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November 27, 2023

New Release: New Balance 1906 Protection Pack Metallic Silver Now Online

Excitement is in the air at Aphrodite as New Balance unveils its latest drop – the 1906 Protection Pack Metallic Silver.

Experience the perfect blend of tradition and modernity with NB’s latest release, skillfully fusing the brand’s storied heritage with cutting-edge design. Immerse yourself in a timeless silhouette, artfully inspired by the founding year of New Balance.

The Protection Pack introduces a modern twist to the classic 1906D, featuring a mesh upper with deconstructed suede overlays for a sleek and urban appeal. This not only nods to the brand’s roots but also draws inspiration from the running shoes of the early 2000s, creating a timeless yet contemporary aesthetic.

What sets this release apart is the infusion of cutting-edge technology. With ACTEVA LITE and ABZORB SBS in the midsole, these trainers deliver unparalleled comfort and stability. The TPU heel cage ensures added support, while reflective detailing enhances visibility, making these sneakers not just stylish but functional for any occasion.

Inside, a moulded Ortholite sockliner and N-Ergy midsole provide a plush, cushioned feel, ensuring your feet stay comfortable throughout the day. The Stability Web technology adds arch support to the Protection Pack Metallic Silver, and gel heel inlays absorb shocks, making these sneakers a perfect blend of style and performance.

Completing the look is a grippy rubber outsole that guarantees traction on any surface. Woven N logos and subtle detailing add a finishing touch, marking this release as a symbol of New Balance’s commitment to quality and style.

Don’t miss out on this exciting launch – head online now and secure your pair of the New Balance 1906 Protection Pack Metallic Silver. Elevate your footwear game with a blend of history, innovation, and undeniable style.

November 13, 2023

Exclusive Interview: Nudie Jeans’ Sustainable Denim Revolution

Delve into Nudie Jeans ‘ dedication to environmentally-conscious ethos with our exclusive interview.

Nudie Jeans has set the stage for a denim revolution, showcasing the remarkable power of sustainable choices in the world of fashion. With this conversation, we invite you to explore the brand a little further – and hopefully learn something along the way – as we dive into the heart of their mission.

What makes Nudie Jeans unique in terms of style and sustainability?

Well, as our tagline says – we’re trying to create tomorrow’s vintage. That is, clothes that become more beautiful the more you wear and repair them. We envision future classics, not future landfills, embracing ethical fashion and encouraging our customers to do so.

How does Nudie Jeans incorporate repair and reuse into its brand ethos?

Every pair of Nudie jeans comes with a promise of free repairs forever. We repair your jeans in our Nudie Jeans Repair Shops or travelling Repair Stations (which have been at Aphrodite in the past!), with the help of repair partners, and through our touring mobile repair station. And if the day comes when you grow tired of your old pair, we want them back. Every Nudie Jeans Repair Shop is packed with preloved jeans looking for new owners.

How does the use of organic, sustainable materials benefit Nudie Jeans and its customers?

Using organic cotton and other sustainable materials makes us feel good about ourselves, but it’s not benefiting our business. A shortcut to faster growth would be to skip all the painstaking work we put in just because we care about the planet. It benefits our customers because they, like most of us, live on planet earth. It also greatly benefits everyone involved in the process of farming and producing the materials for our clothes, since they don’t have to work with hazardous substances.

Could you describe Nudie Jeans’ approach to sizing and how customers can find their perfect fit?

We ask our colleagues at our headquarters in Gothenburg to wear our clothes and give us the lowdown on how they age over time. This insider info is invaluable because our designers and pattern makers work together to create pieces that are not just meant to be worn for a brief moment, but for years to come. Plus, we have denim experts in our repair shops all around the world. The denim knowledge among our retail staff is, no doubt, next level. To add to that, our Account managers travel up and down the country to pass on as much information as possible to our wholesale partners.

How do Nudie Jeans stay connected with the ever-changing tastes and preferences of denim enthusiasts?

We leave trends to the fashion industry. Instead of following the latest hypes, we stick to fits and models that inspire us. And since we’re not H&M, we don’t have to cater to everyone’s taste. We just have to do our thing and trust that enough people will like it. While Nudie Jeans has a strong online presence and community engagement

How does customer feedback influence the brand’s decisions and innovations?

