Described by the German sportswear maestro as ‘a breath of fresh air’, the adidas Racing 1 trainer ushers new life into the brand’s lauded footwear lineup. Though only birthed in 2021, the design packs nostalgia aplenty and its debut colourway, a vividly-dressed gold and blue beauty, sold out like hot cakes when it landed on our doorstep just a few weeks ago. But are you wondering what’s so special about this latest adi’ arrival? Let’s take a closer look…
Arriving imminently at Aphrodite in a red / core black / cloud white palette, the brand-new racer takes design cues from retro ‘70s runners which is why certain old-school accents of the shoe shouldn’t startle you. Soft suede overlays station up at the shoe’s vamp and heel while those synonymous 3-Stripes serrate on the sidewall – two key throwback touches that will have you wandering down memory lane and seeking out the track.
Featuring dark punctuation that cascades over its lacing system, heel panel and sidewall, the adidas Racing 1 trainer carries upper body contrast and added dimension in pinpoint areas. Meanwhile, the situation underfoot embraces the new with a cellular rubber midsole that yields reference to the bulkier trainer silhouettes we see dominating the scene currently. Also positioned underfoot are deeply indented rubber lugs, adding enhanced grip to the shoe’s foundation, and overall, providing a much smoother ride through the city streets.
Do these crimson creps take your fancy? Well then keep your eyes peeled for the adidas Racing 1 trainers in red / core black / cloud white landing at Aphrodite very soon.
A Lookback At Some Of The Game’s Prolific Forerunners
Thanks to ESPN’s ‘The Last Dance’ – a docuseries that depicts the mesmerizing star power of five-time MVP Michael Jordan and his team the Chicago Bulls in their ‘90s heyday – basketball’s bygone era has never felt more relevant. With that in mind and given the UK’s new-found affinity for the NBA, we’re digging through our portfolio to shine light on the shoes that first made their debut on the court, comprising the notorious Nike Blazer and adidas Superstar.
Courtside Kicks – History of the Nike Blazer:
In 1973 sportswear newbie Nike was a mere nine years of age when it launched the new kid on basketball’s block, the Nike Blazer. Dubbed the ‘Nike Blazer’ in tribute to local team the ‘Portland Trail Blazers’, the sneaker was specifically tailored to bolster game play, possesing supple leather in its upper, nylon and breathable mesh in the tongue and a robust vulcanised rubber sole underfoot. It’s construction, which employed the vulcanisation process and done so to superlative standards, was deemed hugely popular with players of the era, leading San Antonio Spurs shooting guard George Gervin to link up with the Swoosh and subsequently become the first player to front the Nike Blazer courtside.
Cool by name and by nature, George ‘The Iceman’ Gervin possessed the kind of star power that could transcend a silhouette from the hardwood and into favour with global popular culture. In fact, it’s thought that Nike and George Gervin’s partnership initiated the logistics of ‘player exclusive’ deals back then which of course are so ubiquitous these days.
Former San Antonio Spurs shooting guard George Gervin sporting the Nike Blazer during a game.
Nike Blazer Mid Vintage ’77 in White/Red and White/Black colourways, available now at Aphrodite.
Nike’s quick off the march approach to identifying players and utilising their likeness in such a way would become the cornerstone of the brand’s global operations. Just 12 years after the Nike Blazer debuted, a new courtside crep was preparing to take the NBA by storm; named the ‘Air Jordan’ after gravity-defying Bulls shooting guard Michael Jordan. This immensely lucrative and longstanding partnership is responsible for MJ’s title as the richest athlete on the globe and although the Nike Blazer’s basketball invasion was short-lived, it did lay down the foundations for future successors such as Mike’s Air Jordan.
Having paved the way for player endorsements and Swoosh-bearing status on the court, the Nike Blazer gave up shooting hoops and skated into fresh tenure. Turns out, the design’s tremendous traction came in super handy for skaters, and so the Nike Blazer was reincarnated. These days though, the sneaker doesn’t require a specific purpose to make it a modern necessity – it’s now welcomed worldwide thanks to its unwavering throwback feel and logo-laden look.
