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adidas originals

April 14, 2018

The adidas New York is the Hidden Gem of the Brand’s Archive

Perhaps more so than any other sportswear company, adidas keep their vast archive very close to their hearts: they have a huge division, Originals, dedicated solely to their retro styles, and even a subdivision within this known as SPEZIAL for reissues of the really obscure finds. Headed by adidas fanatic Gary Aspden, the SPEZIAL team scours the world looking for exclusive, short-lived trainer classics that would otherwise have been lost to time, and reinvent them with modern materials to give them the recognition they deserve.

Sometimes a SPEZIAL release proves so popular that it filters through into the main Originals lineup, bringing more colourways to a wider audience. The adidas Originals New York is one of these special cases, and it’s not difficult to see why: that combination of mesh and plush suede on a distinctive trail-running sole always looks fantastic, and has become a staple of our adidas Originals trainer range here at Aphrodite.

So what makes it so special? The New York shares the majority of its DNA with the adidas Marathon TR, a forward-thinking design that combined the best technologies that the Three Stripes had to offer at the time of its original release in the early 1980s. From the use of Dellinger web on the midsole to the TPU lace ghillies, the Marathon TR was futuristic, durable, and most importantly comfortable for long-distance running. The New York was a special version of the Marathon TR produced as part of the legendary ‘City Series’, celebrating the world-famous New York marathon. Slightly modified with a longer tongue, extra lace ghillie and a deeper forefoot notch on the toebox, the real draw was the switch from the Marathon TR’s velour overlays to a rich, luxurious suede, lending itself perfectly to lifestyle use.

The story behind the rediscovery of the New York is also good one: back in 2013, Gary Aspden and his SPEZIAL team — including Stone Roses frontman and fellow adi enthusiast Ian Brown — made a pilgrimage to Buenos Aires, Argentina, where there were rumours of a small sportswear shop sitting on a treasure trove of rare Three Stripes finds. Their meeting with enigmatic shop owner Carlos and subsequent discovery of an armful of deadstock adidas rarities was immortalised in the short documentary ‘Sole Searching in South America’, which is well worth a watch for any adidas fan. Check out the video below, then head to our website to grab a pair of New Yorks for yourself.

April 12, 2018

Q&A With Three Stripes Collector @Dasslersfinest

We have had a little Q&A session with devout Adidas collector @Dasslersfinest, with a large collection of Adidas Originals in his archive it seems only fitting to fire some questions over. It’s nice to catch up with someone who has a genuine passion for collecting, and not just doing it for the hype or the resale value of most people these days. Instead, he focuses on the nostalgic aspect that his collection brings, as he has been a ‘sneakerhead’ since an early age and shows no interesting in stopping anytime soon.

Can you tell our readers a little about yourself?

I’m originally from the UK and now live in the USA. I enjoy travelling, photography, playing guitar, music and going to concerts.

When did your interest in Adidas begin?

I guess it began with the first pair I owned when I was a kid. adidas Kick was the model and it was an entry-level trainer back then. It was many other people’s introduction to Adidas trainers at the time. I’ve been wearing the brand ever since.

Can you remember the first trainer you purchased for yourself?

The first pair I actually handed money over for was on a trip to Denmark. I bought a pair of blue Handball Spezial as I’d never seen them in England at the time. I basically spent all my holiday money in one go.

How many pairs do you have in your collection?

I’ve never actually counted them all but my guess is less than the Aphrodite stockroom.

How much of your collection (if any) do you wear regularly?

I used to have around 50 or so pairs for wearing but I got rid of a lot not long ago. I had pairs I just wasn’t wearing anymore so they were given to friends, family, etc. I probably have 25 or so now in the rotation.

Your interests mainly lay in the Originals Retro models. Are there any modern models that have caught your eye?

I like some of the newer styles but am yet to purchase any. I’d go for some of the simplistic looking ones like Haven or INIKI. I have particular styles that I like and usually keep it traditional.

