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adidas originals

September 16, 2020

adidas Gazelle Vintage Goes OG

The adidas Gazelle Vintage is available in ‘Blue Cloud White’ & ‘Scarlet Red / Cloud White at Aphrodite

Aside from the Gazelle’s affinity with the sporting world and acceptance into just about as many style tribes as you could name, one of its most distinguishing features which saw it skyrocket to cult classic heights was its ability to take on a plethora of vibrant shades. Having now been seen in just about every hue you could imagine, the sneakers put the brakes on expanding their multi-coloured domain and instead look to the past for this latest release.

Arriving constructed from a textured hairy suede, this interpretation of the adidas Gazelle Vintage takes on its forefathers OG colourways, referencing when the sneakers first stepped on the scene during the ’60s in two distinct shades of both red and blue. Featuring serrated edge contrast three stripe branding to the sides as well as a trefoil insignia to the tongue, the sneakers come stamped with the classic gold metallic callout to the lateral side of the heel.

Further enhanced with a shortened version of adidas’ t-toe overlay, the sneakers are finished with a traction providing rubber outsole as well as a luxurious leather lining.

Browse our range of adidas Gazelle Trainers

August 19, 2020

adidas SL72 : Timeless Runners

Not only was the adidas SL72 the founding silhouette of the Super Light series and the first to bear the mark of the trefoil, but their development for the 1972 Munich Olympic games was oversaw by non-other than brand founder Adi Dassler himself. In short the trainers were set for greatness and now almost 50 years later they still remain very much centred toward the upper echelons of notable three stripe footwear.

Inspired by heritage track runners, the trainers are known for their modest detailing, sleek lines and streamlined shape, features which would see them quickly taken from their performance focused roots and applied to more fashion and lifestyle orientated circles. Constructed from a nylon base that was intended to keep things lightweight and breathable, the SL72 boasts suede overlays alongside three stripe branding to the sides.

Making reference to quintessential adidas design with a smart t-toe finish, this newest adaption comes presented in a contrasting mix of bold red hits against a deep navy base. Resulting in added visual depth whilst retaining its easily styled casual nature, you can find a lightweight EVA midsole and rubber outsole below for both comfort and traction.

The adidas SL72 ‘Legacy Blue / Solar Red / Tech Indigo’ FV9783 is available now online and in store at Aphrodite.

July 15, 2019

adidas x Pharrell Williams SolarHu Glide

If we were to define something as an ‘instant classic’ then the adidas x Pharrell Williams SolarHu Glide would be high on our list. Merging the worlds of fierce performance driven design and contemporary styling capabilities, the sneaker, born out of the combined efforts of, you guessed it, both adidas and multi-medium master Pharrell Williams, not only radiates buckets full of casual athleisure appeal but, acts as a catalyst for the best in both sportswear technology and creative expression to thrive.

With unapologetic colour blocking seen as a staple of the collaborations offering since its inception in 2014, this next partnered venture takes things in a totally different direction, replacing vibrant, punchy hues for subtle monochromatic uniformity. Giving the sneakers a real sense of grounded appeal, this vastly different visual approach highlights the technical nuance of the SolarHu’s unique silhouette bringing to the fore both pinpoint alterations and the diverse similarities it shares with its Ultra Boost counterpart.

Keeping the pairings core messages of love, hope, inclusivity and equality central to this latest release, the runners stick to the same winning formula which has earned them a place amongst some of the most revered footwear in the market. Deploying a double-helping of mesh and prime knit to their uppers, the SolarHu conforms it’s multi-material application to the shape of the foot allowing the intrinsically stretchy fabric to compliment the wearers movement, provide an improved fit and offer up additional support.

Below a substantial wedge of BOOST foam, moulded heel counter and Continental rubber stretch web outsole not only compliment the foots natural motion but add a generous dose of cushioning, traction and energy return capabilities.

Aside from advanced details and athletic augmentations the trainers still look as good as ever, retaining a number of toned down fan-favourite sign offs and trademark flourishes. Featuring an embroidered Hu callout to the toebox, tonal triangle branding and printed adidas tongue, the trainers are imbued with a plethora of reflective detailing, rounding out proceedings with an extra functional finishing touch.

Flexing his ability to take anything lucky enough for his gaze to fall upon to the next level, Pharrell and adidas push forward in their unstoppable tirade of exceptionally good footwear, bagging the pair both another top-drawer addition to their already impressive arsenal and adding to an ever-growing list of monumentous collaborative results.

