Drôle de Monsieur: Brand Guide
One of the newer brands to find themselves among the Aphrodite ranks we thought we would take some time to take a peak behind the Drôle de Monsieur curtain and shed some light on exactly why they should be a very large blip on your clothing orientated radar.
Created in 2014 by friends, Dany and Maxime, Drôle de Monsieur is a French ready-to-wear label that places emphasis on clean lines, quality fabrication and bold design. Born out of a shared passion for clothing, the desire to put their own stamp on the industry and a distinct vision for the future, the brand quickly found itself carving out a distinct identity in the French fashion sphere for their off-kilter take on contemporary clothing.
Roughly translated to, “funny gentleman” the brand finds their roots based in the small town of Dijon where, with no prior experience in the fashion world, the brothers coined the phrase, “not from Paris madame” as part of their first collection. Standing as not only a tongue in cheek reference to their fashion capital outsider status and lack of industry knowledge, but a now iconic focal point of their core offering, the callout can still be found embroidered, printed and embossed across their garments to this day.
Drawing from a vast list of differentiated influences Drôle de Monsieur boast a particular knack when it comes to their ability to cleverly merge a range of juxtaposing themes. Blurring the lines that stand between everything from retro styling and modern minimalism to vintage cuts and on-trend fabrication the brand effortlessly mix their expansive selection of source material with a healthy dose of vibrant hues and strong branding.
Focusing on everyday versatility and uniting their collections under one common theme the brand instead opts to utilise intricate detailing, quality fabrics and clever alterations to add playful twists to timeless staples and subtle modifications on traditional sportswear tropes. The result is everything from pristinely tailored tracksuits, velvet rugby shirts and reworked outerwear to modern sportswear, quality sweats and bold accessory pieces all dripping with quintessential Drôle de Monsieur flavour.
Take a look at our full Drôle de Monsieur lineup here and look out for the brand’s SS20 collection coming very soon.