That’s a great question! We definitely listen to everyone, and they influence what we do, a lot. But at the same time, we have to stay true to our taste and values. So, I guess the answer is that we listen to people as long as we share tastes and values. At the same time, we need friends. Lots of friends. We can’t change the industry on our own, so building a massive community of people who give a sh*t is a priority!

The blue suede and brown workwear jacket are among the latest releases from Nudie Jeans for AW 2023

What are some key elements that Nudie Jeans considers when designing new denim fits and styles to cater to diverse customer preferences?

We don’t aim to please everyone, and we don’t follow trends, so that makes life easier. But we have a great love for denim and our community. So, I guess it’s a mix of what we’d love to do next and what our friends in the community have on their wishlist.

Our exclusive interview with Nudie Jeans has shed light on their unwavering commitment to sustainable denim and the power of conscious fashion choices. We hope this interview has inspired you to explore the world of eco-friendly and stylish denim. Embrace the denim revolution and join Nudie Jeans in making a positive impact on our planet, one pair of jeans at a time.

Shop Nudie Jeans online and in-store at Aphrodite1994.

November 6, 2023

adidas x Wales Bonner Samba & Apparel Collection AW23

Launching at Aphrodite on Wednesday 8th November 2023 at 9 am…

adidas and Grace Wales Bonner team up once again for yet another stunning collaboration. Taking a more refined approach for AW23, the duo opted to harness their creativity and eye-catching designs without influence from external factors such as specific time periods or places of interest. The result? A stunning collection of adidas Samba trainers that seem to be as contemporary as they are classic. Take a look at the soon-to-be-released trainers below:

adidas x Wales Bonner Samba Trainers in Leopard Print

The standout pair of the bunch, these leopard print pony hair trainers are wild to say the least (excuse the subtle animal pun). They arrive with a contrast blue lining, a white leather heel, tongue and stripes and feature exposed stitching. Underfoot a gum sole ties in with the colourway of the printed pattern, rounding off the look. If we were to edge our bets, this will be the pair that flies off of the shelves first, as with all adidas x Wales Bonner releases the kicks with more flair become fan-favourites.

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Here’s what our online editor Kenzie had to say on them… “A brilliant stand-out trainer that can really add a pop of colour to any outfit. I’d recommend wearing these with light denim jeans such as some Nudie’s or Edwin’s, and add the cream adidas x Wales Bonner tee into the mix for a easy-to-wear ‘fit.”

adidas x Wales Bonner Samba Trainers in Black

One of the pairs that are better suited for everyday wear, this black and white colourway helps to tone down the silhouette and offers a great entryway for those who aren’t so sure about the idea of pony hair on their kicks. (Which btw we are deffo a fan of!) The contrast stitching and classic three stripes really completes this pair, with a gum sole giving those classic Samba vibes.

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Our online editor Joe says ” I love the way the black and white colourway works with the oversized tongue to give the feel of a proper classic football boot. I think its really cool that Wales Bonner has made an effort to pay homage to the Samba trainers roots as a footballing icon.”

adidas x Wales Bonner Samba Trainers in White

The same tonal look as the above but with an extra pop of colour. We think this pair really exaggerates the pony hair upper with the white colourway meaning that light bounces off the material in a way that highlights the kicks really well. Again, with a gum sole, classic three stripes and oversized tongue, we think adidas and Wales Bonner are onto something with this aesthetic.

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We asked marketing assistant Lewis for his thoughts… “You see a combination of white and burgundy across almost all adidas trainers, its a classic colourway and always works. Here throwing pony hair into the mix really elevates the silhouette giving it a little extra flair.”

adidas x Wales Bonner Samba Trainers in Brown

A bit of a difference with this pair as they arrive in a nylon upper rather than the pony hair seen on the other iterations. A suede appears on the toe-box and eyelets while a contrast leather heel completes a trinity of upper materials. Underfoot a darker brown gum sole is added as a subtle contrast to the upper, while a bright blue sock-liner adds a hint of boldness to the model.

