Kanye West and adidas Originals unveil Yeezy Season 1

Kanye West and adidas Originals unveil Yeezy Season 1

The world has been patiently waiting for the release of Kanye West and Adidas Originals exclusive collaboration, Yeezy Season 1. The collection was showcased during New York Fashion Week in February this year, and has since been the talk of the fashion world. The hype of the Yeezy Boost 350 and 750 has determined just how popular this collection will be.This October sees the release of the collaboration, which focuses on contemporary apparel.

Yeezy Season 1 has been described by Kanye West as the worlds first ‘solution based’ clothing line. All garments are suited to be worn in all different ways to achieve a range of distinctive looks, this is to defeat the daily ‘dress stress’. Kanye West aims his collection at the ‘modern jet-set couple’, stating that clothing can be worn from the gym to the office.

‘I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago – a worldliness and an ease.’ – Kanye West

The menswear range creates a sense of street luxury with distressed edges and unfinished hems, injected with neutral colours of cranberry, chocolate brown, camel and blue grey. Oversized sweaters, tees and seperates compliment each other by balancing the volumes of a more billowing effect to the top and slimline contrast to the bottom. Other pieces included in the collaboration are luxe shearling jackets and the Yeezy 950 boots.

Shop our range of the highly anticipated Yeezy Season 1 collection in store at 10am GMT 29 October with online TBC at https://www.aphrodite1994.com/brands/yeezy.

Leave a Comment