The adidas x Pharrell Williams SolarHu Glide launches both in store and online at Aphrodite 20/07/19 in the mean time take a closer look on our Youtube channel here.

June 20, 2019

adidas Home Of Classics Collection

With the release of the first phase of the collection earlier in the month, adidas once again go back to basics homing in on two tennis titans for another lesson in understated styling. Blanketing both the recently released SC Premiere and the timeless Supercourt in varying shades of white, the trainers see the same supple leather uppers with the addition of delicately contrasting suede overlays for a subtle nod to the sneakers rich heritage history. Riding on the now tried and tested rubber cupsole both trainers feature tasteful metallic gold branding to the tongue and a selection of both stitch and perforated detailing.

Get your hands on this new pairing online and in store at Aphrodite 21/06/19 or check out the rest of the collection below…

Miss out on the first release of the collection? Not too worry! Find out all you need to below and grab yourself a pair here.

Paying homage to the humble white sneaker and 50 years of adidas Originals, the Home of Classics Collection strips back a curated mixture of both recent arrivals and well-established mainstays in the three-stripe arsenal, highlighting their minimal versatility, universal appeal and rich archival history. Transcending the sporty path laid out in front of them, each shoe featured within the collection found themselves quickly adopted into almost every corner of the social sphere, skyrocketing them from everyday performance sneakers to the ubiquitous components that made up the uniform for a variety of sub-cultural movements.

Whether you like yours worn in and battle damaged or prefer to keep things crisp and clean the Home of Classics collection promises something for everyone, reinstating iconic low-top models such as the Super Court, Continental 80, AR Trainer and SC Premiere to awe inducing levels of bare bones simplicity. Through the removal of somewhat distracting details such as coloured accents and overt branding, adidas use this collection as an opportunity to delve deeper into each silhouette’s intrinsic properties paying close attention to materials, construction and a plethora of more nuanced design elements.

Simplifying things down to their most pure form, the collection splits into two parts with the first seeing each trainers staunch shape and refined lines enhanced by coatings of monochromatic white leather. Accompanied by delicate tonal stitching and a purposely yellowed midsole that makes nods to the trainers heritage roots, the collection employs a less is more approach providing a blank canvas for the trails and tribulations of everyday wear to be painted upon. To the tongue adidas employ an unconventional approach, placing the usually interior size guide to the front for a drop of contrast against the otherwise immaculate presentation.

A standout of the collection is adidas’ modern remaster of the contemporary classic Stan Smith. Dubbed the Stan Smith Recon it comes complete with a number of subtle intricacies and quirky details, casting a superbly timeless image in the contemporary zeitgeist. Penned as a deluxe carbon copy of the original, the silhouette is treated to the same collection-wide supple leather uppers and further enhanced by the removal of the tennis namesake to the tongue. Displaying a hyper focus upon superior craftsmanship and muted expression, the trainers come equipped with the signature Three Stripes perforated on each side and are complete with the simplicity and stability of a rubber cupsole for a guaranteed slick ride through urban dimensions.

With the sneaker marketplace hooked on a ‘bigger is better’ approach and the saturation of bold colours, extravagant design and over the top extras becoming the norm, sometimes a return to basics is, whether we knew it or not, exactly the breathe of fresh air we’ve all been looking for. Boldly laying it all on the table in a testament to the enduring nature of their footwear adidas confidently exhibit the exact principals which have catapulted their designs to the front of the pack year after year, season after season… And who doesn’t love an all-white sneaker for summer?

The adidas Home of Classics Collection launches in store and online at Aphrodite 01/06/19.

January 29, 2019

The adidas Samba Gets A Modern Boost

As the evolution of adidas footwear shows no signs of slowing down – case and point the newest model to join the triple rectangle ranks, the LXCON – it’s nice, from time to time, to give some love back to the classics. The trainers that have been around the block a few times, seen a thing or two and carved out a legacy that set the precedent for their fresh-faced brethren to follow. Make no mistake these are big sneakers to fill, and we can’t think of a more worthy candidate for a bit of TLC than the adidas Samba.