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Marketing Executive Dom thinks that these are the pick of the bunch… “While I really love what adidas and Wales Bonner have done with the pony hair on the other models, for me its all about being able to rock a pair of trainers everyday. You’ll get a durability with the nylon pair that you’d otherwise have to forfeit for the pony hair editions, as nice as they are. This colourway is spot on in my eyes

Shop the full collection of adidas x Wales Bonner Collection.

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November 2, 2023

Cole Buxton – Now Available At Aphrodite

We are delighted to announce that Aphrodite is now an official stockist of Cole Buxton.

An incredible brand that we have admired for years, Cole Buxton is a luxury-sportswear brand with a design ethos of “athletic essentialism”. Led by designers Cole Buxton and Sunderland-born Johnny Wilson, the brand continue to elevate staple pieces with a focus on true quality and transparency with everything that they do.

Aphrodite’s partnership with Cole Buxton brings a range of premium sportswear essentials to our customers. From meticulously crafted hoodies, sweatpants, and t-shirts to versatile outerwear and accessories, their collection offers an extensive range of options for those looking to elevate their everyday style. With an emphasis on fit, functionality, and contemporary aesthetics, Cole Buxton’s pieces seamlessly blend into your wardrobe, whether you’re heading to the gym, grabbing a coffee with friends, or simply relaxing at home.

Having been a firm favourite among the Aphrodite staff for years, from shop floor staff rocking the classic Cole Buxton T-Shirts and jumpers, to our marketing lads who love the quality and weight of Cole Buxton Hoodies, we are proud to say that you can now buy the brand from us both online and in-store.

Browse Cole Buxton Here

October 30, 2023

Stone Island AW23 Arrivals – Our Favourite Picks

When you’re talking expert outerwear, you’re talking Stone Island. The brand, founded by Massimo Osti, continues to transcend trends in an attempt spearhead fabric innovation and unique garment fabrication. Our latest arrivals from the Italian mastermind’s highlights their incredible skill and timeless aesthetic, with some staple and some standout pieces available online now.

Take a look at our four favourite picks from the latest drop below, or shop Stone Island here.

Stone Island AW23

Top Picks From The New Season Collection

Stone Island Reversible Gilet – Natural Beige

A standout choice from our latest selection of arrivals, our buyers knew that this was a must-have piece in the Aphrodite collection the second that they saw it in the showroom. It’s reversible making it super versatile when it comes to styling, while its crinkle nylon construction and down fill makes it a superb choice for combatting lighter showers. Branding is offered in the form of a detachable compass patch and contrast embroidery on the reverse.

Stone Island Corduroy Smock – Grey & Navy

A fan favourite, a classic corduroy smock always goes down a treat with customers in the autumn months. This silhouette from Stone Island has arrived in two garment dyed colourways: Lead Grey (left) and Navy blue (right). Boasting a soft cotton construction and a functional array of pockets to the front, this piece dons a detachable badge to the left arm, and is a “must-have as we head into AW23” according to head buyer Craig.

Stone Island Panno Speciale Overshirt – Dove Grey

Seemingly understated on imagery, this Stone Island Overshirt has to be seen in the flesh to appreciate its true beauty. It’s crafted in Italy using a military spec wool-nylon blend that offers durability and warmth, while exuding a more contemporary aesthetic. Rocking a versatile Dove Grey tone and the brands iconic badge, we reckon this will become a tran-seasonal staple in your outerwear collection.

Stone Island Micro Twill Trench Coat – Black

Last up, but certainly not least, is this stunning Stone Island Micro Twill trench Coat in a versatile black tone. It arrives in a micro poly twill for a weather resistant exterior, while PrimaLoft Gold P.U.R.E technology delivers incredible lightweight insulation. Designed for daily wear, this coat will see you through Autumn to Spring, and as always is completed with the inclusion of the brand’s detachable badge.

Browse AW23 Stone Island Here

October 25, 2023

Aphrodite Introducing: Beams Plus

Beams Plus: Heritage and Contemporary Style from Japan

Beams Plus, the esteemed Japanese brand, effortlessly combines heritage craftsmanship with contemporary fashion, creating a unique fusion that resonates with style enthusiasts worldwide. With a commitment to quality and an impeccable design ethos, Beams Plus has become synonymous with the perfect balance of tradition and modernity.

