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Porter Yoshida & Co. Brand Guide

Kichizo Yoshida was born in 1906 in a Japanese town called Samukawa, situated south of Tokyo in the Kanagawa prefecture. At just 12 years old, Kichizo travelled to Tokyo to begin training as a bag craftsman. After the Great Kanto Earthquake – where Kichizo managed to save many of his household items by tying them to a cord which he then held on his shoulders; he decided to pursue his goal of creating functional, strong and aesthetically-pleasing products that would last a lifetime.

In 1935 at 29 years old, Kichizo established his company in Tokyo – then called Yoshida Kaban Seisakujo. In 1951 the company was reformed and renamed to become Yoshida & Co. LTD, and their head office was relocated to Higashi-Kanda, where it remains to this day. Following their company philosophy, “heart and soul into every stitch”,  Yoshida & Co. established a strong customer base due to their innovative designs which were unlike any seen in Japan around this time. They even captured the attention of Empress Michiko, who often played tennis and donned a Yoshida & Co. bag before her engagement to Emperor Akihito. Kichizo was so dedicated to developing his bag manufacturing skills, he sent his son Shigeru to Italy in order to learn different bag making techniques from around the world – something many people could only dream of doing at this time.

However, Kichizo became tired with the lack of knowledge shoppers had of brands due to the boom of department stores, and in 1962 decided to develop Yoshida & Co.’s first private brand, Porter. Although this was an unusual move for a Japanese company at this time, it was necessary for the Yoshida & Co. name to be remembered and inspire loyalty within it’s customer base. The Porter brand was inspired by the many bag porters situated in hotels around the world, who’s hands will look after your bags and luggage multiple times during their lifetime.

Yoshida & Co Porter Briefcase

The Porter bags (like all of Yoshida & Co.’s bags) are created by some of Japan’s finest craftsmen, each one embodying the company philosophy at every stage of manufacturing. Kichizo believed that only Japanese craftsmen had the empathy and dedication required to follow this philosophy while working. Although the bags are constructed from soft fabric, it is extremely high quality and is made up of three layers: nylon twill, polycotton and nylon taffeta. These are strong fabrics that will maintain their high quality for a lifetime. This quality can be found throughout every aspect of design, from the metal hardware specially treated to age effectively, to the carefully thought out inner pockets and compartments that are developed with modern life in mind.

Yoshida & Co Porter 2-Way Helmet Bag

Porter is the Japanese accessory that has only in recent years become accessible to the Western market, and since then has become a must-have among fashion followers. The quality of their products has been recognised around the world: in 2007 they entered their first ‘Good Design Awards’ competition, winning with two of their products. Since then they have entered and won the competition numerous times, gaining more momentum and popularity in Western culture.

Having celebrated their 80th anniversary in 2015, Yoshida & Co. continues to develop and grow to this day. The Yoshida family is still at the helm of the company, proving that age old traditions and family values can contend with modern companies and designs – and will do for years to come.

Ranging from £199 to £450, Aphrodite have a collection of Porter Yoshida & Co. products available online here, or you can shop in-store at our Sunderland based shop.

Yoshida & Co Porter Backpack

 

C6 Bags – Available Now

Introducing a new addition to Aphrodite. C6 is a contemporary brand designed to protect your digital life. Launched in 2012, the accessories brand has been delivering high performance bags and cases to style conscious individuals. Named after the element carbon and its atomic number 6, the brand embraces the fast paced world of digital technology. Intertwining fashion and technology the C6 brand embodies the modern man. With their simple aesthetic, these bags are not only an essential for practical reasons but also for their streamlined style.

Our new range features expertly designed long lasting accessories, including slimline backpacks and messenger bags. Aphrodite are now stocking the ‘RNA Messenger Bag in Navy‘ featuring a 13 inch laptop compartment, a compartment for everyday items and also internal organisers. The zip fastenings are secure and waterproof to protect your personal items. With an adjustable padded shoudler strap, the RNA Messenger bag is ideal for confidently carrying your digital items. The ‘Slim Backpack‘ is available in gun metal and black. The slim backpack features a large main compartment with a 25 litre capacity for your everyday items, with a padded back panel for laptops up to 15 inches in size. The adjustable shoulder straps are padded for extra comfort and can be concealed within a mesh slip pocket for easy storage. Other characteristics include mesh organiser pockets and extra zip pockets to the outer, this backpack is ideal for everyday use and travelling.

C6’s clean designs are ideal for everyday or a weekend away, with the hard wearing rucksacks and waterproof laptop cases an essential whatever the occasion. Double layered bonded canvas is used for longevity and a waterproof finish. While the lightweight inner lining provides a strong practical element to the bags. Each style combines technology with a simple aesthetic for a refined finish.

Shop the C6 range online and in-store now.

C6 BagsC6 Bag

 

Porter, by Yoshida & Co., Ltd. Bags – Available Now

Aphrodite are now proud to stock a selection of the best selling series of Tanker bags hand-crafted by the Japanese company Yoshida & Co., Ltd, as part of their ‘Porter’ brand.

Established in 1935 in Tokyo, Yoshida & Co. Ltd. are at the helm of manufacturing excellence of functional, high quality bags and accessories constructed by the finest craftsmen Japan has to offer. “Heart and Soul into every stitch”, the company’s philosophy, is carefully followed by the employees at every stage required to create their products.

