Red Wing Brand Guide
Red Wing History
In the 19th century, Charles Beckman was an Minnesota shoe merchant who saw the opportunity and high demand for shoes and boots especially designed for demanding industry work. Some of this work included logging, mining and even farming, where durable and comfortable shoes were essential. Beckman knew exactly what he wanted when he thought of his shoes. Something which would be tough enough to battle the harsh conditions people worked in, but also something which wouldn’t be harsh on their feet.
With this ideology he set out to craft and design work boots to fit this brief he created. With the help of fourteen investors, he opened the company which changed the market for work boots forever. The company was named Red Wing, after the town the company was founded in the US.
What Makes Red Wing Boots So Good?
The brand is now over 100 years old and is still driven and committed to produce premium footwear suitable for working conditions. Their products are still performing to high standards, protecting workers in over one hundred countries worldwide. Of course Red Wing’s success is down to years of hard work to create excellent quality which the brand never compromise on.
The brand even have a ‘Heritage’ collection which features the footwear they are most prided for. All of these styles are still designed and made today the same way as they were over fifty years ago. All shoes are made using premium leather which is from the brand’s very own S.B Foot Tannery, who are also supply the US Military with their flawless leather. This ensures that from the materials through to the labour, the shoes are entirely sourced and crafted in the USA.
Red Wing shoes are made using the Puritan Stitch Machine, which is frequently described as the ‘work horse’ within the company. The machines are full of history due to being in service for over eighty years, being built to last in order to carry on their premium service when it comes to crafting Red Wing shoes. The machine is set to provide both strength and durability, and is also how the brand create the ‘triple stitch’ which is responsible for the shoes durability. This is attained by the Puritan’s unique well of hot wax that each stitch passes through before entering the leather, which locks each stitch in place as it cools. This ensures that, even were a stitch to break, the seam would remain intact without compromising the shoe’s integrity.
Red Wing’s quality is surely proven to outlast, with the brand even saying that the logo of Red Wing stands for a ‘standard in excellence like no other.’
Red Wing Boot Styles
The styles we are stocking are among the brand’s Heritage collection, starting with the Iron Ranger Boot. Originally created for iron miners in Minnesota, the Iron Ranger is a classic tall work boot style with a distinctive double layer toe-cap, which was used to protect miners’ feet from dropped tools and other hazards. Coming in a range of leather and roughout finishes, the Iron Ranger can be easily dressed up or down for different tastes.
Next up is the 6″ Moc Toe boot, which is the truly iconic Red Wing boot, almost synonymous with the brand’s name itself. Crafted from tough, hardwearing leathers from the brand’s own tannery, and featuring the triple stitch to add durability and strength to the shoe. The sole of the boot is Traction Tread, contrasting with the yellow laces and tan leather upper.
The classic Chukka boot is Red Wing’s second most popular offering, providing a more versatile alternative to the Moc Toe. The Chukka boot is considered an ultimate icon in the footwear world, with it being re-vamped over the years in different materials and styles. Unlike other boots which Red Wing designed, these boots were especially made for indoor work such as climbing, kneeling and bending. The crepe outsole is a feature which helps the worker to stay comfortable during long hours of walking or standing on concrete at work.
Red Wing boots are now available to order online here or to buy in store.