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Ami de Coeur T-Shirt

Latest AW19 Arrivals: AMI, APC & COMME des GARÇONS

Discover What The Autumn-Winter ’19 Season Has In Store

Luckily for us, and especially luckily for you, we here at Aphrodite have found ourselves in the possession of some stellar attire for the upcoming AW19 season. So, whether the understated, clean lines of APC are just your thing, or COMME des GARÇONS’ unconventional silhouettes are the must-have pieces for your collection – we reckon you’ll have no trouble picking up some staples this season.

Two noteworthy labels, both of whom operate from their base in the tangled streets of the City of Lights, have transcended this season’s offerings with their clean-cut aesthetic and comparable design codes. Parisian imprints, AMI and APC, are steered by lauded male designers and share the same minimalist outlook and effortless French elegance through each and every collection.

Bringing a much-needed pop of colour to the doom and gloom of the autumnal period, AMI’s Alexandre Mattiussi has indulged in a selection of sweet shades to kick things off. With hues ranging from punchy pistachio, buttery beige and vanilla, AMI’s tees, sweats and hoodies will illuminate any dull weather standing in your path and serve your ensemble a brighter note. Silhouettes are anything but slender, in the mind of Mattiussi – the boxier the better. But, of course, no AMI piece is truly complete without the signature ‘Ami de Coeur’ emblem in pride of place, again – showcased larger than life for AW19.

Ami Hoodie Ami de Coeur Tee

Much like its French neighbour AMI, Jean Touitou’s label APC is very much predictable, and we mean that in the greatest possible way. Every year APC avoids ‘trend’ fashion and the unsustainability associated with that; delivering in turn styles that promise to remain relevant for years to come, free from ostentatious surprises and certainly nothing too out of the ordinary. For AW19 you can expect to see a plethora of branded pieces, whether it be tees, sweats or accessories, they’re all proudly sporting the label’s abbreviated ‘Atelier de Production et de Creation’ moniker.

Take for instance the simple navy sweat below, both cosy and comfortable, the design wouldn’t look out of place in five years’ time thanks to the timelessness of Jean Touitou’s fuss-free aesthetic, an element of APC that’s helped it pave such a presence within Parisian youth culture.APC SweatshirtAPC Sweatshirt Navy

Across the globe and within the affluent, architectural streets of Tokyo’s Aoyama district, Rei Kawakubo’s talented team has been hard at work producing the next COMME des GARÇONS SHIRT range. Less avant-garde than the brand’s main collection, Kawakubo’s SHIRT diffusion line sees a range of shirting designs delivered in a multitude of palettes. The hoodie and coach jacket below play on the pinstripe theme found across the COMME des GARÇONS SHIRT collection this season.Comme des Garcons HoodieComme des Garcons Coach Jacket

Built in fine stripes of blue and white, the traditional coach jacket is seldom seen in a pattern of this kind, making it almost certain to stand out throughout urban settings this season. Also subverting the norm, the hooded, pinstripe piece in the brand’s line up is definitely not bound for off-duty days like the conventional hoodie, instead, the cut, construction and fit nod more to formal, weekend outings.

All of this, plus a variety of sleek, smart accessories on offer both in-store and online will ensure your wardrobe receives the seasonal refresh it needs. Shop all the featured garments on our website or in our Sunderland city centre store now.

Ami New Arrivals

Ami Deliver A Fresh Batch Of Sophisticated Cool

Ami SS19 Arrivals

Ami or Alexandre Mattiusi for those of us with an affinity for French fashion are certainly never one to disappoint, especially when it comes to putting together some of the finest contemporary wears, we’ve had the pleasure of setting our eyes upon.

Falling firmly into the category of brands that prioritise timeless design and well-put together silhouettes over the everchanging winds of trends and fads, Ami have been effortlessly pumping out quality garments since 2013 encapsulating the youthful, laidback Parisian cool found littered throughout the cobbled streets of the capital city of love. Meaning ‘friend’ in French Ami are certainly a companion worth keeping close, proving time and time again their ability to blur the lines that stand between the worlds of casual outfitting and chic tailoring, bringing a more authentic and comprehensive approach to modern day menswear staples.