We are proud to announce we are able to add Beams Plus to our collections of top designer brands here a Aphrodite, available online and in-store.

Who is Yasuto Kamoshita?

Heritage Visionary:

Yasuto Kamoshita, Beams founder, is a visionary in the world of contemporary menswear. With a passion for classic American style, Kamoshita launched Beams Plus in 1999, offering a unique blend of vintage-inspired designs and modern aesthetics. His meticulous attention to detail and commitment to quality craftsmanship have made Beams Plus a renowned name in the fashion industry. Kamoshita’s ability to seamlessly fuse traditional menswear elements with a contemporary twist has garnered him a loyal following of style enthusiasts worldwide. Through his innovative approach, the Beams Plus founder has solidified his reputation as a tastemaker, continually pushing the boundaries of men’s fashion.

Who are Beams Plus?

A Rich History Rooted in Craftsmanship:

Beams Plus traces its roots back to the iconic Japanese retailer Beams, which was founded in 1976. In 1999, Beams Plus emerged as a sub-label, dedicated to infusing classic American and British menswear with a distinctly Japanese sensibility. Drawing inspiration from vintage clothing, the brand pays homage to heritage styles while infusing them with contemporary details, resulting in timeless yet modern pieces that exude quality and sophistication.

Why Choose Beams Plus?

Design Ethos:

The perfect balance of innovation and heritage, Beams Plus’ design ethos revolves around the harmonious blending of tradition and modernity. Each collection reflects meticulous attention to detail and a commitment to craftsmanship. Classic silhouettes are reimagined with contemporary fabrics, patterns, and cuts, creating garments that effortlessly bridge the gap between the past and the present. Beams Plus’ dedication to quality materials and construction ensures that every piece stands the test of time, both in terms of style and durability.

The brand’s designs also pay homage to various subcultures, from Ivy League to military-inspired aesthetics, all while maintaining a distinctly Japanese perspective. This unique approach results in garments that capture the essence of timeless style while adding a contemporary twist, making Beams Plus a standout brand in the fashion landscape.

With its rich history and impeccable design ethos, Beams Plus continues to inspire and influence global fashion trends. As Beams Plus arrives at Aphrodite, style enthusiasts will have the chance to experience the brand’s impeccable craftsmanship, timeless designs, and the perfect blend of heritage craftsmanship and contemporary innovation.

Get ready to embrace the essence of Japanese style and quality with Beams Plus, Shop the latest collection of Beams Plus

October 3, 2023

K-Way Jackets – How To Choose Your Style

In today’s climate, dealing with surprise showers is a year-round issue. As a result, choosing a great piece of outerwear is absolutely vital when it comes to protecting yourself from the elements. If you want the lo-down on how to choose the best jacket for year-round wear then look no further than this handy guide…

Waterproof Jackets

Picking The Best Jacket For You

Waterproof jackets are a hot commodity in today’s world. Following the recent gorp-core movement there has been an overwhelming influx of new styles arriving on online stores and retailers across the globe, so it can be a bit tricky narrowing down the right jacket for your day-to-day life. The easiest way to guarantee you’re making the best choice is to look out for the following three key features:

1. Is it actually waterproof? – Does the jacket you’re potentially going to buy arrive with a nylon or polyester construction, with taped seams and a variety of adjustable features to keep you dry.

2. How warm do you need it to be? – It’s all well and good grabbing a new jacket, but if rain is the only element it protects you from then its still not going to be ideal for everyday wear. Think about the weight and warmth it needs to be, and consider whether you may opt to layer other garments underneath, such as a hoodie or gilet.

3. Is it versatile? – Ideally you want a jacket with the ability to adapt as you traverse different surroundings and environments. Bonus points for adjustable draw-cords, handy pockets, pack-ability and more.

