Fred Perry SS21 : Heritage Honing | Aphrodite Menswear Blog

Fred Perry About The Brand

Fred Perry SS21 : Heritage Honing

Fred Perry SS21 Collection

Fred Perry has been a patriot for the British fashion scene since its founder first debuted the polo shirt at Wimbledon in the 1950s. Since then, the eponymous label has gone from strength to strength, acquiring a reputation that’s hard to rival – with Brits, and the globe alike, becoming enamored with the brand’s timeless qualities.

Having established an iconic identity throughout the years, each new collection feels somewhat familiar on the surface, but that doesn’t mean Fred Perry has become complacent with its designs. In fact, it’s the opposite. The label continuously pushes the boundaries; working with stars on high-profile collaborations, diving head-first into the archives, experimenting with unique colourways, and employing sustainable fabrics. These are just a handful of ways in which Fred Perry keeps things fresh.

Here at Aphrodite, we’re always keen to explore a brand’s agenda for the season and Fred Perry seemed a great place to start for summer 2021. With a plethora of colours, silhouettes and items up for grabs, get ready to dig straight in…

Polo Shirts:

A staple ever since it arrived on the court, the Fred Perry polo shirt is an icon. Originally invented to tackle the grueling nature of the game, offering breathability amidst the balmy summer sun, the design has evolved over time to balance both form and function. Today, the polo shirt adapts to daily life, seeing you through formal occasions, weekends stationed at the pub, or a relaxing game of golf.

Covering every colour in the rainbow, the latest Fred Perry polo shirt collection is vast. Ranging from short sleeve to long sleeve, zipped to buttoned, and even knitted, no matter what the event, there are styles to suit anything.

Check out these textured pique and henley polo shirts below…

Fred Perry Polo Shirts

T-Shirts:

A t-shirt is an integral element of any man’s wardrobe. A go-to for casual pursuits, whether that means heading to the shops or coasting along the beach, these light and airy tops see it all. Short on the sleeves and carrying the brand’s iconic Laurel Wreath logo with pride at the chest, take your pick from blues, greens, pinks, you name it, these iterations are here to provide status and style all at once.

Browse designs like these tipped and logo embroidered designs below…

Fred Perry Tees

More Fred Perry SS21 items worthy of a mention:

We couldn’t round things up without talking about the iconic Fred Perry barrel bag, back with a bang for SS21 in shades of navy and black. Not forgetting to mention the staple twin tipped tee, arriving in monochromatic tones of white and black, plus a variety of versatile shorts in sophisticated designs.

Fred Perry Barrel Bag

Shop Fred Perry SS21 at Aphrodite.

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