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Y3 4D IOW Runners

Y3 4D IOW Runner – Modular Styling

No matter whether you find yourself with a soft spot for futuristic footwear or simply struggle to make decisions when it comes to the height of your beloved sneakers, the Y3 4D IOW Runner could certainly be the one for you. Slotting seamlessly alongside their revised take on the adidas Ultraboost, the silhouette boasts a sleek sportswear-inspired shape, clever fabrication and expectantly monochromatic colour scheme that takes functional styling to the next level.


Y3 4D IOW Runner


Shrouded primarily in a lightweight and breathable mesh fabric for an enigmatic look, a synthetic overlay runs the length of the shoe whilst a suede panel situates itself to the heel for additional support. Produced to give extra stability in high-performance zones, a 4D printed midsole below can be seen revealed through a mid-foot cut-out.


4D IOW Runner


Perhaps its most unique selling point and where the 4D IOW Runner truly starts to come into its own however, is its capability to quickly and easily change its shape dependant the wearer’s desired finish. Coming with two interchangeable neoprene inserts, the sneakers can be deployed in a more classic low-top running-inspired makeup or, should you require further protection, a mid-top complete with zipped ankle collar and tonal logo callout.

Shop the Y3 4D IOW Runner online now at Aphrodite.


Y3 4D IOW Runner Trainers

Moncler Cuvellier Jacket

Moncler Cuvellier Jacket : Down Outerwear

Brushing shoulders with the Maya and Ecrins, the Moncler Cuvellier Jacket is the latest addition to the brand’s vast array of impeccable down-filled outerwear. Lifting its inspiration from the styling typically found within the Paninaro movement, which became popularised during the ’80s, it’s designed to keep the wearer protected despite rapid changes in weather. Boasting both smart material choices and an impressive amount of features intended to ensure function remains a priority, the Cuvellier excels both in street-approved looks and practical application.


What is the Moncler Cuvellier Jacket made from?

The Cuvellier is made from Moncler’s iconic nylon laque material. Known for its shiny appearance and protective properties, the same fabric can be found on many of the other stand-out styles in the Italian brand’s lineup such as the Maya, Ecrins and many more. True to Moncler’s nature, it also comes boudin quilted and padded with a warming down filling throughout.


Moncler Cuvellier Down Jacket


How does the Moncler Cuvellier fit?

When it comes to fit the Moncler Cuvellier differs slightly than other jackets in the lineup. Delivering a more unique and street-savvy construction it features a fitted cut around the shoulders as well as a boxy shape toward the waist and short hip-length for a more contemporary look. For reference, the model shown in the images is 5ft11 and wearing a size 2 (medium).


Cuvellier Jacket


Is the Cuvellier waterproof?

Whilst not totally waterproof, the Moncler Cuvellier does come with some water-resistant properties thanks to its nylon material. If you get caught in a quick light shower you should be fine but a sustained downpour may eventually breach the outer layer.


Moncler Cuvellier Jacket


What are the main features?

As mentioned earlier when it comes to features, the Moncler Cuvellier certainly does not fall short of the mark. Starting off with two zip-secured side entry pockets for personal storage, the jacket comes with an elastic drawcord hood that can be easily removed using its press stud fastenings. Further bolstered with the inclusion of stretch rib-knit cuffs and an adjustable hem to keep out any unwanted chills, a main two-way zip closure allows for temperature regulation should things heat up. Finished with the classic felt logo to the sleeve, a rubberised tricolour accent sits central to the garment.


Shop the Moncler Cuvellier Jacket online now at Aphrodite.

How To Wear Shorts

How To Wear Shorts For Men

When it comes to hot weather you can’t really go far wrong with a good pair of shorts. Versatile, breezy and warm-weather appropriate, they come in a variety of flavours sure to suit an array of styling preferences. With the opportunity to bear calves coming for many of us fleetingly at best, it can be hard to choose exactly which kind of breathable bottoms to go for, and furthermore, what to pair alongside them. In an effort to answer some of your most burning questions we’ve not only rounded up a selection of some of our favourites from each category but gave our two cents on how we would be donning them this summer.


