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Nike Air Max 98 Trainers

Nike Air Max 98 : Classic Meets Modern

NT Nike Air Max 98 : An Icon Reinvented

As a longstanding member of the Air Max family, the iconic 98′ silhouette is reinvented to produce a contemporary adaption of the classic trainer. After being unearthed from the archives in recent years, the Nike Air MAx 98 shoe is onto its’ next chapter of not only providing comfort but style alike, appealing to a whole new generation of Air Max enthusiasts. Boasting over 20 years of innovative technology, this once runners’ shoes has become a symbol of menswear fashion, storming into mainstream trends. Fusing the old-school quality that charmed us all upon its’ original release with modern comfort innovation, the result is an adaptive and durable product, one that will be with you for years to come.

Nike Air Maxc 98 Trainers Aphrodite

Absorbing each and every stride, the fully visible air system not only contributes the statement ‘bubble’ aesthetic but gives you the responsive plush cushioning needed to keep you up and ready to take on every day. The Nike Air Max 98 has been crafted from leather and mesh, the upper forms together into a sock-like fit , offering breathable durability, with a reflective trim detailing for that extra ‘sports luxe’ touch. Nike does not fail with intricate design details, providing subtle hints of aesthetically pleasing features that provide technology merged with style. A signature waffle tread contributes abrasion-resistant grip to every step whilst piping details all round introduce layers and textures to a classic shape.

Nike Air Max 98 Sneakers

The perfect way to add some tactility to your outfit, the 98’s have become a staple piece to every males’ wardrobe, becoming an iconic shoe to finish off any outfit. Evolving from their original means, they are no longer seen on the feet of runners but now on the everyday man on the street. Team them up with cuffed joggers and a subtle crew neck jumper with hardware accents for a casual daytime look.

Shop the Nike Air Max 98 Trainers Online At Aphrodite.

Nike Air Max 98 Trainers

 

 

Barbour's Ashby Jacket

The Barbour Ashby Jacket Explored

Everything you need to know about the brand’s iconic wax jacket 

Characterised by its timeless identity and adept weather protection properties, the Barbour Ashby jacket is simply a piece of infinity for your wardrobe. If you’re yet to invest in one of the brand’s noteworthy wax jackets, perhaps the Ashby’s expert construction and practical charm may persuade you into finally taking the leap. To ensure you’re up to speed with this garment’s undisputed styling, we’ve taken the liberty of offering you a full rundown of the jacket from top to bottom, so keep reading to discover whether this lauded outerwear piece is for you.

What is the Barbour Ashby jacket made from?

For decades now South Shields-hailing brand Barbour has remained synonymous with traditional British fashion thanks to its waxed finishes and tartan design cues, which simultaneously bring status-heavy styling to everyone from British royalty to pop icons, and the Ashby’s thoughtfully constructed fabric composition only transcends Barbour’s heritage credentials even further.

Like several of Barbour’s most-favoured fits, the Ashby is coated in a waxed cotton shell. More specifically, the brand’s signature 6oz Sylkoil wax is implemented across the silhouette’s base – Sylkoil is the oldest and most traditional wax cotton Barbour employs; it’s an ‘unshorn’ woven cotton, dyed and waxed with a matte finish to guarantee an authentic patina as the garment gracefully ages and wears in.

Internally, the design is lined with the brand’s Classic Tartan, a fabric that is frequently executed throughout Barbour’s offerings, spanning everything from scarves, gloves, and even dog accessories. This colourful crisscrossed pattern is developed by Kinloch Anderson – an Edinburgh-based Highland Dress expert with an expansive lineage in the field, who successfully brings Barbour’s Scottish heritage to the forefront.

Bonus fabric features of the Ashby include a corduroy collar, which provides textural tone to the garment, while polyester sleeve linings prompt efficient slip on and off motions.

Barbour Ashby Jacket Collar

Barbour Ashby Jacket Lining

How does the Barbour Ashby jacket fit?

As many Barbour aficionados will already know, the Ashby is based upon the brand’s iconic Bedale jacket – a silhouette originally developed by Dame Margaret Barbour with equestrian endeavours in mind. Though still rendered to honour its predecessor’s historic ties, the Ashby locks down a more progressive stance on style. For one, it’s more streamlined than the Bedale, not to mention it’s crafted with longer-set sleeves and an elongated body. The added incorporation of raglan sleeves and a vented hemline also impacts the design’s range of motion; allowing it to move freely through a variety of activity, regardless of whether you’re heading for the depths of the English countryside or landing in the beating heart of the city.

