Norse Projects: Brand Guide
Norse Projects: Unleashing the Essence of Nordic Style and Sophistication
Coveted Scandinavian streetwear label Norse Projects have gained a loyal following of fashion enthusiasts worldwide. Rooted in the fashion-conscious city of Copenhagen, Denmark, Norse Projects embodies the same elements for success that have taken its fellow Northern European brands such as Acne Studios and Wood brands to new heights. With clean cuts and minimalistic designs that prioritise quality and versatility, Norse Projects has become a prominent player in the international streetwear scene.
Who are Norse Projects? A History:
The rise of the brand can be attributed to the creative minds behind Norse Projects, owners Anton Juul and Mikkel Gronnebaek, two Scandinavians whose shared passion for skateboarding and creativity inevitably led to their collaboration across Norse’s 14 years. Their meeting in Copenhagen sparked the idea of bringing the underground artist and skateboarding culture to their own streets. In 2002, they opened a store focused on streetwear and footwear, quickly becoming one of the most respected destinations for urban fashion.
Driven by a flair for design, Juul and Gronnebaek launched their own clothing line, Norse Projects, in 2009. The brand’s name derived from their successful boutique, instantly resonating with a market hungry for their unique style. Norse Projects started by offering functional and high-quality basics that embodied the essence of Scandinavian aesthetics with subtle streetwear influences. The debut collection was met with overwhelming praise, leading to the brand’s expansion while staying true to its core values of simplicity and quality.
Authenticity and Timeless Design:
What sets Norse Projects apart is their unwavering commitment to their own unique direction. They remain focused on functional clothing that represents the best of Scandinavian fashion. Each piece is meticulously made in Europe, showcasing the brand’s dedication to craftsmanship. This has earned them a devoted following of fashion connoisseurs who appreciate their attention to detail and timeless designs.
Today, Norse Projects has become a dominant force in urban styling. Collaborating previously with renowned brands like New Balance, Adidas and Barbour, they have developed their own sneaker line and in opting to utilise Gore-Tex, Pertex and Vibram recently, have really upped their construction game. Their distinct blend of authenticity, Scandinavian inspiration, and diverse offerings make Norse Projects one of the most sought-after streetwear brands.
Explore our range of clothing and accessories online or in our Sunderland store and join the ranks of fashion enthusiasts who have made Norse Projects their go-to brand for capturing the essence of Northern European street style.
Shop our range of Norse Projects clothing and accessories online or in our Sunderland store.