Cargo Shorts


Cargo Shorts

For those of us who never have enough room for personal possessions, a pair of well-rounded cargo shorts could be perfect for you. Functional, relaxed and boasting a satisfying amount of pockets, this particular pair from nautical brand Paul & Shark showcase exactly why the style is becoming increasingly popular. Boasting a distinctly metallic sheen, they come crafted from econyl, a nylon fabric which makes use of recycled fibres metallic sheen finish, the shorts come with two large flap pockets alongside the addition of both rear and side entry compartments. Given an elasticated waist for a more comfortable feel a woven patch completes the look with a touch of unmistakable branding. Paired here with a DSquared shirt, Puma Mirage Sport trainers and Stussy bucket hat, this is certainly an outfit that will not only have you dripping in style points but no doubt bag you top spot when it comes to who can carry the most whether’s originals.


Smart Shorts


Chino Shorts

Whilst we’re not suggesting you rock up to your nearest 5-star establishment in your favourite pair of gym shorts, there’s no reason the right pair of shorts can’t be dressed up to suit more formal occasions. The king of smart casual diplomacy, the chino shorts exude a more considered approach to dressing without sacrificing on that all-important breeze to the lower leg. For this we’d suggest this rather nice entry from non-other than Ralph Lauren. Made from a cotton gabardine construction and presenting the iconic pony logo to the thigh, an elasticated waistband brings a covert but relaxed finish. Continuing the preppy aesthetic, the Coraux Marine loafers from Paraboot can be found below whilst a Norse Projects Jorn Half-Zip polo sits above.


Swim Shorts


Swim Shorts

Not only do these Stussy swim shorts possess the amphibious qualities necessary for entering your nearest body of water, but they’re also rather attuned when it comes to piecing together casual looks. Presented in a blinding yellow colourway and purposely cut looser through the leg, the fan favourite script logo adorns sits price of place, whilst an elasticated drawstring waist ensures ample room after indulging on seaside favourites. Teamed with the Novesta Marathon Trails below for all-day comfort an Axel Arigato hoodie above provides the perfect lightweight layer for those chilly summer evenings whilst a Patagonia hip bag provides space for sunglasses, keys and just about any other small personal possession.


Sweat Shorts


Sweat Shorts

Everyone’s favourite option when it comes to pure comfort, sweat shorts are the true workhorse of any man’s wardrobe. Characterised by their generously cut proportions, super soft cotton construction and space-giving elasticated trims, when it comes to meandering around your local town centre or a day spent indoors they surely take top spot. Embodying all of the above the adidas Essential shorts take the brand’s sportswear influence and channel it into something ultra-relaxed. Combined with the heritage driven SL72 on-feet and a Pyrenex long sleeve, The North Face’s cultural prolific Retro Nuptse Gilet adds extra insulating protection should you need to leave the solace of your sofa.


Jean Shorts


Jean Shorts

Known for their contributions to the world of stretch denim, for this category it would only be right to highlight the Anbass 573 Bio Shorts from Replay. Fondly known as ‘jorts’, the Anbass take everything we know and love about our favourite pair of denim slacks and upgrades them with a new BBQ friendly length. Made from a new organic blend for a more sustainable finish, the slim-fitting pair come bolstered with a selection of pockets and deep black wash. Fellow purveyors of the eco-friendly cause, above Patagonia’s short sleeve AC shirt is sure to steal some looks inside your local beer garden whilst entries from both Clarks and Belstaff finish the look with some good ol’ British charm.


Outdoor Shorts


Outdoor Shorts

Rugged, durable and packed with features designed to make more strenuous activities just that little bit easier, if you’re looking for shorts capable of handling the stresses of multiple scenarios look no further than these Gramicci shorts. Given an all-over camo print and equipped with not only a built-in nylon belt but gusset crotch for ease of movement, this interpretation of the brand’s classic climbing shorts come made in a lightweight nylon fabric. Teamed with a Stussy overshirt and coral adidas trefoil t-shirt sure to evoke ice-lolly cravings below the combination of the Nike Canyon Sandals and socks is sure to split some opinions.

Shop all of the shorts sown above online now at Aphrodite.

Carhartt Work In Progress

Carhartt WIP : Authentic Workwear Reimagined

Conquering the globe one design at a time…

When Carhartt first burst onto the scene in Detroit in the late 1800s its roots were firmly footed in workwear. The label, which is the brainchild of Hamilton Carhartt, carried great clout in the United States thanks to its rapport with industrial firms who were stationed up and down the country. You see, Carhartt had struck gold early on in the business’s inception – he found himself, and his namesake company, responsible for designing and manufacturing high-quality garments for labourers and railroad workers in their thousands.