With all that in mind we thought we would pull together a few of our favourite bits from the recent collection that tick all the boxes when it comes to looks, quality and that all important je ne sais quoi x factor.

Ami Denim Jacket

Demonstrating an eye for the finer details, this denim jacket from Ami is certainly high on our list of favourite things made from the perpetually stylish, cotton-based fabric. Featuring a zig zagged stitch design down the central button placket, panelled side pockets and a subtle leather patch to the back it’s bursting at the seams with a menagerie of understated talking points. Dress it up with your best smart shirt or in this case down with a colour blocked, pullover hoodie and you’ve got yourself a winner no matter the occasion.

Ami Denim Jacket

Ami Hoodie

If like us you find yourself waiting for spring to finally get it’s finger out than you will more than likely have some seriously indecisive trans-seasonal weather on your hands. Luckily Ami have provided us with the perfect solution when it comes to dealing with this unpredictably awkward foe in the shape of the half-zip sweatshirt. Coming equipped with a high neck and aforementioned half-zip combo they provide the perfect on-the-go solution when it comes to both warming up and cooling down with a front kangaroo pouch pocket, embroidered branding and dart shoulders bringing that classic refined Ami edge.

Ami Half-Zip Sweatshirt

Ami Half-Zip Sweatshirt

Below Ami somehow manage to extract the very essence of summer and inject it into everyone’s favourite button-down wardrobe workhorse, updating a classic Oxford with the addition of some delightful yellow striping and the ever-familiar embroidered Ami de couer logo to the chest.

Ami Rugby Shirt

Next up we have Ami’s take on the ever-popular rugby shirt. Featuring a concealed three-button placket, lightweight 100% cotton construction and a bold striped design typical of sporting jerseys from years gone by it would not only look perfectly at home enjoying a cool afternoon in the vineyards of Bordeaux but three players deep in the scrum on a dreary Sunday morning. Finished with side splits for ease of movement, contrast stitch detailing and some contrast branding to the chest.

Ami Rugby Shirt

Taking all the best bits from everyone’s most beloved vintage sportswear bits and fusing them together this all in one ensemble takes casual outfitting to the depths of its stylistic limits. Made from a soft and comfortable cotton blend typically found on track tops the sweatshirt / joggers combo boasts contrast striped details, subtle hits of branding and a selection of fit enhancing ribbing. In short, it’s every athleisure lovers dream.

Ami New Arrivals
Ami Sweatshirt

Ami Joggers
So there we have it a small selection of some of the exceptional Ami gear we have available both in store and online. But there is plenty more where that came from so why not pop in and see us or take a look at our full SS19 offering over on our website.

Stone Island

New Arrivals: February Top Picks

We’re up to our eyeballs in hot off the press Spring Summer gear and surprise, Surprise It’s all exceptionally nice. Whether AMI’s your thing, you have a sweet spot for a good pair of trainers or you just can’t contain yourself at the sight of a compass patch, if you want it, we’ve more than likely got it. So, in the spirit of fairness, we thought we’d bring you a comprehensive list of some of the pulse-raising clobber you can currently get your hands on as well as some of the stuff that’s soon to be up for grabs. 

Albam Zip sweatshirts 

This new iteration of the classic Albam zip-up sweatshirt certainly stole some looks when it came through our doors. Made from their quality signature cotton loopback in both a navy and ecru colourway, it features panelling to the elbows, a handy front kangaroo pouch and elasticated cuffs for a better fit. Not only that, but thanks to it’s half-zip, funnel neck combination it provides some interesting layering options. Wear it under a lightweight coat, pair it with a nice button up shirt or wear them both on top of one another, you can’t really go wrong when you’re wearing a sweat this nice. 

