New to Aphrodite: Balmain Paris
We are delighted to welcome esteemed French fashion house Balmain Paris to our menswear offering here at Aphrodite. Founded by Pierre Balmain in 1946 and with years of experience in the fashion industry under their belt and a reputation synonymous with haute couture, the brand has carved out a reputation in men’s and women’s fashion alike for their sharp silhouettes, military-inspired construction and an evolutionary approach evident in their collections season after season. Following new creative director Olivier Rousteing took the helm in 2011, bringing with him a new vision and direction to compliment their traditional values, Balmain saw an injection of modern sensibilities evident in their new offering.
Launching at Aphrodite with a range of menswear essentials including graphic sweatshirts, understated t-shirts and a pair of era-spanning biker jeans, the brand brings with them lashings of luxury construction, a distinct youthful design ethos and a plethora of high-quality materials guaranteed to bring an effortlessly cool Parisian edge to your wardrobe.
Available now both in store and online you can take a closer look at the full collection here.