Courtside Kicks – History of the adidas Superstar:
German heavyweight adidas had already built a great rapport with NBA greats way before rival Nike and its famous Blazer hit the scene. In 1969 the adidas Superstar launched as the first low-profile basketball sneaker to feature an all-leather upper and a rubber shelltoe, this making way for the shoe’s myriad nicknames since, including the ‘shelltoe’, ‘shell tops’ and ‘shell shoes’.
Given that sneaker innovation in the ‘60s was still very much at the inception stage, the shoe’s rubber shell toe and non-marking outsole were in every way unprecedented. The striking nature of the design quickly began to garner attention from some of the game’s most accomplished players, one being Kareem Abdul Jabbar of the Los Angeles Lakers, whom some claim is the greatest player in NBA history. But these 3-Stripes sneakers weren’t solely reserved for the unstoppable feet of Kareem Abdul Jabbar, as by its third year of production the adidas Superstar was donned by over 75% of all NBA players. Pretty impressive.
NBA players of the past repping the adidas Superstar, including former New York Knicks power forward and Chicago Bulls Head Coach Phil Jackson.
adidas Originals Superstar Trainers in Black/White and adidas Superstar WS2 Trainers in White/Black, available now at Aphrodite.
Just like the Nike blazer, the stellar adidas Superstar eventually, and gracefully, made its way off the court and into the city streets, picking up recognition from Hip Hop’s elite rap group Run-D.M.C. – with the trio paying tribute to the design in a song titled ‘My Adidas’ which aimed to redefine b-boy culture. Later down the line the 3-Stripes label struck up an advertising deal with Run-D.M.C., in turn, marking the first major sports company / hip-hop partnership of its kind. In the decades since this fundamental link up, adidas has frequently employed celebrity industry crossovers as a formula to its success, notably with this very Superstar style and rapper Pharrell Williams, not to mention Kanye West’s dollar seizing Yeezy line.
So there you have it, two of the globe’s most crowd-pleasing footwear styles unearthed from their basketball origins. Shop the featured colourways by checking out our Nike and adidas departments now.
Easily identifiable thanks to its liberal tagline of ‘Freedom of Sport, Freedom of Thought’, Stepney Workers Club is a London livin’ label hell-bent on delivering some of the most timeless kicks you’ll ever lay eyes on.
Now well-regarded for churning out vulcanised classics in their thousands, this relatively new footwear brand has proved itself quite the conversation starter since joining the ranks of the industry a mere two years ago in 2018. But where did it all begin for the proud East End native?
Well, the concept behind the brand was actually established through a genuine link to the original ‘Stepney Workers Sports Club’ – an anti-fascist, anti-war group born in the heart of Stepney Green many moons ago. In more specific terms, one of the brand’s founders uncovered that he is, in fact, a descendent of this exact sports club… his own grandfather turns out to be one of the original members of the 1920s startup! The connecting of these personal dots would lead the label to dig deep into the cultural significance of working men’s clubs, hoping in turn to cultivate its own unisex interpretation of the movement with a contemporary footwear offering.
While delving into the ‘Stepney Workers Sports Club’ archives, head of design Roger Pereira and his peers came across a photograph – dated 1936 – which coined the slogan ‘Freedom of Sport, Freedom of Thought’, and so the now-famous SWC mantra was surrendered to a fresh purpose. The phrase itself gave birth to the brand’s ‘liberal undertone’ from the outset. This matched with the desire for an all-inclusive image, and a strong determination to fill a gap within the vulcanised market set Stepney Workers Club up with a foolproof brand strategy from the get-go.
Working as an antithesis to the frequent sneaker drops and unattainable hype of the current climate, Stepney Workers Club’s aesthetic is with all its being timeless and free of unnecessary fuss. Clean lines, emphasised proportions, and not an unsightly ‘Dad sneaker’ insight; the label’s portfolio proves immensely wearable among many generations. Centreing solely on just two silhouettes, either low-profile or high-top – to which the brand resists over-expanding for fear of endangering their appeal, the latest capsule toys with a multitude of versatile but dependable colourways whilst also experimenting with unique textural elements.
