An Italian designer, the Alaskan 210th Rescue Squadron and designing clothes to help save lives. The true story behind the fashion brand Parajumpers … 

Brand recon  

After an inspired chance meeting with a member of the Alaskan 210th Rescue Squadron designer, Massimo Rossetti founded Parajumpers in 2006. The Parajumpers rescue squadron is among the best trained and equipped units in the US Army. Preparing, planning and carrying out rescues in the wildest and most remote corners of the planet. The brave men and women of the 210th rescue Squadron are the definition of courage, using their skills and knowledge to save lives.  The entire brand was inspired by the rescue squadron with the brand also sharing their motto of “These Things We Do, That Others May Live.”

Brand Identity 

Inspired by Parajumpers, to be worn by Parajumpers.  Massimo Rossetti’s challenge was to design clothes that not only look great and unique but more importantly are functional to the Parajumpers. One of Rossetti’s first pieces was a jacket based around a fireman’s uniform, which included a pocket large enough to hold a helmet inside. This theme continues throughout the development of the Parajumpers with oversized cargo pockets and the large removable metal hooks found on most Parajumpers jackets. Parajumper’s unique idea of making the practical items on the clothes their main design feature is the key. The story behind Parajumpers and what / who they stand for,  is the authenticity that makes the brand unique and so popular.  

What Parajumpers offers  

PJ’s jackets boast detailing and features inspired by Rossetti’s research into functional uniforms throughout the range. Their pieces are designed to withstand even the harshest conditions and look good while doing it. Features like detachable down linings, real fur trims and taped seams all add up to the ultimate year-round pieces. The signature heavyweight metal snap-hook hardware and PJS logo patch add the perfect finishing touches to your purchase. The newest additions to the range include gilets, caps and polo shirts, which are all available at Aphrodite.    

Parajumper’s Gobi jacket is the most well-known piece by the North American label, seen here worn by Hollywood Superstar Bradley Cooper 

The design is based on the original jacket that first caught Rossetti’s eye. Boasting a removable down-filled liner and coyote fur ruff, the Gobi jacket is designed for all-year-round wear. Letting the wearer choose how much insulation they want. While multiple snap stud pockets, a large cargo pocket with concealed map pouch, yellow elastic straps, and carabiner collar clip are unique to Parajumper. Making the jackets both stylish and functional. 

Parajumpers have gone from strength to strength since its founding in 2006. The brands’ clear identity of designing functional yet fashionable clothes, while staying true to the brand’s original inspiration, the Alaskan 210th Rescue Squadron is the reason behind its organic growth.   

We are privileged to introduce Parajumpers to our range of the world’s finest menswear brands. Find our growing collection in-store and online today.