Nike Are Dishing Out the EXP Points With Their New Silhouette
JUST DO IT.
The immortal slogan birthed by Nike in 1982 celebrates it’s 30th birthday as part of the ‘JUST DO IT.’ pack. Arriving in a vibrant total orange accented colouring is the special edition EXP-X14, celebrating the pinnacle of Nike’s running with their new, and highly progressive silhouette. The EXP-X14 adopts similar stylings to that of the ZoomFly with a semi-translucent upper assisted by a Flywire lacing system and complete with foam structural sculpting and a torsion plate embedded rubber outsole just like it’s brothers and sisters in the Nike running department.
The colour palette chosen takes instant comparison from Virgil Abloh’s Off-White, ever the tastemakers, and their penchant for big logos, monochrome black and white bases, with accents of total orange. The Off-White connotations don’t end there, as the specs of the shoes are printed between the thermal plastic unit and flywire assisted translucent materialisation. The accents of total orange break up the shoe with sparring dashes of colour. A particularly swooping selection of sharp total orange hits are found on the midsole divider line between the foam and the react style midsole, alongside it’s splash of colour to the Swoosh branding.
The Nike EXP-X14 SE ‘JUST DO IT.’ will be available both in-store and online on the 28th of June 8am from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.