When you joined Instagram, did you anticipate how many followers you’d get?

I joined Instagram only because I got too lazy updating my website. I had an elementary website for over 10 years and I stopped updating it. Instagram is a lot quicker and easier, and it’s the only social media I am on as anything else would take too much of my time. I enjoy taking pictures, creating small videos, doing giveaways, etc, and that’s really what my account is for. I never really thought about ‘how many followers’ I’d get. Only a small percentage truly follow most accounts regularly, so it’s just a number really.

There have been quite a few high profile collectors recently ‘getting out of the game’ and selling their collection. Have you any plans to sell up? I personally don’t know of any ‘High Profile Collectors’ selling up.

I have no plans to ‘get out’ as I’d have nothing to take pictures of. I enjoy ‘the game’ as you put it, I enjoy the nostalgia aspect. I am not as immersed in it as I was years ago and don’t buy everything in site like I did over 10 years ago.

Other than Adidas, are there any other brands that you can be seen wearing frequently?

I have various Diadora, Puma, Donald J Pliner, Ferragamo, To Boot New York, Allen Edmonds, Kickers, oh, and Crocs for camping (I admit it).

And finally, can you give us the Top 5 trainers in your collection, and why they mean so much to you?

I am going to go with ones that I had as a kid and now own, instead of hard to find models. All of them played a part in my youth years ago.

adidas Handball Spezial (dimple tongue ) My favourite shoe and my first big purchase years ago. I’ve always loved this model for its rich blue suede and the translucent sole.
adidas Forest Hills 82. These bring back memories of a trip to the Isle of Wight as a kid. I have a picture somewhere of me wearing them. Kangaroo leather and bold gold stripes, a great summer shoe.
adidas Denver. This was another expensive purchase back then and was my first real ‘runner type model’. I’m a fan of the Dellinger Web soles and the design and colours on the Denver really appealed to me.
adidas SL 80. Purchased originally from Gansgear in John’s Precinct, Liverpool. Another model I’ve always loved. The blue and gold combination just struck a chord when I saw them.
adidas adicolor This model was so innovative at the time. A plain white shoe and you could buy pens to colour the stripes. I’ve always liked the silhouette of this model and it looked great without any colouring.

We would like to thank Dasslersfinest for his time and sharing his experiences. As always, you can get regular updates from his @Dasslersfinest related profiles on any of the below link:

Instagram – https://www.instagram.com/dasslersfinest/

Want to Start Your Own Collection? Browse Our full adidas Originals Range Here

February 28, 2018

adidas EQT Support ADV | Black / Green / Scarlet & White / Navy / Scarlet | Available March 1st

Having established itself as a staple of the brand’s range, the EQT Support ADV from adidas returns this season, displaying a retro sportswear influence with the addition of coloured stripes to their monochrome bases, bringing to mind the 3 Stripes’ archival styles, while subtle nubuck panels add a hint of luxury.

Elsewhere it remains business as usual, with the distinctive sock-fit upper, soft TPU heel support cage and moulded EVA sole unit that we’ve come to expect, keeping the sneaker as lightweight and comfort-oriented as ever. Whether you choose the black or white options, the rich colours applied to the signature webbing 3 Stripes are sure to give your footwear game a boost this season.

The adidas Originals EQT Support ADV in Black / Green / Scarlet and White / Navy / Scarlet will be available on March 1st from Aphrodite Clothing, both in-store and online.

Like what you see? View our full range of adidas Sneakers

February 28, 2018

Back to Disrupt: The adidas Prophere Returns for SS18

At the tail end of 2017, adidas dropped the Prophere, one of their most progressive — and aggressive — sneaker designs in years. With its overstated design elements and outsized sole unit, the Prophere was a hit with tastemakers and those looking to make an impact with their footwear, seeing adidas tapping into the trend for excessively chunky sneakers and adding their own unmistakeable twist.