Barbour Wax Jacket

How many pockets does the Barbour Ashby jacket have?

It goes without saying that when you’re laying down a substantial amount of money for a jacket, you need it to be equipped with an assortment of wholly functional features, including an array of pockets, to which Barbour’s Ashby does not disappoint.

In total, the jacket carries five pockets, with the first two fitted just shy of the chest area. Positioning the pockets here, and angling them in the way they are, allows the wearer to effortlessly slot their hands into each side entry, while the two bigger bellow pockets below prove perfect for storing essential items while you hotfoot it from location A to B.

Finally, a concealed pocket resides at the inner jacket, free for storage of personal items, such as wallets or phones, that need to be kept close by and require heightened insurance throughout the day.

Barbour Ashby Jacket Pocket

Additional features of the Barbour Ashby jacket?

For extra protection against harsh conditions, the jacket is secured with a durable zip closure and a branded storm flap. This fastening is meticulously detailed with gold-toned Barbour hardware that runs the full length of the garment.

And the brand’s scrupulous attention to detail doesn’t stop there, these studded accents also neatly embellish the design’s pockets, while tone-on-tone Barbour embroidery subtly weaves its way onto the silhouette’s waistline.

Barbour Zip Fastening

Barbour Ashby Hardware

Lastly, as expected from one of the brand’s most prolific designs, the Ashby rightfully pairs with Barbour’s esteemed zip-in liners. The compatibility of the design with these optional, insulating layers, not only promotes increased warmth when situated in the great outdoors, but it also aids an aspect of versatility, allowing the wearer to double-up or subtract on layers based on necessity.

If you had any unanswered questions about Barbour’s Ashby jacket, we hope this feature has served clarity to your curiosity. Truly built to last, this faithful piece of outerwear will serve every environment you encounter endlessly; so, whether you were hoping to get back to nature or often find yourself navigating the city’s chaotic dimensions, don’t waste any time getting acquainted with this robust style, shop it here.

Nike Blazer Mid ’77 Vintage: For Old Times’ Sake

Although we’ve very recently clicked toward a new decade, it seems that for Nike, the clock only seems to be rolling backwards. For 2020, the sporting stalwart is digging through its extensive archive to re-deliver the iconic look of ‘70s B-Ball, encapsulated perfectly this season by the upcoming release of the all-new Nike Blazer Mid ‘77 Vintage, set for release at Aphrodite on 23/01/2020.

It’s certainly no secret that the Beaverton-hailing brand has a penchant for shooting sartorial hoops; for generations now, the Swoosh bearing label has visually represented pioneering players across the globe, while its iconic footwear designs have scaled professional leagues from the top to the bottom. The latest Nike Blazer Mid ‘77 Vintage distinctively harks back to times gone by, referencing an early age in the game, whereby the likes of Moses Malone and Julius Erving would be dominating play with their trailblazing performances.

Nike Blazers

Clad in blinding whites and punchy blacks, this retro silhouette sets just high of the ankle, providing the wearer superlative support during a plethora of activity. Composition wise, leather and synthetic uppers supply these sneakers with a textural, tonal finish while supplying a supple build for all-day comfort. As well as vintage treated midsoles, these sneakers also boast exposed foam at the inner tongue, a signature component of the Nike Blazer and a feature that catapults the throwback theme to new heights.

Underfoot, Nike utilises an autoclave construction which firmly bolsters the shoe’s outsole to the midsole, giving the design its streamlined, ergonomically considered shape, while its non-marking, solid rubber surface is articulated with a herringbone pattern that promises to provide stable traction.

Nike Sneakers

Keep your eyes peeled in the coming days for the release of the Nike Blazer Mid ‘77 Vintage, we’re confident the sportswear giant is about to score a huge slam-dunk with these retro-rendered kicks.

The North Face Extreme: Tapping Into The Archives

The North Face Extreme Capsule, From The ’90s To Now

The North Face may originate from humble beginnings on the west coast of America, but its ambitions – from the outset – were anything but ordinary. Born out of a passion for mountaineering, the San Fran-hailing label sought to outfit people bound for global pursuits, whether that meant those consumed by wanderlust or extreme go-getters. Their mission statement was simple.

