of colouring to contrast their subdued base, bringing attention to a selection of modest swoosh monikers and a number of notable points of interest. Kicking things up a notch when it comes to sporty techwear appeal, the trainers find themselves in the possession of several practical pull tabs with Velcro secured ankle straps on hand for a closer fit.

Nike New Releases

The Nike VaporMax DM/S/X “Midnight Turn/White-Mineral Teal” is available both online and in store now with the white variation launching 15/08/19.

Nike VaporMax DM/S/X Sneakers

Stone Island Crinkle Reps Down Gilet

Stone Island: Autumn Winter ’19 New Arrivals

Returning with their fabled compass-laden looks, casual-luxury label Stone Island leave no stone unturned in their AW19 showcase. Contaminated with the revered design DNA of Carlo Rivetti, Stone Island’s AW19 collection continues the brand’s boundless exploration of the apparel realm with an assortment of interesting cuts, tech-driven fabrics and garment dyed formulas.

Though no strangers to an explosive colour palette in the past, the label’s AW19 collection takes things one step further this season. A plethora of punchy, lively hues dominate the capsule, and in turn, look to illuminate the doom and gloom associated with the Autumn Winter climates that are yet to land here in the UK.

The brand’s outerwear, in particular, is partial to the striking shade or two. For instance, take these two looks below that feature a pastel blue Stone Island overshirt and the famous Stone Island Crinkle Reps NY jacket in a warm pigment of coral. Both outfits experiment with playful layering techniques; helping to distinguish an aesthetic that’s both weather conscious and trend aware all at the same time.

Employing a stealthy mock neck Stone Island sweatshirt under the overshirt really allows the latter garment to shine thanks to the distinct colour contrast. In like manner, the Crinkle Reps jacket is imagined with a stone-coloured overshirt beneath it where it utilises a two-way zip closure – enabling a compass-baring tee to peep through from below. The lightweight nature of both these primary pieces is tactical and ensures they can be open to interpretation and styled the wearer’s own way.

Stone Island OvershirtStone Island Shirt JacketStone Island Overshirt StoneStone Island Crinkle Reps Jacket Coral

As previously mentioned, this season’s collection leans heavily on the sought-after acclaim of the label’s compass patch, and rightly so. The iconic emblem is situated at the core of Stone Island’s operations, drawing in the masses with its seal of casual culture status. And because there’s no denying the logo’s appeal, we’ve triple teamed it in this next look. Channeling a head-to-toe logo look, this ensemble features a Crinkle Reps down gilet layered atop a neutral-toned sweatshirt and black cargo jogging pants to complete. If you’re seeking an outfit that combines comfort and style, this one’s for you.

Stone Island Down Gilet Stone Island Crinkle Reps Down Gilet

Similarly, the next pairing also focuses on comfort and the same dark, olive hues. Made up of a Stone Island Micro Reps jacket and cosy jogging bottoms, the outfit is a must for urban outings. The jacket itself is wind-resistant and water-repellent, not to mention it’s constructed with Primaloft® Insulation, meaning the good old English weather shouldn’t prove too much of a problem when you’re venturing from one place to the next this season.

Stone Island Micro Reps Jacket Stone Island AW19 Jacket

Last but certainly not least in the AW19 lineup we have Stone Island’s lauded offshoot Shadow Project. Renowned for driving the forward development of the business, Stone Island Shadow Project definitely doesn’t disappoint in the apparel stakes. This season the diffusion line reimagines classic silhouettes, bringing them up to date with the label’s experimental ways. The Shadow Project bomber jacket in the next look flips a guazed fleece interior to the exterior, offering a unique textural shift on the norm. Underneath, a striking red sweat brings the ensemble alive pigment wise, while slick black trousers balance the look to the bottom-half.

Stone Island Shadow Project Bomber Jacket Shadow Project Knitted Sweatshirt

With so much on offer in the first of Stone Island’s Autumn Winter ‘19 arrivals, we can’t wait to see what else is to come from Carlo Rivetti’s label with the Midas touch.

Balmain Teddy Jacket Black

Balmain Teddy Jacket: High Octane Glamour

New Arrival For AW19

Steeped in decades of glamour, French fashion house Balmain has become a byword for Parisian prestige and the label’s latest AW19 piece – a luxurious Teddy jacket – does everything to bolster this perception.

Brought to life under the reputable hand of Japanese craftsmanship, this Balmain Teddy jacket is made from a plush blend of velvet and rayon fabric. Cast in clashing black and white hues, the design presents a decisively high-key and low-key construction that’s destined to command attention and the brand’s knack for drawing in the crowds, each and every season, can only be owed to house helm, Olivier Rousteing.

Balmain Jacket Teddy

Since taking the reins in 2011, Rousteing has successfully filtered through his penchant for Eastern influences, intricate detailing and powerful proportions, while reinstating the global acclaim of Balmain. With this Balmain Teddy jacket, Olivier fuses the house’s taste for the finer things with a varsity-inspired look – demonstrated by the striped detailing at its collar, cuffs and hemline, coupled alongside bordered articulation at the sleeves which are braided in delicate monochrome thread.

To the reverse, a metallic medallion operates as the literal silver-lining of the garment, holding the label’s rich identity in a crest-like formula, while to the front, Rousteing’s team spirit graduates with the letter ‘B’ woven into the chest. Detail wise, a two-way zip closure will enable the wearer to reveal further luxe layers hidden under the design, complete with the addition of two side pockets for carrying smaller valuables.

