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adidas originals

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

If we were to define something as an ‘instant classic’ then the adidas x Pharrell Williams SolarHu Glide would be high on our list. Merging the worlds of fierce performance driven design and contemporary styling capabilities, the sneaker, born out of the combined efforts of, you guessed it, both adidas and multi-medium master Pharrell Williams, not only radiates buckets full of casual athleisure appeal but, acts as a catalyst for the best in both sportswear technology and creative expression to thrive.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

With unapologetic colour blocking seen as a staple of the collaborations offering since its inception in 2014, this next partnered venture takes things in a totally different direction, replacing vibrant, punchy hues for subtle monochromatic uniformity. Giving the sneakers a real sense of grounded appeal, this vastly different visual approach highlights the technical nuance of the SolarHu’s unique silhouette bringing to the fore both pinpoint alterations and the diverse similarities it shares with its Ultra Boost counterpart.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

Keeping the pairings core messages of love, hope, inclusivity and equality central to this latest release, the runners stick to the same winning formula which has earned them a place amongst some of the most revered footwear in the market. Deploying a double-helping of mesh and prime knit to their uppers, the SolarHu conforms it’s multi-material application to the shape of the foot allowing the intrinsically stretchy fabric to compliment the wearers movement, provide an improved fit and offer up additional support.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Below a substantial wedge of BOOST foam, moulded heel counter and Continental rubber stretch web outsole not only compliment the foots natural motion but add a generous dose of cushioning, traction and energy return capabilities.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Aside from advanced details and athletic augmentations the trainers still look as good as ever, retaining a number of toned down fan-favourite sign offs and trademark flourishes. Featuring an embroidered Hu callout to the toebox, tonal triangle branding and printed adidas tongue, the trainers are imbued with a plethora of reflective detailing, rounding out proceedings with an extra functional finishing touch.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Flexing his ability to take anything lucky enough for his gaze to fall upon to the next level, Pharrell and adidas push forward in their unstoppable tirade of exceptionally good footwear, bagging the pair both another top-drawer addition to their already impressive arsenal and adding to an ever-growing list of monumentous collaborative results.

The adidas x Pharrell Williams SolarHu Glide launches both in store and online at Aphrodite 20/07/19 in the mean time take a closer look on our Youtube channel here.

adidas Home of The Classics Collection

adidas Home Of Classics Collection

With the release of the first phase of the collection earlier in the month, adidas once again go back to basics homing in on two tennis titans for another lesson in understated styling. Blanketing both the recently released SC Premiere and the timeless Supercourt in varying shades of white, the trainers see the same supple leather uppers with the addition of delicately contrasting suede overlays for a subtle nod to the sneakers rich heritage history. Riding on the now tried and tested rubber cupsole both trainers feature tasteful metallic gold branding to the tongue and a selection of both stitch and perforated detailing.

Get your hands on this new pairing online and in store at Aphrodite 21/06/19 or check out the rest of the collection below…

adidas Home of The Classics SC Premiere
adidas Home of The Classics SC Premiere
adidas Home of The Classics Supercourt

Miss out on the first release of the collection? Not too worry! Find out all you need to below and grab yourself a pair here.

Paying homage to the humble white sneaker and 50 years of adidas Originals, the Home of Classics Collection strips back a curated mixture of both recent arrivals and well-established mainstays in the three-stripe arsenal, highlighting their minimal versatility, universal appeal and rich archival history. Transcending the sporty path laid out in front of them, each shoe featured within the collection found themselves quickly adopted into almost every corner of the social sphere, skyrocketing them from everyday performance sneakers to the ubiquitous components that made up the uniform for a variety of sub-cultural movements.

adidas Home of Classics Collection Continental 80 Trainers

Whether you like yours worn in and battle damaged or prefer to keep things crisp and clean the Home of Classics collection promises something for everyone, reinstating iconic low-top models such as the Super Court, Continental 80, AR Trainer and SC Premiere to awe inducing levels of bare bones simplicity. Through the removal of somewhat distracting details such as coloured accents and overt branding, adidas use this collection as an opportunity to delve deeper into each silhouette’s intrinsic properties paying close attention to materials, construction and a plethora of more nuanced design elements.

adidas Home of Classics Continental 80 Sneakers

Simplifying things down to their most pure form, the collection splits into two parts with the first seeing each trainers staunch shape and refined lines enhanced by coatings of monochromatic white leather. Accompanied by delicate tonal stitching and a purposely yellowed midsole that makes nods to the trainers heritage roots, the collection employs a less is more approach providing a blank canvas for the trails and tribulations of everyday wear to be painted upon. To the tongue adidas employ an unconventional approach, placing the usually interior size guide to the front for a drop of contrast against the otherwise immaculate presentation.