Once those monumental contracts were secured next the brand began to branch out and its mainstream clothing quickly garnered the attention of creatives from further afield, including Edwin founder and German denim specialist Edwin Faeh. After striking a lucrative deal with the Carhartt family, which meant he could develop, design and export products of his own, using the brand’s distinctive DNA, Faeh trademarked the European offshoot and crowned it Carhartt WIP, or Carhartt Work In Progress.

Carhartt WIP at Aphrodite

From 1989 onwards, Carhartt WIP has outfitted every subculture under the sun, yielding a particularly large grasp on the BMX and skating scenes. Celebrated stars including Justin Bieber, Hailey Bieber, Kanye West, Ryan Gosling and David Beckham, to name just a few, have all pledged their allegiance to WIP’s apparel; further amplifying its allure and ubiquitous nature in pop culture.

Even we ourselves have witnessed the demand for Carhartt WIP pieces first hand, with requests to stock it coming in thick and fast from both our local customer base and our digital clientele. So here it is, it’s your lucky day. We’re proud stockists of the streetwear icon – that must sound like music to the ears surely? It certainly makes us feel proud. To get you acquainted with what’s up for grabs, we’ve taken the liberty of running you through a synopsis below, thank us later...

First up we have the mighty timeless overshirt, a style that’s aged gracefully right alongside Carhartt, right from its heavy-duty origin to its now evergreen status. Up for the steal in tawny and black colourways, the Carhartt Reno Shirt Jacket is a worthy investment. It’s unlined and garment-dyed which means the silhouette is slightly more lightweight but also richer in colour than your standard shirt. Weighed down with a buttoned chest pocket, the trusty piece comes rounded off with the brand’s iconic patch front and centre.

Carhartt WIP Overshirt

Of course, we couldn’t go on without mentioning the label’s t-shirt selection too. Laden with tongue-in-cheek graphics, you’ll be able to spot these organic cotton winners from a mile off. They do a great job at demonstrating the label’s playful sensibility. And we personally love the brand’s ability to not take itself too seriously while positioned in an industry that sometimes insists on being a little too austere.

Carhartt WIP Software T-Shirt

Carhartt Cargo Pants

Elsewhere in the collection, you’ll uncover classic cargo pants and branded baseball caps – just the pieces you need to complete your ensemble. Check out the latest Carhartt WIP collection today at Aphrodite in-store & online.

Fred Perry About The Brand

Fred Perry SS21 : Heritage Honing

Fred Perry SS21 Collection

Fred Perry has been a patriot for the British fashion scene since its founder first debuted the polo shirt at Wimbledon in the 1950s. Since then, the eponymous label has gone from strength to strength, acquiring a reputation that’s hard to rival – with Brits, and the globe alike, becoming enamored with the brand’s timeless qualities.

Having established an iconic identity throughout the years, each new collection feels somewhat familiar on the surface, but that doesn’t mean Fred Perry has become complacent with its designs. In fact, it’s the opposite. The label continuously pushes the boundaries; working with stars on high-profile collaborations, diving head-first into the archives, experimenting with unique colourways, and employing sustainable fabrics. These are just a handful of ways in which Fred Perry keeps things fresh.

Here at Aphrodite, we’re always keen to explore a brand’s agenda for the season and Fred Perry seemed a great place to start for summer 2021. With a plethora of colours, silhouettes and items up for grabs, get ready to dig straight in…

Polo Shirts:

A staple ever since it arrived on the court, the Fred Perry polo shirt is an icon. Originally invented to tackle the grueling nature of the game, offering breathability amidst the balmy summer sun, the design has evolved over time to balance both form and function. Today, the polo shirt adapts to daily life, seeing you through formal occasions, weekends stationed at the pub, or a relaxing game of golf.

Covering every colour in the rainbow, the latest Fred Perry polo shirt collection is vast. Ranging from short sleeve to long sleeve, zipped to buttoned, and even knitted, no matter what the event, there are styles to suit anything.

Check out these textured pique and henley polo shirts below…

Fred Perry Polo Shirts


A t-shirt is an integral element of any man’s wardrobe. A go-to for casual pursuits, whether that means heading to the shops or coasting along the beach, these light and airy tops see it all. Short on the sleeves and carrying the brand’s iconic Laurel Wreath logo with pride at the chest, take your pick from blues, greens, pinks, you name it, these iterations are here to provide status and style all at once.

Browse designs like these tipped and logo embroidered designs below…

Fred Perry Tees

More Fred Perry SS21 items worthy of a mention:

We couldn’t round things up without talking about the iconic Fred Perry barrel bag, back with a bang for SS21 in shades of navy and black. Not forgetting to mention the staple twin tipped tee, arriving in monochromatic tones of white and black, plus a variety of versatile shorts in sophisticated designs.