To get the SWC ball rolling here at Aphrodite the brand has kindly acquainted us with its signature ‘Dellow’ and ‘Varden’ silhouettes. Both designs are the result of a vintage reference point; paying tribute to the vulcanised styles that were so ubiquitous between the ‘50s and ‘80s. Each is crafted using a combination of traditional and bygone methods, with a cotton drill canvas upper, vulcanised rubber sole, high-wall foxings, and the brand’s symbolic handshake logo which represents the unity and liberal mindset from which the brand is born.
If you’re on the hunt for a staple and refined sneaker that won’t age, look no further than the realm of minimalisation that is Stepney Workers Club shoes. Hit the brand up via our online roster now.
Although we’ve very recently clicked toward a new decade, it seems that for Nike, the clock only seems to be rolling backwards. For 2020, the sporting stalwart is digging through its extensive archive to re-deliver the iconic look of ‘70s B-Ball, encapsulated perfectly this season by the upcoming release of the all-new Nike Blazer Mid ‘77 Vintage, set for release soon at Aphrodite.
It’s certainly no secret that the Beaverton-hailing brand has a penchant for shooting sartorial hoops; for generations now, the Swoosh bearing label has visually represented pioneering players across the globe, while its iconic footwear designs have scaled professional leagues from the top to the bottom. The latest Nike Blazer Mid ‘77 Vintage distinctively harks back to times gone by, referencing an early age in the game, whereby the likes of Moses Malone and Julius Erving would be dominating play with their trailblazing performances.
Clad in blinding whites and punchy blacks, this retro silhouette sets just high of the ankle, providing the wearer superlative support during a plethora of activity. Composition wise, leather and synthetic uppers supply these sneakers with a textural, tonal finish while supplying a supple build for all-day comfort. As well as vintage treated midsoles, these sneakers also boast exposed foam at the inner tongue, a signature component of the Nike Blazer and a feature that catapults the throwback theme to new heights.
Underfoot, Nike utilises an autoclave construction which firmly bolsters the shoe’s outsole to the midsole, giving the design its streamlined, ergonomically considered shape, while its non-marking, solid rubber surface is articulated with a herringbone pattern that promises to provide stable traction.
Keep your eyes peeled in the coming days for the release of the Nike Blazer Mid ‘77 Vintage, we’re confident the sportswear giant is about to score a huge slam-dunk with these retro-rendered kicks.
If you’re a self-proclaimed sneakerhead you’ll already know that adidas has been on a winning streak with the Ultraboost releases in recent weeks, the brand even voyaged to outer space for one extraterrestrial collaboration with the International Space Station this month, but, it seems that it’s back to orderly business for the Three Stripes as it delivers a triple-black colourway of its fabled running shoe for the upcoming season.
Dubbed the adidas Ultraboost 20, this all-new sneaker may not be subject to the expert approval of astronauts but let me tell you, it’s no run-of-the-mill silhouette either, but then again, no Ultraboost iteration ever is. Where the sneaker lacks in colour and contrast, it makes up for in textural elements and state-of-the-art adi’ tech. For example, its Primeknit+ upper is designed to hug the foot, offering the runner a snug, streamlined fit that’s free of added bulk and lightweight enough for the city streets. Elsewhere, Tailored Fiber Placement and a TPU cage wrap the shoe with supreme support in all those high-pressure areas and the savvy construction doesn’t just end there…
Underfoot, responsive Boost cushioning provides a springy surface for a plethora of fast-paced activity, in turn, making light work of any performance-driven duties you set your sights on, whether that’s a gruelling gym session or a light evening jog. In addition to this, adidas’ Stretchweb outsole with Continental™ rubber ensures the sturdiest possible grip on the ground – we’re talking expert traction that’s been rigorously tested, by both adidas and tire manufacturing expert Continental, to supply stability through every terrain.
