Danners Brand Guide
Of all the fashion trends of the last decade, perhaps the most important is the move towards sustainability – brands and consumers alike changing their habits and practices to benefit the planet we inhabit. Aside from the ethical considerations, the ‘buy-it-for-life’ mentality also makes sense financially: spending more money on individual products that are of a higher quality with the view to having them last a lifetime of wear. There are few products that benefit from this more than a good pair of boots. Not only will the right pair remain looking stylish season after season, but a well-looked-after pair of quality boots will last longer than any fashion trend, making them a perfect investment. With their insanely durable, fully re-craftable range of boots, the USA’s Danner Boots could be your new footwear go-to.
The brand was founded by Charles Danner in 1932, who had noticed a drop in quality, American-made footwear after the Great Depression hit, and so set out to make his own. The boots were aimed at the burgeoning timber industry in the Pacific Northwest, and so had to be both durable and affordable. Thanks to his uncompromising approach to best quality at the best price, Danner soon developed a reputation for reliability, which earned them a contract to produce footwear for the U.S. military, which the brand still holds to this day.
After the Second World War, Danners started to branch out into other varieties of footwear, spurred on by the rising popularity of outdoor leisure activities in the 50s and 60s. In the early seventies, the Danner brand released its first specialised hiking boot, the 6490, which coincided with the peaking popularity of hobbyist hiking and mountain climbing. After receiving rave reviews in outdoor magazines and sell-out production runs, the brand was able to relocate to a larger factory in Portland, Oregon, which still remains their base of operations today.
This larger factory not only allowed production to increase but for the brand to branch out and experiment with ways to push the boundaries and make their product the best it could be. To this end they partnered with W.L. Gore Ltd. (now known as Gore-Tex) to add a liner to their boots that were not only waterproof but breathable, allowing them to reduce the weight considerably while still maintaining all the boot’s technical properties. This breakthrough served as the genesis for two of the brand’s most enduringly iconic styles: the Mountain Light and Danner Light, which form the core of the Danners range.
Where to Buy Danners
Today Danners still pushes these technical boundaries, working with industry experts like Gore-Tex and Vibram to create modern styles like the Mountain 600, while still making tweaks and improvements to their heritage range, ensuring that they’ve got a pair of boots for all tastes. They only use the finest leathers in their manufacturing process: each hide undergoes a strenuous sequence of tests to ensure consistency, durability and, of course, good looks. This attention to detail is readily apparent in the Bull Run work boot: a simple design elevated by a beautiful, waxy leather that’s sure to age wonderfully with proper wear and care.
We are honoured to welcome a brand of Danner’s stature to our range of the world’s finest menswear here at Aphrodite Clothing. We stock a curated selection of the brand’s heritage work and hiking boots, along with the more modern Mountain 600 boot; whichever pair you choose, you’re sure to have a new companion for years to come.
Shop our full range of Danner Boots