‘Porter’ was launched in 1962, to establish the company’s name at a time when department stores were the most popular outlet for designer wares. ‘Tanker’ is one of the best-selling series’ of the brand, inspired by the U.S. Airforce Flight Jacket MA-1. The series was released in 1983 and has remained popular through the years due to its functional design features and celebrated 3-layer construction. The signature bright orange – or ‘Rescue Orange’ – lining of the bags adds a contemporary edge to the otherwise classically designed bags.

Aphrodite are now stocking three styles developed as part of the Tanker series. The bags have a simple exterior, with the Porter Yoshida & Co., Ltd. logo patch stitched onto an outer pocket. The ‘Day Pack’ backpack, the ‘2Way Helmet Bag’ and the ‘2Way Briefcase’ are available in both Black and Khaki colourways. Developed with nylon twill, polycotton and nylon taffeta and featuring coated metal zips, buttons and eyelets, the ‘Tanker’ bags are made to age well and last a lifetime.

Shop the Porter Yoshida & Co. range online and in-store now.

Porter Bags

Porter Bags

Porter Bag

 

Bellroy Brand Guide

Bellroy

Back in 2010, four guys sat down together and designed five different wallets. 6 years later their range has expanded to 40 employees, over 10 different wallets and phone case designs and distribution all over the world.

Bellroy wallets were developed to try and eliminate those bulky ones that fill out your pockets. They searched for a new and inventive way to transform how we carry our everyday items. While going through idea after idea, Carryology, a blog sharing everything about bags, wallets, cases and luggage was created helping the designers work out what the public needed and wanted.

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Each wallet design has been made with a different outcome in mind. Whether you’re popping out for a coffee, going on a weekend away or just after something for your every day needs Bellroy has a design made for you.

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Knowing their main aim was to thin down wallets, Bellroy created wallets that does just that. They’ve tucked those cards we hardly use away but included a pull tab for easy access for when they need to make an appearance. Hidden storage areas for notes makes the wallets ideal for whether it’s extra safety when you’re out on the streets and getting your wallet out or just not wanting to show others how much money you really have on you.

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Made from a strong, resilient and durable leather creates a wallet that is going to stand up to your needs. Using only vegetable tanned leather ensures all of them meet world-class environmental standards. Each leather is then finished in one of three ways. Naked leathers show more character over time, creating a wallet that is unique to you. Dressed leathers are treated to look newer for longer. The newest style is the all-weather leather, making your wallet durable and ready to take on all weathers.

All wallets are finished with either the word Bellroy embossed into the leather or a little metal owl in the corner.

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When it comes to expanding the brand, the company ensures that only the best gets given to us. To know every product they deliver is top of the range, they only work on a small amount of styles. These styles are continuously expanded and developed, to create the perfect wallet. Just like their wallets, Bellroy’s phone cases are also designed with practicality in mind. Featuring two card slots on the back.

Here at Aphrodite we currently stock a wide range of Bellroy accessories. Whether you’re after a new wallet, phone case or present for someone, Bellroy has a wide range and you’re bound to find one that will catch your eye.

Shop our Bellroy range online here or in our Sunderland store.

Sunglasses Lookbook

Sunglasses Lookbook

Lucky for us sunglasses can be worn every season, which is handy with our unpredictable British weather. This week our lookbook features our favourite styles from Persol, Ray Ban & Pretty Green. Shop all of our sunglasses here

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

Cabin Approved Luggage

Paul Smith Belvior Tiles’ Holdall

The holiday season is upon and finding a quality holdall for those long weekends away or the family holiday might be causing you a little trouble that you could do without. Paul Smith has a variety of holdalls and bags including the ‘Belvior’ collection that will be the ideal addition to your holiday assemble.

Inspired by the intricate marble floor in the Guard Room at Belvoir Castle, this luxurious holdall boasts the tiled pattern throughout on a polyester base, stud protected leather V base for added protection and stability along with 2 adjustable and removable shoulder straps teamed with two 100% premium quality cows leather carry handles. Open the chunky gold coloured zipper to reveal the brands iconic deep purple twill lining, one large slip pocket and one large zip fasten pocket. Finished with gold Paul Smith signature embossed hardwear and signture woven label to the inner, this bag will hold all the essentials and more for a comfortable holiday.

View our full range of designer bag

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

The Complete Guide To Complexions On Fashionbeans

Guide To Complexions

Fashionbeans has always been a go-to website for mens style advice. They have now teamed up with Lee Kynaston, owner and editor of the Grooming Guru blog which likewise is a great read for anyone looking for skincare / grooming advice.

Their recent article is titled The Complete Guide To Complexions and is an in-depth read that covers advice for men relating to a variety of different skin complexions. Different skin care products are recommended depending on the colour of your hair, ethnicity and skin type. Important advice relating to certain skin types being more prone to skin cancer are covered which can sometimes be overlooked by average blogger writing about a product.

If you’ve always fancied dipping your toe into the grooming product market but never been sure what to buy, give the article a read and hopefully you’ll take a few good pointers from it.

Weekend Away Lookbook | SS15

Weekend Away Lookbook | SS15

With those April showers beating down, are your feet starting to itch for a long weekend getaway? This week’s lookbook features our favourite holdalls from our top brands this season like Barbour , Paul Smith & Pretty Green, so you can make the dream a reality with a designer edge. Shop all of our bags here.  

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+