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air max 98

Nike Air Max 98 Wolf Grey Total Crimson

The Nike Air Max 98 Gets an Aggressive ‘Total Crimson’ Makeover

Nike have been on a roll lately with their choice of colourways for the iconic Air Max 98, from the OG ‘Gundam’ makeup to the luxurious ‘Exotic Skins’ edition. Now Nike breaks out a version that utilises a combination of moody grey tones with searing hits of Total Crimson to create the strong contrast that is this silhouette’s forté.

Nike Air Max 98 Total Crimson 02

The seismic wave design of the uppers is complemented perfectly with the full-length Max Air sole unit, giving the perfect blend of head-turning good looks and an all-day comfortable ride. Plus, as recently demonstrated by celebrities such as Kendrick Lamar, the Air Max 98 is incredibly versatile, equally at home with sports-inspired streetwear as it is with more dressed-up luxury garms: what more could you ask of a sneaker?

Nike Air Max 98 Wolf Grey 03

The Nike Air Max 98 in Wolf Grey / Total Crimson will be available both in-store and online on the 22nd of June from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.

Nike Air Max 98 Wolf Grey 04


Kendrick Lamar Rocks the Nike Air Max 98 to Pick Up the Pulitzer Prize

One of the finest albums of 2017, Kendrick Lamar’s DAMN. grabbed headlines for its poetic and political treatises on the rapper’s life, and the state of American life in general, earning near universal praise from both the press and public. Now Lamar’s achievements have been honoured with the Pulitzer Prize for Music: the first non jazz or classical album to receive the prestigious accolade.


Photo: AP

Accepting the award last week, K Dot flexed his personal style in a laid-back ensemble of a Dries Van Noten silk shirt, Rhude side-stripe trousers and finished the luxe look with a pair of Nike’s recent Air Max 98 SE in Sepia Stone. We still have a few pairs available, so while you may never win a Pulitzer Prize, you can at least get some of Kendrick’s style for yourself.

Nike Air Max 98 SE Sepia Stone

Nike Continues to Bring the Heat with Two Bold New Air Max 98s

With summer just about on the horizon, it’s time for sneakerheads to start thinking ahead to maximising their rotation’s curb appeal; after all, what better reason to flex in your best kicks than to turn heads? Nike’s Air Max 98 with its seismic, maximalist design is already a neck-snapper in its own right, but the Swoosh are about to unleash a pair of colourways that take things to a new level.

Nike Air Max 98 Summer Seas

First up we have the Kinetic Green, AKA ‘South Beach’ colourway. Inspired by the sun-drenched boulevards of Miami, the Air Max 98 here daubs over its subdued platinum and obsidian base with bold teal and coral accents for a look that just screams ‘summer’.

Nike AM98 Racer Blue

The second colourway takes a similar approach, retouching its base with eyecatching Racer Blue and Volt, evoking retro sportswear in the boldest possible way without veering into ‘obnoxious’ territory.

Air Max 98 Close Up

Colouring aside, the story remains the same for the Air Max 98, boasting layered nylon uppers with embroidered detailing, a synthetic leather mudguard and a unique lacing system, all set atop a chunky midsole with full-length visible Max Air for an overall uncompromising signature look.

Nike Air Max 98 Detail Shot

Both pairs will be available online from 08.00 BST on the 10th of May, with an in-store release later that day. Previous colourways of the Air Max 98 have been in high demand and we expect the same of these two bangers, so don’t sleep if you don’t want to regret missing out.

Nike Air Max 98 Exotic Skin

The Air Max 98 ‘Exotic Skin’ Is Slithering Into Your Rotation

2018 has seen a strong resurgence in the Air Max 98, to celebrate its 20th anniversary, it’s a testament to Nike’s influence and shows how they can make sneakers that stand the test of time and continue to pave the way for innovative designs. The Snakeskin pattern has been seen on the Air Max 98 several years ago when Supreme collaborated with them in 2016 and they were arguably the best from the pack. Ever since then the public has been highly anticipating something similar to their design as they were so sought after.

Nike is delivering a heavy release on this one, with a light cream Snakeskin pattern caressing its way around the mudguard, wrapping the sneaker in all its leathery glory. With a dark brown suede panelling complementing the upper and offers some depth. These will be great for the brighter days as they inject a refined neutral colour palette into your outfit. The 98 offers paramount comfort with a full-length air unit coursing through the midsole for a responsive, air walking tread. The Mini Swoosh & Air logo has been embroidered with the suede counterpart in the light Beige to give a plush contrast. Subtle accents of 3M line the heel tab and lacing system for an eye-catching finish.

Nike Air Max 98 Exotic Skin

The beauty of this colourway is that they have such a versatile palette, meaning that they can be donned with virtually any pant options you desire, so if you’re feeling like you want to wear some grey joggers, then throw these on. Some Edwin’s? These will go with them without any issues, you name it, they’ll suit it. We combined ours with the Stone Island Ghost Trousers.

These will be available for purchase at 08:00 am BST (12/04/18), priced at £170

Nike Air Max 98 Exotic Skin

Nike Air Max 98 Exotic Skin

Nike Air Max 98

The Nike Air Max 98 is a Seismic Change from its Predecessor

For anyone with half an eye on the footwear world, it’s clear that Nike’s Air Max 97 was the success story of 2017. Reintroduced in force for its 20th anniversary, the timely rerelease managed to capture the zeitgeist a second time around, with its retro-futuristic water ripple inspired design and bold 3M accents resonating with both old-school collectors and new generation fashionistas alike.

Nike Air Max 98

Late last year, we wondered whether or not the Air Max 98 could achieve a similar level of praise. After all, despite using the same full-length Max Air sole unit, the Air Max 98 couldn’t be more different than its older sibling: if the Air Max 97 is ripples on a pond, the Air Max 98 is an earthquake. Gone are the sleek, aerodynamic lines, replaced with built-up overlays in a wide mix of materials, a contrasting mudguard and exposed lace loops – a truly seismic change.

A year or two ago, it would have been a hard sell to all but ardent sneakerheads. But in 2018, the winds of change are once again blowing in Nike’s favour: the chunky, overstated trainer is having a serious moment, with high fashion brands like Balenciaga and Gucci leading the charge, bolstered by Kanye West’s ever-present influence. Suddenly the Air Max 98 looks as forward thinking as its predecessor, and the hype for the silhouette is very much real.

Nike Air Max 98 Sneakers

As with the 97, there are numerous colourways of the Air Max 98 in the pipeline, but as usual it’s the OG renditions that are the most sought after – especially as they haven’t rereleased at all since 1998. January 26th sees the European release of both the ‘Gundam’ and ‘Michigan’ colourways, as they are affectionately known; the former named for the robotic protagonist in the mecha anime of the same name, the latter after the traditional navy and yellow school colours of the University of Michigan. Both are a far cry from the sleek Air Max ‘Silver Bullet’ OG, but are equally eyecatching, channelling the fearless, uncompromising design of the 90s, and are sure to be highly sought after.

The Nike Air Max 98 ‘Gundam’ in White/University Red/Obsidian and ‘Michigan’ in White/Tour Yellow/Navy are due to release in very limited quantities soon at Aphrodite Clothing. Keep an eye on our social media feed for more updates.