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Adidas Gazelle 85 Trainers in Blue

adidas Gazelle: A Cult Classic

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology,  immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

Adidas Gazelle 85 Trainers in Blue

 

A Brief History of the adidas Gazelle

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the adidas Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

adidas Gazelle Historical Illustrations

The true OG Trainers. Image credit: Shelf life

The Link Between The Gazelle And Sports

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Stone island, Fred Perry, and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with the football culture and you’d be hard-pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher adidas Originals Gazelle

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

Getting The Right Tune Out Of The adidas Gazelle

If someone asked you to sum up the adidas Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

Kate Moss adidas Originals Gazelles

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

Beastie Boys wearing adidas Gazelle

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

adidas Gazelle Indoor trainers

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

Take a look at our adidas Originals Gazelle offerings, or come in store and see us, we’d be more than happy to chat all things three stripes.

Wales Bonner Japan

Adidas x Wales Bonner Launch

The final issue of Adidas and Grace Wales Bonner’s collaboration is upon us. Dubbed “Black Sunlight”, the collection concludes a trilogy of releases that intended to highlight the world of Afro-Caribbean and Black British intellectualism.

Following on from the apparel release back in November, the duo have dropped a collection of four footwear models using the Adidas ‘Japan’ silhouette as their creative canvas. The collection gives off serious ’80s vibes, offering timeless style while elevating your footwear rotation with a touch of luxury:Wales Bonner Japan

 

 

“Dark Marine/Easy Yellow/Cream White”

Constructed from a navy nylon upper, this pair features suede patches to the side and heel of the shoe. Blue leather forms the toe box and eyelets as well as a cross at the back of the shoe, following the archival traits of the Japan model. A soft yellow is present on the tongue and stripes alongside detailed cotton stitching. Underfoot, an off-white midsole cushions every step while gold foil branding completes the shoe.

 

“Cream White/Easy Yellow/Dark Brown”

Seemingly the most luxurious pair of the collection, this colourway is crafted using a soft, premium, cream-white leather. An easy yellow suede is draped over the toebox and heel, while a dark brown covers the heel tab, tongue lining and three stripes. A knitted cotton tongue adds to Wales Bonner’s distinctive retro style and the trainer is completed with brown stitching to the heel.

 

“Dark Brown/Collegiate Burgundy/Easy Yellow”

The only pair with a suede upper, this colourway sees the combination of brown and burgundy to give off a vintage feel. The crossed heel, again, follows the archival traits of the Japan silhouette, using a burgundy leather. A soft yellow midsole offers a reminder to classic 80’s runners and white lacing helps to complete the shoe. Gold foil branding is present in the form of “Wales Bonner” and the Adidas Trefoil Logo.

 

 

Shop the collection from 18/02/22 in store and online at Aphrodite Clothing.

 

 

 

Adidas Stan Smith & Superstar

Adidas Classics: A Contemporary Twist

The Adidas Superstars and Stan Smiths are arguably two of the most notable silhouettes in the brands history. Made for tennis courts and adopted by the streets, both sneakers had a huge cultural impact, breaking down boundaries between the world of sport, music and streetwear.

Offering true innovation through its iconic shape, the Superstar was the first of its kind. A low top leather basketball sneaker oozing with versatility and functionality. Its unique style led to 3 out of 4 pro ‘ballers wearing them in the 70’s, and as result, they received a rapid rise of popularity in the streets. The casual trainer, featuring a notable shell toe-box, ended up being repped by fan favourites Run-DMC, showcasing the sneaks in the limelight, and highlighting exactly why they are a must-cop.

Adidas Superstar 82

Stan Smiths are not to be forgotten either! Gracing tennis courts globally with their, then, innovative materials. The supple leather shoe, designed by Robert Halliet, was at the forefront of old school sport sneakers. Its sleek silhouette and perforated three stripes quickly found themselves being worn by fashion lovers all over the world. Offering yet another extremely versatile trainer, the Stan Smith (like the superstar) is a necessity in any OG sneakerheads rotation.Adidas Stan Smith H

In an effort to reiterate the iconic status of Stan Smiths and Superstars to the younger generations, Adidas have offered a contemporary take on the much loved shoes. Both silhouettes see their upper dressed in a premium pebbled leather and coloured in an urban black for a more modern look. An off white mid and outer sole gives the shoes a stylish contrast, while the shell toe-box of the Superstar is constructed from rubber, offering increased protection and quality. The trendy two-tone look and luxurious feel offers timeless styling options and creates sneakers that can be used for years to come.Adidas Stan Smith & Superstar

Shop the updated Adidas Stan Smith and Adidas Superstar, online and in-store, at Aphrodite Clothing.

