Sneakers ER Brand Guide
Sneakers ER Brand History
The Sneakers ER brand that aims to provide a direct solution to the everyday wear and tear placed upon even the most cherished members of our footwear rotations. Established in 2015 through a shared love of all things sneakers, the brand owes their existence to Rob and Al, two long-time Glaswegian friends who not only boast impressive credentials in the trainer community but spotted a gap in the market when it came to the upkeep, care, and maintenance of those all-important kicks.
Better know as @Glasgowrob on Instagram, Rob has not only been a trainer collector for most of his life but has earned somewhat folklore levels of notoriety amongst his peers for his ability to bring sneakers back from the brink of the discard pile. Famed for his sole transplants, capacity to reshape even the most worn in of silhouette, and his soft spot for New Balance, Rob co-owns the wildly popular New Balance gallery Instagram page and boasts an impressive selection of his own dating back several years.
Al on the other hand prefers his kicks decked out with three stripes, beginning his journey down the sneaker rabbit hole during the ’80s with his involvement with football terrace culture. Co-writing ‘DRESSERS’ in 2012, a book that not only cast a fashion lens over the movement as a whole but detailed many of the most sought after adidas models in history, Al was also a footwear buyer before focusing his efforts on Sneakers ER brand full-time.
Sneakers ER Products
With an ethos that revolves around only creating products which they themselves would use, the Sneakers ER brand has garnered a robust selection suited to a vast and varied list of materials, styles, and requirements. Sourcing the majority of its base ingredients locally and placing an emphasis on quality, the brand is known for its wide assembly of premium shoe care must-haves.
Sneakers ER Premium Cleaning Solution
Arguably their most popular and sought after product, the Sneaker ER brand premium cleaning solution is a necessity when it comes to dishing out generous doses of TLC. With a hint of marshmallow fragrance for a fresh and unobtrusive finish, the solution can be applied to anything from suede, to leather and nubuck. Easily applied through the use of water and good old fashioned elbow grease, the solution is capable of turning back the hands of time on even the most feared sneaker stains like denim bleed, grease, and oil. For those looking for the complete package, grab yourself one of the handy cleaning kits which come with the addition of a natural fibre bristle brush, very nice indeed.
Sneakers ER Nano Protect Aerosol Spray
As the age-old saying goes the best offense if a good defense, and that’s exactly where the Sneakers ER Nano Protect Spray comes in. Providing simple on-the-go access to a fast-drying, breathable barrier that doesn’t alter the feel and look of your shoes, it excels in the art of keeping unmentionables such as dirt, grime, and liquids firmly at bay. Able to operate on multiple surfaces including mesh, canvas, and suede the spray is perfect for those looking for extra protective peace of mind when sporting all-time grails.
Sneakers ER Super Hydrophobic Sneaker Protector
A liquid-based alternative to the Aerosol spray, the Super Hydrophobic Sneaker Protector supplies a complete defense from an impressive number of unwanted external influences. Utilising a futuristic-sounding nano-technology, the spray covers individual fibres in an invisible coating of silicone dioxide, repelling dirt, liquid, and just about anything else that keeps sneakerheads up at night.
Made in the UK, the protector much like the Aerosol spray works on a large number of surface materials, not only ensuring a long-lasting, breathable and durable lining but preserving the feel and look of the fabric on which it is cast. If that isn’t enough, it is also eco-friendly, solvent-free, and both non-irritant / non-toxic.
Sneakers ER Eraser Block
One for the suede and nubuck lovers out there, the eraser block is made for the sole purpose of repairing scuffs and revitalising tired fibres. Made from a 100% natural caoutchouc rubber, it comes constructed with a multi-textured dual side finish that sports both a crep and synthetic side for more versatile applications.
Sneakers ER Midsole Pens
For those more niche, precise jobs, a midsole pen is a great option. Coming in a variety of colours, they utilise a permanent, acrylic based, water-resistant paint that is ideal when it comes to adding vibrancy to faded hues. Equipped with a 10mm chisel tip, pump-action flow control and optimised valve system for simple administration, you can use them to breathe new life into faded hues or get creative with some customisation.