The oldest adidas shoe still in continuous production the Samba was first introduced in the ’50s as an indoor training shoe and pioneered the classic low-profile, three-stripe, terrace style that has not only become synonymous with the German sportswear brand but English football, casual culture, Britpop and so much more. Now over 65 years later since the Samba first set sole to pavement the trainers have been given a modern update with the addition of some forward thinking technology that propels the sneaker into the present day without sacrificing its traditional charm.

Available in two versatile colourways of an alternating black, white and beige the trainer retains its original shape, three stripes and toe cap design which made it an instant classic but comes complete with some contemporary iterations including streamlined proportions for a sleeker look and a metallic printed ‘S4M3A’ toward the heel gives for a futuristic edge. But, what truly sets this trainer apart from the countless other adaptions is its integration of adidas’ now revered boost technology. All wrapped up in a vintage-inspired gum sole the performance-enhancing midsole promises to ensure comfort with every stride and the best in additional on foot support. Who said you can’t teach an old dog new tricks?

The adidas Originals Samba RM are available both in-store and online 31/01/19 at 00:01. In the meantime take a look at our other adidas Originals offering and be sure to follow us on social media for the latest releases and news.

January 14, 2019

January Top Picks – Sneaker Edition

By now, the novelty of the festive season is probably just wearing off; the weather is bleak, payday seems to be getting further and further away and work days inexplicably last longer than they seemed to pre-Christmas.

We’re with you, so to cheer you (and ourselves) up, we’ve decided to do a little round up of our favourite new sneakers that have already dropped for the SS19 season – because we love sneakers and these ones are part of the Summer season, which at this point feels like a distant memory.
adidas
First off, we go to the old classic, adidas. adidas have clearly been hard at work for this season as we have already had a plethora of sleek new silhouettes and colourways land for Spring/Summer 2019, with much more to come.

We’ll start with the brand-spanking new Yung-1’s. Last year’s chunky silhouette has been carried through to 2019, this time paired with a muted, pale grey colourway that is reminiscent of the Yeezy Salt collection that graced our eyeballs (and feet, if you’re lucky) late last year.

The Yung-1’s have been bold in their colourways in the past, however this time adidas have cleverly used contrasting textures and tonal colour blocking to ensure that the shoe remains bold yet understated. Paired with the adidas Torsion support outsole, the Yung-1 is the dad-shoe we all need in our lives.

Nike
It could be said that the sporting giant has, in the past, been somewhat overshadowed by adidas’ prowess within the sneaker market. However with their Virgil Abloh Off White collaborations selling out across the world, and a bunch of brave new silhouettes dropping in 2018, it’s obvious that Nike aren’t slowing down any time soon.

One silhouette that was much-talked about in the sneaker world, was the Air Max 270 Bowfin. Joining the infamous Air Max tribe (and surviving), is not an easy task. The first Bowfin was released early last year and after a few months to gain momentum on the sneaker scene, it has gone from strength to strength with a number of bright colourways now available.

The most recent drop is that of a Pumice and Cinder (or orange and purple for us mere mortals) colourway. Sitting upon Nike’s biggest air ‘bubble’ sole to date, the upper features a sock like design adorned in contrasting textiles and patterns making this trainer anything but subtle. Overall, the Bowfin adds bright but by no means garish colour to everyone’s favourite chunky silhouette, ultimately cementing its place in the Nike Air Max hall of fame.

Ah, Y3. Our favourite East-Asian export never fails to disappoint with their avant-garde styles and futuristic designs that push fashion to its science-fiction limits. We’ve been spoiled for the SS19 season with a number of new styles dropping into our laps, however we have to showcase our favourite; the Harigane II.

The silhouette first made an appearance last year, however Yohji has refreshed the shoe for an impactful New Year drop. Keeping the sculpture-like geometric sole and sharp shark-tooth outsole from last year’s style, the Hargiane II has been given a sleek upgrade with a lightweight Primeknit upper. Topstitching and hand-stitched zigzag detailing give the Harigane II a premium quality that is simply a given when purchasing a pair of Y3 trainers.

January 9, 2019

A Try-Fecta Of Striped adidas Goodness

Since we can remember the realms of sports and fashion have lived harmoniously side by side, think fish and chips, tea and biscuits, Batman and Robin – you get the idea. Whether it be with the inception of the old school sneakerhead desperate to scratch their trainer itch, the evolution of athletic streetwear or in more recent years, the adaption of performance footwear, tracksuits and other sporty garms as high fashion collection staples. Now we aren’t here to tell you if three soles make a right or if trackies belong on the runway but we are here to tell you about these incredibly nice rugby sweatshirts made by the good people over at adidas.

