Stone Island consistantly pushes the boundaries of technical menswear along with their world renowned garment dyeing and fabric research. From their base in Ravarino, Italy, the brand trawl their vast archives to look for inspiration from previous collections, assessing what worked and what could have been bettered.
It is this undeniable, steadfast drive to improve upon their previous collections that draws in Stone Island customers who are some of the most loyal around. Their passion for the brand is somewhat inherited from the enthusiasm and love that CEO Carlo Rivetti shows for Stone Island. When a company CEO talks about his products with such vigour it is not to listen and take on board some of that passion.
Each collection from the brand is eagerly anticipated and rather than release all of the products for that season at once, the brand tends to send out ‘drops’ of clothing that drum up even more interest from the fans of Stone Island.
We’ve had our first few drops of the Spring Summer 2015 collection, but Stone Island have recently produced this video giving us a glimpse into what are some of the highlights from the collection.
If you want ask us anything about the Stone Island brand, please email our friendly team on [email protected] who will be happy to assist your query in any way possible.
Published by Mark Logan