KWAY Jackets

Looking To The Brand That Does It Best

Back in 1965, a man named Leon Claude Duhamel observed the streets of Paris as passers-by struggled to cope with wind and rain under their raincoats and umbrella’s. Even worse though, was the conundrum of what to do with the wet coat or umbrella once the weather had dried up.

His solution? A lightweight waterproof jacket that folds into itself for easy carry. The result? K-Way.

Problem solved right? Just head over to our K-Way category and just grab any jacket you like a look of… Well, not quite. While you cant go wrong with any K-Way piece, you really want to narrow down to the exact type of jacket that will cover all bases in your everyday life. K-Way produce three main styles, the Le-Vrai, Le-Vrai Warm and Le-Vrai Heavy. Lets have a look t all three and find the perfect style for your lifestyle.

K-Way Le Vrai 3.0 Claude Jacket

The Light One…

The original style, this jacket is ultra-lightweight with a durable nylon construction. It is unlined and features taped seams, an elasticated cuff and adjustable hood and hemline. Two zipped pockets make an appearance on the garments body to offer on the go storage. Storage too, for the jacket as it packs into its own bag on the left-hand side.

K-Way Le Vrai 3.0 Claude Warm Jacket

The Mid-weight One…

Still fairly lightweight in comparison to most jackets, but what it lacks in weight it certainly delivers in warmth thanks to its padded down fill. This jacket is ideal for those who prefer a warmer outerwear piece, with the ability to layer underneath it in the colder Winter seasons. Like the two other jackets in this list, it packs into itself for easy transport.

K-Way Le Vrai 3.0 Claude Heavy Jacket

The Big One…

This is the jacket that you look to when you want to be toasty. All of the time. And it’s still made using waterproof materials and boasts a voluminous down fill. Now you might be thinking that this style mightn’t be able to pack into itself given its size, but you’d be wrong. Granted, it packs up a little larger than most but that’s to be expected, plus for the travellers out there, its packed size is about the shape of a camping pillow so its a two-for-one. Win-win.

Choosing The Perfect Outerwear Piece

Look To A K-Way Jacket

In the end, the choice of the perfect jacket or coat comes down to your individual needs and preferences. Whether you prioritize lightweight portability, added warmth, or all-encompassing comfort, K-Way has an option for you. So, next time you’re bracing for unexpected showers or chilly temperatures, you can do so with confidence, armed with the knowledge of how to choose the best jacket for year-round wear and a brand that excels in delivering reliable and stylish outerwear options. Stay dry, stay warm, and stay stylish with K-Way at Aphrodite.

Browse our K-Way Range Here

October 2, 2023

Product Spotlight: Barbour Beacon Sports Jacket

Discover the iconic Barbour Beacon Sports Jacket, available at Aphrodite. This legendary piece has made its mark in the fashion world, famously worn by Daniel Craig in Skyfall. Crafted with meticulous attention to detail and featuring a distinctive design, the Barbour Beacon Jacket is a timeless classic that commands attention and admiration. Get ready to elevate your style with this iconic garment.

Discover the Barbour Skyfall Jacket

Initially from the Barbour Dept. B collection, this iconic garment was based upon the popular AW11 sports jacket, and as its original ‘Commander’ name suggests, is a piece that commands instant attention.

The base of the Beacon Sports Jacket is created with a 100% waxed cotton, coated in a 6oz Sylkoil, a fabric with is also used to construct the elbow patches, finished in 8oz Sylkoil.

The Barbour Beacon’s multi-functionality comes into its own with the three-pocket design and rear zip-closing compartment. A leather lining to the collar is complimented by the detachable leather neck strap.

Finished in the customary Barbour tartan, this piece is a one-of-a-kind which will undoubtedly be under discussion amongst followers of fashion for years to come.

Although on our list of Essentials, the Barbour Beacon is often highly sought-after so we would advise that, if you are a fan of the jacket or of the James Bond franchise, to snap this jacket up as soon as possible, or risk having to wait until the next drop.

Get your hands on the Barbour Beacon Sports jacket today for just £399.00. This opportunity won’t be here forever, so grab it now and elevate your style game with this iconic piece.

September 27, 2023

2002R Protection Pack Ripstop: Where Style Meets Durability

Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style.

Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer.

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike.

Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.

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