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Axel Arigato Genesis

Axel Arigato Genesis Trainers : Old Meets New

The Axel Arigato Genesis Trainers blur the line between tradition and modernity, drilling the label’s Scandinavian tastes into a razor-sharp, retro silhouette. Inspired by runners of a time gone by, the street-approved design is more beefed up than your standard Axel Arigato sneaker, riding on a chunky outsole that propels the foot a monumental 3.2cm off the ground. High-functioning and supremely cool, let us tell you why these bulbous shoes should be the next pair to enter your collection.

How Are The Axel Arigato Genesis Trainers Made?

Handcrafted in Portugal and emitting outstanding quality, the Genesis trainer is crafted from a mix of materials in a palette of pure white. 75% of the shoe sees smooth Italian leather and suede intertwined with 25% mesh which is draped at the vamp and flanked to both sides, offering subtle textural contrast across the upper. Internally, a leather lining provides a supple surface for the foot to slot onto. 

Axel Arigato Trainers Genesis

Are The Axel Arigato Genesis Trainers Comfortable?

Equal parts style, equal parts substance, the Axel Arigato Genesis sneakers uncover the perfect balance between form and function. In particular, a removable cushioned footbed energises your every step from underfoot. Easily slotted in and out of the design, the cushioning acts as a barrier that absorbs shock directly from the ground, protecting your feet from any undesirable tension.

As well as a removable cushioned footbed, a sturdy 3.2cm outsole elevates the foot, providing the wearer with not only a stable foundation for pursuing daily activities but also that extra dose of height. The outsole is weightless both in and out of motion and comes composed of robust rubber. 

Axel Arigato Genesis Sneakers

How Do The Axel Arigato Genesis Trainers Fit?

Based on a combination of customer feedback and Axel Arigato’s own guidance, we recommend that you take your usual size in these shoes. On the whole, the brand’s trainers, ranging from the ubiquitous Clean 90 to the lesser-known – but equally on-trend – platform sneaker, all boast a regular fit and the Genesis is definitely no exception. 

Now that you’ve got the scoop on the Genesis trainer we believe that you’re ready to make an informed decision about whether to purchase these kicks. We know what we would do. Spotted something we’ve missed? Let us know by leaving a comment in the section below. 

Genesis Trainers Axel Arigato

Shop the Axel Arigato Genesis Trainers online at Aphrodite now.

New Balance 327

New Balance 327 Trainer Drops In Black / Grey

A Fresh Rendition of the New Balance 327 Has Landed

If you’re an avid footwear fan you’ll already know that the 327 silhouette from Boston-hailing sports imprint New Balance has been sending out some rather tangible airwaves since it debuted at the back end of 2020. In fact, its ubiquitous nature can be felt worldwide.

New Balance 327 Black

Fusing a nostalgic sensibility with unmatched comfort, the design has proved itself as an instant winner amongst the younger generation, with sneaker aficionados donning the statement shoe whenever and wherever they can, lockdown restrictions permitting, of course.  

New Balance 327 Sneakers

Various iterations of the New Balance 327 grace us for a blip in time and then almost instantly sell out, so you’ll be pleased to know that Aphrodite has a fresh batch of a wholly wearable black/grey version. Adorned with a nylon upper, suede overlays, a tonal lacing system and a contrasting white midsole, the shoe comes bolstered with a studded gum outsole that references the iconic NB 355 Trail Runner. As always, large ‘N’ profiles sign off the sidewall for an identifiable finish. 

New Balance 327 Footwear

Shop the latest New Balance 327 styles online now at Aphrodite while stocks last.

adidas Barcelona Trainers

adidas Barcelona : The City Series Continues

When it comes to no nonsense, low profile designs and archive inspired detailing, you cant go far wrong then with the adidas ‘City Series.’ Drawing inspiration from various cultural hotbeds across the globe, some of the most sought after and rarely seen silhouettes grace its ranks including the newly refurbished adidas Barcelona.

 

adidas Barcelona

 

First released in the collections early days during the ’70s and ’80s, the adidas Barcelona has remained scarcely seen for the past 30 years. Rearing its head briefly in the latter stages of last year with a selection of minimal white predominately leather colourways, the trainer truly made a resurgence following its limited edition soiree with Manchester United.