Albam Sweatshirt in Navy

CP Company Jackets 

Who doesn’t love a jacket with loads of zips and pockets? No one that’s who and these CP Company jackets are exactly why. Made from the brand’s unique multifilament nylon that’s undergone the mystical CP garment dyeing process it features a 4-pocket utilitarian design that’s perfect for keeping personal possessions and old bus tickets safe. Lightweight, breathable, water resistant and available in both a red and blue you can find the iconic goggles to the hood and both a half-zip and full-zip entry options. If someone asked you to sum up CP Company in jacket form this is more than likely what you’d come up with.

CP Company Jacket in Red
Oliver Spencer Trousers 

What can we say about these trousers from Oliver Spencer? Well, for starters they have a relaxed casual fit with a slight taper and cropped length that’s perfect for contemporary styling. On top of that, they also come made from a mid-weight cotton that not only lends itself perfectly to the earthy olive colourway but embeds the trousers with some robust, long-lasting qualities. Finished with the addition of a side patch pocket to one leg for some workwearesque details they will be available very soon so keep eyes peeled and fingers at the ready.

Oliver Spencer Trousers Olive

APC Job Trousers 

Another of our favourites when it comes to things you wear on your legs. Aptly named the job trousers this latest offering from APC continues on the workwear theme boasting a straight cut, patch pockets to the sides and a trusty hammer loop. Made from a soft, lightweight Italian cotton drill the true star of the show here is undeniably the visually pleasing striped pattern embedded from seam to seam. If you’re looking to impress the gaffa these are the trousers to do it. Coming very soon along with a matching, similarly delightful overshirt. 

APC Job Trousers

AMI Rugby Sweatshirt

Next on our ones to look out for list is this corker from AMI. Featuring a number of modern shakeups to the classic scrum-ready formula including a bold stitched panel striped design, a super boxy cut and contrast AMI logo proudly to the chest it promises to be a firm favourite no matter your sporting preference. 

AMI Rugby Sweatshirt Black and White

Stone Island Overshirt

Not only does the distinct colour of this Stone Island overshirt remind us of a fresh lemon sorbet but it arguably presents just about the same melt in the mouth qualities. Made from a brushed cotton canvas that’s garment-dyed using the OLD effect, that Stone Island describes to us mere mortals as providing a vintage-inspired worn-in look, the overshirt comes with a zip and patch chest pocket as well as a removable sleeve compass patch. 

Stone Island Overshirt Yellow

Stone Island Overshirt Ghost Piece

Continuing on the Stone Island theme this monochromatic beauty certainly caught our attention. Part of the Stone Island Ghost Piece Capsule it’s made from a cotton and nylon blend and comes complete with two front patch pockets with side entry compartments as well as ribbed cuffs for a better fit. Designed in an over the head style the overshirt is finished with an adjustable clasp drawstring hood and the all important tonal removable compass patch to the arm.

Norse Projects T-Shirt 

Raising the bar when it comes to things you can do with cotton Norse Projects present the latest reimagining of their wardrobe staple Niels t-shirt. Using a heavily textured towelling for multi-sensory appeal, the t-shirt retains the same levels of minimalism expected from Norse with a ribbed neck and subtly branded patch to the seam. Available now in a muted ecru and deep olive.

Norse Projects Neils T-Shirt Ecru and Olive

New Balance 991

A favourite among sneakerheads, dads and fashion-forward individuals alike the New Balance 991 has been given a luxurious update ready for when the weather heats up. With breathable mesh uppers and premium suede overlaid panelling, the trainer sits atop the signature ‘motion flow’ sole unit with visible Abzorb foam and reflective gold detailing.  The best of both worlds when it comes to functional comfort and aesthetically pleasing design.

New Balance M991

Ten C Tempest Anorak

Drawing inspiration from typical military wear the Tempest anorak from Ten C is your new best friend when it comes to dealing with the unpredictable trans-seasonal weather. Engineered from a spring-weight nylon fabric that not only posses an exceptionally soft feel but intrinsic water repellant properties, the jacket is finished with large two-way entry pockets, a number of reflective details, including the brand’s rosette logo to the sleeve, and a multi lace adjustable hood, utility garment lovers rejoice!

