You know who Fred Perry is, you don’t need us waffling on about some tennis tournament over 80 years ago. Boring.

What you need to know is that Fred Perry FW18 is the essential collection for you this season, no ifs or buts.

It’s been drop after drop of quality for the worldwide leaders in quintessentially British design, Spreading their influence around their releases with the punk-tinged subcultural drops of high fashion’s very own Raf Simons, collaborating on pieces that touch on their youth effect, amongst others, emphasised by the release of their 10-year anniversary collection recently. Their ready to wear regular collection comes from a different background.

Sometimes there just isn’t enough time to go into vivid detail about an item of clothing, that’s what photos are for, and would you just look at how good that sweatshirt is, man? 

A waffle crewneck with military sensibilities, very on trend if we do say so ourselves

Using the influence of classic British military wear with a contemporary touch, the winter collection comes equipped with Army sensibilities from their knitwear to their outerwear, emphasised by their most recent collaboration with military providers Arktis.

We get it, you’re sick of the sight of a Fred Perry polo. Boohoo, they’re absolutely class. There’s a reason every cool person has one, just like our boy Dan in the photos, and would you just look at how good he looks next to that wood grain. 

Unbelievable.

Subverted designs of the Fred Perry archive, adapted British classics, forward-thinking contemporary designs, there’s a feature in this collection for every different Fred Perry fan.