By seeking this status and stature during their formative years, the ‘North Face’ namesake quickly grew into its own entity and was soon distinguishable through every corner of the globe. Whether it was on the slopes of the French Alps or around campfires in Norway, The North Face’s identity quickly discovered mass circulation.

From this point, the brand officially ‘began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe’, thus making way for the iconic introduction of, Never Stop Exploring™, a company mantra that still resonates today. Bonding camaraderie with these individuals and their adventures led TNF to uncover design cues in myriads of areas, all derived from one common denominator – humanity.

More than 50 years after its inception, TNF has now delivered countless collections while positioned high on the world’s stage, and for 2020 the brand chooses to revisit its extensive archive. Comprising retro typefaces, decorative graphics and a tricolour aesthetic, the latest The North Face pieces turn back the clock on the ‘90s.

The North Face Extreme Capsule

Perfectly in sync with the resurgence of the era and the industry’s grip of it, these colourful garms call on the 1992 The North Face Extreme capsule. Referencing once more the brand’s penchant for the great outdoors, each piece is emblazoned with an ‘extreme’ slogan, while clad in commanding hues of black, cherry and turquoise.

In many ways reminiscent of the brand’s Black Label ‘Rage’ capsule, that was trialled and tested by professional skiers and extreme snowboarders, this new offering has a distinctive urban edge to it. From breezy tees to rain jackets, and heavy-duty backpacks, the collection can transform from climate to climate, from purpose to purpose and from every environment.

Shop The North Face Extreme Collection at Aphrodite from 15/01/2020.

Nike Air Max 270 React ENG

Nike Air Max 270 React ENG: Vibrant Vistas

Eye watering hues, forward-thinking technology and an impressively long name, this new take on one of Nike’s already culturally prolific Air Max silhouettes certainly does have it all. Officially dubbed the Nike Air Max 270 React ENG, the sneaker has been causing a stir in the footwear focused landscape for several months now, periodically dipping it’s vibrantly techni-coloured design into the limelight and teasing its much-anticipated release with a debut collaboration backed by non-other than Travis Scott himself.

Nike Air Max 270 React ENG

No-doubt to the raucous applause of swoosh fanatics worldwide, the Nike Air Max React 270 ENG takes a more utility driven approach akin to that of similar 270 variations such as the Bowfin. Boasting a full-length Nike React foam midsole that cushions the foot, versatile lace toggles for an adjustable fit and structurally supportive welded TPU overlays, the sneakers come finished with practical pull tabs to the heel and tongue, a padded foam collar for comfort and a rubber outsole ideal for a vast array of urban pursuits.

Nike Air Max 270 React ENG

If a cherry picked smattering of some of the most iconic features from both the Air Max 270 and React wasn’t enough to entice even the most monochromatic of dressers to take a peak, the trainers also throw in a deal-sweetening dose of subtle alterations to set themselves apart from previous iterations. Deploying engineered mesh to the uppers for improved breathability on-foot, a rippled design can be seen to each side, echoing Air Max Plus and TN levels of aesthetic dominance.

Nike Air Max 270 React ENG

To wrap things up we think it would be an injustice if we didn’t spare some words on the vivid vistas laid out, literally in this case, at our feet. Utilising a selection of vibrant yellow, primary blue and soft red the air infused sports shoes pack a serious hit of visual weight. Grounded by a contrasting black and neutral white, this less than conspicuous pair are destined for sun-cracked pavements this summer.

The Nike Air Max 270 React ENG launches online and in store at Aphrodite 16/01/20.

Nike Air Max 270 React ENG

Home of Classics adidas

adidas Home of Classics: The Next Chapter

Acting as an antithesis to the sneaker industry’s often unsustainable noise, adidas’ ‘Home of Classics’ collection proudly veers away from short-term trend fashion, and instead, favours styles that lock down an abundance of versatility. When the adi’ concept first launched last year, its refined, stripped-back designs brought a breath of fresh air to the bulbous, audacious aesthetic of 2019 and the global status quo.

Launching midnight January 15th, the next ‘Home of Classics’ instalment brings with it the iconic adidas Continental 80, Stan Smith Recon and SC Premiere – all clad in a creamy, off-white colourway. Though sharing many of the same qualities and all delivered as a premium update of their originators, each trainer has its own story to divulge within the realm of footwear.