All in all, this running companion has more to it than initially meets the eye so, if you’re after a no-nonsense looking shoe that’s packed full to the brim with lightweight tech, the adidas Ultraboost 20 is definitely for you. Catch the trainer at Aphrodite from Saturday December 7th, 2019.
Since we can remember the realms of sports and fashion have lived harmoniously side by side, think fish and chips, tea and biscuits, Batman and Robin – you get the idea. Whether it be with the inception of the old school sneakerhead desperate to scratch their trainer itch, the evolution of athletic streetwear or in more recent years, the adaption of performance footwear, tracksuits and other sporty garms as high fashion collection staples. Now we aren’t here to tell you if three soles make a right or if trackies belong on the runway but we are here to tell you about these incredibly nice rugby sweatshirts made by the good people over at adidas.
It seems 2018 was, among many things, the year the rugby shirt finally got the attention it deserved with more and more brands beginning to throw their proverbial hat into the polo shirt/sweater hybrid arena. It’s no surprise either, with a whole load of versatile layering possibilities, colour blocked designs and sharp collar finishings on offer guaranteed to have even the biggest rugby cynic finding themselves suddenly 4 players deep in the scrum, paying £4 in weekly subs and turning out as a flanker 8am on the dot every Saturday morning. So move over tennis, out of the way football, jog on running as this latest stunner from adidas has got us craving three points on the pitch nearly as much as three stripes on the sleeves.
Dressed both in a vibrant array of navy and orange or a cool vintage yellow and grey ensemble, the rugby shirt features an intrinsically retro feel with a whole host of overlaid detailing and segmented athletic design. With a selection of ribbing to the cuffs and hem bringing an enhanced quality both to the fit and silhouette, the sweats feature a try-fecta (apologies in advance for that one) of embroidered adidas branding including a classic trefoil to the back, contrast ‘adidas’ panels and the usual striping placed to the collar and sleeves. Put that all together with two front welt pockets, an exaggerated four button placket and a 100% cotton French terry construction and there is no question about it, you’ve got yourself a winner.
So whether you could care less about rugby or not, if you care about looking good and feeling comfortable then this sweatshirt is the one for you. Get your hands on the adidas Originals Rugby Sweatshirt in both colourways in store or online here now.
Other than high octane singles matches, players breaking rackets and crowds causing them and the thousands of strawberries and cream sold to punters there’s one singular thing you can rely on. Style. From its rebirth in the open era, and even a selection of champions prior, there have been a plethora of notable style moments highlighted by the staple Wimbledon white wardrobe, so here are our top picks!
The father of the Alligator, René Lacoste was more than just a brand founder. An avid inventor (with a number of patents for inventions from fashion to golf to tennis) Lacoste was responsible for the initial creation of the polo shirt, revolutionising tennis forever. Winning Wimbledon in 1925 and 1928, he did it in his own preppy style as seen below, usually in his own stylish creations. As the Lacoste legacy lives on we still see René’s signature crocodile stamped on the brand with their staple style polos and sport influenced apparel.
A multi-time champion, the last British winner before Andy Murray’s ascension, creator of the laurel wreath and universally stylish individual. Fred Perry accomplished a lot in his time as a tennis pro and managed to surpass that legacy with the creation of the Fred Perry clothing brand. Seen below in his sweater vest and chinos, it’s a style that sees itself in the spotlight again and again. Introducing his initial creation, the Fred Perry Laurel Wreath polo in 1952 (the logo borrowed from Wimbledon) Fred Perry created a sporting legacy on top of his prior accomplishments and birthed a plethora of subcultural movements. Still outfitting sportsmen and women amongst others, their collections are still made to the stylish standard of their creator.
One of the original stars of adidas tennis and one of the initial adopters of a signature adidas shoe, Laver was no nonsense on the court reflecting in his clean-cut style. Draped in all white Fred Perry, it was the premium apparel that represented his premium game granting him one of the initial signature adidas tennis styles of the decade. With the introduction and reissue of more adidas tennis styles, most recently the Continental 80 amongst others, it won’t be long till more Rod Lavers.
