Saving the best till last on their 30th anniversary ‘Just Do It’ collection Nike has added their legendary slogan to a smattering of silhouettes highlighted here in the Just Do it colourway of the 2018 flagship Air Max 270.

Following where the EXP-X14 lead in the initial JDI drop, the Air Max 270 incorporates the most minimal branding of the second edition pack, reserving it’s extroverted displays to that of total orange accents on swoosh branding and it’s eye-catching air unit. The lifestyle model has been a sneaky hit for brand amongst big collaboration releases in 2018, the boldly bubbled and bootied sneaker has seen itself kept to purely inline releases and themed packs, save an Air Max Day offering in collaboration with HQ Trivia that was awarded to runners-up of the live trivia apps Nike sponsored event. Although there’s still time for an OFF-WHITE X Nike 270 to come through the year, the orange accents to this edition answer some questions on what an eventual collab could look like. Sneaker customs take note!

The composition of the shoe follows a minimal make-up, excluding the printed JDI branding from the composition, reserving it to the pull tab of the shoe, in favour of the JDI colour scheme. The pair arrive in a white with accents of total orange in the mini swoosh as well as branding and make the sparsity of this design as effective as possible. For sneakerheads, it’s an unmistakable and low-key homage to the 30th anniversary of ‘Just Do It’, for anyone in the market for a new pair of kicks, start here with a pair of Nike’s premier lifestyle design.

The Nike Air Max 270 ‘JUST DO IT.’ will be available both in-store and online on the 2nd August 8 am from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.