Ten C Tempest Anorak

The Seasons Roll By

Trends are funny old things. One moment you’re retiring the denim jacket from the champagnes and the campaigns and within a blink of an eye it’s back as the quintessential layering piece. C’est la vie, as the French say, amongst other things, such as; Roll Necks are this seasons must have layering piece, especially this pink piece from Paris’ own A.P.C., amongst contemporary design from Comme des Garçons SHIRT & Maison Margiela.

Has layering gone too far? Can it go too far? Is knit on knit a crime? Can 2018 be the year we allow same knit’s to live with one another in harmony? Questions that aren’t for us to answer, but this Ami on A.P.C. action makes a convincing case.

Who dares wins, and in this coldest of winters it’s worth investing in a daring selection of classy cold weather warmers. Practical, stylish, contemporary with a touch of classic heritage influence? It’s all in Ami’s prerogative with their Ami De Coeur range that mixes the best of menswear design with the sensibilities of streetwear.

 

Lookbook // Back to the Grind

Whether it’s the office after a nice long holiday or time with the kids, jammy students to college or uni after campus shutdowns, we’ve got everything you need.

For the tardy ones perfecting that morning speed walk to the work base, these adequately named Maison Margiela runner trainers are a perfect sub for your usual smarts. The fashion house blend of A.P.C. Minimalism and style blended with the universal deconstructed designs of Maison Margiela make for a match of monumental proportions. We’re at the precipice of athleisure dominance, so make the most of luxury comfort whilst it is still at the top of the trends.

Suit swervers assemble … with AMI pulling stunts like the sublime use of the Tattersall check in this super sleek dress shirt, you can still throw on your chino trainer combo and mean business! This clean and contemporary take on staple palettes of #mensfashion is a must have for the modern gentleman. Mix quality accessories from Folk and Andersons Belts into the outfit to pair with minimal designs from the likes of Grenson and Norse.

Serial snoozers know too well the mad dash to lectures, but you can be more than prepared if you up your jersey game. Season favourites from this end are Ralph Lauren and Norse Projects with a hoodie and jogger selections on point. You can roll out on the wrong side of the bed every day if you’re going to rock this simple but effective luxury leisure wear.

A History of Wimbledon Style

Other than high octane singles matches, players breaking rackets and crowds causing them and the thousands of strawberries and cream sold to punters there’s one singular thing you can rely on. Style. From its rebirth in the open era, and even a selection of champions prior, there have been a plethora of notable style moments highlighted by the staple Wimbledon white wardrobe, so here are our top picks!

René Lacoste

The father of the Alligator, René Lacoste was more than just a brand founder. An avid inventor (with a number of patents for inventions from fashion to golf to tennis) Lacoste was responsible for the initial creation of the polo shirt, revolutionising tennis forever. Winning Wimbledon in 1925 and 1928, he did it in his own preppy style as seen below, usually in his own stylish creations. As the Lacoste legacy lives on we still see René’s signature crocodile stamped on the brand with their staple style polos and sport influenced apparel.

Fred Perry

A multi-time champion, the last British winner before Andy Murray’s ascension, creator of the laurel wreath and universally stylish individual. Fred Perry accomplished a lot in his time as a tennis pro and managed to surpass that legacy with the creation of the Fred Perry clothing brand. Seen below in his sweater vest and chinos, it’s a style that sees itself in the spotlight again and again. Introducing his initial creation, the Fred Perry Laurel Wreath polo in 1952 (the logo borrowed from Wimbledon) Fred Perry created a sporting legacy on top of his prior accomplishments and birthed a plethora of subcultural movements. Still outfitting sportsmen and women amongst others, their collections are still made to the stylish standard of their creator.