Instantly recognisable in this modern day as the endorsee of adidas’s signature tennis style, Stan Smith carved a history as a winner and a stylish one at that with his signature slick back and stache. The adidas stan smith still retains dominance to this day and age with its collaborations, the most high profile being the Raf Simons collection that it has become a staple of. Don’t forget about his skate history either, revolutionary.
Making history is all the better when you look as good as Arthur Ashe. Becoming the first black grand slam champion in tennis history, Ashe decided to rile up compatriot Jimmy Connors with his Davis Cup issued USA jacket, one that Connors would have had if he’d accepted the invitation to represent his country in the country vs country tournament (and that he was labelled ‘unpatriotic’ for). Ashe’s style provided a benchmark for future designs from a number of American brands, namely the style of Polo Ralph Lauren who took lend of the sporting red, white and blue.
The Legendary Swede, a man who rattled off an undefeated 4 years at Wimbledon, rocking the best in pinstriped and checked polos by the way of Fila and becoming the king of track jackets too. He might be most famous style wise for his signature Diadora shoe, and his fashion line as Bjorn Borg, but his quintessentially 70s style is an inspiration for us all, and brands such as Aquascutum with their mix of sport and vintage style.
The man who knocked Bjorn Borg off his mount, and took his place as tennis’ style king. Mcenroe’s effortless style was on display through his full career, his minimal colour blocking via Sergio Tacchini offering a fitting uniform for his first championship. The segmented blocking finds itself commonplace with heralded brands nower days, especially favourites like AMI
Pete Sampras & Andre Agassi
Nike’s signature athletes and both Wimbledon champions across the 90s, the pairing of Pete Sampras and Andre Agassi meant in the final of the 99 Wimbledon, showing the best in 90s style. Sampras decked in the classic white polo, lateral stripes included. Although he might have lost in this instance, Agassi takes the trophy for style with his earring and necklace combo, plus a lethal quarter zip polo. Agassi has had some moments in style with his signature Nikes and fake mullet and meth period, eclectic guy.
Skipping most of this century so far wasn’t hard, to be honest. Tennis style just isn’t the same anymore, or revolutionary. Nike, late to the game with tennis and adopters of the all whites in the 90s, took the model of the signature sporting athlete from their work with Michael Jordan, using the same model for their (till recently) deal with all-time great Roger Federer. To celebrate his record-equalling 7th Wimbledon title, Nike decked their flagship tennis star with a retro-inspired quarter zip jumper and attire, ushering in a retro-inspired phase for the swoosh.
Edging both Honduras & USA in a tense final CONCACAF qualification round should have afforded the plucky Panama team a prestigious kit to match their prestigious feet. What they got in return was New Balance’s best attempt at a Pro Evolution unlicensed kit missing any kind of tribute to Panama’s heritage that other teams were rewarded by their respected kit sponsors. If your 5-a-side team is in need of some new kits, pick these up on discount after the finals. No one will know the difference.
When a golden generation comes along there needs to be a kit to match the hype. Belguim got there’s this year with a classy design courtesy of adidas, even Errea did their best to bring a unique offering to Iceland team. This wasn’t the case with England in 2006. A timeless squad headlined by one name talents, Beckham, Owen, Gerrard, Lampard, Ferdinand, Terry, Rooney, Crouch amongst a literary of others were besieged with Umbro’s first attempt on Photoshop. Placing a manipulated St.George’s cross to the arm, it was more spice boys than Spice Girls.
Messing with established designs such as jerseys and kits never ends well. Just look to adidas’s recent fiasco with sleeved Basketball jerseys for a reference. Puma decided to go the other way in 2002, providing Cameroon with sleeveless jerseys for their Africa Cup of Nations. More fakers than Lakers, FIFA soon clamped down on their bending of the rules and forced the national body to fix the fiasco. Their solution, stick black sleeves to the jerseys for the upcoming World Cup, and by stick, we mean the sleeves looked literally glued on to the vests to hit regulation. Not deterred by their run-in with FIFA, Cameroons next kit was introduced as a onesie. We look forward to their next showing at a World Cup purely for the kit.
