Puma Brand Guide
One of the oldest athletic brands in the world, Puma has become synonymous with both peak performance and casual style. From the tracks to the terraces, Puma is the choice for those looking for simple, unfussy styles that are still distinctive in their own way. Founded in 1948 by Rudolph Dassler after a bitter feud with his brother Adolph ‘Adi’ Dassler – who went on to found adidas – the brand was originally named RUDA after its founder, before soon changing its name and logo to represent the swiftness of the big cat of the same name.
While originally a manufacturer of running shoes – a heritage that is still evident today, with Puma gracing the feet of the world’s fastest man, Usain Bolt, and the enduring popularity of iconic and innovative running styles like the Disc Blaze and R698 – Puma is perhaps best known for its simple low-top basketball shoes like the Clyde and Suede. These classic silhouettes and the instantly-recognisable Formstripe became symbolic of hip-hop and breakdancing culture in the late 80s. These styles were also popular with skaters because of their simple design and outsole design that provided excellent board grip. Around the same time, athletic shoes like the Roma and Trimm were enjoying popularity among football casuals as an alternative to similar adidas models.
Street-Ready and Peak Performance
Puma’s popularity among these subcultures has translated into lasting appeal in the streetwear and menswear scenes. The Suede and Clyde in particular have released in a huge number of colourways and materials, from more subdued, neutral tones to outlandish neon and snakeskin variations. They have also recently released premium Made in Italy ranges, which are a step up in materials and construction. The Disc Blaze and Blaze of Glory models are also popular; tapping into the retro tech running shoe trend with OG inspired colourways and materials. As a nod to their lasting influence on music subcultures, Puma have also tapped some of the biggest stars in the world of music as brand ambassadors, with Rihanna and The Weeknd currently in the position.
Whether you rock Disc Blazes with joggers or Clydes with jeans, Puma is the ideal choice for a combination of understated style and comfort with an underground edge.
Shop our range of Puma footwear at Aphrodite1994.