Rendered as a contemporary update on the ever-dependable Stan Smith, adidas’ Stan Smith Recon takes its moniker from the two-time Grand Slam champ of the same name. Boasting a premium leather upper and lining, this timeless silhouette sees monochromatic hues cast a timeless, wearable image over its identity. Shunning Stan Smith’s signature green stamp, this pared-back version replaces the tennis ace’s face with an unusual tweak at the tongue. As last year’s Home of Classics collection subtly touched on, the sneaker everts the shoe’s (traditionally internal) sizing scale and places it externally at the tongue. Additional accents include the brand’s signature perforated 3-Stripes, a suede heel panel and the same robust rubber outsole that debuted in the ‘70s.

adidas Stan Smith Recon

For the Home of Classics Continental 80, the aim is to recharge the ‘vintage charm of the era’, doing so with myriads of retro elements, including a branded window positioned at the sidewall and a split cupsole with EVA insert that perfectly captures the sneaker zeitgesit of the ‘80s. The colourless, stacked upper of the shoe is broken up with perforations, tonal thread and several recognisable adidas credentials.

adidas originals Continental 80

Last, but by no means least, the adidas SC Premiere calls on the sportswear heavyweight’s courtside heritage. Inspired by generations of timeless tennis style, this latest rendition, like the Continental 80, features a retro logo window and layered look across its upper, teamed alongside a ‘world famous for quality’ imprint at the reverse. One of the shoe’s standout components, which you don’t see again across the collection, is the SC Premiere’s serrated sole unit; this jagged edge provides superb grip at the surface of the design, enabling the wearer a trusty, stable ride through the streets.

adidas SC Premiere

Designed to pair seamlessly with a plethora of fits, the 2020 Home of Classics series harnesses boundless amounts of style and substance. Purchase an adidas classic when the capsule launches midnight 15/01/2020.

Nike Latest Arrivals

Swoosh Saturation: New Nike Arrivals

With new footwear beginning to turn up thick and fast we thought we would take the opportunity to highlight some particularly nice Nike silhouettes that have found their way nicely into our possession. Encompassing everything from the technicolour React Sertu to the more left field Signal D/MS/X we are sure there is loads for swoosh lovers to get involved with. Take a look below or shop all our latest Nike arrivals here.

 

New Nike Arrivals

Nike React Sertu

 

Nike React Sertu (AT5301 004)

Part of Nike’s the 10th series, a collection which experiments with how workwear can be combined with innovative tech, the React Sertu are certainly a silhouette to behold. Seamlessly blending handcrafted detailing with a plethora of modern elements they take design ques from traditional moccasins, utilising a rich selection of fabric, leather and synthetic materials to achieve both unique looks and enhanced practicality. Featuring a translucent webbed tongue, multi-coloured patchwork uppers and a coated heel webbing, the trainers sit atop Nike’s now revered React cushioning which not only ensures maximum support but makes use of raised rubber inserts for exceptional grip. Complete with hits of tasteful branding throughout if you are looking for some futuristic footwear with plenty of past-time relevance, you’ve found it.

 

 

Nike Signal D/MS/X (AT5303 005)

Taking influence from the chopping and rebuilding of custom motor vehicles, the Nike Signal D/MS/X is another of Nike’s science-fiction bordering silhouettes to hit the streets in recent years. Equipped with a uniquely arched design thanks to the moulded TPU shank, the sneakers boast multi-layered uppers that make use of nexkin to not only support the midfoot, but further enhance the sure-to-steal-some-looks aesthetic. Making reference to the brand’s past with subtle DimSix branding to the heel pull tab, the trainers are finished with dual-density foam below for an extremely pleasant ride.

 

Nike Trainers

Nike Shox TL

 

Nike Shox TL (AV3595 100)

Unapologetically stand out, the Nike Shox TL build upon the momentum created with the release of the 2003 original more than 16 years ago. Casting a divisive and instantly recongnisable shadow, the Shox take a more mechanical approach to Nike’s usual pressurised air sole unit, featuring a revolutionary column system that compresses with each step, returning energy to the wearer and absorbing the impact of daily life. Reinforced with moulded overlays, a full TPU cage and lightweight foam inserts, the trainers capture a freeze-frame of innovative Nike history remastered for present day.

Shop all Nike new arrivals here.

