Fred Perry x Raf Simons Brand Guide | Aphrodite1994 Blog

Fred Perry x Raf Simons Brand Guide

The Fred Perry x Raf Simons partnership has been a cornerstone of contemporary fashion since 2008 a partnership of two distinctly European masters.

Bringing impressive and unique collections which collaborate accents of the two brands with a distinctly contemporary touch from the Belgian master to embellish the heritage designs of the British sportswear giants, leading to one of the most unique displays in the designer sports world.

Fred Perry and Raf Simons collections are renowned for their subcultural influence. With a mix of sporty silhouettes, bold prints and minimalism, the designs take in Fred Perry’s effect on punk and DIY music culture, incorporating the ethos into taped seams, off centre embellishments, and a distinctly deconstructed aesthetic. The mixture of European flair and classic British wear has become the overarching theme across now 10 years plus of collaborations gifting the now well-known consistency.

With a 10th anniversary collection behind them, the fire doesn’t look to be going out soon. Themes of counter-cultural resistance, conformity, exclusivity and inclusivism line the idealism of Raf Simons vision and Fred Perry’s heritage. Whilst that doesn’t look to stop soon, don’t expect to see a downturn in production.

THE FIRST COLLECTION IN A NEW DECADE. RAF SIMONS TAKES INSPIRATION FROM HIS OWN LABEL, WITH DESIGNS INSPIRED BY EUROPEAN SUBCULTURE. OVERSIZED SHAPES AND UNEXPECTED DETAILS.

The collection is home to a range of versatile staples, including t-shirts, polos, sweatshirts and hoodies. In particular, the sweatshirts and t-shirts regularly adorn bold geometric patterns filled with vibrant colours to create a distinctive look. Classic Fred Perry pattens find themselves adapted and redesigned for a new wave of creatives.

Shop our collection now at Aphrodite1994

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