Adidas-Parley-Ultraboost-5.0-DNA-1

Adidas x Parley – UltraBoost 5.0 DNA

It’s no big secret that we, as consumers, need to have a good think about our own environmental impact. With Co2 emissions and global warming on the rise, we need to look toward making positive eco-friendly choices, reducing our waste and carbon footprint, and increasing sustainability. 

Luckily Adidas and Parley have teamed up once again, dropping a new eco-conscious iteration of the UltraBoost 5.0 DNA.  Adidas-Parley-Ultraboost-5.0-DNA-1

The upper of the shoe is made using a high-performance yarn constructed from 50% recycled polyester and 50% Parley Ocean Plastic. Fabricated from old plastic waste, originally found on beaches and shorelines, Parley Ocean Plastic ensures a lightweight and durable prime knit upper that benefits ocean clean-up and reduces your carbon footprint. A colourful plastic heel tab supports your feet while running and adorns ‘UltraBoost’ branding. The iconic three stripes work their way up the side of the shoe and provide 8 eyelets to lace up your trainers. A soft suede toe-box and a bright ‘coral’ lining help to finish off the upper alongside Adidas branding to the tongue and an inner sole transcribed with “End Plastic Waste”.  

Adidas-Parley-Ultraboost-5.0-DNA-2

Adidas are always at the forefront of sportswear innovation, and so,  their Boost midsole offers the ultimate comfort, ideal for running due to its responsiveness and unparalleled cushioning. Tucked away within the midsole, Torsion Bar technology can be found, allowing for ergonomic foot movement and increased support while on the go. The UltraBoost 5.0 is finished off with a rubber Continental outer sole, made with the same rubber as continentals car tires, durability is assured and the unique grip pattern will ensure traction on the most treacherous of terrain.  

Adidas-Parley-Ultraboost-5.0-DNA-3

A sleek, colourful and comfortable running shoe that comes complete with a massively reduced environmental impact, what’s not to love? Shop the Adidas x Parley UltraBoost 5.0 DNA online and in-store at Aphrodite Clothing.  

Introducing the adidas Earlham Trainers

adidas are no strangers to creating a classic and versatile pair of footwear, and the adidas Earlham Trainers are no exception. adidas for over 70 years have created simple but effective footwear choices that make choosing an outfit 10 times easier, and with a monochrome pair such as the Earlham’s, it can’t get easier.

Adidas Earlham Trainers

Arriving to the shelves of the sneaker obsessed, the adidas Earlham trainers are presented in a sleek and minimalist approach to smart but casual wear. Dressed in all-white and all-black perforated leather, these low collared trainers are a nod to the brands archive silhouettes, with the iconic stripe design to either side of the shoe and classic gold metallic branding. This 70s inspired shoe sees a rubbered outsole, cushioning each step with maximum comfort whilst the branded tongue lies over the arch of the foot and supports the 7-eyelet lacing system, allowing for the greatest support when wearing the Earlham trainers all day. Style these classics with any smart/casual outfit, whether it’s smart trousers, jeans or joggers the Earlham trainers are fit to be a go-to everyday no matter the occasion. 

Adidas Earlham Trainers

Shop the adidas Earlham Trainers in Black or White at Aphrodite online and in-store now.  

adidas x Wales Bonner

adidas Originals x Wales Bonner AW21 Collection

Rounding up a trilogy of collabs between the sportswear giant and Central Saint Martin’s graduate, we’re pleased to inform you that the latest adidas Originals x Wales Bonner capsule is imminent and we’re proud stockists of the collection.

Titled ‘Black Sunlight’, the series succeeds previous themes of ‘Essence’ in spring/summer 21 and ‘Lovers Rock’ from the autumn/winter 20 lineup. Centered on themes of Caribbean Thought and Black British intellectualism; poets, scholars, and artists from India, West Africa, and the Caribbean are explored within the offering, with Bonner highlighting their various works and how they’re responsible for advancing postcolonial discourse in the UK.

Described as a homage to the ‘80s, Black Sunlight literally propels the Wales Bonner endeavor into a new era, with the last two collections feeling distinctively ’70s, the adidas x Wales Bonner AW21 collection celebrates the radical movements of the ‘80s – a time where academic and spiritual growth felt boundless. Enlivened by way of signature ‘80s cuts, the collection boasts an array of tees, pants, tracksuits, jackets, and accessories, including a Trefoil loaded sun hat. Sticking with the scholar tones, the designs are embellished with collegiate graphics throughout.

This most recent offering in the adidas x Wales Bonner series has been shot by the hugely talented Tyler Mitchell. Photographed on a balmy summer afternoon, a cast of models can be seen exploring a green vista with instruments, footballs, bikes, and other objects captured, along with vibrant ribbons and fabrics intertwined. “The images seek to convey emotive feelings of freedom, intimacy, and brotherhood drawn out through unfettered authenticity and connectedness.”