adidas Home of Classics Collection AR Trainer

A standout of the collection is adidas’ modern remaster of the contemporary classic Stan Smith. Dubbed the Stan Smith Recon it comes complete with a number of subtle intricacies and quirky details, casting a superbly timeless image in the contemporary zeitgeist. Penned as a deluxe carbon copy of the original, the silhouette is treated to the same collection-wide supple leather uppers and further enhanced by the removal of the tennis namesake to the tongue. Displaying a hyper focus upon superior craftsmanship and muted expression, the trainers come equipped with the signature Three Stripes perforated on each side and are complete with the simplicity and stability of a rubber cupsole for a guaranteed slick ride through urban dimensions.

adidas Home of Classics Collection AR Trainer

With the sneaker marketplace hooked on a ‘bigger is better’ approach and the saturation of bold colours, extravagant design and over the top extras becoming the norm, sometimes a return to basics is, whether we knew it or not, exactly the breathe of fresh air we’ve all been looking for. Boldly laying it all on the table in a testament to the enduring nature of their footwear adidas confidently exhibit the exact principals which have catapulted their designs to the front of the pack year after year, season after season… And who doesn’t love an all-white sneaker for summer?

adidas Home of Classics Stan Smith Recon Trainers
The adidas Home of Classics Collection  launches in store and online at Aphrodite 01/06/19.

 

adidas Home of Classics Stan Smith Recon Trainers

adidas Samba RM Trainers

The adidas Samba Gets A Modern Boost

As the evolution of adidas footwear shows no signs of slowing down – case and point the newest model to join the triple rectangle ranks, the LXCON – it’s nice, from time to time, to give some love back to the classics. The trainers that have been around the block a few times, seen a thing or two and carved out a legacy that set the precedent for their fresh-faced brethren to follow. Make no mistake these are big sneakers to fill, and we can’t think of a more worthy candidate for a bit of TLC than the adidas Samba.

adidas Samba RM Trainer

The oldest adidas shoe still in continuous production the Samba was first introduced in the ’50s as an indoor training shoe and pioneered the classic low-profile, three-stripe, terrace style that has not only become synonymous with the German sportswear brand but English football, casual culture, Britpop and so much more. Now over 65 years later since the Samba first set sole to pavement the trainers have been given a modern update with the addition of some forward thinking technology that propels the sneaker into the present day without sacrificing its traditional charm.

Available in two versatile colourways of an alternating black, white and beige the trainer retains its original shape, three stripes and toe cap design which made it an instant classic but comes complete with some contemporary iterations including streamlined proportions for a sleeker look and a metallic printed ‘S4M3A’ toward the heel gives for a futuristic edge. But, what truly sets this trainer apart from the countless other adaptions is its integration of adidas’ now revered boost technology. All wrapped up in a vintage-inspired gum sole the performance-enhancing midsole promises to ensure comfort with every stride and the best in additional on foot support. Who said you can’t teach an old dog new tricks?

adidas Samba RM Sneaker

The adidas Originals Samba RM are available both in-store and online 31/01/19 at 00:01. In the meantime take a look at our other adidas Originals offering and be sure to follow us on social media for the latest releases and news.

adidas Originals Samba RM

adidas Originals Samba RM Footwear

adidas Gazelle Trainers

adidas Gazelle : A Cult Classic

adidas Gazelle

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology,  immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

adidas Originals Gazelle Trainers

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

adidas Originals Gazelle Trainer

The true OG Trainers. Image credit: Shelf life

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Lacoste, Fred Perry and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with football culture and you’d be hard pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher adidas Originals Gazelle

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

If someone asked you to sum up the Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

Kate Moss adidas Originals Gazelles

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

adidas Originals Gazelle sneakers

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

adidas Originals Gazelle Super Trainers

Take a look at our adidas Originals footwear here or come in store and see us, we’d be more than happy to chat all things three stripes.

January Sneakers New Arrivals

January Top Picks – Sneaker Edition

By now, the novelty of the festive season is probably just wearing off; the weather is bleak, payday seems to be getting further and further away and work days inexplicably last longer than they seemed to pre-Christmas.

We’re with you, so to cheer you (and ourselves) up, we’ve decided to do a little round up of our favourite new sneakers that have already dropped for the SS19 season – because we love sneakers and these ones are part of the Summer season, which at this point feels like a distant memory.
adidas
First off, we go to the old classic, adidas. adidas have clearly been hard at work for this season as we have already had a plethora of sleek new silhouettes and colourways land for Spring/Summer 2019, with much more to come.

We’ll start with the brand-spanking new Yung-1’s. Last year’s chunky silhouette has been carried through to 2019, this time paired with a muted, pale grey colourway that is reminiscent of the Yeezy Salt collection that graced our eyeballs (and feet, if you’re lucky) late last year.