Now the Prophere returns once more, in a militaristic Trace Olive colourway with shocking Solar Red accents, alongside a long-awaited Triple Black option. Both colourways retain the neoprene boot-fit upper with marled knit facing, oversized 3 Stripe lace stays and elasticated tongue loop, along with tonal iterations of the unmistakeable, sculpted sole unit that provides all-day comfort and an eyecatching appearance.

The finishing touch comes in the form of embroidered stripes to the heel and toe for additional support, as well as a premium leather heel counter for a hint of deconstructed luxury.

Both new colourways of the adidas Originals Prophere Sneaker will be available from the 1st of March at Aphrodite Clothing, both in-store and online.

Like what you see? View our full range of adidas Sneakers

February 14, 2018

Leap Into Spring With adidas Clothing

With the sleet lashing at your windows, and temperatures still plummeting, you can’t imagine a day without your Canada Goose Lodge Jacket being stuck to your back, but don’t fret I promise spring is on the horizon. adidas Clothing will be here to hold your ice cold hand, and guide you through their technical colour collection.

The first stop is their range of blue hues, which feature on their t-shirts, bombers and tracktops. The iconic cotton 3-Stripes tee, makes an entrance in a subtle navy colourway, reassuring that it will be a piece easy to style with a pair of sleek sneakers. The next piece that has been tugging on our nostalgic heartstrings is the Superstar Bomber, it is a piece that has taken authentic the retro style defined and amplified it, and we love every inch of it. Another piece we need to add to our expanding wardrobe is the TNT Windbreaker, proving that adidas Originals aren’t afraid to rewind time, and unearth iconics, like this 90’s inspired windbreaker.

Ever wanted to represent the phrase sunshine on a rainy day? adidas have gave you a well need opportunity to brighten everyone’s day who you pass with their pieces in tribe yellow. The adidas SST track suit was designed in the late 70s for tennis training, and that iconic piece has been funnelled down through the years to this windbreaker, however the iconic retro detailing have not faded. Not brave enough to don a full tribe yellow piece, but fancy dipping your toe in to the world of technicolour? The adidas 3-Stripes long sleeved tee, is the perfect baby step, with the sporty raglan sleeves contrasting against the iconic triple stripes.

Shop the full adidas Originals Spring Summer 2018 collection here

December 13, 2017

adidas Prophere Sneakers | Core Black/Solar Red | Launching December 15th

As 2017 draws to a close, having been a strong year for the Brand with the Three Stripes, adidas have one final treat in store for sneaker lovers: a brand new lifestyle silhouette, the Prophere. One look at this shoe and the influence of the 90s becomes clear; boasting the bold, overstated design and branding typical of that decade, the Prophere, much like the recently revitalised EQT range before it, reinterprets that aesthetic into something more suited for the street scenes of today.

Starting with a knit sock-fit upper in a marled pattern, the Prophere boasts oversized suede 3 Stripes to the side which double as lacing loops and improve foot lockdown, while the tongue has an elasticated pull loop that can also be utilised to hide the laces for a sleeker look. The midsole is the main event, however: a chunky, sculpted affair with a textured mould for both striking looks and a comfortable ride, while the outsole tread boasts hits of neon ‘Solar Red’, which can also be found at the heel and speckled throughout the uppers.

The finishing touch comes in the form of a premium leather heel counter, with a central seam that gives it an almost artisanal, handmade appearance.

The Prophere takes the momentum the brand has built with its NMD and EQT lines and channels it into something both exciting and familiar, built with comfort in mind and with enough uncompromising 90s design flair to make a statement on the streets. Look forward to more colourways of this silhouette in the coming year.

The adidas Prophere in Core Black/Solar Red will be available from Aphrodite Clothing instore and online from the 15^th of December.

December 6, 2017

adidas Originals Pre-Orders – January

After a bit of a quiet November, adidas are back with a vengeance for the new year, delivering a whole slew of classic styles in colourways both classic and fresh, ensuring you start 2018 with a bang.

