Lanvin Paris Brand Guide
Find Out About Lanvin Paris
A mainstay on the Parisian fashion week lineup and an integral part of the industry’s history, Lanvin remains France’s oldest and most storied maison. Established in the 19th century by Jeanne Lanvin, the label has worked hard to embrace a series of generational and trend shifts during its 131 years in operation, not forgetting to mention the plethora of prolific creative directors it’s called family over the decades.
History of Lanvin:
With strong roots to the hat industry, former milliner apprentice Jeanne Lanvin humbly set up the eponymous brand in 1889 after clothing she had hand produced for her daughter, Marie-Blanche de Polignac, started to command attention on the tangled streets of Paris. Soon after, mothers in their masses were requesting garments for their own children, and eventually, due to overwhelming demand, Jeanne opened up her own boutique on the iconic rue du Faubourg Saint-Honoré which steadily drew in some of Europe’s finest clientele.
Exactly two decades after the brand first transcended the fashion scene, and became one of France’s most revered monikers, Lanvin officially became a member of Syndicat de la Couture – the regulating body for haute couture. The term haute couture has a longstanding history and a tangible prestige within France. It’s widely understood that only the crème de la crème of the fashion industry produces a haute couture line, so when Jeanne officially became a couturière in 1909, and the house an atelier, it was a monumental move that would go on to shape the brand’s identity.
Having gained huge recognition in the haute couture sphere, Lanvin ushered in its first menswear line in 1926 which further articulated the house’s ability to challenge all creative genres. In this same era the brand expanded its boutiques to carry home décor.
Creative Directors of Lanvin:
Over the years Lanvin has evolved and steadily adapted to the times, with lauded designers including Lucas Ossendrijver, Olivier Lapidus and Bouchra Jarrar taking the helm at various pivotal moments. Most notably, Alber Elbaz, an Israeli-born fashion designer, who held tenure at the company for a total of fourteen years, bolstered the esteem of Lanvin within contemporary culture.
A true labour of love, self-confessed workaholic Elbaz revived a true ‘sleeping beauty’ within the house when he was handed the reins in the early noughties; allowing the collections to acquire a distinctly younger taste, with many of his signature styles becoming trademarks, such as exposed zippers and button plackets in the reverse – hallmarks which still inform Lanvin designs to this day.
Since early 2019 Bruno Sialelli has steered the ship, having arrived from Loewe and with previous positions at Paco Rabanne and Balenciaga under his belt, it’s safe to say that Lanvin is in safe hands with Sialelli on board.
Lanvin at Aphrodite:
We’re delighted to welcome Lanvin to Aphrodite’s expansive designer roster for AW20. The initial drop comprises a spectacular selection of footwear alongside a preview of the brand’s unrivalled apparel. Lanvin’s Low Top DDB1 sneakers feature, and although these kicks are refreshed each and every season, the agenda always remains the same – clean lines, neutral tones and a healthy dose of deluxe fabrication.
Bruno Sialelli’s design temperament particular shines in the clothing on offer, playful graphic branding adorns colourful cotton sweats while spliced and striped aesthetics tackle the shirt realm.
Browse the latest Lanvin collection online or, alternatively, pop by our store which is situated in Sunderland.