It’s undeniable that Puma have made some of the most iconic shoe styles of all time; the Clyde and Roma are timeless classics. But there’s more to Puma than heritage styles, which the company is aptly demonstrating with their new TSUGI range. Meaning ‘next’ in Japanese, the name evokes the brand’s commitment to pushing things forward, both in terms of aesthetics and technology – an ethos embodied by the latest addition to the range, the Shinsei.

Boasting a striking look that’s sure to be divisive among sneakerheads, the Shinsei utilises Puma’s latest technologies, including an evoKNIT upper in the popular sock-fit design, a padded nylon tongue coupled with a side-lacing system to provide comfortable foot lockdown and a unique ‘waveform’ sole unit made from IGNITE energy-returning foam (Puma’s answer to arch-rivals adidas’ Boost technology).

Elsewhere we find diamond-perforated suede side panels for a subtle textural hit, and a boldly-branded elastic gore to the heel for supreme comfort. Taken together, these elements combine to create a unique, stylish and comfortable sneaker that’s sure to turn heads.

The Puma TSUGI Shinsei Raw sneaker drops on June 1st in both Triple Black and Marshmallow White colourways from Aphrodite1994. Shop our full Puma range today for more past and future classics.

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