Kicking off proceedings we have a pair of styles of the newly-resurgent Indoor Super, taking the archival model from the squash courts to the streets in two retro-inspired colourways. With their perforated suede uppers and uniquely textured gum cupsole units, this is a classic style that was long overdue for a reissue.

Speaking of welcome returns, January also sees the release of a duo of Samba OG styles, one displaying a retro sportswear-inspired white colourway with hits of rich green, the other reminiscent of the legendary adidas Dublin from the City Series. Whichever you choose, you can’t go wrong with this casual classic.

Next we have the Super variant of the venerable Jeans model, dressed up in a pair of sophisticated colourways, reminding us that this was always a shoe that was designed to both perform well and look good.

Always a favourite, the Gazelle Super comes made up with its usual colourful suede uppers, with a twist in the form of a black rubber outsole, giving them a high-contrast look that’s sure to pop even against those wintry streets.

Finally, we have a version of the popular adidas 350 in an ever-popular colourway: the red-on-black ‘Brussels’ pattern. Originally a Japan-only release, then resurrected by the Spezial program, the 350 was an instant hit, and with its simple, perforated uppers in premium leather and solid rubber sole, is sure to be a classic for years to come.

We will be taking pre-orders for all the above styles from the 1st of December 2017, with delivery expected sometime in January 2018.

September 28, 2017

adidas Gazelle Leather | Red and White | Available now

It’s never easy updating a classic, but adidas have brought us a twist on this much-loved trainer style. For their latest collection, adidas have given us the adidas Gazelle Leather, a premium leather upper and contrasting gum sole to really set them apart from past releases.

A very stylish red leather upper is the centrepiece of this update with added contrasting white stripes along the side. This isn’t a normal leather either, it features a super-shiny finish rather than a dull matte look, which really stands out from other Gazelle’s.

Around the back a white heel patch featuring the adidas Originals trefoil in gold. Another trefoil takes pride of place on the tongue also styled gold, while the “Gazelle” print along the lateral side of the trainer, next to the three stripes is also in gold.

Anyone who wants a classic pair of adidas Originals trainers that stand out from the crowd are in for a treat with these adidas Gazelle Leather.

The Gazelle has always been a popular trainer among the three stripes fanbase, whether it’s for casual fashion or attending a match, the gazelle is a highly popular trainer and with this premium, twist will certainly be popular.

Featuring a gum coloured rubber sole, this look really stands out from the traditional gazelle sole’s we are used too seeing. Giving you firm footing and comfort, the sole is every bit a classic as the upper design itself.

This new adidas Originals Gazelle is available now both in-store and online from Aphrodite Clothing.

More info:
Brand: adidas
Style: Gazelle – BZ0025
Price: £79.95
Available now

July 31, 2017

adidas Originals Pre-Orders – September

It’s the start of a new month, and that means it’s once more time for a fresh round of adidas pre-order sneakers. This month the focus is on two very different but equally iconic adidas models: the Gazelle and the New York.

The Gazelle is, of course, a staple of the Originals release schedule, but this time around the models on offer are particularly handsome, with smooth premium leather uppers set atop gum soles in classic black and red colourways with clean white and tonal red stripes respectively. The use of leather rather than the usual suede really smartens up the shoe and gives something a little bit different than the norm. Elsewhere it’s business as usual, with the classic moulded tongue, toe overlay and gold-stamped callout all intact for a truly classic look.

Meanwhile the New York continues its welcome recent return with two subtle colourways of black and khaki with suede and mesh uppers, while both styles are set off with metallic silver accents to the heel and 3 Stripes for a little extra flash. Elsewhere finds the D-ring lacing, Dellinger web sole unit and aggressive outsole tread intact, providing the all-day comfort and unique styling the New York is legendary for.

All four styles will be available for pre-order from the 1^st of August, with delivery expected sometime in September.

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