The Yung-1’s have been bold in their colourways in the past, however this time adidas have cleverly used contrasting textures and tonal colour blocking to ensure that the shoe remains bold yet understated. Paired with the adidas Torsion support outsole, the Yung-1 is the dad-shoe we all need in our lives.

adidas Originals Yung 1

Nike
It could be said that the sporting giant has, in the past, been somewhat overshadowed by adidas’ prowess within the sneaker market. However with their Virgil Abloh Off White collaborations selling out across the world, and a bunch of brave new silhouettes dropping in 2018, it’s obvious that Nike aren’t slowing down any time soon.

One silhouette that was much-talked about in the sneaker world, was the Air Max 270 Bowfin. Joining the infamous Air Max tribe (and surviving), is not an easy task. The first Bowfin was released early last year and after a few months to gain momentum on the sneaker scene, it has gone from strength to strength with a number of bright colourways now available.

Nike 270 Bowfin TrainersThe most recent drop is that of a Pumice and Cinder (or orange and purple for us mere mortals) colourway. Sitting upon Nike’s biggest air ‘bubble’ sole to date, the upper features a sock like design adorned in contrasting textiles and patterns making this trainer anything but subtle. Overall, the Bowfin adds bright but by no means garish colour to everyone’s favourite chunky silhouette, ultimately cementing its place in the Nike Air Max hall of fame.  

Y3

Ah, Y3. Our favourite East-Asian export never fails to disappoint with their avant-garde styles and futuristic designs that push fashion to its science-fiction limits. We’ve been spoiled for the SS19 season with a number of new styles dropping into our laps, however we have to showcase our favourite; the Harigane II.

Y-3 Harigane II Sneakers

The silhouette first made an appearance last year, however Yohji has refreshed the shoe for an impactful New Year drop. Keeping the sculpture-like geometric sole and sharp shark-tooth outsole from last year’s style, the Hargiane II has been given a sleek upgrade with a lightweight Primeknit upper.  Topstitching and hand-stitched zigzag detailing give the Harigane II a premium quality that is simply a given when purchasing a pair of Y3 trainers.

adidas Originals Rugby Sweatshirt

A Try-Fecta Of Striped adidas Goodness

Since we can remember the realms of sports and fashion have lived harmoniously side by side, think fish and chips, tea and biscuits, Batman and Robin – you get the idea. Whether it be with the inception of the old school sneakerhead desperate to scratch their trainer itch, the evolution of athletic streetwear or in more recent years, the adaption of performance footwear, tracksuits and other sporty garms as high fashion collection staples. Now we aren’t here to tell you if three soles make a right or if trackies belong on the runway but we are here to tell you about these incredibly nice rugby sweatshirts made by the good people over at adidas.

adidas Originals Rugby Sweat

It seems 2018 was, among many things, the year the rugby shirt finally got the attention it deserved with more and more brands beginning to throw their proverbial hat into the polo shirt/sweater hybrid arena. It’s no surprise either, with a whole load of versatile layering possibilities, colour blocked designs and sharp collar finishings on offer guaranteed to have even the biggest rugby cynic finding themselves suddenly 4 players deep in the scrum, paying £4 in weekly subs and turning out as a flanker 8am on the dot every Saturday morning. So move over tennis, out of the way football, jog on running as this latest stunner from adidas has got us craving three points on the pitch nearly as much as three stripes on the sleeves.

adidas Originals Rugby Sweat Orange/Navy/White

Dressed both in a vibrant array of navy and orange or a cool vintage yellow and grey ensemble, the rugby shirt features an intrinsically retro feel with a whole host of overlaid detailing and segmented athletic design. With a selection of ribbing to the cuffs and hem bringing an enhanced quality both to the fit and silhouette, the sweats feature a try-fecta (apologies in advance for that one) of embroidered adidas branding including a classic trefoil to the back, contrast ‘adidas’ panels and the usual striping placed to the collar and sleeves. Put that all together with two front welt pockets, an exaggerated four button placket and a 100% cotton French terry construction and there is no question about it, you’ve got yourself a winner.

adidas Originals New Releases

So whether you could care less about rugby or not, if you care about looking good and feeling comfortable then this sweatshirt is the one for you. Get your hands on the adidas Originals Rugby Sweatshirt in both colourways in store or online here now.

Adidas Originals Rugby Sweatshirt

adidas Originals x TFL Collaboration

adidas x TFL ‘London Underground Pack’

The fashion world is no stranger to unusual partnerships, take for example this year’s collaboration between Vetements and DHL when the worlds of package delivery and logistics collided with high-fashion and alternative styling. Well it turns out adidas wanted to see what all the fuss was about and try their hand at a left field collaboration of their own teaming up with Transport For London in October to release three tube inspired, ‘Oyster Club’ trainers complete with leather card holder and 80 quids worth of travel credit.