 

adidas City Series Barcelona

 

Taking things in a completely new direction, this latest update to the Barcelona saga, sees more traditionally aligned fabrics deployed alongside a double helping of vibrant primary hues. Constructed from a supple suede fabric and utilising the fan favourite t-toe construction for additional support in areas of high stress, the trainers boast leather overlays to the heel and sides in the form of a triple helping of striped accents.

adidas Barcelona Sneakers

Below, the trainers lift their sole unit from that of their like-minded peer, the Trimm Trab. Adding a slightly yellowed appearance as a nod to its vintage roots and slimming down the proportions just a touch to fit seamlessly into modern day styling, embossed branded can be found to the rear quarter. With further logos found to the tongue as well as a contrasting trefoil to the back, the Barcelona is finished with a metallic gold namesake motif, for easy identification when on-foot.

Get your hands on the adidas ‘City Series’ Barcelona now online at Aphrodite.

 

Y-3 Trainers

Y-3 Latest Footwear Arrivals

Once upon a time, the fusion of sportswear and high-fashion was unheard of; a complete juxtaposition. Now though, thanks to Y-3’s disruptive agenda and its efforts to set the pace between those two realms, the fierce combination is considered normal. It’s the reason why the term athleisure was coined and how streetwear even exists as the huge global market it is today.

The boundary-pushing Yohji Yamamoto and adidas collaboration centres on design and craftmanship while embedding elements of Japanese culture deep into the roots of its sporty, street-approved lineup. For years Y-3’s ‘Sprint’ and ‘Boxing’ silhouettes have dominated the footwear scene with their understated but slick profiles and the iconic Y-3 duo return for the SS21 season with a spalsh of colour underfoot. For the lowdown on the latest releases, keep reading…

Y-3 Sprint Trainers

The Y-3 Sprint is a fully-fledged classic. Since the brand’s inception in 2002, this silhouette has circulated across the globe to mass appeal. Renowned for its streamline aesthetic and supple leather structure, the shoe is reimagined this season in a bright shade of ‘core white’, featuring grey 3-Stripes, co-branding and sweet swatches of pastel pink and yellow underfoot – reminiscent of rhubarb and custard candies.

Y3 Sprint Trainers Core White

Y-3 Boxing Trainers

Drawing from the low, flat-to-the-surface silhouette of a standard boxing boot, Y-3’s aptly named ‘Boxing’ trainer contends with a mixture of materials, including leather in the upper, suede at the tongue and canvas in its lining. Based in glossy black with tonal, grosgrain 3-Stripes, this iconic sneaker sits on a Poron® performance cushioning sockliner, a shock-absorbing EVA midsole and a sturdy rubber sole. Finished too with pastel illumination underfoot.

Y3 Boxing Trainers Black

Check out the latest Y-3 Sprint trainer and Y-3 Boxing sneaker online now at Aphrodite, while stocks last.

adidas Originals Munchen Trainers

adidas München Trainer Duo Lands

Taking a walk in the park never looked so good

You can always rely on adidas Originals to serve up the goods right when we feel we need them most. The German sportswear heavyweight has quite literally knocked it out the park and straight into the stratosphere with its latest München delivery which we’ve just received delivery of here at Aphrodite.

adidas Munchen Trainers Hazy Green

Taking design cues from the Englischer Garten in Munich – an 18th-century English landscape nestled in the heart of Bavaria and well known as one of the globe’s largest urban parks – the adidas Munchen trainers come tooled with a playful palette and experimental internal patterns. 

adidas Munchen

Donning hairy suede in the upper, in ‘hazy green / wild pink’ and ‘green oxide’ colourways respectively, for a grassy appearance, the Munchen trainers welcome a vibrant floral wrap internally; created to emulate the blooming, lush nature of the Englischer Garten vista from which it sources influence. Externally, retro design codes and heritage credentials fuse to supply a winning aesthetic that simply cannot be denied, featuring those iconic 3-Stripes in diffused pink and beige tones across each iteration, flashy gold foil branding and a vintage-fuelled gum rubber outsole underfoot.

adidas Originals München Trainers

Shop the adidas Munchen trainers at Aphrodite while stock lasts, go! 

Axel Arigato Clean 90 Sneakers

Axel Arigato Clean 90 Trainers : Everything You Need To Know

Simple, sleek shoes that don’t compromise on quality

Acting as the benchmark for modern-day minimalism, the Axel Arigato Clean 90 trainers shun a trend-driven society and unsustainable noise, in favour of taking things back to basics. Fusing Japanese and Scandi’ influences, the Clean 90 silhouette combines form and function in a slick, refined package. With an accessible price tag, quality construction and versatile aesthetic, what’s not to love about this shoe? Well, if you needed any more convincing, take a more in-depth look at both the brand and this stellar footwear style below.