Drole de Monesieur

Drôle de Monsieur: Brand Guide

One of the newer brands to find themselves among the Aphrodite ranks we thought we would take some time to take a peak behind the Drôle de Monsieur curtain and shed some light on exactly why they should be a very large blip on your clothing orientated radar.

Created in 2014 by friends, Dany and Maxime, Drôle de Monsieur is a French ready-to-wear label that places emphasis on clean lines, quality fabrication and bold design. Born out of a shared passion for clothing, the desire to put their own stamp on the industry and a distinct vision for the future, the brand quickly found itself carving out a distinct identity in the French fashion sphere for their off-kilter take on contemporary clothing.Drole de Monsieur

Roughly translated to, “funny gentleman” the brand finds their roots based in the small town of Dijon where, with no prior experience in the fashion world, the brothers coined the phrase, “not from Paris madame” as part of their first collection. Standing as not only a tongue in cheek reference to their fashion capital outsider status and lack of industry knowledge, but a now iconic focal point of their core offering, the callout can still be found embroidered, printed and embossed across their garments to this day.

Drawing from a vast list of differentiated influences Drôle de Monsieur boast a particular knack when it comes to their ability to cleverly merge a range of juxtaposing themes. Blurring the lines that stand between everything from retro styling and modern minimalism to vintage cuts and on-trend fabrication the brand effortlessly mix their expansive selection of source material with a healthy dose of vibrant hues and strong branding.

Drole de MonsieurFocusing on everyday versatility and uniting their collections under one common theme the brand instead opts to utilise intricate detailing, quality fabrics and clever alterations to add playful twists to timeless staples and subtle modifications on traditional sportswear tropes. The result is everything from pristinely tailored tracksuits, velvet rugby shirts and reworked outerwear to modern sportswear, quality sweats and bold accessory pieces all dripping with quintessential Drôle de Monsieur flavour.

Take a look at our full Drôle de Monsieur lineup here and look out for the brand’s SS20 collection coming very soon.

A.P.C. Carhartt Interaction #5

A.P.C. Carhartt WIP Interaction #5: Coming Soon

Following a slew of high-profile collaborations, A.P.C. is set to showcase yet another ‘Interaction’ alongside workwear stalwart Carhartt Work In Progress, with whom it has already worked with four times previous. Launching in the coming weeks at Aphrodite in-store and online, ‘A.P.C. Carhartt WIP Interaction #5’ sees the two revered labels blend their tastes to deliver a collection that harmonises both A.P.C.’s understated elegance and Carhartt WIP’s steady embodiment of streetwear.

A.P.C. x Carhartt

Fronted by a co-branded logo, in which the label’s iconic ‘C’ emblem falls to the end of the French brand’s three letter acronym, this series takes signature Carhartt pieces, such as the brand’s Michigan Chore Jacket and elevates them via the employment of A.P.C.’s extensive fabric expertise. Steering the capsule in this way quickly sees each garment redefined, for example, the jacket’s rugged indigo canvas is replaced with a smooth cotton construction.

In addition to reworking materials, the ‘A.P.C. Carhartt WIP Interaction #5’ collection also embraces a sustainable shift. Organic cotton tees, sweats and hoodies – in unisex formulas – form a weighted part of the offering, demonstrating once more the industry’s pursuit for a cleaner planet and the ever-increasing consciousness of brands globally.

A.P.C. x Carhartt Interaction #5

As well as an array of essential pieces in pared-back hues of washed denim, greys and khakis, ‘Interaction #5’ also includes super-soft cashmere beanies, caps, jeans and co-branded tote bags for commuting your necessities in superior style throughout the city.

The campaign for the collection is headed by Matteo Montanari, an Italian photographer who currently divides his time between London and New York. Having produced editorial imagery for the likes of Vogue Italia, Calvin Klein and Ralph Lauren, it certainly comes as no surprise that the images effortlessly capture each brands agenda to a T. Shot candidly in Paris, the images hone in on A.P.C. and Carhartt staff selected from stores in Paris, Antwerp and London. Also on hand is French stylist, Charlotte Collet, who supplies her laidback, undone look to each ensemble.

APC Carhartt Collection

Be sure to keep your eyes peeled for the ‘A.P.C. Carhartt WIP Interaction #5’ collection dropping later this month, and in the meantime, shop an assortment of carefully-constructed, sleek styles from A.P.C. online at Aphrodite here.