Rod Laver

One of the original stars of adidas tennis and one of the initial adopters of a signature adidas shoe, Laver was no nonsense on the court reflecting in his clean-cut style. Draped in all white Fred Perry, it was the premium apparel that represented his premium game granting him one of the initial signature adidas tennis styles of the decade. With the introduction and reissue of more adidas tennis styles, most recently the Continental 80 amongst others, it won’t be long till more Rod Lavers.

Stan Smith

Instantly recognisable in this modern day as the endorsee of adidas’s signature tennis style, Stan Smith carved a history as a winner and a stylish one at that with his signature slick back and stache. The adidas stan smith still retains dominance to this day and age with its collaborations, the most high profile being the Raf Simons collection that it has become a staple of. Don’t forget about his skate history either, revolutionary.

Arthur Ashe

Making history is all the better when you look as good as Arthur Ashe. Becoming the first black grand slam champion in tennis history, Ashe decided to rile up compatriot Jimmy Connors with his Davis Cup issued USA jacket, one that Connors would have had if he’d accepted the invitation to represent his country in the country vs country tournament (and that he was labelled ‘unpatriotic’ for). Ashe’s style provided a benchmark for future designs from a number of American brands, namely the style of Polo Ralph Lauren who took lend of the sporting red, white and blue.

Bjorn Borg

The Legendary Swede, a man who rattled off an undefeated 4 years at Wimbledon, rocking the best in pinstriped and checked polos by the way of Fila and becoming the king of track jackets too. He might be most famous style wise for his signature Diadora shoe, and his fashion line as Bjorn Borg, but his quintessentially 70s style is an inspiration for us all, and brands such as Aquascutum with their mix of sport and vintage style.

John Mcenroe 

The man who knocked Bjorn Borg off his mount, and took his place as tennis’ style king. Mcenroe’s effortless style was on display through his full career, his minimal colour blocking via Sergio Tacchini offering a fitting uniform for his first championship. The segmented blocking finds itself commonplace with heralded brands nower days, especially favourites like AMI

Pete Sampras & Andre Agassi

Nike’s signature athletes and both Wimbledon champions across the 90s, the pairing of Pete Sampras and Andre Agassi meant in the final of the 99 Wimbledon, showing the best in 90s style. Sampras decked in the classic white polo, lateral stripes included. Although he might have lost in this instance, Agassi takes the trophy for style with his earring and necklace combo, plus a lethal quarter zip polo. Agassi has had some moments in style with his signature Nikes and fake mullet and meth period, eclectic guy.

Roger Federer

Skipping most of this century so far wasn’t hard, to be honest. Tennis style just isn’t the same anymore, or revolutionary. Nike, late to the game with tennis and adopters of the all whites in the 90s, took the model of the signature sporting athlete from their work with Michael Jordan, using the same model for their (till recently) deal with all-time great Roger Federer. To celebrate his record-equalling 7th Wimbledon title, Nike decked their flagship tennis star with a retro-inspired quarter zip jumper and attire, ushering in a retro-inspired phase for the swoosh.

 

 

Why You Need To Invest In A ‘Colourblock’ Piece

‘Colourblock’ pieces are pretty self-explanatory, it’s an item that typically features several colours on it, for example, Red body, Blue left sleeve & Yellow right sleeve. It hails back to the vintage days when brands such as NikeAdidas, Reebok and even Ralph LaurenFred Perry used to release jazzy windbreakers and patterned garments that had a strong sporting influence. As ever, fashion comes in cycles, and we’re being treated to another dose of strong colour palettes. From footwear upwards, brands are making it easier to colour coordinate an outfit with the wealth of shades on display.

One of our favourite colour blocks in the footwear world came in the form of the recent adidas drop of the Yung-1s, channelling a distinctive 90s running silhouette with panelled mixtures of colour. Offering a quiet and loud version of sorts, both colourways offer a base palette to compliment a variety of blue and navy tones, with variations on red and orange also lending themselves to the colour block nicely.

