Rains - Brand Guide and History | Aphrodite Clothing UK

Rains: Brand Guide & History

Promising to make inclement weather seem like a breeze, Danish brand Rains should be on your radar if you live in a location where the weather is unpredictable day-to-day. If you’re yet to become acquainted with the label, get to know more about them in our Rains Brand Guide below.

Rains History

Founded in 2012 in the quaint town of Egå, Aahaus, outerwear company Rains has climbed from strength to strength since its humble inception almost a decade ago. Inspired by the temperate climate of their native Denmark, founders Philip Lotko and Daniel Hesselager became fascinated with the rubber raincoat – an enduring staple that is especially favoured by those located north of the equator. Keen to reimagine tradition, the Nordics set themselves a target of modernising the silhouette, and so then Rains was born.

Rains Classic Jacket

With a shared intent to rethink quality rainwear, the name ‘Rains’ was a natural starting point for student pals turned business partners Philip and Daniel. The duo’s core focus became about interpreting rainy days as a blessing rather than a curse, as they’re so often viewed across parts of Europe. Launching with just one product, a simple but sleek poncho, Rains encouraged its early customers to see the opportunity that lies within dreary weather; if you can’t take any positives from a gloomy forecast, at least you can take a day of good dressing from it.


Rains Jackets

In the collections that followed the brand’s first drop, the Rains aesthetic emerged as very obviously Scandinavian; silhouettes were of a minimalist nature with little fuss except for a whole host of impressive colourways which were almost immediately on offer to the public. The label’s family of products gradually grew and soon that simple poncho acquired many siblings, including fully-fledged jackets, lightweight overshirts, and padded liners, which were all imbued with the same DNA and built super practically to shield the wearer against the elements, especially rain.Rains Long Jacket

Are Rains Jackets Waterproof?

Rains Jackets are designed to be completely waterproof, the iconic Rains Jacket arrives in the brands signature coated polyurethane fabric that allows water to bead off the surface. While ultrasonically bonded seams team up with concealed vents, offering the wearer a water-tight seal and much needed breathability. A simply Scandi aesthetic and understated branding showers the garment in sheer versatility, allowing it to be styled effortlessly with almost any look. You can discover a range of Rains Jackets online now at Aphrodite.

Rains Coats

While Rains lightweight jackets keep you well protected from the rain and wind, you may find them a little chilly in the colder months. This is where a Rains Coat steps in. Whether it be padded or quilted, an insulated Rains Coat can combat any chill with its warm down fill. And, If a puffer coat isn’t to your taste, then you can always combine one of our down filled Rains Liners with a classic Rains Jacket to combine both functionality and style, your way.Rains Accessories

Rains Backpacks

When it comes to bad weather, it isn’t just you that you need to keep dry, all of your essential belongings can get wrecked with the hazard of water. Laptops, sandwiches, romantic sketchbook drawings of our store manager Iain… yeah that is pretty weird isn’t it?! Either way we think a bit of waterproofing is in order from the classic backpack. That’s where the brand signature roll-top rucksack comes to your aide. Crafted using the same material as the Scandi brands waterproof jackets, the Rains Backpack provides a sleek look that’s filed with functional features such as adjustable straps and a secure carabiner clip. Check out the range online now.


Get serious about future-proofing your wardrobe with the latest Rains collection, available at Aphrodite in-store and online.

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