Crep Protect Brand Guide
Crisis Prevention for your Trainers
We’ve all been there: you’ve just got your hands on a fresh new pair of trainers, your new pride and joy. You can’t wait to put together an outfit and show them off on the streets. But then, inevitably, disaster strikes – you spill a cuppa, or a pint, all over your crisp new footwear. In the past, this would have been the end of the world for any enthusiast. But ever since its introduction to the market in 2012, one product has been the go-to for sneakerheads looking to protect their investment: the Crep Protect brand. The company was formed by shoe enthusiasts with one purpose: to create a product that would protect footwear from any kind of spill without compromising the appearance. After a long period of research and development, followed by an extensive testing phase – where sneakers were exposed to all manner of liquids, from water to mud to ice-cream – Crep Protect released in a small number of stores. Word of mouth quickly spread about its almost magical liquid-repellent properties, and since then the brand has gone from strength to strength.
Here at Aphrodite we carry the core range from the Crep Protect brand, which includes the original Spray, the Cure cleaning kit, and the handy Wipes.
The Spray is the product that started it all. Utilising nano-technology in a formulation of their own design, the spray works on all different types of materials, from leather to canvas, suede to nubuck, all without changing the look or feel of the shoe itself. The result is like an invisible ‘forcefield’ around your trainers, with any liquid you can think of being repelled with no damage or staining. Perfect for keeping your precious collection in tip-top condition, one application can last up to four weeks, and one 200ml can is good for up to 12 pairs of shoes.
The Cure sneaker cleaner is the perfect product to restore a well-loved pair back to pristine condition. Once again formulated from the ground up, the 98% natural ingredients work to gently rid your trainers of accumulated dirt and grime. Coming in a kit with a premium bristle brush, the Cure is the ideal all-in-one cleaning solution for your beloved kicks.
If you’re ever out and about and have a stain emergency, or just want a quick touch-up before those all-important Instagram moments, Crep Protect Wipes are a discreet way to save your sole without lugging around your entire shoe cleaning kit. With a smooth side for quick wipes and a rough side for tougher dirt, they’re ideal for keeping in your pocket just in case.
For an idea about the effectiveness of the cleaning range, check out the video below.
If maintaining that box-fresh look is important for you, look no farther than the Crep Protect brand. Shop our full range of Crep Protect at Aphrodite1994.