But don’t worry if you missed out because this commute isn’t over just yet, as the pair gear up to release the next wave of trainers paying homage to the underground network transporting London workers, students and party-goers alike where they need to be. So unfold that paper, put in those earphones, sit back and relax.

Branded as the, ‘London Underground Pack’ the next stage of the collab sees the iconic Continental 80 silhouette re-imagined in six distinct styles. With the addition of classic tube emblems to the heel and a clean gum outer sole each pair represents two key London tube lines, sporting their respective colours across hues of grey, black, white and beige. The familiar retro-inspired continental goodness is also coming along for the journey with a crisp white split rubber mid-sole, lightweight EVA inserts and low-top leather construction guaranteed to have you travelling both in style and comfort whether above or below the streets.

The adidas Originals x TFL ‘London Underground Pack’ launches in store and online at Aphrodite Monday 10th December but in the mean time you can take a closer look at all six pairs below or browse the other three stripe footwear we have on offer here.

 

adidas Continental 80
adidas Originals Sneakers
adidas Trainers
adidas London Underground Pack
adidas Originals x Transport For London Collaboration
adidas New Releases

Kamanda Conquer: adidas Kamanda ‘Clear Brown’

After a stellar rollout of colourways in the form of the samba-tinged black and maroon double bill, as well as the announcement of collaborations with CP Company amongst others, we’ve finally arrived at a core colourway of the Kamanda in the form of this clear brown offering.  

The swooping minimalist silhouette is the epitome of casual cool in more ways than one. Not only is the design a refreshingly new foray for the brand, it’s asymmetrical gum sole and conspicuous tongue to heel tab features are a welcome new foray for the brand in a feature shoe.  

With its knit tie tongue with fold over capabilities the aesthetic instantly evokes the feeling of the classic Sambas of the 80s, a core influence for the terrace inspired model. The heel tab of the Kamanda sweeps up, holding an elongated quality that also supports the Achilles.  

The footbed incorporates an unusually fuzzy suede across its midsole for a luxury finish. The general materialisation to the shoe is as premium as they come with its super soft finish to the upper.  The final touch to this adventurous design is the gold-stamped logo to the rear of the shoe with classic adidas trefoil branding and bold KAMANDA print. The branding can also be located on the sole.

 This tantalising terrace design is sure to keep the appetite for original adidas going and is a worthy successor to the initial Kamanda releases.  

 

adidas Originals New York Sneakers 2018

The adidas New York is the Hidden Gem of the Brand’s Archive

Perhaps more so than any other sportswear company, adidas keep their vast archive very close to their hearts: they have a huge division, Originals, dedicated solely to their retro styles, and even a subdivision within this known as SPEZIAL for reissues of the really obscure finds. Headed by adidas fanatic Gary Aspden, the SPEZIAL team scours the world looking for exclusive, short-lived trainer classics that would otherwise have been lost to time, and reinvent them with modern materials to give them the recognition they deserve.

adidas Originals New York Burgundy

Sometimes a SPEZIAL release proves so popular that it filters through into the main Originals lineup, bringing more colourways to a wider audience. The adidas Originals New York is one of these special cases, and it’s not difficult to see why: that combination of mesh and plush suede on a distinctive trail-running sole always looks fantastic, and has become a staple of our adidas Originals trainer range here at Aphrodite.

adidas New York White

So what makes it so special? The New York shares the majority of its DNA with the adidas Marathon TR, a forward-thinking design that combined the best technologies that the Three Stripes had to offer at the time of its original release in the early 1980s. From the use of Dellinger web on the midsole to the TPU lace ghillies, the Marathon TR was futuristic, durable, and most importantly comfortable for long-distance running. The New York was a special version of the Marathon TR produced as part of the legendary ‘City Series’, celebrating the world-famous New York marathon. Slightly modified with a longer tongue, extra lace ghillie and a deeper forefoot notch on the toebox, the real draw was the switch from the Marathon TR’s velour overlays to a rich, luxurious suede, lending itself perfectly to lifestyle use.

adidas New York Trainers Maroon

The story behind the rediscovery of the New York is also good one: back in 2013, Gary Aspden and his SPEZIAL team — including Stone Roses frontman and fellow adi enthusiast Ian Brown — made a pilgrimage to Buenos Aires, Argentina, where there were rumours of a small sportswear shop sitting on a treasure trove of rare Three Stripes finds. Their meeting with enigmatic shop owner Carlos and subsequent discovery of an armful of deadstock adidas rarities was immortalised in the short documentary ‘Sole Searching in South America’, which is well worth a watch for any adidas fan. Check out the video below, then head to our website to grab a pair of New Yorks for yourself.


(video courtesy of SHOWstudio)