Making its comeback due to a resurgence in ‘dad’ styling or ‘dadcore’ as unusual people like to call it. You need some ‘wavey’ garms to match with them creps now don’t you. Most brands are jumping on the trend and are producing pieces with this colourful format, but only a select few are nailing this aesthetic and we are going to point out which path you should follow when investing in this bold style.

A basic colour blocking style can be seen from brands like Fred Perry with their sporting influence being worn on their sleeve or with this vibrant apricot polo the collar, offering a base colour with accents of blocked colour. On the other spectrum brands like Albam are looking to deck their outwear in the brightest colour combos possible, this parka taking on a similar blocked aesthetic to the popular Ralph Lauren Snow Beach collection that had a re-release recently, again taking a sporting style and adapting it to an interesting style.

A brand that channels colour blocking through every piece, from the construction to the branding is designer label Ami, placing a Parisian touch to each garment from their tricolour branded crew necks to their panneled and colour blocked designs seen below. With their contemporary take on staple styles, the inclusion of a vintage arrangement of colour blocking adds a timeless touch to their newer styles. Similar in ethos is the heritage style of BOSS and their variations. One of our favourite styles for the warmer months is a clean polo, and the BOSS Green arm of the company has channelled classic sporting styles to provide a colour blocked and a pinstriped polo shirt. Within their accessories, there’s even a blocked beach bag, perfect for everyday lifestyle use.

An alternative way to colour block is by wearing bold colours on different garments, i.e Blue shorts & a Red top, just to create a striking juxtaposition. Our recent minimalist footwear blog post seen here allowed us to challenge a blank canvas of styling with a clean white shoe, one of our favourite looks is the adidas Continental 80, Champion sweats and Polo shorts, bringing a preppy summer look that lends its colour palette perfect across each item.

Consider yourself informed and make a move before anyone else, it’s a look that you definitely don’t want to miss out. It works all year round, and yes, even in the Winter. Just because the weather looks dull outside doesn’t mean you have to dress accordingly, rock around in bright colours on dull days because you know it’s going to stand out and liven up your aura.

 

 

 

 

 

Modern Man’s Essential Items

We’re bringing you the wardrobe cornerstones you must have, especially in this modern day and age.

Shirt – APC Stitch Chambray Shirt – Blue

It can not be stated enough, the shirt is a cornerstone of a man’s wardrobe. The amount of versatility from a chambray or oxford shirt cannot be denied, allowing its wearer to choose a dress down or dress up outfit thanks to the universally applicable styling. With every brand looking to place their individual spin on the timeless design, there are a plethora of options. APC has, as usual, developed a robust offering in their Stitch Chambray shirt, offering Japanese developed fabric, a small rounded collar and slightly oversized mother of pearl buttons for a vintage look. Place a blazer on top or go solo and roll the sleeves, the options are endless.

Crewneck – Ami Sweatshirt – Heather Grey

Begining its life as a sports luxe style, the sweatshirt has evolved into an essential layering item for the modern man. In its grey base colouring, it’s a staple synonymous with streetwear and menswear all around. Champion and Stussy may have established their own essential offerings, but french brand AMI has developed a contemporary creation of a classic crewneck. Introducing a splash of colour with the French tricolour colours to its chest logo and subtly branded rear neckline, it’s still the essential design with modern day embellishments.

Chinos – Norse Projects Aros Light Chino – Khaki 

Always adopting a less is more attitude are Scandinavian minimalist experts Norse Projects, creating simple foundational pieces that provide the linchpin of the modern man’s wardrobe. The Aros is the standard light chino offered by the brand in a literary of colours, with the khaki bringing the essential colouring for a base trouser. A well-cut pair of Khaki’s lends a smarter facet to the casual vibes, offering a versatile colouring to a range of styles.