The 90s were a wild time for football kits. More than half of our listings for worst kit in World Cup history have come from this period of technicolour nightmares, and 5 of them from 1994 at that. Starting our 94 bashing is the Spanish national team’s pitiful attempt at an ‘edgy’ design, and by edgy we mean the diamond cascade that found itself located to a singular side of each garment in the kit (right-hand side for the top, left for the shorts). The weird kind of polo, sorta shirt served as an influence for Spains 2018 offering. To put it bluntly, it shouldn’t have.
Ever wondered if BDSM and Football could work together? Look no further than Belgium’s pitiful attire in the 1982 world cup with their incorporation of Admiral branded suspenders into the design of the kit. Awful.
5-Republic of Ireland 1994
Our second 94 kit to appear on the list is from the ever-plucky Irish team. Unfortunately known for their famine in the 1800s, adidas decided to replicate this moment in time by starving the fans of a decent kit to represent the country at the World Cup. Consisting of 3 stripes that barely make it to the end of the kit, Ireland’s chances faded quicker than the stripes on their shirt thanks to the brilliance of Dennis Bergkamp and the dutch.
4-Mexico 1994 Home, Away & Goalie
To some, this year of Mexican football was a golden year, and that’s just the outrageous on-field stylings displayed by the Mexican team from home and away jersey, even managing to incorporate a Joeseph and his technicolour dream kit homage for the goalie. The traditional kit stylings were thrown out the window, thanks to their unusual all over embossing on the home jersey (don’t ask, we don’t have a clue) and their recreation of a bicep muscle being torn apart on the away kit.
Looking like someone stapled a bunch of George Washingtons to a white t-shirt, it’s the usually interesting kit designs of Nigeria on the chopping block, their effort in 1994 being a particularly interesting spectacle, more than their football at that. The kit was so garish that they had to borrow the block coloured green shorts from their change kit so that they didn’t look like they’d stepped on the field with their pyjamas on, which would have been fitting as their football was lethargic at best.
When it’s your first World Cup as a nation you have to make a spectacle of it. Jamaica, who’s one and only appearance in the finals came in 98, made a spectacle for all the wrong reasons. Their kit, incorporating an unusual statement C-shaped pattern that echoed the aesthetics of a headache or a QR code looked like a rejected Norwich kit from the 90s. Somehow the pattern managed to hypnotize the Japanese into giving them a win in the group stages.
Not saying anything more than a nation that has been at the forefront of fashion and design for the best part of a decade for denim stars and stripes were a great idea. For shame, ‘Murica.
We present out 10 best football kits in World Cup history spanning 66-18, showcasing the most aesthetically pleasing designs that international football has ever seen.
10- France 2018
This year’s crop of kits has brought us a fresh offering on some established styles from Nike, adidas, Puma and New Balance amongst others. Taking a contemporary fashion slant to the always popular France national, Nike has updated their template for the tournament to include a simple henley button collar and a tonal gradient to the sleeves, plus a plethora of France specific embellishments to represent their heritage. Their breton stripe training kit is also worth applause for its quintessentially French display. We’re steps closer to an APC x FFA, we guarantee it.
9- Japan 2018
It’s only fitting that the forward-thinking fashion facilitators in the world are provided with one the most unique offerings of the current world cup. The nation that brought us Comme des Garçons and Edwin amongst others has developed an eye-catching kit consisting of a denim colour base and consistent spots flecked throughout the kit, inspired by traditional Japanese samurai warrior armour. Whilst other nations pay homage to their footballing heritage in the form of their kits, Japan is referencing their warriors of premodern Japan. On top of that, they’ve placed their traditional FA badge on the breast, with an embroidered flag above.
8- Netherlands 1974
Displaying a nice shade of oranje across their kits, the peak of Holland’s footballing capabilities also saw them peak in the kit department, decking the legendary Johan Cruyff and his men in a simple orange long sleeve with black accents. Presenting their coat of arms loud and proud, the details are sparse other than the 3 stripes of adidas seen on everyone but captain Cruyff, who famously shed his strip of one of the 3 stripes thanks to his then deal with fierce rivals Puma.