Fred Perry Barrel Bag

Shop Fred Perry SS21 at Aphrodite.

Adidas Hamburgs – Historic Icons

Adidas Hamburg Trainers – Decade Symbols

Symbolic of the 1980s, the hotly anticipated re-release of the Adidas Hamburg dominates the world of footwear yet again, enticing the modern man with a taste in retro clothing. Originally released in 1982 as a training staple, the shoe has evolved over the years into a cross between running and fashion, setting the standard for performance footwear over the years. Associated with the football casuals and mod scenes, the shoe thrived on its more simplistic approach to trainers, formulating a robust and long lasting staple for every males wardrobe.

Hamburg Trainers

Inspired by the Hamburg urban life, the silhouette was birthed into the Adidas ‘City Series’, yet held a more exclusive status amongst the others due to the brands inability to keep up with the demand. A prize piece amongst avid collectors, the Hamburg sees itself re-invented season upon season to keep up with the desire to invest in the iconic shoe. Helping to constantly turn back the clock on the three stripe heritage, the shoe pays respects to iconic moments in music, football and fashion cultures.

Hamburg Trainers

Combining the desirable features of the Adidas silhouettes, the latest drop of Hamburgs introduces a range of bubble gum retro shades draped across each look, with textured premium plush suede uppers oozing a textural fantasy of luxury. Gold foil callouts and retro gum outsoles accompany trefoil branding to the tongue, whilst leather heel and t-shaped toe panels provide a layered approach. Perfect for teaming with your favourite pair of denim for the streets, or gym wear for a retro sports look these iconic silhouettes are set to level up your shoe game year after year.

adidas have been churning out some heat this month with these new Hamburgs following on from the release of the adidas TRX Runner.

Shop Our Collection of Hamburgs at Aphrodite Clothing Now.

New Balance 57/40

New Balance 57/40 Trainers – Modern Adaptions

A relative newcomer to their well-versed numerical lineup,  the New Balance 57/40 builds upon one of the brand’s most cherished silhouettes. Using the 574 as their base material and pairing it with a substantial amount of performance running charm, the sneakers aim to build upon their counterparts favourable reputation with a forward-thinking standalone entry of their own.


New Balance 57/40 Sneakers


Cherry-picking a subtle selection of features from their predecessor, the New Balance 57/40 takes things in a new, and largely unexplored, modern direction making use of exaggerated proportions, multi-layered fabrication and cascading design lines. Constructed from both mesh and suede across its uppers for a lightweight and breathable feel, classic branding elements can be seen to both the sides and tongue.


New Balance 57/40 Sneakers


Lifting further inspiration from key fashion movements during the ’80s and ’90s, this rendition of the trainers come decked out in a multitude of vibrant tones.  Stringing together jaded greens and deep navy hues, a ‘Light Cliff Grey’ brings a paired down base whilst ‘Velocity Red’ accents continue the sprightly vistas. Below a stacked and cushioning midsole ensures everyday wear is both comfortable and responsive.

Shop the New Balance 57/40 online now at Aphrodite.

CP Company 50th Anniversary

C.P. Company 50th Anniversary Collections

CP Company Cinquanta 

Many moons ago an adept, Bologna-born graphic designer named Massimo Osti established Chester Perry, a clothing brand with an emphatic passion for garment dyeing and fabric innovation. Fast forward 50 years later and the label is a worldwide sensation now identifying under the alias C.P. Company. However, way back in 1971 – when Osti first launched the company – neither he nor his peers could have predicted its seismic impact on the fashion industry. From casual clothing in Britain to Milan’s paninaro phenomenon, the brand has sealed the fate of global culture for decades since its inception. In celebration of C.P. Company’s 50th anniversary and its heralded legacy, we’re giving you a full rundown of what the Italian pioneer has planned for such a milestone… Dig out your diaries; these are commemorative releases you just cannot miss.

Focusing on the same fundamental components that projected Massimo Osti’s original venture to stardom, the C.P. Company 50th anniversary series boasts a total of ten chapters which will all unfold over the course of 2021. Read on below to discover which chapters are already live:

Chapter 01

A tale of close friendship. Chapter 01 draws on the unbreakable bond between C.P. Company and Lucio Dalla – an Italian singer whose song lyrics narrated post-war Italy and quickly became the soundtrack of Bologna culture – of which Dalla and Osti were considered elite members. The camaraderie between the two kick-started a ‘you scratch my back; I’ll scratch yours’ synergy which worked like magic. Massimo would draft album artwork for Lucio while Lucio would repay the favour by wearing Massimo’s garments on stages across the globe.