Balmain Medallion JacketBalmain AW19 JacketBalmain Jacket Black White

Opulent in every way, the Balmain Teddy jacket is drenched in Olivier Rousteing’s deluxe design codes and is sure to be a winner for the streets or elevated occasions alike. Purchase yours at Aphrodite online or in-store now.

Nike Air Max 200

Nike Air Max 200: The Next Evolution

The Nike Air Max 200 joins the swoosh clad ranks

When one of the first trainers you ever made is selling for world-record breaking amounts we think it’s a pretty good indication that you know a thing or two when it comes to putting together some not too shabby footwear. Of course, it’s not like we needed anymore evidence from Nike especially not with their verging on intimidating lineup of culturally embedded sneaker silhouettes that include timeless classics such as the Air Max 1, 180, 95 and so forth. So, in the interest of not dwelling on the past too much or rehashing what is by now common knowledge amongst the sneaker orientated, we’d like to introduce you to the next step in Nike’s unrelenting journey to take air infused midsoles to their very limits.

Nike Air Max 200 Trainers

Known as the Nike Air Max 200 this newest addition to the Air Max family combines some of the best bits from past and present Nike models with a hearty dose of new-wave advancement, resulting in a silhouette that is not only unique in its own right but feels wholly familiar at the same time. With uppers consisting primarily of mesh, that contours to the foot for improved breathability and comfort, the trainer boasts additional overlays to reinforce the foot and a TPU frame to keep things lightweight. Retaining a more streamlined, sleeker and sport-inspired appearance, the Nike Air Max 200 utilises a contrasting patterned-design with hits of yellow, green and red to the heel and sides for a generous helping of visual depth.

Nike Air Max 200 Sneakers

Below the trainers re-imagines the classic tubular technology sporting Nike’s biggest air unit to date alongside soft cushlon foam and a rubber outsole for exceptional levels of support, grip and return with a heel pull tab, padded tongue and embroidered branding bringing things to a tasteful, street-ready close. The Nike Air Max 200 launches both online and in store 01/08/19.

Air Max 200 Trainers

Nike Air Max

Nike AF1-Type: A Timeless Silhouette with a Twist

A Timeless Silhouette Offered In Two New Exciting Colourways

Returning with a fresh instalment of their newly launched N.354 seriesNike unveils the AF1-Type in “Black / Pink Tint” and “Summit White” colourway.

AF1-Type Black

Originally launched in 1982, the iconic Air Force silhouette was the first basketball shoe that featured a pocket filled with air in the heal for extra cushioning; ensuring support, comfort and a strong foundation. Now, Nike dives deep into the Department of Nike’s Archives to reimagine the pre-production prototype that is the AF1-Type and yields exciting results.

“Black / Anthracite / Zinnia / Pink Tint”

Stripped down but highly detailed, the Air Force 1 Type boasts a handmade aesthetic. Showcasing the brand’s dedication to timeless silhouettes and pushing the boundaries on footwear design. The most recent colourway that Nike has to offer is “Black / Pink Tint”. A unique colour scheme that flaunts detailing that symbolises the past, present and future.

AF1-Type Black Anthracite

AF1-Type Black Anthracite Zinnia

AF1-Type Black Anthracite Zinnia Pink

The pair features several unique elements. A key modification is the Velcro strap closure system that sits across its heel. A transparent skin-like material on the inner of the shoe showcases the closure system and adjustable coral pink details. Handwritten Nike Swoosh resting on the rear tab, seam tape and exposed stitches create a handcrafted effect and gesture a first-draft of a potential future product. Pencilled “n.354” sits proudly to the outer panel, influenced by American long-distance runner Steve Prefontaine’s fastest mile.

A padded stretch tongue gives a retro feel. Round indented segments and perforated pattern add further detailing whilst offering additional ventilation. A double-in-size toe cap, with geometric, crocodile-skin-like patterning, inspired by the technical manuals found inside shoeboxes from the ‘70s and ‘80s. A nostalgic piece of detailing that also presents a futuristic vibe.

“Summit White / Red Orbit / White / Black”

AF1-Type Summit White

The second colourway is “Summit White”. A crisp, clean colour scheme that is equally as iconic as “Black / Pink Tint”. Faux hand drew “n. 354” is dressed in black and sits beneath bright coral tape detailing. A contrasting padded stretch tongue adds an extra pop of colour to the AF1-Type model, boasting cobalt blue. Although minimally branded, the design offers a modern take on a pre-production prototype.

AF1-Type Summit White Red

AF1-Type Summit White Red White Black

AF1-Type White

Known for their comfort and practicality, Nike doesn’t cut corners when it comes to the quality of the AF1-Type. A partial breathable inner sleeve offers a sock-like feel, allowing comfort and ventilation all day long. Flywire cables and adjustable heel strap not only provides a unique closure system but additional support around your midfoot also. The AF1-Type is built with cupsole construction; delivering a harder feeling whilst offering more foot and ankle support. The Nike air unit provides lightweight cushioning and comfort, just like it did back in 1982.

The Air Force body has been a huge success since the ‘80s. The silhouette is now considered a global street culture standard. Frequently being re-envisioned by major fashion houses and Nike designers, there are hundreds of AF1 designs and collaborations available on the market today.

Nike AF1-Type Black

The Air Force 1 Type in “Black / Pink Tint” and “Summit White” is coming soon both online and in-store at Aphrodite.