It seems 2018 was, among many things, the year the rugby shirt finally got the attention it deserved with more and more brands beginning to throw their proverbial hat into the polo shirt/sweater hybrid arena. It’s no surprise either, with a whole load of versatile layering possibilities, colour blocked designs and sharp collar finishings on offer guaranteed to have even the biggest rugby cynic finding themselves suddenly 4 players deep in the scrum, paying £4 in weekly subs and turning out as a flanker 8am on the dot every Saturday morning. So move over tennis, out of the way football, jog on running as this latest stunner from adidas has got us craving three points on the pitch nearly as much as three stripes on the sleeves.

Dressed both in a vibrant array of navy and orange or a cool vintage yellow and grey ensemble, the rugby shirt features an intrinsically retro feel with a whole host of overlaid detailing and segmented athletic design. With a selection of ribbing to the cuffs and hem bringing an enhanced quality both to the fit and silhouette, the sweats feature a try-fecta (apologies in advance for that one) of embroidered adidas branding including a classic trefoil to the back, contrast ‘adidas’ panels and the usual striping placed to the collar and sleeves. Put that all together with two front welt pockets, an exaggerated four button placket and a 100% cotton French terry construction and there is no question about it, you’ve got yourself a winner.

So whether you could care less about rugby or not, if you care about looking good and feeling comfortable then this sweatshirt is the one for you. Get your hands on the adidas Originals Rugby Sweatshirt in both colourways in store or online here now.

Shop The Latest adidas Originals Arrivals Now

December 7, 2018

adidas x TFL ‘London Underground Pack’

The fashion world is no stranger to unusual partnerships, take for example this year’s collaboration between Vetements and DHL when the worlds of package delivery and logistics collided with high-fashion and alternative styling. Well it turns out adidas wanted to see what all the fuss was about and try their hand at a left field collaboration of their own teaming up with Transport For London in October to release three tube inspired, ‘Oyster Club’ trainers complete with leather card holder and 80 quids worth of travel credit.

But don’t worry if you missed out because this commute isn’t over just yet, as the pair gear up to release the next wave of trainers paying homage to the underground network transporting London workers, students and party-goers alike where they need to be. So unfold that paper, put in those earphones, sit back and relax.

Branded as the, ‘London Underground Pack’ the next stage of the collab sees the iconic Continental 80 silhouette re-imagined in six distinct styles. With the addition of classic tube emblems to the heel and a clean gum outer sole each pair represents two key London tube lines, sporting their respective colours across hues of grey, black, white and beige. The familiar retro-inspired continental goodness is also coming along for the journey with a crisp white split rubber mid-sole, lightweight EVA inserts and low-top leather construction guaranteed to have you travelling both in style and comfort whether above or below the streets.

The adidas Originals x TFL ‘London Underground Pack’ launches in store and online at Aphrodite Monday 10th December but in the mean time you can take a closer look at all six pairs below or browse the other three stripe footwear we have on offer here.

adidas Originals x Transport For London Collaboration

August 27, 2018

Kamanda Conquer: adidas Kamanda ‘Clear Brown’

After a stellar rollout of colourways in the form of the samba-tinged black and maroon double bill, as well as the announcement of collaborations with CP Company amongst others, we’ve finally arrived at a core colourway of the Kamanda in the form of this clear brown offering.

The swooping minimalist silhouette is the epitome of casual cool in more ways than one. Not only is the design a refreshingly new foray for the brand, it’s asymmetrical gum sole and conspicuous tongue to heel tab features are a welcome new foray for the brand in a feature shoe.

With its knit tie tongue with fold over capabilities the aesthetic instantly evokes the feeling of the classic Sambas of the 80s, a core influence for the terrace inspired model. The heel tab of the Kamanda sweeps up, holding an elongated quality that also supports the Achilles.

The footbed incorporates an unusually fuzzy suede across its midsole for a luxury finish. The general materialisation to the shoe is as premium as they come with its super soft finish to the upper. The final touch to this adventurous design is the gold-stamped logo to the rear of the shoe with classic adidas trefoil branding and bold KAMANDA print. The branding can also be located on the sole.

This tantalising terrace design is sure to keep the appetite for original adidas going and is a worthy successor to the initial Kamanda releases.

Shop Brand New adidas Now

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