The Lucio Dalla collection offers a range of pieces with the charismatic, Italian legend in mind. The capsule was shot within Dalla’s former residence and across several regions of Bologna. Musician Ghemon was selected to model the garments thanks to his penchant for both the brand and Lucio’s songs, having remade the iconic anthem ‘Henna’.

Massimo Osti and Lucio Dalla

Chapter 02

Celebrating the iconic identity of C.P. Company, Chapter 02 explores the iconic British sailor logo which has been the protagonist of the casual clothing brand since 1978.

Massimo was a collector of army books, taking a particular interest in the uniforms worn by British personnel. It was from this passion that he decided to conjure up the synonymous sailor; a warm and inviting character depicted smiling with his arms crossed – based distinctively on the British Royal Navy.

In line with the 50th Anniversary, C.P. Company has rendered an exclusive sailor statue. Handmade by Italian artisans using glazed ceramic, this commemorative piece perfectly reflects Massimo’s affinity for the military while promoting traditional Italian craftsmanship. Having produced a limited run of 150 pieces, the collection sold out almost instantly, with the statue now being re-sold at eye-watering prices across sites like eBay.

C.P. Company British Sailor Statue

Chapter 03

Patta x C.P. Company 50th Anniversary Collection. Chapter 03 sees two legends of the streetwear realm unite, albeit originating from different eras. Labeled ‘the godfather of all sportswear’ C.P. Company famously kickstarted a new genre of fashion when it debuted. Some would argue that Patta has had the same effect in contemporary culture, the brand is able to tune into its visionary customer base, building palpable hype and making strong waves in the industry with its clothing.

The Patta x C.P. Company collection features the Amsterdam label’s signature tracksuit silhouette which boasts the same pocket used on C.P. Company’s heralded Mille jacket. The collaborative offering is available in the Milano and Amsterdam flagship stores, as well as the London store.

CP Company x Patta

Chapter 04

Chapter 04 unveils the very first monograph dedicated to C.P. Company. Offering a detailed study of the legendary clothing brand. ‘C.P. Company 971-021. An informal history of Italian sportswear’ comprises 438 pages in total, with each detailing the life and times of the label, depicted through personal stories and outfits from 50 specially selected C.P. Company fans from across the globe.

C.P. Company 971 021 Monograph

The remaining six chapters of the C.P. Company 50th Anniversary collection are yet to be revealed, however, they promise to have us all gripped from start to finish. Keep your eyes peeled for more details in the coming weeks and months.

adidas TRX Runner Trainers

adidas TRX Vintage Trainer – History Re-imagined

Adidas TRX Vintage Trainer Re-vamped For Another Season of Iconic Style

Prolific in the industry for combining heritage appeal with a strong terrace influence, Adidas boasts the title of forward-thinking and undisputed cultural icons. Continuously evolving  and challenging their ever iconic silhouettes, their three stripe motif is celebrated season on season as a guarantee for skill and style. Hosting one of the most famous shoe collections on the market, there is no wonder they follow a design process influenced by their alumni of history making styles.

TRX Vintage Trainer

Their latest archival revival sees the iconic TRX Marathon Runner from the 70’s re-imagined to a more modern and playful interpretation. Once donned as the perfect lightweight and durable running companions, the shoe effortlessly garnered a reputation amongst the athletic and street style world. Designed for life’s marathon, the 2021 TRX Vintage Trainer sees the silhouette in a bolder and louder version of itself.


Dressed proudly in a bold colour way of reds, yellows and blues, the TRX sees hints of metallic accents running through, providing a modern touch to the retro image. A repetitive vintage style trefoil logo sits on the tongue, giving you a visual certification of celebrated craftsmanship. A streamlined EVA midsole accompanied by a studded rubber sole allows for comfort in each step, whilst a traditional lace up closure and cushioned uppers provide secure hold.

adidas TRX Vintage Trainer Details

In a bid to reduce plastic waste, the shoe follows a recycled construction, with a minimum of 50% of the leather uppers boasting a re-used status.

The TRX Runner releases arrives hot on the heels of the new styles of adidas SL72 that we wrote about last week.

Shop the adidas Originals collection.