Inspiration behind the Axel Arigato Clean 90?

Born in 2014 with a disruptive agenda, Swedish brand Axel Arigato set about shaking things up. Reimagining the entire structure of the sneaker scene, founders Max Svärdh and Albin Johansson began questioning the behind-the-scenes culture of footwear. Abstaining from the norm by eschewing seasonal collections and conventional channels, the label quickly established a core collection and a trademark silhouette – enter the Clean 90 sneaker.

Staying true to its European roots with hints of cross-culture references, the Clean 90 melds purity, calm and simplicity. The whole premise of Scandinavian minimalism encourages sustainability; buying less but at a higher standard and that’s exactly what the Clean 90 offers. It’s dependable, comfortable and wholly functional.

Axel Arigato Clean 90

What is the Axel Arigato Clean 90 Trainer made from?

Crafted by skilled artisans in Portugal, the design is expertly produced using smooth Italian leather – sourced from a Gold-certified tannery – for a fine fabricated finish. Its clean lines are rounded out with a tonal 3cm rubber cup sole, made from a mix of virgin and recycled rubber, which is guaranteed to provide stability in the city streets. Internally, the lower foundation of the shoe packs a punch in terms of comfort, with a removable cushioned footbed featured alongside increased arch support to ensure those tedious days on your feet remain as smooth as possible.

Axel Arigato Clean 90 Shoes

What additional features does the Axel Arigato Clean 90 Trainer have?

The Axel Arigato Clean 90 trainer may be pared back to perfection but the devil is definitely in the details where this shoe is concerned. Its cloud white construction is subtly illuminated with gold foil branding upon the sidewall, serrated rubber on the outsole and tonal stitching throughout.

Packaging wise, the premium focus continues. Soft banana tones dominate the box and the branded dust bag, which is crafted from recycled materials for a sustainable switch, while a playful and unexpected add-on features inside of the box. Yes, a set of yellow, logo-laden chopsticks are gifted within the shoebox, further highlighting Axel Arigato’s tendency for flicking between a range of cultural influences.

Axel Arigato Clean 90 Sneakers

Overall, the Axel Arigato Clean 90 trainers are a great choice to add to your rotation. Whichever ensemble you opt for, day or night, weekday or weekend, these kicks are sure to dilute any sartorial statement with an edge of understated class. Easy to wear and true to size, they’re comfort-rich and designed with the city’s most stylish denizens in mind. Shop the entire Axel Arigato footwear range at Aphrodite now. Take a closer look at the Axel Arigato Clean 90 in action in the video below.

New Balance 991 Anniversary Sneaker

New Balance 991 20th Anniversary Release

20 Years Crafted, 20 Years A Staple, 20 Years Of The 991

Dig out the balloons, light the candles and suspend the bunting because the New Balance 991 is turning 20 this year. For two stellar decades, the shoe has charmed the masses with its perfectly pared-back allure. That humble but fierce combination of grey undertones and ABZORB cushioning has simultaneously propelled the silhouette into a true cult favourite and now the Boston-based brand is celebrating the design with a special commemorative release. The New Balance 991 20th anniversary shoe launches this Friday 26th February 2021 and Aphrodite is a proud stockist.

To mark the upcoming launch, we’re taking a retrospective look back at the iconic 991 while unravelling details over the latest celebratory iteration. Keep reading to find out more.

History of the New Balance 991: 2001

In the same year that hit mockumentary The Office hit UK tv screens, Fast & Furious premiered at the box office and Jamiroquai’s A Funk Odyssey topped the album charts, Boston hailing brand New Balance rolled out the 991 sneaker under its 99x series. The 99x series was first conceptualised in ‘82 when the original 990 trainer began transcending the footwear industry with heaps of innovative tech. In the years leading up to 2001, the line left little to the imagination; toying with ground-breaking cushioning, unheard of proportions and larger-than-life NB credentials – to which the label has become so synonymous.

New Balance 991 20th Anniversary

The arrival of the 991 in the early noughties signified a changing of the guard for the 99x’s lineage. The New Balance 991 was noticeably more streamline, still in its identifiable low-profile look, but with less emphasis at the toebox. It proved to be the contemporary overhaul the dynasty needed and it quickly began stealing the hearts of multiple generations. It was also the first shoe in the brand’s roster to carry ABZORB cushioning in both its front and beneath the heel, leading the shoe, and subsequently the 99x series, to become closely associated with immeasurable comfort.