There are also some Wales Bonner Japan trainers on route too. Though these won’t drop till February, the prospect of a Bonner rendition of the iconic adi’ silhouette is very exciting indeed. Colourways of the adidas x Wales Bonner Japan sneaker will span Dark Marine/Easy Yellow/Cream White, Hazy Yellow/Brown/Dark Brown, Cream White/Easy Yellow/Dark Brown, and Dark Brown/Collegiate Burgundy/Easy Yellow. Look out for these dropping in the New Year.

Shop the adidas Originals x Wales Bonner AW21 Collection when it launches at Aphrodite 16/11/21.

Adidas Hamburgs – Historic Icons

Adidas Hamburg Trainers – Decade Symbols

Symbolic of the 1980s, the hotly anticipated re-release of the Adidas Hamburg dominates the world of footwear yet again, enticing the modern man with a taste in retro clothing. Originally released in 1982 as a training staple, the shoe has evolved over the years into a cross between running and fashion, setting the standard for performance footwear over the years. Associated with the football casuals and mod scenes, the shoe thrived on its more simplistic approach to trainers, formulating a robust and long lasting staple for every males wardrobe.

Hamburg Trainers

Inspired by the Hamburg urban life, the silhouette was birthed into the Adidas ‘City Series’, yet held a more exclusive status amongst the others due to the brands inability to keep up with the demand. A prize piece amongst avid collectors, the Hamburg sees itself re-invented season upon season to keep up with the desire to invest in the iconic shoe. Helping to constantly turn back the clock on the three stripe heritage, the shoe pays respects to iconic moments in music, football and fashion cultures.

Hamburg Trainers

Combining the desirable features of the Adidas silhouettes, the latest drop of Hamburgs introduces a range of bubble gum retro shades draped across each look, with textured premium plush suede uppers oozing a textural fantasy of luxury. Gold foil callouts and retro gum outsoles accompany trefoil branding to the tongue, whilst leather heel and t-shaped toe panels provide a layered approach. Perfect for teaming with your favourite pair of denim for the streets, or gym wear for a retro sports look these iconic silhouettes are set to level up your shoe game year after year.

adidas have been churning out some heat this month with these new Hamburgs following on from the release of the adidas TRX Runner.

Shop Our Collection of Hamburgs at Aphrodite Clothing Now.

adidas gazelle vintage og

adidas Gazelle Vintage Goes OG

The adidas Gazelle Vintage is available in ‘Blue Cloud White’ & ‘Scarlet Red / Cloud White at Aphrodite 

Aside from the Gazelle’s affinity with the sporting world and acceptance into just about as many style tribes as you could name, one of its most distinguishing features which saw it skyrocket to cult classic heights was its ability to take on a plethora of vibrant shades. Having now been seen in just about every hue you could imagine, the sneakers put the brakes on expanding their multi-coloured domain and instead look to the past for this latest release.

adidas gazelle vintage blue FU9656

Arriving constructed from a textured hairy suede, this interpretation of the adidas Gazelle Vintage takes on its forefathers OG colourways, referencing when the sneakers first stepped on the scene during the ’60s in two distinct shades of both red and blue. Featuring serrated edge contrast three stripe branding to the sides as well as a trefoil insignia to the tongue, the sneakers come stamped with the classic gold metallic callout to the lateral side of the heel.

adidas gazelle vintage scarlet red FU9657

Further enhanced with a shortened version of adidas’ t-toe overlay, the sneakers are finished with a traction providing rubber outsole as well as a luxurious leather lining.

adidas SL72 FV9783

adidas SL72 : Timeless Runners

Not only was the adidas SL72 the founding silhouette of the Super Light series and the first to bear the mark of the trefoil, but their development for the 1972 Munich Olympic games was oversaw by non-other than brand founder Adi Dassler himself. In short the trainers were set for greatness and now almost 50 years later they still remain very much centred toward the upper echelons of notable three stripe footwear.

 

adidas SL72 Sneakers FV9783

 

Inspired by heritage track runners, the trainers are known for their modest detailing, sleek lines and streamlined shape, features which would see them quickly taken from their performance focused roots and applied to more fashion and lifestyle orientated circles. Constructed from a nylon base that was intended to keep things lightweight and breathable, the SL72 boasts suede overlays alongside three stripe branding to the sides.

 

adidas SL72 Navy / Red FV9783

 

Making reference to quintessential adidas design with a smart t-toe finish, this newest adaption comes presented in a contrasting mix of bold red hits against a deep navy base. Resulting in added visual depth whilst retaining its easily styled casual nature, you can find a lightweight EVA midsole and rubber outsole below for both comfort and traction.

The adidas SL72 ‘Legacy Blue / Solar Red / Tech Indigo’ FV9783 is available now online and in store at Aphrodite.