Jeans – Nudie Jeans Grim Tim Dry – Open Navy

A great dependable pair of denim is a mainstay of any man’s attire. It may not be the best idea to jump straight in with any raw or selvedge denim for their maintenance, but that doesn’t mean you can treat yourself to a premium pair of pants! The Grim Tim from Nudie Jeans is a modern revelation, a straight leg with a slight taper in a dry denim that doesn’t bleed blue across your favourite clothes and body but moulds and crafts itself to your legs with every wear (that is if you avoid washing them for 6 months). If this is your first foray into denim, this is your safest bet.

Denim Jacket – Nudie Jeans Jacket Billy Shimmering – Indigo

Unless you want the most stylish Canadian Tuxedo seen this side of the century, you’ll want to diversify your bonds and pick up a jean jacket with a different denim feel. Providing a distressed and vintage style with both character and history is the Nudie Jeans Billy Shimmering in a token indigo offering and 12.5oz rigid denim. Place it under a coat for the winter or utilise it as a light summer jacket. If you need proof for how versatile the denim jacket can be, look no further.

Bag – Paul Smith Accessories Duffle Bag – Navy

From professionals to leisure seekers, the duffle bag is your friend. Offering a no-nonsense take to the holdall, the Paul Smith take on a duffle bag remains minimalistic in add-ons with flecks of colour to the outer area provided by the cycling stripe. Adept at carrying a laptop, a suit or even just a pack lunch, the Paul Smith duffle bag provides the bare necessities of a duffle bag and then some.

Hat – Paul & Shark Anchor Logo Beanie Hat – Dark Grey

It’s always essential to have a hat as a travelling man, and nothing works an outfit better than a fisherman’s beanie. Paul & Shark have placed their signature anchor design to this dark grey ribbed beanie. This rugged design easily lends itself to statement branding displayed front and centre, or suits being rolled for a tighter look. Pair with the denim jacket for a classic workwear look.

Sunglasses – Ray Ban Clubmaster Sunglasses Brown Lens – Tortoiseshell

The classic browline Clubmaster is a staple of the Ray Ban brand, bringing the heralded business style of the 50s and 60s to the modern day with tortoiseshell frames, black arms and gold detailing around the edges. having held their own as glasses purveyors for decades, you can trust Ray Ban to keep providing the best styles possible.

Belt – Ralph Lauren Belt – Brown

You know what it is. You know what it does. Don’t scrimp on the accessories, they maketh the man!

Grooming – Baxter of California Travel Kit & Dopp Bag

Don’t get cut short on your travels, whether its miles or minutes. You never know the importance of moisturiser till your old!

From here, the world is yours. Mix the denim pieces with brand new techwear from Stone Island and Nike, or add a high fashion streetwear piece from Margiela or the staple designs of Stussy

AMI Spring Summer

Ami | | The Parisian Brunch Edit | | Spring Summer 2018

The current British spring time weather calls for help from across the channel, so we have called upon our friends AMI clothing. So that means high quality garments, made with love, and in a range of hues that will slip into your capsule wardrobe. AMI Coach Jacket
We love Ami’s take on the classic coach jacket, constructed from a sturdy mercerised cotton gabardine fabric and features heavy-duty snap buttons. The coach jacket is perfect for navigating tricky spring weather, and Ami have opted to stick to the classic utility, minimalism fabrics. Every man needs to have piece with the iconic cult classic “Ami de Coeur” embroidery to the chest, making this coach jacket perfect for bridging the gap between sporty and smart. AMI Paris
The Parisian based brand are renowned for their effortless, contemporary pieces of clothing, and this sweatshirt follows suit. This sweatshirt can easily be given a smarter occasion upgrade with a simple white polo, as we are now in the golden era of acceptance of casual wear. The classic crew neck sweater has been constructed from 100% cotton, and it still has elements of the original USA college look, like the athletic-inspired V-shaped stitching to the neckline. Proving that another essential piece of branding that needs to be trickled into your basic wear has to be the French tricolour colours. AMI SweatshirtThis season expect subtle branding, neutral colourways and classic silhouettes in abundance from AMI clothing

Special thanks to Holmeside Coffee ☕