The New Balance 991 in popular culture: 2001 – 2021

In the years following its inception, the 991 yielded mass appeal. Managing to harmonise performance-primed tech with an understated, athletic aesthetic, the silhouette pulled in the approval of millennials and the globe’s A-List – Ben Affleck, Jennifer Garner and Kanye West to name just a few of the shoe’s distinguished fans. Most notably, late Apple founder and tech maestro, Steve Jobs, frequently donned the sneakers on the streets and to global conferences, where they quickly helped form his signature look.

New Balance 991 Sneakers Anniversary

Of recent, New Balance has embraced its cross-generational stance, famously attributing the phrase “worn by supermodels in London and dads in Ohio” to its mission statement. The concept of ‘normcore’ – a trend summarised by the rejection of extravagance – reached its peak in 2018 and enabled the resurgence of the 991 under the ‘Dad Shoe’ umbrella. In fact, New Balance birthed the ‘Dad Shoe’ trend way before it became accepted by the mainstream and designers in their hundreds jumped on the bandwagon.

The New Balance 991 possesses a certain je ne sais quoi that continues to make it a frontrunner of the scene, even twenty years after we first laid eyes on it.

New Balance 991 Anniversary release: 2021

This Friday (26/02/2021) marks the release of the New Balance 991 anniversary special. Mimicking its debut look, the trainer melds a two-tone grey colourway, with pig suede overlays, navy ‘N’ logos and ABZORB cushioning to supply a wardrobe staple that we’re all rightfully familiar with. Crafted proudly in the UK in the brand’s Flimby factory, this one-off model boasts ‘2001’ embroidery at the backbone whilst a 20th anniversary woven patch sits to the inner tongue.

New Balance 991 Trainers Anniversary

If this simple but sleek lifestyle runner has always ticked boxes for you, you won’t want to miss out on this special edition. Keep your eyes peeled for the New Balance 991 anniversary release in T-minus two days.

adidas Racing 1 Trainer

About To Land : adidas Racing 1 Trainers

Described by the German sportswear maestro as ‘a breath of fresh air’, the adidas Racing 1 trainer ushers new life into the brand’s lauded footwear lineup. Though only birthed in 2021, the design packs nostalgia aplenty and its debut colourway, a vividly-dressed gold and blue beauty, sold out like hot cakes when it landed on our doorstep just a few weeks ago. But are you wondering what’s so special about this latest adi’ arrival? Let’s take a closer look…

adidas Racing 1 Sneakers

Arriving imminently at Aphrodite in a red / core black / cloud white palette, the brand-new racer takes design cues from retro ‘70s runners which is why certain old-school accents of the shoe shouldn’t startle you. Soft suede overlays station up at the shoe’s vamp and heel while those synonymous 3-Stripes serrate on the sidewall – two key throwback touches that will have you wandering down memory lane and seeking out the track.

adidas Racing 1

Featuring dark punctuation that cascades over its lacing system, heel panel and sidewall, the adidas Racing 1 trainer carries upper body contrast and added dimension in pinpoint areas. Meanwhile, the situation underfoot embraces the new with a cellular rubber midsole that yields reference to the bulkier trainer silhouettes we see dominating the scene currently. Also positioned underfoot are deeply indented rubber lugs, adding enhanced grip to the shoe’s foundation, and overall, providing a much smoother ride through the city streets.

adidas Racing 1 Trainers Red

Do these crimson creps take your fancy? Well then keep your eyes peeled for the adidas Racing 1 trainers in red / core black / cloud white landing at Aphrodite very soon.

adidas Racing 1 Trainers Arrive at Aphrodite

adidas Racing 1, Bold Shoes Brimming with Nostalgia

Wrapped in saturated tones of gold and cobalt, the adidas Racing 1 Trainer from the sportswear heavyweight’s ‘Originals’ lineup brings the retro flavouring of ‘70s running shoes back to the forefront for the year 2021.

adidas Racing 1 Sneakers

Neatly imagined and fiercely streamlined with a nubbed sole unit housed underfoot, the nostalgic design delivers ample adi’ detailing with those serrated 3-Stripes stationed at the sidewall, a Trefoil imprint proudly fitted at the tongue and likewise to the heel.

Racing 1 Trainers

Lashings of suede and nylon make their way into the upper where the vibrancy and old-school quality of the trainer are sure to command attention no matter what the occasion. Don these striking kicks in the city streets for SS21.

adidas Originals Racing 1

Shop the adidas Racing 1 silhouette at Aphrodite now, alongside a range of new arrivals from the German sportswear brand online.