With a unique style that is entirely their own, Sandqvist herald from one of the worlds most fashionable and trend conscious corners. Inspired by the bleak, cold surroundings around them, Sandqvist perfectly reflect the sparse and individual landscape of its Scandanavian home.
Coming out of Stockholm, Sandqvist have a heritage of natural development, which, like many designs that come from Northern Europe came about thanks to a genuine necessity. Founded by Anton Sandqvist, the niche label began crafting subtly designed bags in 2004, following Anton making his own tote bag to use on his commute to work, which gained a lot of attention from his work colleagues.
The message of Sandqvist bags has always been firm and true. Believing in high quality production and design that is inspired by minimal, natural forms, Sandqvist have made a name for themselves as a brand that truly reflects the intimate nature of Scandinavian aesthetics.
This niche approach to design is reflected in everything that Sandqvist do. The brand don’t believe in heavily marketing themselves, backing word of mouth from their customers to spread the word of their products. This unique concept works, with Sandqvist bags being used in cities all over the world-their blend of subtle design, and minimalistic branding providing stark contrast against the busy hustle and bustle of the pavements.
It is testament to Sandqvist that their bags are instantly recognizable, despite their basic designs- the high quality materials use to craft them, from soft leathers and canvas to high shine metal buckles perfectly blend with the brands mission to inject simple yet elegant Scandinavian style into everyone’s look, no matter where they take their Sandqvist bag.
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Published by Sarah Kearney