7- USA 2010
Although their showings at FIFA tournaments haven’t been up to scratch, the bold and brash stars and stripes have always provided us with competition in the form of their red, white and blue kits. Their away kit offering in 2010 finally placed them at the forefront of the football world for everything but their ‘soccer’ ability. Taking cues from Polo Ralph Lauren in their sporty yet preppy look, the kit displays a vibrant sash to the frontal area, a fitting design for the world leaders in pageantry.
6- Soviet Union 1966
2018’s hosts and its former collection of states made a splash in the 1966 World Cup. Refusing outright to wear the Umbro sponsored kits of the tournament, the CCCP took their first outing in their red kits at Roker Park to beat former world champions Italy 1-0. Aided by Ballon d’Or winning goalkeeper Lev ‘Black Spider’ Yashin, decked out in his token all black outfit, it was a stylish and ultimately entertaining affair.
5- Argentina 1986
Argentina may be associated with a lot more than just kits in this incredible year for football, but dodgy replacement quarter-final kits and goals aside, 1986 introduced the world to the quintessential light blue and white jersey donned by the legendary footballing bad boy Diego Maradona. Decking the humble cotton offering with the Argentine FAs emblem and clean crew neck, it was the simple yet effective kit that lent them a cool air whilst going all the way. Kurt Cobain had his Converse, Slash his top hat, Freddie Mercury his moustache, Diego Maradona had the best iteration of the Argentine kit of all time. Of. All. time.
4- Denmark 1986
Another favourite from 86 comes in the form of unusual contribution from Hummel and Denmark. Commonly known as the brand who ruin football kits for bad teams, it was a perfect design spark at the right time for a thriving Danish team aided by superstar Michael Laudrup. A red and white affair with contrasting pinstriped panels and chevrons down the sleeves, it was a statement of intent from a country looking to make waves with a generational bunch of talent. Although they may not have come close to winning, they won our hearts with this wholly unique style.
3- Peru 1978
2018 has seen kit designs ramped up with homages to past football heritage of all qualified teams. In the case of Peru, their current kits are a wild throwback to one of the most unique and cleanest displays in football fashion. One of the first countries to adopt the diagonal stripe to their kits, the 78 world cup saw the pinnacle of Peru’s national team journey displayed in its beauty all the way till it’s eventual quarter-final exit at the hands of Pele and Brazil. Still, one of the greats of all time made sure he was walking away with the red white displayed boldly on his chest, swapping shirts with Ramón Mifflin after the whistle had blown.
2- Nigeria 2018
It may be premature to dub Nigeria’s current offering as one of the greatest kits of all time, but we have a strong case we swear! The intersection of fashion and football was inevitable, but in the last decade we’ve seen high fashion brands adopt the sporting styles of the beautiful game to great effect, from Virgil to Gosha and all the way down to their reciprocal collaborations with Nike and adidas, we’ve seen football fashion become an accepted way to present yourself, adding a prestige. Combine all that with the hypebeast culture that dominates our fashion scene and you get the Nigeria kit, the first football top to sell out as soon as it was made available. It’s revolutionary.
1- Germany 1990
The grandaddy of them all, the shirt synonymous with efficiency, with 90s style, with winning, the swooping technicolour design from Germany’s very own adidas. It’s quintessential ownership for any retro football fan. Everything about its design is so ironically unique considering the contrast to its wearers, all modelled on one another. Can anything ever come close to it?
France / Atletico Kimberley 1978
The only club kit to ever be worn in World Cup history thanks to a mix up between French and Hungarian FAs, local club Argentine club Atletico Kimberley bailed the French out from a faux pas that left both teams taking the field in white. The clean green and white stripe contrasted beautifully with the blue and red lower bodies of the France team.
England Third Kit 1990
We had to acknowledge a classic that was never donned by the 3 lions, the best blue shirt in England history, boosted by it’s showing in the timeless anthem ‘World In Motion’. New Order guitarist and singer Bernard Sumner rocks the 3rd choice kit flanked by suitably excited bandmates and John Barnes post-rap.