Pharrell Rocks His Custom Swarovski x Adidas Stan Smith Sneakers
Has any man had as much success over the past few years as Pharrell Williams? The man can do no wrong. Huge hits such as ‘Happy‘ and teaming up with Daft Punk on ‘Get Lucky‘ have seen him soar to the top of the billboard charts in multiple countries. Seemingly every other song at the minute on the radio playlists have been produced by him whilst his Billioniare Boys Club clothing range continues to make waves in the fashion industry. He has inadvertently gave Vivienne Westwood a huge amount of exposure this year by wearing his oversized brown hat which he eventually sold for charity for £26,444 on internet auction giant, Ebay. Adidas Originals have seen the marketing benefits from having such a global icon promoting your products and have been quick to snap up Williams to a deal which will see him release a collection with the sportswear giant this Summer. This will include his ‘Bionic Yarn‘ which turns debris taken from the ocean into usable materials.
Just a few days ago Pharrell turned up to Saturday Night Live in America rocking a pair of Adidas Stan Smith trainers, a popular style of footwear for years. Obviously he had to go one step further and collaborated with Swarovski to handpick some of the 1600 jewels to adorn his chosen footwear which created quite a stir on the sneaker blogs. 10 painstaking hours of applying the jewels passed before the Stan Smith’s were ready for his performance.
Take a look at the photo below and let us know what you think of these one-off sneakers. Maybe at some point they’ll turn up on Ebay as well if you have a few tens of thousands of pounds to purchase them.
Mark Logan is the Senior Online Editor at Aphrodite. View his profile on Google+